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Will AI Replace White-Collar Workers?

For years we’ve been told about AI, robotics, and automation taking over blue-collar jobs. But with the latest advancements in AI software, it could be white-collar jobs that are replaced more quickly. What does this mean for creators and artists? We’re breaking it down in today’s episode. See more of our shows around the topic of artificial intelligence over on Digital DispatchEverything is Logistics is hosted by Blythe Brumleve, founder of Digital Dispatch where we help freight companies get online and grow. Check out our top shows to fix your website and fix your marketing. Alternatively, you can search by topic and check out all our past episodes of the podcast—right on our website.Connect with Blythe on Linkedin, YouTube, and TikTok...

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Why the Smartest Companies Prioritize Marketing Operations

If you like revenue, you should be prioritizing marketing operations—aka MOPs. So let’s talk about what MOPs includes:  At its core, it’s about helping the company scale efficiently using data, people, and processes. Skills that a great marketing ops person has: Understanding people (and thus understanding the buyer’s journey)What should (and more importantly, shouldn’t) be automatedWhat channels to be active onBeing able to look at the landscape of the business and its industry, what’s driving revenue, and how marketing plays a role in that environment. Marketing ops is a position that is typically hired too late in the process so in this episode, we're breaking down how you can start prioritizing it before it's too late. Everything is Logistics is hosted by Blythe Brumleve, founder of Digital Dispatch where we help freight companies get online and grow. Check out our top shows to fix your website and fix your marketing. Alternatively, you can search by topic and check out all our past episodes of the podcast—right on our website.Connect with Blythe on Linkedin, YouTube, and TikTok...

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Supply Chain Strategy for 2022 and Beyond

Everything is Logistics host Blythe Brumleve was invited on _________ to talk about the future of supply chain and logistics. Eric is the founder and CEO of Third Stage Consulting, a firm focused on helping clients define and implement their digital strategies and digital transformations. In this talk, you'll learn about Blythe's journey into the freight industry, the technological advances, and the rise in content creation for an industry that was largely an afterthought before 2020. Connect with Eric Kimberling on LinkedinEverything is Logistics is hosted by Blythe Brumleve, founder of Digital Dispatch where we help freight companies get online and grow. Check out our top shows to fix your website and fix your marketing. Alternatively, you can search by topic and check out all our past episodes of the podcast—right on our website.Connect with Blythe on Linkedin, YouTube, and TikTok...

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Mark Zuckerberg’s Metaverse Plans

Meta founder and CEO Mark Zuckerberg joined Joe Rogan's podcast for a 3-hour conversation and it was fascinating.You might be asking yourself: Who cares?He’s one of the most powerful people on the planetWho also controls a platform used by billions of people(1.9 billion daily active users) And at the flip of a switch can control the flow of information………..and he *never* does interviews like this and never for this long.On a FW Now appearance, I talked about how Zuck thinks about content moderation. TLDW: Facebook is built for the community firstHe thinks you should be able to post anything that isn’t pornographic or incites violence/illegal activityBut if you believe in the flat earth theory, then you’re free to do soThe angry emoji is actually used as a signal to Facebook that a piece of news shouldn’t be shared to a wider audienceBut what I want to talk about is another product Zuck is working on because it gives us insight into how this powerful person thinks about the future and how we’ll communicate with each other in his ideal future. Everything is Logistics is hosted by Blythe Brumleve, founder of Digital Dispatch where we help freight companies get online and grow. Check out our top shows to fix your website and fix your marketing. Alternatively, you can search by topic and check out all our past episodes of the podcast—right on our website.Connect with Blythe on Linkedin, YouTube, and TikTok...

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Great 8 Pillars of ROI-Driven Marketing with SyncShow

I first met Nadine Nocero from Sync Show while at the TMSA conference in Orlando, Florida at the Gaylor Resort's "lazy" river that seemed to go 30mph. But it was that conversation about digital marketing that told me I needed to get her on the show and she's coming in sharing her Great 8 Pillars of ROI-Driven Marketing. Connect with Nadine Nocero on Linkedin and her company Sync ShowEverything is Logistics is hosted by Blythe Brumleve, founder of Digital Dispatch where we help freight companies get online and grow. Check out our top shows to fix your website and fix your marketing. Alternatively, you can search by topic and check out all our past episodes of the podcast—right on our website.Connect with Blythe on Linkedin, YouTube, and TikTok...

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How To Spy On Your Competition

In a previous episode, we talked about economic espionage when the British found several ways to "take without asking" in China regarding their tea-making practices. But in this episode, we're bringing it to the modern day by telling you how to spy on your own competition using all of the digital media tools available at your disposal. Everything is Logistics is hosted by Blythe Brumleve, founder of Digital Dispatch where we help freight companies get online and grow. Check out our top shows to fix your website and fix your marketing. Alternatively, you can search by topic and check out all our past episodes of the podcast—right on our website.Connect with Blythe on Linkedin, YouTube, and TikTok...

