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Upcoming Events
Building the Most Badass Event in Logistics: The Manifest Story
In this episode of Everything is Logistics, host Blythe Brumleve welcomes Courtney Muller, the President at Manifest and Chief Corporate Development Officer at Connective, to talk about building the most badass event in logistics. In the conversation, we cover the strategy behind building not only knowledge-based discussions but also experiences that bring out the conversation naturally among strangers--which is a major key when networking with folks you might not see all that often. Have we mentioned Manifest has a puppy lounge? Because in case I haven't mentioned it enough, it's the best sponsorship dollars money can buy. And it's also experiences like this that help to give you a peopling break so you can get back to the networking like you never missed a beat. As someone who doesn't go to ALL conferences but still attends a half dozen or so throughout the year, Manifest is one I haven't and don't plan on ever missing in the future. It sounds like they're paying me to say this, but I mean it. This event is only going to get more popular and in demand, so with tickets on sale, better scoop them and get to work on the planning February 2024 ASAP (taking place the week before the Super Bowl--which is also in Vegas). LINKSConnect with Courtney Muller via LinkedinSave $200 with our link and get your early bird Manifest tickets locked inTIMESTAMPS: [00:01:37] Planning a successful logistics event.[00:04:21] Planning events for 30 years.[00:09:30] High-level event curation.[00:10:19] Being the biggest doesn't matter.[00:14:25] Creating valuable conference bags.[00:18:37] Pre-event speaker interviews.[00:21:04] Supporting Podcasters at Events.[00:25:16] Creative problem solving.[00:28:25] Women's lunch and gender diversity.[00:31:06] Diversity in leadership.[00:34:24] Stand up for yourself.[00:38:14] Expanding event space.[00:41:23] Building a better website.[00:44:59] Event planning and sponsorship opportunities.---------------------------------------------THANK YOU TO OUR SPONSORS!At SPI Logistics they have industry-leading technology, systems, and back-office support to help you succeed. Learn more about SPI’s freight agent program here. Make sure to let them know we sent you!Digital Dispatch helps you speak confidently about ROI with a website built for your customers, prospects, and employees. With plans starting as low as $90/month, learn how you can take your website from good to great by visiting Digital Dispatch. ---------------------------------------------ABOUT THE PODCAST: Everything is Logistics is a podcast for the thinkers in freight. Subscribe to our newsletter to never miss an episode. Follow EIL host Blythe Brumleve on social: Twitter | LinkedIn| Instagram| TikTok| YouTube...
Past Events
The Evolution of the TMSA: A Century of Marketing and Sales in Transportation
The Transportation Marketing and Sales Association (TMSA) has been around for nearly 100 years, and with their upcoming flagship event, Elevate, happening in just a couple of weeks, we've got TMSA's executive director Jennifer Karpus-Romain on the show to talk all about it along with what prospective members can gain from joining the TMSA. LINKS: Get your tickets to TMSA ElevateConnect with Jen on LinkedInListen to 6 things learned from last year's TMSA eventWHAT YOU'LL LEARN: The listener will learn about the evolution of the Transportation Marketing and Sales Association (TMSA), the importance of software integration in transportation companies during COVID-19, the benefits of being a member of TMSA, and upcoming events and opportunities for networking and industry-specific training. The episode also discusses concerns about the impact of technology on creative jobs and the potential dangers of relying solely on AI-generated information.TIMESTAMPS: [00:01:55] Marketing and HR collaboration.[00:04:22] Software integration over COVID.[00:07:28] Website and member portal overhaul.[00:11:06] Adding HubSpot and the benefits.[00:15:43] One-person marketing teams.[00:17:12] Supporting sales as a marketer.[00:20:49] Branding in a downturn market.[00:26:01] CRM implementation challenges.[00:27:14] Continued training for success.[00:32:22] Value of in-person connections.[00:34:22] Mentorship and Networking Opportunities.[00:39:39] Safeguarding your brand.[00:42:22] Exploring Savannah as a conference location.[00:46:11] AI and creative work.[00:49:41] The impact of AI on jobs.[00:52:03] The future of jobs.[00:57:28] Implications of AI technology.[00:59:02] Online Predatory Behavior.[01:02:28] AI technology and government understanding.[01:08:47] AI Language Models and Accuracy.[01:11:03] AI and misinformation.[01:15:15] Industry-specific training.[01:17:15] Behind the scenes of logistics.---------------------------------------------THANK YOU TO OUR SPONSORS!At SPI Logistics they have industry-leading technology, systems, and back-office support to help you succeed. Learn more about SPI’s freight agent program here. Make sure to let them know we sent you!Digital Dispatch helps you speak confidently about ROI with a website built for your customers, prospects, and employees. With plans starting as low as $90/month, learn how you can take your website from good to great by visiting Digital Dispatch. ---------------------------------------------ABOUT THE PODCAST: Everything is Logistics is a podcast for the thinkers in freight. Follow the podcast to never miss an episode. Follow EIL host Blythe Brumleve on social: Twitter | LinkedIn | Instagram | TikTok | YouTube...
Previewing Manifest: The Future of Logistics 2023
Manifest: The Future of Logistics was first held in January 2022 as one of the first big industry-wide events that made me go, "Wow, this industry actually feels like something modern and fresh." They had puppy lounges, autonomous trucks, rad conference swag, and even a concert by Ludacris. It created a major FOMO event across the logistics industry so when it came time to start mentally prepping for the fall and winter slate of conferences, the Manifest conference for 2023 was already penciled on my must-attend events. All that to say we're proud to welcome back conference chair Pam Simon to tell us what's all in store for the upcoming conference. Register for Manifest: The Future of LogisticsConnect with Pam Simon on LinkedinEverything is Logistics is hosted by Blythe Brumleve, founder of Digital Dispatch where we help freight companies get online and grow. Check out our top shows to fix your website and fix your marketing. Alternatively, you can search by topic and check out all our past episodes of the podcast—right on our website.Connect with Blythe on Linkedin, YouTube, and TikTok...
Transportation Marketing and Sales Association
The Transportation Marketing and Sales Association has been around for nearly 100-years and it's safe to see they've seen a lot of evolution over that time. How does an association continue to evolve especially in the world of digital marketing and sales? TMSA's Executive Director Jennifer Karpus-Romain joins the show to tell us how she’s revamping a nearly century-old association to bring it into the modern age. Check out TMSA Level Up ConferenceFollow the TMSA on Linkedin, Facebook, and TwitterConnect with Jennifer Karpus-Romain on Linkedin and TwitterListen to these shows next: Content Marketing Strategy in Freight5 tips for building your in-house media programContent marketing lessons from Mr. BeastSearch by topic and check out all our past episodes of the Digital Dispatch podcast—right on our website....
