Jump to the 2:44 minute mark to skip the initial laughter that surrounds a conference conversation between myself and good friends Grace Sharkey of Freightwaves and Lars Ward of Freightvana. Once we get to the 3-minute ish mark of the show, we settle into a great...
Social Media
The Math of Logistics Marketing with Kara Brown
In this episode, host Blythe Brumleve invites Kara Brown, CEO of Lead Coverage – a marketing logistics agency – to dive deep into why it’s important for marketers to know their math. Connect with Kara Brown on Linkedin Check out Lead Coverage ...
How the Best Trucking Companies Treat Digital Marketing
There are plenty of logistics data points that industry folks love to analyze but why are there so few data points when it comes to freight marketing? Well, in today’s show we’re changing that with a first look into how 20 of the top trucking companies treat their...
Three things to watch for in freight marketing in 2023
In the podcast “Everything is Logistics”, the host talks about three important things to keep an eye on in freight marketing in 2023: AI tools, content remixing, and influencer marketing. TAKEAWAYS: AI tools, such as ChatGPT, will significantly change the...
Content Marketing Ideas From These Top 3PLs [best of]
In today’s show, we’re doing something new where we pick the best interviews from the industry’s thought leaders and create a mashup of these episodes so you can listen over a period of time. That way if you want a crash course in say….autonomous trucks or what...
The Little Known Parts of Marketing
Trying to schedule guests in December is a nightmare. So to avoid that headache and keep you up to date all the good things going on, we’re creating a best-of roundup from appearances on Freightwaves Now. In this episode, FW Now hosts Kaylee Nix and Anthony...
How Dooner Creates an Insane Amount of Content for Freightwaves
In today’s episode, we’re focusing on content and how it’s been used in the freight industry to sell a variety of products and services. For years, content felt like an afterthought and not the primary communication it is today therefore the perfect guest to speak on...
Must-Have Tools for One-Person Marketing Teams
As a one-person marketing team for more than a decade, I’ve tried a lot of software and tools that were supposed to change my life. But after a lot of time and money spent on tools that didn’t live up to their promise, I’m breaking down my tried and tested tools that...
Turning Your Content Marketing Into a Profit Center
The world is now run with content—whether it’s “meme warfare,” following the trends, or signing up the most famous celebrities, people consume content more than ever. That’s why brands have shifted their marketing strategies from bread-and-butter television...
Disney Logistics: How The Happiest Place on Earth Creates Magic
Have you ever been to Disney? Do you remember how you felt when you were there for the first time? We see our favorite characters, theme parks, movies, stores, and places to shop. But think outside the box. The Disney Corporation is a world made up of ideas from one...
Will AI Replace White-Collar Workers?
For years we’ve been told about AI, robotics, and automation taking over blue-collar jobs. But with the latest advancements in AI software, it could be white-collar jobs that are replaced more quickly. What does this mean for creators and artists? We’re breaking it...
Why the Smartest Companies Prioritize Marketing Operations
If you like revenue, you should be prioritizing marketing operations—aka MOPs. So let’s talk about what MOPs includes: At its core, it’s about helping the company scale efficiently using data, people, and processes. Skills that a great marketing ops person...