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The Story of JAXPORT
by Blythe Brumleve | Aug 12, 2022
The story of JAXPORTHave you ever wondered how a city gets a port? Who maintains it? What happens after a port is constructed? We're answering all of those questions on today's episode with Chelsea Kavanagh, Senior Director of Communications at JAXPORT where they handle an impressive amount of freight spanning across several terminals. Show Links: Connect with JAXPORT’s Chelsea Kavanagh on LinkedInCheck out JAXPORT on Instagram, Linkedin and their websiteEverything is Logistics is hosted by Blythe Brumleve, founder of Digital Dispatch where we help freight companies get online and grow. Check out our top shows to fix your website and fix your marketing. Alternatively, you can search by topic and check out all our past episodes of the podcast—right on our website.Connect with Blythe on Linkedin, YouTube, and TikTok
Freight Tech's Digital Marketing Strategy
by Blythe Brumleve | Aug 04, 2022
In our previous episodes, we’ve covered the digital marketing tactics for the nation’s top 3PLs and carriers—but what about the freight tech space?Freight tech arguably has a stronger focus on media, marketing, and its website so we’re going to analyze some of the companies at the top so the SMBs can learn how to replicate their strategies.Freightwaves Freight Tech Top 25 of 2022Everything is Logistics is hosted by Blythe Brumleve, founder of Digital Dispatch where we help freight companies get online and grow. Check out our top shows to fix your website and fix your marketing. Alternatively, you can search by topic and check out all our past episodes of the podcast—right on our website.Connect with Blythe on Linkedin, YouTube, and TikTok
How the Best Trucking Companies Treat Digital Marketing
by Blythe Brumleve | Jul 21, 2022
There are plenty of logistics data points that industry folks love to analyze but why are there so few data points when it comes to freight marketing? Well, in today’s show we’re changing that with a first look into how 20 of the top carriers in freight treat their website and digital marketing efforts–and how your company can replicate these same tactics.Everything is Logistics is hosted by Blythe Brumleve, founder of Digital Dispatch where we help freight companies get online and grow. Check out our top shows to fix your website and fix your marketing. Alternatively, you can search by topic and check out all our past episodes of the podcast—right on our website.Connect with Blythe on Linkedin, YouTube, and TikTok
What a Shipper Wants with The Produce Industry Podcast
by Blythe Brumleve | Jul 12, 2022
What a Shipper Wants with The Produce Industry PodcastMost of us in shipping know how complex the busy produce season can be. Which is why many freight brokers go above and beyond to try to reach those shippers. In this episode, we're talking with citrus farm owner turned shipper turned podcaster on the complexities of shipping produce, what brokers need to know before reaching out to customers. and how The Produce Industry Podcast is making moves throughout the industry. Connect with host Patrick Kelley on LinkedinFollow The Produce Industry Podcast on LinkedinSubscribe to the show on iTunes or SpotifyEverything is Logistics is hosted by Blythe Brumleve, founder of Digital Dispatch where we help freight companies get online and grow. Check out our top shows to fix your website and fix your marketing. Alternatively, you can search by topic and check out all our past episodes of the podcast—right on our website.Connect with Blythe on Linkedin, YouTube, and TikTok
How to recession-proof your marketing
by Blythe Brumleve | Jul 07, 2022
In this Freightwaves Now mashup, I'm sharing 4 different clips from previous appearances discussing how freight companies can prepare their marketing plans now should a recession hit our industry hard. It's not all doom and gloom but if the last two years have taught us anything, it's that we gotta be scrappy and prioritize what's going to move the needle. Everything is Logistics is hosted by Blythe Brumleve, founder of Digital Dispatch where we help freight companies get online and grow. Check out our top shows to fix your website and fix your marketing. Alternatively, you can search by topic and check out all our past episodes of the podcast—right on our website.Connect with Blythe on Linkedin, YouTube, and TikTok
Where is the logistics industry headed?
