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Follow This 4-Part Simplified Marketing Plan

With no shortage of advice roaming around the internet, it can be challenging to sort through the pathway to start marketing your freight company online. So in this episode, we're breaking down a simplified approach to marketing your freight company online. Listen to these shows next: Google My Business’ Free Call TrackingAI Tools to Help the One-Person Marketing TeamArtificial Intelligence in MarketingHow to work with trucking influencersMaking trucking cool again with Adam WingfieldTrucking's training problem with Desiree WoodHidden opportunities with retention with Driver ReachGetting Driver Feedback with WorkhoundDrivers deserve more than a social media postSearch by topic and check out all our past episodes of the Digital Dispatch podcast—right on our website....

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Freight Photos That Don’t Suck

A powerful quote that’s always stood out to me in marketing is, “The creative is the variable to success.” So today I’m teaching freight companies how to stop using those terrible photoshop images and instead, give tips on how to hire a photographer and source stock images that don’t suck.Places to find free freight images and videos: Pixabay — Unsplash — Pexels — Photopin — CoverrListen to these shows next: How to stop annoying your website visitorsThe Most Important Thing You Can Add To Your Website TODAYWebsite and Marketing Must-Haves for 2022Marketing and Website Design for Small Fleets and Owner-OperatorsThe Costly Mistakes You’re Making With Your WebsiteWhat to know before you outsource your marketingSearch by topic and check out all our past episodes of the Digital Dispatch podcast—right on our website....

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Medical Shipping with Pearl Trans

Medical Shipping with Pearl TransWhen I first started looking for logistics companies on social media, one of the first ones that stood out was Pearl Trans. Their purple branding and the modern approach appealed to me so I gave them a follow. Fast forward a handful of years and I get the pleasure of interviewing the company's CEO and founder, Lorena Camargo. Lorena joins the show to talk about how she approached branding her company in logistics and the intricacies of medical shipments. Connect with Lorena Camargo on Linkedin, Twitter, and InstagramCheck out Pearl Trans website, Linkedin, and Instagram...

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How To Stop Annoying Your Website Visitors

When we build online, the last thing we want to do is annoy the very people we’re trying to attract. So in today’s show, we’re talking about the ways you’re annoying your website visitors so you can create a pathway to conversion. Listen to these shows next: The Most Important Thing You Can Add To Your Website TODAYWebsite and Marketing Must-Haves for 2022Marketing and Website Design for Small Fleets and Owner-OperatorsThe Costly Mistakes You’re Making With Your WebsiteSearch by topic and check out all our past episodes of the Digital Dispatch podcast—right on our website....

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Can Elon Musk Fix The Content Moderation Problem?

Free speech is an essential part of a functioning democracy and with billionaire Elon Musk's bid to purchase Twitter--the platform where that free speech should be taking place--we're exploring the little-known and difficult to deal with problem of content moderation.It’s never been easier to create content online. But with millions of uploads every second of the day, and an influx of spam and bot tactics on the rise, today's episode is diving into the difficulties of content moderation in order to prevent misinformation and hateful content from spreading throughout the internet. Listen to these shows next: AI Tools to Help the One-Person Marketing TeamArtificial Intelligence in MarketingSearch by topic and check out all our past episodes of the Digital Dispatch podcast—right on our website....

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The Logistics of Calypso Lemonade

Are you a big lemonade person? What about juice in general? Well if you fall into either of those categories or just a fan of company success stories--then I've got a good one for ya today with the logistics of Calypso Lemonade. In this episode, John Jares, COO of Calypso Lemonade joins the show to talk about the growth and transportation strategy of the 20-year-old brand. ...

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From Merchant Mariner to Maritime Tech Advisor

Nick Chubb (not the running back) was a former merchant mariner who witnessed firsthand the inefficiencies of the maritime industry. After realizing how much he could help combat the challenges of innovation and data sharing, he founded and currently serves as the managing director at Thetius--a research and technology advisory firm to the maritime industry. Show links: Check out Thetius websiteFollow Nick Chubb on LinkedinListen to these shows next: Maritime Marketing with Spire’s Kevin NaakaoThe history of shipping with Sal Mercogliano Cargo Ship Life with Merchant Mariner Gabby Salazar...

