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The Great Resignation or New Independence?

With July 4th coming up, we’re diving deep into the history of work and how the last year may have sent the working market into what’s being called ‘The Great Resignation”. Knowing this insight can help us plan for what the future of work will look like not just for the US but for the rest of the evolving world. Patrick McFarland, the director of marketing for ITS Logistics is breaking down how his marketing plan shifted as the company experienced massive growth. Also on the show is Sue Reynolds of Carmine Media who is helping leaders, especially women, get better at being in powers of position that play to their strengths.Follow Cyberly on AppleFollow Cyberly on SpotifyConnect with Blythe on Linkedin The State of Independence report from ContraSue Reynolds  website for Carmine Media plus her TikTokPatrick McFarland of ITS Logistics on Linkedin...

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Maximizing the One-Person Marketing Team

The freelance and remote employee pool have grown tremendously over the last year, and with many people looking for greater flexibility when it comes to work/life balance, the great resignation has been happening and one-person or small marketing teams have the most to gain from this shift. So as an experienced one-person marketing team for more than a decade, I’m showing you how I get it all done and how you can replicate this process. ~~~~~~~~~~~~~~~~~~~~~~~~~~~Where to Find Digital Dispatch & Blythe:  LinkedinYouTubeInstagramPinterestTikTokDigital Dispatch websiteGot something to say?Have a topic you'd like to see covered? Or a guest you want to hear on the show? Fill out the tip submission form on the Digital Dispatch website....

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Marketing Your Business in a Privacy-Focused World

Ad tech vendors and people who collect “leads” on Zoom Info are in for a real treat soon--and by treat I mean the loss of data that helps to prove your software is worth it. But for the marketers and sales teams actually in the trenches doing the hard work, I’m breaking down why these new privacy doom-and-gloomers are paranoid for nothing. Also on the show are two rockstars: Nicole Glenn of Candor Expedite and Melanie Patterson of Integrity Transit. Both are breaking down passion for connecting with their audience on a deeper level and just being overall business badasses. Follow Cyberly on AppleFollow Cyberly on SpotifyConnect with Blythe on Linkedin Melanie Patterson on Instagram and LinkedinMelanie’s companies: Integrity Transit, Integrity Knowledge CenterNicole Glenn on LinkedinNicole’s company: Candor ExpediteFollow the Ladies Leadership Coalition on Linkedin...

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Marketing and Website Design for Small Fleets and Owner Operators

Fleet owners face the near-impossible task of starting a business while competing with behemoths. You’re wearing multiple hats, trying to run your business, get customers, learn all of the new tech coming into the space, and now you’ve gotta build a website and market yourself too? It can seem daunting. But in this segment, Blythe Brumleve of Digital Dispatch is going to break down the must-have website and marketing tactics every fleet owner needs in their digital survival kit.Follow Cyberly on AppleFollow Cyberly on SpotifyConnect with Blythe on Linkedin...

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How Truckers Can Protect and Profit From Their Content

Truckers easily have the best social media game in the industry. But how can they protect themselves and the content they create from being exploited? Wayne Cragg is giving us his perspective on past deals gone wrong and how other drivers can protect and possibly profit from the content they create for the masses. Also on the show is Meshach Weber of Loadsure who has been a pioneer in freight tech marketing, is breaking down where most companies get it wrong (and who gets it right) with their marketing. This plus Google My Business getting a HUGE upgrade that all businesses need to be aware of. Show Links: Follow Cyberly on AppleFollow Cyberly on SpotifyConnect with Blythe on Linkedin Wayne Cragg on Tiktok, LinkedinMeshach Weber on LinkedinGoogle My Business...

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Making Your Customer the Super Hero

Katelyn Bourgoin once said, “Don’t sell me a new bed. Sell me a good night’s sleep so I can finally be that person that quits hitting snooze and can make that morning workout on time.”  She’s on the show to today to talk about how she gets to where her customers *want* to become in life by conducting customer-centric interviews. Using her insight plus some truth behind some common digital media metrics like “what counts as a video view” can help you as you refine that on-going marketing strategy.Apple PodcastSpotifyMore FreightWaves Podcasts...

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Peeking Behind The Podcast Curtains

Buzzsprout Head of Marketing Alban Brooke is helping us to break down the important stats to make smaller creators feel more confident in their podcasting strategy. Plus where famous creators and companies are making some mistakes in the podcasting world. This plus Linkedin rolling out Creator Profiles and some big marketing fails for April Fool's Day.Apple PodcastSpotifyMore FreightWaves Podcasts...

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How The Attention Economy Is Evolving

The Attention Economy has always been powered by influencers but with new social media platforms giving the older ones a run for their money, we can start to see how that attention is evolving. In this show, I’m breaking down the latest storylines from the major players, which new sites you should be paying attention to, and how to leverage these moves in your business and marketing plans. All this plus Linkedin’s new Marketplaces platform, Google’s penalty to non-mobile websites, and a marketing tip from Chippendales dancers!Links From The Show: Linkedin’s Marketplaces to compete with Fiverr/UpworkGoogle Penalties Coming In May (from Transport Topics)Google’s 3rd Party Cookies Going Away Snapchat Earnings ReportDispo: Instagram’s Newest Competitor Gimlet’s new show: Welcome To Your Fantasy: Chippendales Story~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~Where to Find Digital Dispatch & Blythe:  LinkedinYouTubeInstagramPinterestTikTokDigital Dispatch websiteDigital marketing courses for the logistics industry:  Freight School Playbook Got something to say?Have a topic you'd like to see covered? Or a guest you want to hear on the show? Fill out the tip submission form on the Digital Dispatch website. ...

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How Freight Companies Can Build Their Own In-House Content Teams

Hiring a marketing agency is a large expense most companies can’t afford to pay. I know this because I used to work at an agency, I operate one now, and I also know it was an uphill battle to get a large marketing budget buy-in from my exec team at a 3PL or carrier. So […]...

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Logistics Companies and Influencers Crushing The Content Game

Content marketing has EXPLODED in the freight space therefore I’m breaking down some of my favorite examples of both in-house content teams and individual creators. If you’re thinking about starting or expanding your own content game, these are the first examples where I would suggest looking for website, blog, podcast, and video for logistics marketing […]...

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Study Reveals How Sales Teams Should Contact Logistics Leads

Logistics Marketing Advisors released a study highlighting how sales teams should reach out to leads at logistics companies. We break that down along with more insight into helping you craft that 2021 digital marketing plan. ...

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