by Blythe Brumleve | Jul 05, 2022
There's a lot of doubt running rampant in the markets but as logistics professionals--staying on top of those moments that can shift consumer behavior can mean the survival of your company. And what better way to stay on top of those shifts than to hear insight from some of the top companies like Loadsmart, Drive My Way, Transfix, and Knichel Logistics. The executives in this episode include: Kathleen Kaag, VP Marketing, LoadSmartBeth Potratz, CEO, and Co-founder, DriveMyWayKristy Knichel, CEO, and Owner, Knichel Logistics Jennifer Mosso, VP Shipper Growth, TransfixThis conversation was recorded live at the Transportation Marketing and Sales Association in Orlando, Florida in June of 2022 with insights around: How each company is approaching recruiting and retaining top talent within the companyHow to maintain processes and vision when everyone is shifting how and where they workGetting more budget and resources by building a business case for the CEO to investHow sales and marketing roles within each company are evolving and becoming more strategicIt's a great panel so S/O to the TMSA for letting me moderate and allowing me to share that insight with you today. You can learn more about the TMSA by visiting: https://www.tmsatoday.org/Everything is Logistics is hosted by Blythe Brumleve, founder of Digital Dispatch where we help freight companies get online and grow. Check out our top shows to fix your website and fix your marketing. Alternatively, you can search by topic and check out all our past episodes of the podcast—right on our website.Connect with Blythe on Linkedin, YouTube, and TikTok
BTS of the 'Everything is Logistics' podcast name change
by Blythe Brumleve | Jun 28, 2022
Welcome to the new show name, Everything Is Logistics!In this episode, I'm breaking down the how's and the why's of this new name change so you know why the hell new podcast show art popped up without warning. So come take a peek behind the curtain of the rebranding of the Digital Dispatch podcast into Everything is Logistics. We're talking about all the reasonings behind the decision, how you can avoid some of these same mistakes, and what you can expect from the show in the future. Correction: I said during this episode that I started the Digital Dispatch podcast in November of 2019 and started Cyberly in 2020. It was actually Nov 2020 for the Digital Dispatch podcast launch and 2021 that Cyberly launched. Everything is Logistics is hosted by Blythe Brumleve, founder of Digital Dispatch where we help freight companies get online and grow. Check out our top shows to fix your website and fix your marketing. Alternatively, you can search by topic and check out all our past episodes of the podcast—right on our website.Connect with Blythe on Linkedin, YouTube, and TikTok
Prepping For Cybersecurity Threats
by Blythe Brumleve | Jun 21, 2022
Every day it feels like we hear about a new cyber security attack affecting every part of our daily lives and how we work. But how are companies treating security threats and what can we do to prevent future attacks? Cybersecurity expert James McQuiggan joins the show to break down what we do for prevention and how to recover quickly when, not if, a cyber-attack affects your company.. Connect with James on social media and follow his workDigital Dispatch helps the one-person marketing team flourish. Check out our top shows to fix your website and fix your marketing. Alternatively, you can search by topic and check out all our past episodes of the Digital Dispatch podcast—right on our website.Connect with Blythe on Linkedin, YouTube, and TikTok--------------------------------------------jmcquiggan@knowbe4.comquestion ideas after State of Cybersecurity twitter space with colonial pipeline was caused by an old employee login that wasn't canceled and was 3 days away from bringing the US economy to its knees ransomware attacks are down because of sanctions-- nicole perlroth who use to cover cyber chaos at the new york timesprivate security vs. government protection. is there collaboration there or is it "you're on your own"85% of our public infrastructure networks are in private hands so the government relies on these private companies to help and alert them. historically there hasn't been a lot of sharing between public companies and the gov but that's changing Log4J vulnerabilityWhat are you focusing your attention on cyber security-wise in the next 6-12 months?Is SMS authentication good anymore with "sim swapping?"How dangerous are our regular accounts like Netflix, social media, door dash, etc...Use different emails for different sites? Long complex passwords? Two factor authentication that isn't SMS?