We’ve been talking A LOT about getting back to basics. Talking to customers. Audience research. How to differentiate yourself from the competition. So it’s always really nice to talk to someone who just gets it--such as today’s guest Phoebe Noce who’s the director of marketing over at FreightFriend. Connect with Phoebe Noce on LinkedinFollow FreightFriend on LinkedinCheck out FreightFriend’s websiteCheck out these shows next: Google My Business UpdateHow To Conduct Audience Research with Amanda Natividad Artificial Intelligence in MarketingHow to Audit Your Website (free course)

We’ve talked about the importance of research and knowing your customer’s pain points. Yet some companies, especially 3PLs,  don’t see the value in marketing because they feel like “everyone is just selling the same thing we are.”Well in a new 3PL study just released, we’ve got some key findings that will help you to differentiate yourself from your competitors based on what shippers really want.Download 2022 Annual 3PL StudyCheck out these shows next: The Important Role of Marketing Operations How to Conduct Subject Matter InterviewsHow To Get Started with Customer Research:Customer Interviews Buyer PersonasSubject Matter InterviewsAudience Research

You’ve likely seen all the cargo ships waiting to unload off the Port of LA but have you wondered what life is like onboard those ships? Gabby Salazar has amassed thousands and thousands of followers on Tiktok simply by showing what her life has been like since becoming a merchant mariner onboard ships like Maersk. In our interview, she tells us all the little things that are done before, during, and after a ship has been unloaded, where some of the most beautiful ports she’s visited and that time her boss made her walk the plank. Follow Gabby on Tiktok and InstagramCheck out these shows next: A Decade of Supply Chain Content with Sarah Barnes-HumphreyFixing the Global Supply Chain Mess with Steve FerreiraThe Wild World of Succulent Smuggling The Logistics of Mother’s Day Flowers

Around this time of the year, most businesses are wondering, “Am I on the right track?” We’re planning our budgets and wondering where to invest and where to cut back. That’s where the power of marketing operations comes into play.Different from other marketing roles, the person in charge of ops should ideally be a dedicated position—but if you’re an entrepreneur or running a small team, it’s essential to know some key foundational skills that will help you invest in marketing where it makes the most sense for you.From the show:What if Performance Advertising is Just an Analytics Scam?Connect with Blythe via her website or on Linkedin, YouTube, and TikTokCheck out these episodes next: Google My Business UpdateHow To Conduct Audience Research with Amanda Natividad Artificial Intelligence in MarketingHow to Audit Your Website (free course)

As a former sports broadcaster, one thing has always rung true for me; I love game day. LOVE IT. It’s a chance to see my football family. Dress up in my team’s gear. Tailgate with my dad and best friends, and then hope by a 1 pm kickoff that God doesn’t hate my team today. And it turns out, the intricacies of game day, aka the logistics of it all, is a fascinating deep dive. Not just for games stateside but what it takes to have a whole ass team travel to London every year. Connect with Blythe via her website or on Linkedin, YouTube, and TikTokWhat Goes Into Preparing an NFL Stadium for Game Day

Many creatives have felt rather safe from the robot apocalypse that has already affected so many other industries. But with new artificial intelligence tools creeping their way into the creative arts market, soon it may be difficult to tell the difference between humans and robots when it comes to audio, video, or writing.Connect with Blythe via her website or on Linkedin, YouTube, and TikTok

How do we start with great marketing? That’s a question that plagues businesses and entrepreneurs all over the world at various stages of their life. But the consistent way to get to that answer lies with our customers and by having a deep understanding of who we’re targeting and why.Which is why bringing in our next guest is so timely….If you haven't started thinking about some loose plans for 2022, I’d suggest starting with this episode because Adrienne Barnes, founder of Best Buyer Perosnas, is gonna help us understand the customer a hell of a lot betterShe’s teaching us about the mistakes folks like you and I make when it comes to this important part of our research process---and will absolutely help to shape those 2022 marketing plans. Show Links: Follow Adrienne Barnes on Twitter and LinkedinCheck out Adrienne’s Best Buyer Personas’ websiteListen to these shows next: The Role of a Marketing Architect with Amanda Natividad How to Make Customer Interviews Your Secret Marketing WeaponLet's connect:Connect with Blythe via her website or on Linkedin, YouTube, and TikTok

When any new product or event hits the scene, you typically see content and ads centered around “register for my event” or “reasons to attend X event” but i’ve noticed a more creative approach to enticing users to your conference is by previewing the subject matter experts before visitors make that call to drop thousands of dollars and time away from the office for an event or conference. That’s what originally drew me into an upcoming event called Manifest: The Future of Logistics. They have a killer website and an even better email newsletter. It’s one of those newsletters that gives you a high-level snapshot of everything that happened in the logistics industry during the week and if I see something that catches my eye, I can choose to read more about it. I also get to bring you this conversation with Conference Chair for Manifest and EVP of programming for Connectiv, Pam Simon.  She’s the one heading up that good content marketing I spoke about earlier. It’s a fun conversation about what goes into planning an event at this scale, the different things they’re offering at the event, LIKE A PUPPY SECTION, and why she’s interviewing the same folks ahead of time that are also going to be speaking at the conference itself.Connect with Pam Simon on Linkedin, Facebook, and InstagramCheck out Manifest: The Future of Logistics conferenceSAVE $300 by registering for the event via my personalized link. If you purchase via this link, I don't get a cutback or anything. But I do get to prove the value of my content by sending qualified traffic there. So help a girl out!