3PL

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Study Reveals Marketing Ideas That Shippers Won’t Hate

One of the top-three podcast episodes we've ever published was a 2020 study revealing the tactics sales teams need to adopt to approach shippers. The reason this episode was so popular is that it's one of the few resources carriers and brokers have with communication and marketing preferences straight from the mouths of 100 shippers. The study by Logistics Marketing Advisors is released every two years so in today's episode, we're reviewing allllllll the things brokers and carriers need to be aware of as they set up their sales and marketing initiatives. Logistics Marketing Advisors 2022 Report (pdf)Hubspot 2022 State of Marketing Trends (pdf)Everything is Logistics is hosted by Blythe Brumleve, founder of Digital Dispatch where we help freight companies get online and grow. Check out our top shows to fix your website and fix your marketing. Alternatively, you can search by topic and check out all our past episodes of the podcast—right on our website.Connect with Blythe on Linkedin, YouTube, and TikTok...

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How Rocket Shipping Tackles Content Marketing

Rocket Shipping CEO Gabe Pankonin joins the show to talk about the nuances of LTL shipping, crappy TMS systems, and how the company is diving head-first into TikTok and content marketing. Connect with Gabe Pankonin on LinkedinFollow Rocket Shipping on TikTok, Linkedin and their website. Everything is Logistics is hosted by Blythe Brumleve, founder of Digital Dispatch where we help freight companies get online and grow. Check out our top shows to fix your website and fix your marketing. Alternatively, you can search by topic and check out all our past episodes of the podcast—right on our website.Connect with Blythe on Linkedin, YouTube, and TikTok...

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How Odyssey Logistics thinks about global marketing strategy

Most logistics companies are blessed to have one person in charge of marketing. But at Odyssey Logistics, their marketing department is not only thriving--but growing. That's why we're excited to have Eileen Curran, Odyssey's VP of Marketing Communications, on the show to talk about how the company embraces storytelling and evolving strategies in order to increase brand awareness around the company's global initiatives. Whether you're a one-person marketing team or on a growing team like Eileen, there are lessons to be learned at every stage of the journey that can hopefully be applied to your own strategy. Connect with Eileen Curran on LinkedinFollow Odyssey Logistics on Linkedin and check out their websiteEverything is Logistics is hosted by Blythe Brumleve, founder of Digital Dispatch where we help freight companies get online and grow. Check out our top shows to fix your website and fix your marketing. Alternatively, you can search by topic and check out all our past episodes of the podcast—right on our website.Connect with Blythe on Linkedin, YouTube, and TikTok...

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What a Shipper Wants with The Produce Industry Podcast

What a Shipper Wants with The Produce Industry PodcastMost of us in shipping know how complex the busy produce season can be. Which is why many freight brokers go above and beyond to try to reach those shippers. In this episode, we're talking with citrus farm owner turned shipper turned podcaster on the complexities of shipping produce, what brokers need to know before reaching out to customers. and how The Produce Industry Podcast is making moves throughout the industry. Connect with host Patrick Kelley on LinkedinFollow The Produce Industry Podcast on LinkedinSubscribe to the show on iTunes or SpotifyEverything is Logistics is hosted by Blythe Brumleve, founder of Digital Dispatch where we help freight companies get online and grow. Check out our top shows to fix your website and fix your marketing. Alternatively, you can search by topic and check out all our past episodes of the podcast—right on our website.Connect with Blythe on Linkedin, YouTube, and TikTok...

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Shipping Brine Shrimp with Mary O'Connell

Shipping Brine Shrimp with Mary O'ConnellIn our ongoing road series, Blythe sits down with Freightwaves creator and host, Mary O'Connell at The Future of Supply Chain conference. Mary was a freight broker for years who joined Freightwaves and created the show and email newsletter, Check Call. In this episode, she shares her journey into freight, the wild 3PL stories she gets to share, and even how her sister is exploring the logistics of brine shrimp. It's a super fun conversation with one of the most interesting creators in freight. Connect with Mary on Twitter and LinkedInSubscribe to Mary's show and newsletter, Check CallDigital Dispatch helps the one-person marketing team flourish. Check out our top shows to fix your website and fix your marketing. Alternatively, you can search by topic and check out all our past episodes of the Digital Dispatch podcast—right on our website.Connect with Blythe via her website or on Linkedin, YouTube, and TikTok...

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6 Logistics Marketing Trends After TMSA’s Annual Conference

The Transportation Marketing and Sales Association held its annual conference in early June so after attending, I thought I'd share some of my top takeaways from talking to everyone from CMO's to the front-line marketers. In fairness, this was my first TMSA event and I had no idea what to expect. But everything from the location to the conversations blew me away.  I don't feel like I'm so alone as a freight marketer anymore and that is exactly what the TMSA provides--a community to build your personal brand and learn what works for other companies in hopes it might work for yours, too. Digital Dispatch helps the one-person marketing team flourish. Check out our top shows to fix your website and fix your marketing. Alternatively, you can search by topic and check out all our past episodes of the Digital Dispatch podcast—right on our website....

