Training

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Study Reveals Marketing Ideas That Shippers Won’t Hate

One of the top-three podcast episodes we've ever published was a 2020 study revealing the tactics sales teams need to adopt to approach shippers. The reason this episode was so popular is that it's one of the few resources carriers and brokers have with communication and marketing preferences straight from the mouths of 100 shippers. The study by Logistics Marketing Advisors is released every two years so in today's episode, we're reviewing allllllll the things brokers and carriers need to be aware of as they set up their sales and marketing initiatives. Logistics Marketing Advisors 2022 Report (pdf)Hubspot 2022 State of Marketing Trends (pdf)Everything is Logistics is hosted by Blythe Brumleve, founder of Digital Dispatch where we help freight companies get online and grow. Check out our top shows to fix your website and fix your marketing. Alternatively, you can search by topic and check out all our past episodes of the podcast—right on our website.Connect with Blythe on Linkedin, YouTube, and TikTok...

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How to Market Your Company Like a Sports Team

How to market your company like a sports teamMost of us think of B2B marketing as "boring." Especially in the world of logistics where many marketing campaigns are just copycats and snoozefest. Because I have a background in freight and sports, I'd like to share 4 tips from sports to spice up your bland marketing plans. Links from the show: Savannah Bananas customer researchBills Season Ticket Holder giftsRaiders Season Ticket Holder giftsShop Box FoxEverything is Logistics is hosted by Blythe Brumleve, founder of Digital Dispatch where we help freight companies get online and grow. Check out our top shows to fix your website and fix your marketing. Alternatively, you can search by topic and check out all our past episodes of the podcast—right on our website.Connect with Blythe on Linkedin, YouTube, and TikTok...

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How to recession-proof your marketing

In this Freightwaves Now mashup, I'm sharing 4 different clips from previous appearances discussing how freight companies can prepare their marketing plans now should a recession hit our industry hard. It's not all doom and gloom but if the last two years have taught us anything, it's that we gotta be scrappy and prioritize what's going to move the needle. Everything is Logistics is hosted by Blythe Brumleve, founder of Digital Dispatch where we help freight companies get online and grow. Check out our top shows to fix your website and fix your marketing. Alternatively, you can search by topic and check out all our past episodes of the podcast—right on our website.Connect with Blythe on Linkedin, YouTube, and TikTok...

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Making Marketing Analytics Actionable

Internet marketing as been around since…well….the internet. And for years we’ve been told to use certain tools because of the powerful data it provides. But too often we set these reports up, and have them sent to our inboxes, only to say to ourselves, “That’s great but what do I do now?” That’s what we’re diving into with today’s show by helping to make sense of the next steps after you look at your marketing analytics. Listen to these shows next: How freight companies should treat SEOHow to stop annoying your website visitorsDigital Dispatch helps the one-person marketing team flourish. Check out our top shows to fix your website and fix your marketing. Alternatively, you can search by topic and check out all our past episodes of the Digital Dispatch podcast—right on our website....

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Follow This 4-Part Simplified Marketing Plan

With no shortage of advice roaming around the internet, it can be challenging to sort through the pathway to start marketing your freight company online. So in this episode, we're breaking down a simplified approach to marketing your freight company online. Listen to these shows next: Google My Business’ Free Call TrackingAI Tools to Help the One-Person Marketing TeamArtificial Intelligence in MarketingHow to work with trucking influencersMaking trucking cool again with Adam WingfieldTrucking's training problem with Desiree WoodHidden opportunities with retention with Driver ReachGetting Driver Feedback with WorkhoundDrivers deserve more than a social media postSearch by topic and check out all our past episodes of the Digital Dispatch podcast—right on our website....

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6 Ways To Master Content Distribution

ready to upload. just need to find a good schedule date to publish6 Steps to Master Content Distribution in FreightWe all know content marketing is important, but if you’re kicking your feet up after you hit publish, then you’re doing it all wrong. In today’s show, we’re breaking down how to master the distribution side of content marketing to make sure all of your hard work doesn’t go unnoticed. Listen to these shows next: Content Marketing Strategy in Freight5 tips for building your in-house media programContent marketing lessons from Mr. BeastSearch by topic and check out all our past episodes of the Digital Dispatch podcast—right on our website....

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Branding Your Freight Company

Since tradeshows were put on hold in 2020, the majority of the logistics community was forced to network online. But over the last two years, we've been able to witness a rise in personal branding and freight marketing. Therefore it was rad to be invited back on Kinectic's The Logistics of Marketing webinar series to talk about branding and everything that goes into that part of your marketing strategy. Also on this episode is Paul-Bernard Jaroslawski, owner and creator of the popular Freight Caviar Instagram and podcast plus Nick and Zach from the Kinectic team. Follow Kinectic, the hosts of The Logistics of Marketing, on Linkedin to find out about future live events like this one. Listen to these shows next: Content marketing strategy in freightHow freight companies should treat SEOHow to stop annoying your website visitorsHow to get started on TikTokFreightvana’s Sales and Marketing Tips for 3PLsUsing social media to connect with carriers and shippersFreight broker sales training with Freight360Search by topic and check out all our past episodes of the Digital Dispatch podcast—right on our website....