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Locomation Explains How Lidar in Trucking Works

This is our 4th episode talking about all of the new technology in trucking--especially when it comes to autonomous vehicles. But what's the story behind what's powering the ability to use these trucks on highways without sacrificing safety? A key aspect to getting more autonomous vehicles on the road to help with supply chain challenges is a technology called Lidar--which I've known about for a while because of the possibilities and discoveries made while using Lidar in archeology. So I was really pumped to see it being used in trucking. Locomation’s COO Glynn Spangenberg was kind enough to join me live while at the Manifest conference and gave us a breakdown of how lidar systems are being used on their autonomous truck--which the company says can dramatically increase capacity, improve asset utilization, and lower costs for the supply chain overall. Links from the showFollow Glynn Spangenberg on LinkedinCheck out Locomation’s websiteLocomation Explainer VideoCheck out these shows next: How to save old trucks with Edison MotorsTargeting the Autonomous Middle Mile with GatikThe State of Autonomous Vehicles In Trucking...

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The New Mainstream Media: Content Marketing Lessons from Mr. Beast

Best practices. We hear that phrase a lot and on the internet and there’s no shortage of advice on the topic… in any industry. But have you taken the time to study not just what people say about best practices but how they actually get it done?For today's episode, we're covering content marketing lessons from YouTuber, Mr. Beast. He was recently on an episode of the Joe Rogan podcast and it was a nearly 3-hour masterclass on content marketing, using your voice to help others and so many other tidbits of advice for the modern attention economy. I listened to the episode twice so here are my favorite moments that I think you all will find some value in as well. Show LinksMr. Beast Squid Game YouTube VideoMr. Beast on Joe RoganListen to these shows next: What Barstool Sports and Mr. Beast can teach us about content marketingFreight broker training that isn’t a scamMore articles about content marketing on our Digital Dispatch website...

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How to Save Old Trucks with Edison Motors

One of my favorite interviews to date is with today's guest Chace Barber of Edison Motors who’s creating an electric kit to help older logging/construction trucks convert to hybrid electric.These kits are cheaper for owner-operators and SMB carriers to save on diesel, get more mileage out of their current truck, and help Mother Nature—all at the same time.Chace's ideas and building in public on TikTok has helped him to amass more than 700 THOUSAND followers.Follow Chace Barber on TikTokCheck out Edison Motors websiteListen to these shows next: Targeting the Autonomous Middle Mile with GatikThe State of Autonomous Vehicles In Trucking...

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Getting More Women into Web3 with VenusVerse

NFT’s, crypto, and the metaverse---yep we're talking about web3 again. In today’s episode, we’re chatting with one of the co-founders of VenusVerse–which is an online educational platform, incubator, and NFT collection dedicated to getting more women into the Web3 space. Now if you haven't caught my previous episodes on Web3 and the metaverse, it's a topic that keeps drawing me into it. It feels like a new digital wild west and I'm not sure if I should be going after the gold rush or be the one selling shovels. But in this episode, we’re covering topics of the very basics of Web3, its expanding components like NFTs, some actual present-day use cases, and how you can start exploring this new digital world. Follow VenuseVerse on Instagram, Linkedin, and TwitterListen to these shows next: A very beginner’s look into the MetaverseNFT’s and Futurism with NasjaqAI Tools to Help the One-Person Marketing TeamUsing AI in MarketingHow AI is helping freight brokers manage capacityUsing cloud computing to solve supply chain problems with Microsoft...

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The Puppy Interview with Matt Barr of GEODIS' e-Logistics Brand

Depending on your affinity for dogs, you may want to hit pause, check the show notes, and open up the YouTube link to watch this particular episode instead of listening. Why? Because I'm joined by Matt Barr- Senior Director of Product Strategy at e-Logistics, a GEODIS brand and we're conducting this interview while half a dozen puppies crawl all over us. Yes, I did just say that puppies were crawling all over us during this entire conversation about the growth of e-commerce and how the e-logistics brand was established under GEODIS to cater to entrepreneurs in need of a logistics and software solution customized for them. You see, we conducted this interview live in Las Vegas at Manifest: The Future of Logistics conference. There was an area on the expo floor complete with a puppy lounge where Manifest partnered with a local humane society to bring in puppies each day of the conference to give folks an area to decompress from too much peopling. A brilliant sponsorship idea that GEODIS was smart as hell to seize the opportunity. It's a fun conversation that I think we hold together pretty well considering my normal reaction to this moment would be to forget any conversation and focus on puppy breath. All that to say you can listen to this audio version or you can check out the show notes for a link to the youtube version that has said puppies crawling all over us. Same convo just with puppies.WATCH THIS INTERVIEW ON YOUTUBE→WITH PUPPIES!Check out the GEODIS website and follow them on LinkedinConnect with Matt Barr on LinkedinSearch by topic and check out all our past episodes of the Digital Dispatch podcast—right on our website....

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