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Making sense of modern-day digital media strategies so you don’t have to spend hours on YouTube figuring out what all these acronyms mean.
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Creating In-House Video And Podcast ContentIn this course we’ll talk about: Equipment you need (and likely already purchased because ofAdd to Cart
How To Create Your Content Distribution PlanLearn about the concepts of developing pillar podcasts and videos so that your high-quality contentAdd to Cart
How to Audit Your WebsiteBefore you invest thousands of dollars into your next website project, we’re gonna go through theAdd to Cart
Crafting Your Content Marketing PlanIn this course we'll cover: The different styles of content to cover Content vehicles andAdd to Cart
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Helping logistics companies save time, shorten sales cycles, and stand out from their competition with digital marketing tips and resources.
As a former sports broadcaster, one thing has always rung true for me; I love game day. LOVE IT. It’s a chance to see my football family. Dress up in my team’s gear. Tailgate with my dad and best friends, and then hope by a 1 pm kickoff that God doesn’t hate my team today. And it turns out, the intricacies of game day, aka the logistics of it all, is a fascinating deep dive. Not just for games stateside but what it takes to have a whole ass team travel to London every year. Connect with Blythe via her website or on Linkedin, YouTube, and TikTokWhat Goes Into Preparing an NFL Stadium for Game Day
Many creatives have felt rather safe from the robot apocalypse that has already affected so many other industries. But with new artificial intelligence tools creeping their way into the creative arts market, soon it may be difficult to tell the difference between humans and robots when it comes to audio, video, or writing.Connect with Blythe via her website or on Linkedin, YouTube, and TikTok
How do we start with great marketing? That’s a question that plagues businesses and entrepreneurs all over the world at various stages of their life. But the consistent way to get to that answer lies with our customers and by having a deep understanding of who we’re targeting and why.Which is why bringing in our next guest is so timely….If you haven't started thinking about some loose plans for 2022, I’d suggest starting with this episode because Adrienne Barnes, founder of Best Buyer Perosnas, is gonna help us understand the customer a hell of a lot betterShe’s teaching us about the mistakes folks like you and I make when it comes to this important part of our research process---and will absolutely help to shape those 2022 marketing plans. Show Links: Follow Adrienne Barnes on Twitter and LinkedinCheck out Adrienne’s Best Buyer Personas’ websiteListen to these shows next: The Role of a Marketing Architect with Amanda Natividad How to Make Customer Interviews Your Secret Marketing WeaponLet's connect:Connect with Blythe via her website or on Linkedin, YouTube, and TikTok
When any new product or event hits the scene, you typically see content and ads centered around “register for my event” or “reasons to attend X event” but i’ve noticed a more creative approach to enticing users to your conference is by previewing the subject matter experts before visitors make that call to drop thousands of dollars and time away from the office for an event or conference. That’s what originally drew me into an upcoming event called Manifest: The Future of Logistics. They have a killer website and an even better email newsletter. It’s one of those newsletters that gives you a high-level snapshot of everything that happened in the logistics industry during the week and if I see something that catches my eye, I can choose to read more about it. I also get to bring you this conversation with Conference Chair for Manifest and EVP of programming for Connectiv, Pam Simon. She’s the one heading up that good content marketing I spoke about earlier. It’s a fun conversation about what goes into planning an event at this scale, the different things they’re offering at the event, LIKE A PUPPY SECTION, and why she’s interviewing the same folks ahead of time that are also going to be speaking at the conference itself.Connect with Pam Simon on Linkedin, Facebook, and InstagramCheck out Manifest: The Future of Logistics conferenceSAVE $300 by registering for the event via my personalized link. If you purchase via this link, I don't get a cutback or anything. But I do get to prove the value of my content by sending qualified traffic there. So help a girl out!
We’ve been talking a lot about Truck Driver Appreciation but what we haven’t been talking about is the importance of a feedback loop from your actual drivers. We typically do feedback surveys for customers and leads. But most companies as a whole don’t do it for their internal employees--driver or not. So if you haven’t started up your own feedback loop process, it’s a good time to start--or at least budget for it in the future so you can know those happiness and frustration points of the job year-round.Helping us get that started is co-founder and CEO of Workhound, Max Farrell; who joins this week's episode to break it all down.Show Links: Workhound’s resources and case studiesConnect with Max Farrell on LinkedinConnect with Blythe via her website or on Linkedin, YouTube, and TikTok
September has Truck Driver Appreciation Week and that means you’ve likely seen several posts on your social media feeds “Thanking a Trucker.” But what are some ways you can do more than a social media post? We’re breaking down some campaigns being run by some of the bigger companies but also revealing exactly what truckers have previously said they want during this week and year-round. Show Links: Connect with Blythe via her website or on Linkedin, YouTube, and TikTok
iOS15 is here and with that, we enter a new era of digital marketing. Why? Because the data companies will be able to collect will be severely limited. Which makes it more important than ever to focus on building your first-party data collection process. So that's what we're covering in today's episode to make sure you're prepared for what's to come.Show Links: Connect with Blythe via her website or on Linkedin, YouTube, and TikTokListen to these shows next: The Role of a Marketing Architect with Amanda Natividad How to Make Customer Interviews Your Secret Marketing Weapon
Owner of Metromax Dispatch, Metromax Solutions, and Metromax Express Demarco Thomas sits down with The Digital Dispatch podcast to talk about his entrepreneurship journey, why outsourcing in logistics is important, and the opportunities in the last-mile sector. Many of us in the logistics space weren’t born into it--we came into it by chance, fell in love with the opportunities, and were able to be that fresh pair of eyes on the inefficiencies. That’s the case for Metromax owner Demarco Thomas who oversees three divisions within the brand: Dispatch, [outsourcing] Solutions, and just recently launched, Metromax Express for last-mile delivery. Coming from the military and finance industries, Demarco got into trucking by chance when a friend asked him for financial advice. Once Demarco ran the numbers, he saw a lot of potential problems—but also found a way to solve those problems. It didn’t take him long but one truck turned into dozens with multiple logistics solutions and more on the way, In today's show, Demarco is telling us how he learned through several business failures and came out on the other side with an even better perspective that’s helped him grow the Metromax brand. After all, failure teaches us much more about ourselves and our business than sitting on the sidelines ever could.This is a good one so if you’re feeling a little stuck and not sure which direction to go, or perhaps you’re already successful and looking to feel inspired, this is the interview for you.Where to find Demarco & MetromaxDemarco's LinkedinMetromax Dispatch websiteMetromax Dispatch InstagramMetromax Outsourcing websiteWhere to Find Digital Dispatch & Blythe: LinkedinYouTubeInstagramPinterestTikTokDigital Dispatch websiteDigital marketing courses for the logistics industry: Freight School Playbook Got something to say?Have a topic you'd like to see covered? Or a guest you want to hear on the show? Fill out the tip submission form on the Digital Dispatch website.