Eric over at Specialized Logistics is like a lot of 3PLs–they launched a website within the last few years, shot a few videos, and even tried their hand at some social media advertising. But after spending more than $5,000, they honestly didn’t see much...
While you’re scoping RFQ’s for the spot market, do you engage carriers via traditional channels like email, SMS, and phone? Maybe they like emails. Or texts. Or perhaps they prefer to get a call directly. No matter the preference of communication, it can be a...
Do you have email marketing on your to-do list? Or do you plan to set up some time to properly segment your emails knowing full-well you’ll never actually get to it? *feels seen* Yeah–I’m right there with you. But it’s that time of the year for...
How do you prefer to do lead outreach? Cold calling? Email? Linkedin? On the recent Freightwaves ‘Put That Coffee Down’ Kevin Hill and I broke down a study from Logistics Marketing Advisors that surveyed 100 industry professionals on how they want to be contacted by...
by Blythe Brumleve | Dec 28, 2020 |
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In our Freight Marketing Mistakes webinar, I talked about how asking for testimonials is a crucial part of any business. But many carriers aren’t proactive about requesting these so there are times when negative reviews seem to come more often than the positive...