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The Problem with SEO Strategy in Freight

Most SEO strategy in freight stinks. So in this episode, we're going to break down why the current system isn't working, what to do if you've already invested in organic SEO, and what strategies you should implement instead to get the leads your sales team really wants. Flexport’s top supply chain influencersEverything is Logistics is hosted by Blythe Brumleve, founder of Digital Dispatch where we help freight companies get online and grow. Check out our top shows to fix your website and fix your marketing. Alternatively, you can search by topic and check out all our past episodes of the podcast—right on our website.Connect with Blythe on Linkedin, YouTube, and TikTok...

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Lord of the Rings Logistics with Matthew Leffler Armchair Attorney

For as long as freight has been around, there have been legal issues needing to be rectified. And even if the story doesn’t directly impact our side of the business world, there are undoubtedly downstream effects that ultimately will affect how you do your job. That’s why we have Matthew Leffler joining the show to break down the biggest legal issues in freight. Plus we’re going to nerd out on the logistics of The Lord of the Rings. Connect with Mathew Leffler of Armchair Attorney on Linkedin, Twitter, and YouTubeEverything is Logistics is hosted by Blythe Brumleve, founder of Digital Dispatch where we help freight companies get online and grow. Check out our top shows to fix your website and fix your marketing. Alternatively, you can search by topic and check out all our past episodes of the podcast—right on our website.Connect with Blythe on Linkedin, YouTube, and TikTok...

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Study Reveals Marketing Ideas That Shippers Won’t Hate

One of the top-three podcast episodes we've ever published was a 2020 study revealing the tactics sales teams need to adopt to approach shippers. The reason this episode was so popular is that it's one of the few resources carriers and brokers have with communication and marketing preferences straight from the mouths of 100 shippers. The study by Logistics Marketing Advisors is released every two years so in today's episode, we're reviewing allllllll the things brokers and carriers need to be aware of as they set up their sales and marketing initiatives. Logistics Marketing Advisors 2022 Report (pdf)Hubspot 2022 State of Marketing Trends (pdf)Everything is Logistics is hosted by Blythe Brumleve, founder of Digital Dispatch where we help freight companies get online and grow. Check out our top shows to fix your website and fix your marketing. Alternatively, you can search by topic and check out all our past episodes of the podcast—right on our website.Connect with Blythe on Linkedin, YouTube, and TikTok...

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How to Market Your Company Like a Sports Team

How to market your company like a sports teamMost of us think of B2B marketing as "boring." Especially in the world of logistics where many marketing campaigns are just copycats and snoozefest. Because I have a background in freight and sports, I'd like to share 4 tips from sports to spice up your bland marketing plans. Links from the show: Savannah Bananas customer researchBills Season Ticket Holder giftsRaiders Season Ticket Holder giftsShop Box FoxEverything is Logistics is hosted by Blythe Brumleve, founder of Digital Dispatch where we help freight companies get online and grow. Check out our top shows to fix your website and fix your marketing. Alternatively, you can search by topic and check out all our past episodes of the podcast—right on our website.Connect with Blythe on Linkedin, YouTube, and TikTok...

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The Story of JAXPORT

The story of JAXPORTHave you ever wondered how a city gets a port? Who maintains it? What happens after a port is constructed? We're answering all of those questions on today's episode with Chelsea Kavanagh, Senior Director of Communications at JAXPORT where they handle an impressive amount of freight spanning across several terminals. Show Links: Connect with JAXPORT’s Chelsea Kavanagh on LinkedInCheck out JAXPORT on Instagram, Linkedin and their websiteEverything is Logistics is hosted by Blythe Brumleve, founder of Digital Dispatch where we help freight companies get online and grow. Check out our top shows to fix your website and fix your marketing. Alternatively, you can search by topic and check out all our past episodes of the podcast—right on our website.Connect with Blythe on Linkedin, YouTube, and TikTok...

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Freight Tech's Digital Marketing Strategy

In our previous episodes, we’ve covered the digital marketing tactics for the nation’s top 3PLs and carriers—but what about the freight tech space?Freight tech arguably has a stronger focus on media, marketing, and its website so we’re going to analyze some of the companies at the top so the SMBs can learn how to replicate their strategies.Freightwaves Freight Tech Top 25 of 2022Everything is Logistics is hosted by Blythe Brumleve, founder of Digital Dispatch where we help freight companies get online and grow. Check out our top shows to fix your website and fix your marketing. Alternatively, you can search by topic and check out all our past episodes of the podcast—right on our website.Connect with Blythe on Linkedin, YouTube, and TikTok...

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