Social Media

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Mark Zuckerberg’s Metaverse Plans

Meta founder and CEO Mark Zuckerberg joined Joe Rogan's podcast for a 3-hour conversation and it was fascinating.You might be asking yourself: Who cares?He’s one of the most powerful people on the planetWho also controls a platform used by billions of people(1.9 billion daily active users) And at the flip of a switch can control the flow of information………..and he *never* does interviews like this and never for this long.On a FW Now appearance, I talked about how Zuck thinks about content moderation. TLDW: Facebook is built for the community firstHe thinks you should be able to post anything that isn’t pornographic or incites violence/illegal activityBut if you believe in the flat earth theory, then you’re free to do soThe angry emoji is actually used as a signal to Facebook that a piece of news shouldn’t be shared to a wider audienceBut what I want to talk about is another product Zuck is working on because it gives us insight into how this powerful person thinks about the future and how we’ll communicate with each other in his ideal future. Everything is Logistics is hosted by Blythe Brumleve, founder of Digital Dispatch where we help freight companies get online and grow. Check out our top shows to fix your website and fix your marketing. Alternatively, you can search by topic and check out all our past episodes of the podcast—right on our website.Connect with Blythe on Linkedin, YouTube, and TikTok...

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Making the Switch from Trucker to Creator

When Freightwaves first launched 'Back the Truck Up' the main goal was to bring a central place of news and social media content directly onto one site. Powered by truckers and industry vets, Justin Martin was one of the first trucker→creators who jumped at the chance to stay home instead of being on the road for weeks, sometimes months, at a time. Justin joins the show to talk about his transition from trucker to creator, the dynamics of taking care of your drivers, and what companies can do to appreciate their drivers year-round for Truck Driver Appreciation Week. Connect with Justin Martin on TwitterFollow Back the Truck Up on Tiktok, Twitter, and their websiteListen to these shows next: Gift Ideas for Truck Driver Appreciation WeekHow Truckers Can Protect and Profit From Their ContentDrivers Deserve More Than a Social Media PostPitfalls and Perks of Working With Trucking InfluencersEverything is Logistics is hosted by Blythe Brumleve, founder of Digital Dispatch where we help freight companies get online and grow. Check out our top shows to fix your website and fix your marketing. Alternatively, you can search by topic and check out all our past episodes of the podcast—right on our website.Connect with Blythe on Linkedin, YouTube, and TikTok...

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Great 8 Pillars of ROI-Driven Marketing with SyncShow

I first met Nadine Nocero from Sync Show while at the TMSA conference in Orlando, Florida at the Gaylor Resort's "lazy" river that seemed to go 30mph. But it was that conversation about digital marketing that told me I needed to get her on the show and she's coming in sharing her Great 8 Pillars of ROI-Driven Marketing. Connect with Nadine Nocero on Linkedin and her company Sync ShowEverything is Logistics is hosted by Blythe Brumleve, founder of Digital Dispatch where we help freight companies get online and grow. Check out our top shows to fix your website and fix your marketing. Alternatively, you can search by topic and check out all our past episodes of the podcast—right on our website.Connect with Blythe on Linkedin, YouTube, and TikTok...

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How to Market Your Company Like a Sports Team

How to market your company like a sports teamMost of us think of B2B marketing as "boring." Especially in the world of logistics where many marketing campaigns are just copycats and snoozefest. Because I have a background in freight and sports, I'd like to share 4 tips from sports to spice up your bland marketing plans. Links from the show: Savannah Bananas customer researchBills Season Ticket Holder giftsRaiders Season Ticket Holder giftsShop Box FoxEverything is Logistics is hosted by Blythe Brumleve, founder of Digital Dispatch where we help freight companies get online and grow. Check out our top shows to fix your website and fix your marketing. Alternatively, you can search by topic and check out all our past episodes of the podcast—right on our website.Connect with Blythe on Linkedin, YouTube, and TikTok...

