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Marketing Your Business in a Privacy-Focused World

Ad tech vendors and people who collect “leads” on Zoom Info are in for a real treat soon--and by treat I mean the loss of data that helps to prove your software is worth it. But for the marketers and sales teams actually in the trenches doing the hard work, I’m breaking down why these new privacy doom-and-gloomers are paranoid for nothing. Also on the show are two rockstars: Nicole Glenn of Candor Expedite and Melanie Patterson of Integrity Transit. Both are breaking down passion for connecting with their audience on a deeper level and just being overall business badasses. Follow Cyberly on AppleFollow Cyberly on SpotifyConnect with Blythe on Linkedin Melanie Patterson on Instagram and LinkedinMelanie’s companies: Integrity Transit, Integrity Knowledge CenterNicole Glenn on LinkedinNicole’s company: Candor ExpediteFollow the Ladies Leadership Coalition on Linkedin...

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Marketing and Website Design for Small Fleets and Owner Operators

Fleet owners face the near-impossible task of starting a business while competing with behemoths. You’re wearing multiple hats, trying to run your business, get customers, learn all of the new tech coming into the space, and now you’ve gotta build a website and market yourself too? It can seem daunting. But in this segment, Blythe Brumleve of Digital Dispatch is going to break down the must-have website and marketing tactics every fleet owner needs in their digital survival kit.Follow Cyberly on AppleFollow Cyberly on SpotifyConnect with Blythe on Linkedin...

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Why Short Form Video Is Here To Stay

In this episode, I'm breaking down how drastically our attention spans have dropped and how your company can create short-form video to target this change without requiring a whole new content marketing strategy.~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~Where to Find Digital Dispatch & Blythe:  LinkedinYouTubeInstagramPinterestTikTokDigital Dispatch websiteGot something to say?Have a topic you'd like to see covered? Or a guest you want to hear on the show? Fill out the tip submission form on the Digital Dispatch website. ...

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Fix Your Business By Fixing Your Marketing

It’s no secret that marketing has evolved over the last couple of years but how can it play a bigger role on the revenue side of the business? We’re breaking down some of the Do’s and Don’ts of outsourcing your marketing to give your business the edge without the overhead.In addition to the hot topic, we’re chatting with sales leader Michael Neme on how marketing can better assist the sales department with leads that don’t suck. Along with Nick Dangles of Kinetic breaking down where most companies get their tech and go-to-market strategy wrong. Follow Cyberly on AppleFollow Cyberly on SpotifyConnect with Blythe on Linkedin Connect with Michael Neme on LinkedinConnect with Nick Dangles on LinkedinCheck out the Kinetic Website...

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From Butcher Shop Owner to FedEx Influencer with Danny Catullo

Danny Catullo is a 3rd generation butcher in Cleveland Ohio who started selling his beef, poultry, and pork items online back in 2017. But after facing issues with high shipping prices and limited options, he got to work with FedEx where they developed a specialized box that allowed his products to be shipped all over the US. Just a few years later, Danny co-founded Perishable Shipping Solutions offering that same service to other business owners. And business is booming! We’re talking with Danny about his journey along with the NFL Draft festivities which at the time of this recording, was happening in his hometown that very night. Links from the show: Danny’s Butcher Shop: Catullo Prime MeatsPerishable Shipping Solutions website~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~Where to Find Digital Dispatch & Blythe:  LinkedinYouTubeInstagramPinterestTikTokDigital Dispatch websiteGot something to say?Have a topic you'd like to see covered? Or a guest you want to hear on the show? Fill out the tip submission form on the Digital Dispatch website. ...

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How To Make Customer Interviews Your Secret Marketing Weapon

Katelyn Bourgoin once said, “Don’t sell me a new bed. Sell me a good night’s sleep so I can finally be that person that quits hitting snooze and can make that morning workout on time.”  That quote has stuck with me ever since and is a driving force in how I create copy for websites, video ideas, product copy, and more. Because understanding your customer at a deeper level is what drives the buying decisions of today and tomorrow. I got a chance to talk to Katelyn, owner of CustomerCamp.co about how she gets to where her customers *want* to become in life by conducting customer-centric interviews. Using her insight, all of us can start to gain more clarity on what our customers truly want. Links from the show: Customer Clarity Call SheetsKatelyn's company Customer CampKatelyn's Twitter~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~Where to Find Digital Dispatch & Blythe:  LinkedinYouTubeInstagramPinterestTikTokDigital Dispatch websiteGot something to say?Have a topic you'd like to see covered? Or a guest you want to hear on the show? Fill out the tip submission form on the Digital Dispatch website. ...

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Pitfalls and Perks of Working With Trucking Influencers

Since social media’s inception, drivers have had an incredibly strong presence across all channels. Whether it’s Facebook, YouTube, Instagram, and now Tiktok, truckers dominate the space. So with recruiting and retention of drivers within the industry being an issue for a variety of factors, I always wondered why carriers and hiring firms don’t utilize influencers within the industry more.Now going back to the show topic….the phrase “influencer” might cause you to roll your eyes. But the quote/unquote word “influencer” has always been around and driven decisions we make. Therefore in this show, I’m pulling two interviews we recently conducted on Cyberly where I got to interview Tom Authenthaler of The Influence Marketer to discuss how businesses can start with influencer marketing. And then we’ve got Wanye Cragg who’s been sharing his experiences on the road as a trucking influencer for years. Show Links: Follow Cyberly on AppleFollow Cyberly on SpotifyTom’s LinkedinTom’s Website: The Influence MarketerWayne Cragg on Tiktok, LinkedinWayne's website: Wayne Cragg PhotographyTips for Measuring Truck Driver Recruiting~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~Where to Find Digital Dispatch & Blythe:  LinkedinYouTubeInstagramPinterestTikTokDigital Dispatch websiteGot something to say?Have a topic you'd like to see covered? Or a guest you want to hear on the show? Fill out the tip submission form on the Digital Dispatch website. ...

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How to Work With Trucking Influencers

Recruiting drivers is a problem and at the same time, marketers are planning to spend MORE on channels like social media and email. So why hasn’t the trucking industry started harnessing the power of their own driver’s social media presence? We’re talking with Tom Augenthaler of The Influence Marketer about how trucking companies can start working with influencers to help solve a recruiting problem that isn't going away anytime soon. This plus the logistics of flowers on Mother’s day--how giving flowers got started and how they arrive on your doorstep. Show Links: Follow Cyberly on AppleFollow Cyberly on SpotifyConnect with Blythe on Linkedin Tom’s LinkedinTom’s Website: The Influence MarketerTips for Measuring Truck Driver Recruiting ...

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