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Countless companies in freight have a one-person marketing team. And that lonely marketer probably has other roles on top of handling an increasingly demanding digital world. But what if I told you that there are AI tools that exist ~today~ that can help the one-person marketer get back hours in their workday? We’re talking about copy writing tools to help with everything from social media captions to blog posts. Video personas powered by AI that will be your on-camera talent when no one else in the office wants to. And another tool that can take one video and turn it into dozens of pieces of social media content–all without the need of a video editor. It’s a brave new world for us lonely marketers with AI tools like the ones I’m going to mention on today’s show so I hope y’all take some time to give them a demo after listening to this episode. Check out these shows next: A very beginners look into the metaverseUsing AI in MarketingHow AI is helping freight brokers manage capacityUsing cloud computing to solve supply chain problems with Microsoft
The holidays are a time where most office work slows down–rightfully so. But it’s also an opportunity to catch up on some content and strategies when you have the extra bandwidth. One of those strategies is SEO—also known as search engine optimization. It’s been around since the inception of the internet but like most marketing tactics in freight, it took a long time to find adoption. The problem with this is what I’m seeing now are companies that are deploying tactics that are past their prime and will likely get them nowhere except for a wasted budget. In this episode, I’m going to break down how freight companies should be using SEO in 2022 and beyond. Because while SEO shouldn’t be your ONLY strategy. It can have a lot of upside for years to come—as long as you’re not letting any of those gurus fill your head with empty promises of tactics that worked a decade ago. Links from the show: SEO misconceptions from Ahrefs CMO Twitter Thread
A couple of weeks ago I was on a call with a prospect who was looking for help with her marketing. She had paid for a freight broker training course where she would be able to work under the company’s MC # when the training was completed. Only when she was done with the training, the course owner ghosted her and she was left without a pathway forward. This was heartbreaking because very few people can afford to drop a couple grand on a training course that doesn’t lead to an actual job. So I posted about it to Linkedin and mannnnnnnn, the freight community really came through. Within a few hours, I had people from all over the US reaching out to help a woman they’ve never met but knew she genuinely wanted to get involved in the freight industry. The community came through by offering up contacts and resources to help her and it was also a reminder about my friends Ben and Nate over at Freight 360. You see, they’ve actually done the hard work of creating a legitimate freight broker course. It’s so good that they’ve secured training partnerships with the TIA and other industry leaders. Not only do they offer the course, but they consistently offer sales training to keep your educational journey moving in a good direction. All that to say, we’ve got Freight 360 co-host and co-founder Ben Kowalski on today’s show dropping a ton of gems on what prospective freight brokers need to know before they purchase a course, what sales strategies brokers should be implemented in 2022, what marketing can do to help sales teams, and so much more. It’s a valuable conversation for everyone just starting out to those looking to upgrade their game. Connect with Ben Kowalski on LinkedinCheck out Freight360’s website and freight broker courseCheck out these shows next: Annual 3PL Study reveals how brokers can differentiate from their competitorsHow Three Freight Agents Found Their Path to SuccessHow to fix your shady email listMarketing vs. Sales in Freight [rebroadcast]Content Creation with The Freight Coach Chris JollyA Freight Family Affair with Burns LogisticsHow AI Can Help Freight Brokers Manage Capacity with Lindsay Watt of Parade
Planning for your business goals, especially the marketing of those goals, can become overwhelming really quickly. And with the pace that our digital world has rapidly changed--it can be tough to know which tactics and tools to invest in and more importantly, which ones to steer clear from. That’s why I’m bringing on one of my good friends, Kyle MacNaught, who's the director of marketing over at FreightPlus, to talk through our marketing and website must-haves for 2022. Connect with Kyle MacNaught on LinkedinFreight Plus website, Podcast, YouTube, and LinkedinCheck out these shows next: How did you hear about us?How freight companies can build in-house content teamsFixing your shady email list
There’s an awful lot of noise being made about the truck driver shortage. But like most things in life and politics--it’s usually much more nuanced than the surface-level discussions. This is what I discovered while in Texas giving a speech covering “Retention is the New Recruiting” which helps trucking companies use content marketing to ease their hiring woes. I’m breaking down multiple ways to use driver interviews to find any pain points you might be missing so you can stop those pain points right in their tracks and also highlight the drivers who want to share their stories. Links from the show: Watch the speech to see the slidesSlides and bonus material from the speechListen to these shows next: Making trucking cool again with Adam WingfieldTrucking's training problem with Desiree WoodHidden opportunities with retention with Driver ReachGetting Driver Feedback with WorkhoundWorking with truck driver influencersDrivers deserve more than a social media post
On a previous episode, I talked about how you fix that shady email list.Well on this episode we’re getting some extra insight from Flock Freight's VP of marketing Jeff Lerner on how he would tackle that same problem. We’re not only diving into how Jeff would handle an email list from questionable sources but also things like helping the sales and marketing department become more aligned, how Flock Freight is prioritizing people and the planet PLUS a good debate on if pineapple belongs on pizza. Connect with Jeff Lerner on LinkedinFollow Flock Freight on Twitter, Instagram, and Facebook.Check out these shows next: New study reveals how sales teams should contact logistics leadsAnnual 3PL Study reveals how brokers can differentiate themselves
Marketers and entrepreneurs have probably been faced with the temptation of obtaining emails and contact information for potential prospects. But what happens after you’ve pulled the trigger on that decision? How do you make sure that outreach doesn’t damage your brand but also gets your name in front of someone who may be interested in working with you? We’re breaking down how to fix that shady email list.Check out these shows next: New study reveals how sales teams should contact logistics leadsAnnual 3PL Study reveals how brokers can differentiate themselves
Couple of social media stats for y'all: 10% of Twitter users create 92% of all tweetsAnd only 21% of us adults are on TwitterBut over the last few weeks, Twitter has become THE place for freight news to break, trend, or go viral. I’ve historically used Twitter as a place for sports and entertainment. And when I worked at a 3PL years ago, we had an account on the platform as early as 2010. But the freight twitter world of 2010 compared to what it is now is completely different and exciting all at the same time. Is having a Twitter profile right for your business? Only you can really make that call. But in this episode, I’m going to break down how one freight exec is using it and how some of those strategies might work for you, too. Flexport’s CEO Ryan Peterson Twitter ThreadCheck out these shows next: The hidden power of subject matter interviewsGetting creative with The Freight Coach Chris Jolly