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How Rocket Shipping Tackles Content Marketing

Rocket Shipping CEO Gabe Pankonin joins the show to talk about the nuances of LTL shipping, crappy TMS systems, and how the company is diving head-first into TikTok and content marketing. Connect with Gabe Pankonin on LinkedinFollow Rocket Shipping on TikTok, Linkedin and their website. Everything is Logistics is hosted by Blythe Brumleve, founder of Digital Dispatch where we help freight companies get online and grow. Check out our top shows to fix your website and fix your marketing. Alternatively, you can search by topic and check out all our past episodes of the podcast—right on our website.Connect with Blythe on Linkedin, YouTube, and TikTok...

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How Odyssey Logistics thinks about global marketing strategy

Most logistics companies are blessed to have one person in charge of marketing. But at Odyssey Logistics, their marketing department is not only thriving--but growing. That's why we're excited to have Eileen Curran, Odyssey's VP of Marketing Communications, on the show to talk about how the company embraces storytelling and evolving strategies in order to increase brand awareness around the company's global initiatives. Whether you're a one-person marketing team or on a growing team like Eileen, there are lessons to be learned at every stage of the journey that can hopefully be applied to your own strategy. Connect with Eileen Curran on LinkedinFollow Odyssey Logistics on Linkedin and check out their websiteEverything is Logistics is hosted by Blythe Brumleve, founder of Digital Dispatch where we help freight companies get online and grow. Check out our top shows to fix your website and fix your marketing. Alternatively, you can search by topic and check out all our past episodes of the podcast—right on our website.Connect with Blythe on Linkedin, YouTube, and TikTok...

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How the Best Trucking Companies Treat Digital Marketing

There are plenty of logistics data points that industry folks love to analyze but why are there so few data points when it comes to freight marketing? Well, in today’s show we’re changing that with a first look into how 20 of the top carriers in freight treat their website and digital marketing efforts–and how your company can replicate these same tactics.Everything is Logistics is hosted by Blythe Brumleve, founder of Digital Dispatch where we help freight companies get online and grow. Check out our top shows to fix your website and fix your marketing. Alternatively, you can search by topic and check out all our past episodes of the podcast—right on our website.Connect with Blythe on Linkedin, YouTube, and TikTok...

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Trucking Social Media Strategies with Magnum Transportation

Trucking Social Media Strategies with Magnum Transportation Social media has been around since the mid-2000s but it's still widely considered a "new" trend in freight. Magnum Transportation and its rockstar marketing manager, Katie McPherson, are proof of the benefits of having a creative and results-driven social strategy. Katie was at the Transportation Marketing and Sales Association's annual conference and she was kind enough to share some of those strategies with us.Connect with Katie McPherson on LinkedInFollow Magnum Transportation on LinkedInVisit Magnum Transporation's websiteEverything is Logistics is hosted by Blythe Brumleve, founder of Digital Dispatch where we help freight companies get online and grow. Check out our top shows to fix your website and fix your marketing. Alternatively, you can search by topic and check out all our past episodes of the podcast—right on our website.Connect with Blythe on Linkedin, YouTube, and TikTok...

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How to recession-proof your marketing

In this Freightwaves Now mashup, I'm sharing 4 different clips from previous appearances discussing how freight companies can prepare their marketing plans now should a recession hit our industry hard. It's not all doom and gloom but if the last two years have taught us anything, it's that we gotta be scrappy and prioritize what's going to move the needle. Everything is Logistics is hosted by Blythe Brumleve, founder of Digital Dispatch where we help freight companies get online and grow. Check out our top shows to fix your website and fix your marketing. Alternatively, you can search by topic and check out all our past episodes of the podcast—right on our website.Connect with Blythe on Linkedin, YouTube, and TikTok...

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Where is the logistics industry headed?

