Social Media

post-img

Three things to watch for in freight marketing in 2023

In the podcast “Everything is Logistics”, the host talks about three important things to keep an eye on in freight marketing in 2023: AI tools, content remixing, and influencer marketing. TAKEAWAYS: AI tools, such as ChatGPT, will significantly change the...
post-img

Content Marketing Ideas From These Top 3PLs [best of]

In today’s show, we’re doing something new where we pick the best interviews from the industry’s thought leaders and create a mashup of these episodes so you can listen over a period of time. That way if you want a crash course in say….autonomous trucks or what...
post-img

The Little Known Parts of Marketing

Trying to schedule guests in December is a nightmare. So to avoid that headache and keep you up to date all the good things going on, we’re creating a best-of roundup from appearances on Freightwaves Now. In this episode, FW Now hosts Kaylee Nix and Anthony...
post-img

How Dooner Creates an Insane Amount of Content for Freightwaves

In today’s episode, we’re focusing on content and how it’s been used in the freight industry to sell a variety of products and services. For years, content felt like an afterthought and not the primary communication it is today therefore the perfect guest to speak on...
post-img

Must-Have Tools for One-Person Marketing Teams

As a one-person marketing team for more than a decade, I’ve tried a lot of software and tools that were supposed to change my life. But after a lot of time and money spent on tools that didn’t live up to their promise, I’m breaking down my tried and tested tools that...
post-img

Turning Your Content Marketing Into a Profit Center

The world is now run with content—whether it’s “meme warfare,” following the trends, or signing up the most famous celebrities, people consume content more than ever. That’s why brands have shifted their marketing strategies from bread-and-butter television...
post-img

Will AI Replace White-Collar Workers?

For years we’ve been told about AI, robotics, and automation taking over blue-collar jobs. But with the latest advancements in AI software, it could be white-collar jobs that are replaced more quickly. What does this mean for creators and artists? We’re breaking it...
post-img

Why the Smartest Companies Prioritize Marketing Operations

If you like revenue, you should be prioritizing marketing operations—aka MOPs. So let’s talk about what MOPs includes:  At its core, it’s about helping the company scale efficiently using data, people, and processes. Skills that a great marketing ops person...
post-img

Mark Zuckerberg’s Metaverse Plans

Meta founder and CEO Mark Zuckerberg joined Joe Rogan’s podcast for a 3-hour conversation and it was fascinating.You might be asking yourself: Who cares?He’s one of the most powerful people on the planetWho also controls a platform used by billions of people(1.9...
post-img

Making the Switch from Trucker to Creator

When Freightwaves first launched ‘Back the Truck Up’ the main goal was to bring a central place of news and social media content directly onto one site. Powered by truckers and industry vets, Justin Martin was one of the first trucker→creators who jumped...
post-img

Great 8 Pillars of ROI-Driven Marketing with SyncShow

I first met Nadine Nocero from Sync Show while at the TMSA conference in Orlando, Florida at the Gaylor Resort’s “lazy” river that seemed to go 30mph. But it was that conversation about digital marketing that told me I needed to get her on the show...