When a business decides they need a new website or want to start a new marketing campaign, most marketers will suggest starting with gathering insight from the experts within the company–also known as subject matter experts.
But how do you put these SME’s in a position to give you the insight you need to do your job? That’s the main topic we’re diving into today as the insight you get from those interviews can help drive the rest of the marketing ship.
Also part of the conversation is a buddy of mine for many years–Kyle MacNaught of Freight+. He’s helping us to break down his tactics used in real-world situations to help you get the information needed to make your company shine.
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