There's a lot of doubt running rampant in the markets but as logistics professionals--staying on top of those moments that can shift consumer behavior can mean the survival of your company. And what better way to stay on top of those shifts than to hear insight from some of the top companies like Loadsmart, Drive My Way, Transfix, and Knichel Logistics. The executives in this episode include: Kathleen Kaag, VP Marketing, LoadSmartBeth Potratz, CEO, and Co-founder, DriveMyWayKristy Knichel, CEO, and Owner, Knichel Logistics  Jennifer Mosso, VP Shipper Growth, TransfixThis conversation was recorded live at the Transportation Marketing and Sales Association in Orlando, Florida in June of 2022 with insights around: How each company is approaching recruiting and retaining top talent within the companyHow to maintain processes and vision when everyone is shifting how and where they workGetting more budget and resources by building a business case for the CEO to investHow sales and marketing roles within each company are evolving and becoming more strategicIt's a great panel so S/O to the TMSA for letting me moderate and allowing me to share that insight with you today. You can learn more about the TMSA by visiting: https://www.tmsatoday.org/Everything is Logistics is hosted by Blythe Brumleve, founder of Digital Dispatch where we help freight companies get online and grow. Check out our top shows to fix your website and fix your marketing. Alternatively, you can search by topic and check out all our past episodes of the podcast—right on our website.Connect with Blythe on Linkedin, YouTube, and TikTok...

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Twitter vs. LinkedIn with Freightwaves CEO Craig Fuller

In a year of creating roadshows, we but none quite like the episode we have for you today… While recording live at Freightwaves’ Future of Supply Chain, we invited Freightewaves CEO Craig Fuller on the show and he did not disappoint. Included in the global supply chain conversation, we discuss the evolving geopolitical struggles that will lead to a surge in US-based manufacturing. While that’s interesting by itself, the real star conversation of the show is Craig’s disdain for LinkedIn and praise for Twitter as a tool to connect and network with other folks within the industry. The conversation was so fascinating that a crowd formed around the TV stage to include laughing and clapping. It really was a fun show to be a part of--especially surrounded by folks who you've networked with using these very same platforms in question; LinkedIn and Twitter.Follow Craig Fuller on TwitterConnect with Craig on LinkedIn–but don’t you dare DM him with a lame pitchDigital Dispatch helps the one-person marketing team flourish. Check out our top shows to fix your website and fix your marketing. Alternatively, you can search by topic and check out all our past episodes of the Digital Dispatch podcast—right on our website....

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TikTok for 3PLs with Logistoks

TikTok for 3PLs with LogistoksSara Graham started her TikTok on a whim and has amassed more than 13k followers sharing industry news and 3PL market conditions.She joins the show today to talk about how other brokers can get started on Tiktok with tips and strategies to hit the ground running. Connect with Sara Graham on TikTok and LinkedInCheck out NFI Industries websiteListen to these shows next: How to get started on TikTokFreightvana’s Sales and Marketing Tips for 3PLsUsing social media to connect with carriers and shippersFreight broker sales training with Freight360Digital Dispatch helps the one-person marketing team flourish. Check out our top shows to fix your website and fix your marketing. Alternatively, you can search by topic and check out all our past episodes of the Digital Dispatch podcast—right on our website.-------------------------------------------------------------------------------https://www.linkedin.com/in/saracatherinegraham/View leadName: Sara GrahamEmail: saragraham7@gmail.comPhone: 6106085510Company Name: NFI IndustriesPhonetically spell your full name (this helps me pronounce your name correctly!) 6106085510Website URL: https://www.nfiindustries.com/What's your job title? Dir of OperationsList the links to your social media accounts:: (one URL per line) https://www.linkedin.com/in/saracatherinegraham/ https://www.tiktok.com/@logistoksWhat are 2-3 topics/questions you think the audience should know about? 3-5 things you think a new freight broker should learn aboutFiles: SaraGraham.jpg, unnamed (1).png...

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