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Getting More Women into Web3 with VenusVerse

NFT’s, crypto, and the metaverse---yep we're talking about web3 again. In today’s episode, we’re chatting with one of the co-founders of VenusVerse–which is an online educational platform, incubator, and NFT collection dedicated to getting more women into the Web3 space. Now if you haven't caught my previous episodes on Web3 and the metaverse, it's a topic that keeps drawing me into it. It feels like a new digital wild west and I'm not sure if I should be going after the gold rush or be the one selling shovels. But in this episode, we’re covering topics of the very basics of Web3, its expanding components like NFTs, some actual present-day use cases, and how you can start exploring this new digital world. Follow VenuseVerse on Instagram, Linkedin, and TwitterListen to these shows next: A very beginner’s look into the MetaverseNFT’s and Futurism with NasjaqAI Tools to Help the One-Person Marketing TeamUsing AI in MarketingHow AI is helping freight brokers manage capacityUsing cloud computing to solve supply chain problems with Microsoft...

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Content Marketing Strategy in Freight

In today's episode, I'm sharing a conversation with two of the best creators in freight--and also previous Digital Dispatch podcast guests, Chris Jolly and Nick Dangles. Jolly and I were asked by Nick to join his series on The Logistics of Marketing to talk about what goes into our content process. It's a candid discussion on how we started, how we reinvest and continue to evolve---plus how we think about content marketing in the world of freight. Follow Kinectic, the hosts of The Logistics of Marketing, on Linkedin to find out about future live events like this one. ...

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Starting a Company Linkedin Strategy

Little Finger from Game of Thrones famously said, “chaos is a ladder” and the last two years have felt like complete chaos.But through all that comes opportunity–and today we’re talking about where your company can seize opportunity through Linkedin and embracing the pivot.Search by topic and check out all our past episodes of the Digital Dispatch podcast—right on our website....

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How Freight Companies Should Treat SEO in 2022

The holidays are a time where most office work slows down–rightfully so. But it’s also an opportunity to catch up on some content and strategies when you have the extra bandwidth. One of those strategies is SEO—also known as search engine optimization. It’s been around since the inception of the internet but like most marketing tactics in freight, it took a long time to find adoption. The problem with this is what I’m seeing now are companies that are deploying tactics that are past their prime and will likely get them nowhere except for a wasted budget. In this episode, I’m going to break down how freight companies should be using SEO in 2022 and beyond. Because while SEO shouldn’t be your ONLY strategy. It can have a lot of upside for years to come—as long as you’re not letting any of those gurus fill your head with empty promises of tactics that worked a decade ago. Links from the show: SEO misconceptions from Ahrefs CMO Twitter Thread...

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Freight Broker Training That Isn’t a Scam

A couple of weeks ago I was on a call with a prospect who was looking for help with her marketing. She had paid for a freight broker training course where she would be able to work under the company’s MC # when the training was completed. Only when she was done with the training, the course owner ghosted her and she was left without a pathway forward. This was heartbreaking because very few people can afford to drop a couple grand on a training course that doesn’t lead to an actual job. So I posted about it to Linkedin and mannnnnnnn, the freight community really came through. Within a few hours, I had people from all over the US reaching out to help a woman they’ve never met but knew she genuinely wanted to get involved in the freight industry. The community came through by offering up contacts and resources to help her and it was also a reminder about my friends Ben and Nate over at Freight 360. You see, they’ve actually done the hard work of creating a legitimate freight broker course. It’s so good that they’ve secured training partnerships with the TIA and other industry leaders. Not only do they offer the course, but they consistently offer sales training to keep your educational journey moving in a good direction. All that to say, we’ve got Freight 360 co-host and co-founder Ben Kowalski on today’s show dropping a ton of gems on what prospective freight brokers need to know before they purchase a course, what sales strategies brokers should be implemented in 2022, what marketing can do to help sales teams, and so much more. It’s a valuable conversation for everyone just starting out to those looking to upgrade their game. Connect with Ben Kowalski on LinkedinCheck out Freight360’s website and freight broker courseCheck out these shows next: Annual 3PL Study reveals how brokers can differentiate from their competitorsHow Three Freight Agents Found Their Path to SuccessHow to fix your shady email listMarketing vs. Sales in Freight [rebroadcast]Content Creation with The Freight Coach Chris JollyA Freight Family Affair with Burns LogisticsHow AI Can Help Freight Brokers Manage Capacity with Lindsay Watt of Parade...

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