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Preventing Cargo Crime with Overhaul

One of the more fascinating areas of freight is covering the crime aspect. Just think of hit shows and movies--you tend to notice most of the crime is being committed around a port, using semi-trucks, and sometimes, getting caught in the process. But how do you stop cargo crime from ever happening to begin with? By using intelligent analytics and analysts to manage risk mitigation. And that's exactly what Karin Stevens, EVP, Chief Marketing and Product at Overhaul is telling us about on today's show.Connect with Karin Stevens on LinkedInCheck out the Overhaul websiteDigital Dispatch helps the one-person marketing team flourish. Check out our top shows to fix your website and fix your marketing. Alternatively, you can search by topic and check out all our past episodes of the Digital Dispatch podcast—right on our website....

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TikTok for 3PLs with Logistoks

TikTok for 3PLs with LogistoksSara Graham started her TikTok on a whim and has amassed more than 13k followers sharing industry news and 3PL market conditions.She joins the show today to talk about how other brokers can get started on Tiktok with tips and strategies to hit the ground running. Connect with Sara Graham on TikTok and LinkedInCheck out NFI Industries websiteListen to these shows next: How to get started on TikTokFreightvana’s Sales and Marketing Tips for 3PLsUsing social media to connect with carriers and shippersFreight broker sales training with Freight360Digital Dispatch helps the one-person marketing team flourish. Check out our top shows to fix your website and fix your marketing. Alternatively, you can search by topic and check out all our past episodes of the Digital Dispatch podcast—right on our website.-------------------------------------------------------------------------------https://www.linkedin.com/in/saracatherinegraham/View leadName: Sara GrahamEmail: saragraham7@gmail.comPhone: 6106085510Company Name: NFI IndustriesPhonetically spell your full name (this helps me pronounce your name correctly!) 6106085510Website URL: https://www.nfiindustries.com/What's your job title? Dir of OperationsList the links to your social media accounts:: (one URL per line) https://www.linkedin.com/in/saracatherinegraham/ https://www.tiktok.com/@logistoksWhat are 2-3 topics/questions you think the audience should know about? 3-5 things you think a new freight broker should learn aboutFiles: SaraGraham.jpg, unnamed (1).png...

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How to Start Working with Freightfluencers

We talk about the power of content marketing on this show nonstop and a lot of that conversation centers around video. But what if you don’t like being on camera? That’s where the power of UGC and freightfluencers comes into play. So in this episode, I'm gonna tell ya how to start using influencers in the freight industry aka freightfluencers. Listen to these shows next: Retention is the new recruitingHow to work with Trucking InfluencersDigital Dispatch helps the one-person marketing team flourish. Check out our top shows to fix your website and fix your marketing. Alternatively, you can search by topic and check out all our past episodes of the Digital Dispatch podcast—right on our website....

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Medical Shipping with Pearl Trans

Medical Shipping with Pearl TransWhen I first started looking for logistics companies on social media, one of the first ones that stood out was Pearl Trans. Their purple branding and the modern approach appealed to me so I gave them a follow. Fast forward a handful of years and I get the pleasure of interviewing the company's CEO and founder, Lorena Camargo. Lorena joins the show to talk about how she approached branding her company in logistics and the intricacies of medical shipments. Connect with Lorena Camargo on Linkedin, Twitter, and InstagramCheck out Pearl Trans website, Linkedin, and Instagram...

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How Loadsmart is Adding Automation to Freight

Loadsmart is a freight tech company that's been operating since 2014 with a big API focus-especially with TMS platforms. For those unaware, API is essentially a data connection between two sources that usually has the goal of making a process more streamlined. With how fragmented many sectors of our supply chain have and currently still are--adopting more AI use cases could have a profound benefit. Loadsmart is using more and more AI technology and applying it to freight in order to automate how truckload and intermodal freight are priced, booked, and shipped.In today's conversation, we're chatting with Loadsmart's VP of account management, Ben Buchanan on how the company is leveraging this technology as well as adapting to a new hybrid work model. Listen to these shows next: Using Cloud Computing to Solve Supply Chain Problems with Microsoft's Ayman HussainDeep Fakes, Copy Bots, and How Artificial Intelligence Will Affect CreatorsHow AI Can Help Freight Brokers Manage Capacity with Lindsay Watt of ParadeA very beginner’s look into the MetaverseNFT’s, Futurism, and Fascinating Start-Ups with Nasjaq...

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Shipper Explains What He Wished He Knew Before Working With a 3PL

In this episode, we're breaking down a tweet thread posted by a popcorn shipper revealing what he wished he knew about working with a 3PL before he started working with them. Which is great insight for any brokers out there looking to ease concerns for a prospect before, during, and after the sale. I've got the Twitter thread linked below along with a few other episodes I think y'all would find beneficial. Since this is a quick episode today, feel free to check out the other shows for a deeper dive into similar topics. The Twitter thread referenced during this episodeListen to these shows next: How Freight Companies Should Treat SEO in 2022Getting attention in 2022Power of Marketing Operations...

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