Brokerage

The Transportation Marketing and Sales Association held its annual conference in early June so after attending, I thought I'd share some of my top takeaways from talking to everyone from CMO's to the front-line marketers. In fairness, this was my first TMSA event and I had no idea what to expect. But everything from the location to the conversations blew me away.  I don't feel like I'm so alone as a freight marketer anymore and that is exactly what the TMSA provides--a community to build your personal brand and learn what works for other companies in hopes it might work for yours, too. Digital Dispatch helps the one-person marketing team flourish. Check out our top shows to fix your website and fix your marketing. Alternatively, you can search by topic and check out all our past episodes of the Digital Dispatch podcast—right on our website....

One of the more fascinating areas of freight is covering the crime aspect. Just think of hit shows and movies--you tend to notice most of the crime is being committed around a port, using semi-trucks, and sometimes, getting caught in the process. But how do you stop cargo crime from ever happening to begin with? By using intelligent analytics and analysts to manage risk mitigation. And that's exactly what Karin Stevens, EVP, Chief Marketing and Product at Overhaul is telling us about on today's show.Connect with Karin Stevens on LinkedInCheck out the Overhaul websiteDigital Dispatch helps the one-person marketing team flourish. Check out our top shows to fix your website and fix your marketing. Alternatively, you can search by topic and check out all our past episodes of the Digital Dispatch podcast—right on our website....

TikTok for 3PLs with LogistoksSara Graham started her TikTok on a whim and has amassed more than 13k followers sharing industry news and 3PL market conditions.She joins the show today to talk about how other brokers can get started on Tiktok with tips and strategies to hit the ground running. Connect with Sara Graham on TikTok and LinkedInCheck out NFI Industries websiteListen to these shows next: How to get started on TikTokFreightvana’s Sales and Marketing Tips for 3PLsUsing social media to connect with carriers and shippersFreight broker sales training with Freight360Digital Dispatch helps the one-person marketing team flourish. Check out our top shows to fix your website and fix your marketing. Alternatively, you can search by topic and check out all our past episodes of the Digital Dispatch podcast—right on our website.-------------------------------------------------------------------------------https://www.linkedin.com/in/saracatherinegraham/View leadName: Sara GrahamEmail: saragraham7@gmail.comPhone: 6106085510Company Name: NFI IndustriesPhonetically spell your full name (this helps me pronounce your name correctly!) 6106085510Website URL: https://www.nfiindustries.com/What's your job title? Dir of OperationsList the links to your social media accounts:: (one URL per line) https://www.linkedin.com/in/saracatherinegraham/ https://www.tiktok.com/@logistoksWhat are 2-3 topics/questions you think the audience should know about? 3-5 things you think a new freight broker should learn aboutFiles: SaraGraham.jpg, unnamed (1).png...

Loadsmart is a freight tech company that's been operating since 2014 with a big API focus-especially with TMS platforms. For those unaware, API is essentially a data connection between two sources that usually has the goal of making a process more streamlined. With how fragmented many sectors of our supply chain have and currently still are--adopting more AI use cases could have a profound benefit. Loadsmart is using more and more AI technology and applying it to freight in order to automate how truckload and intermodal freight are priced, booked, and shipped.In today's conversation, we're chatting with Loadsmart's VP of account management, Ben Buchanan on how the company is leveraging this technology as well as adapting to a new hybrid work model. Listen to these shows next: Using Cloud Computing to Solve Supply Chain Problems with Microsoft's Ayman HussainDeep Fakes, Copy Bots, and How Artificial Intelligence Will Affect CreatorsHow AI Can Help Freight Brokers Manage Capacity with Lindsay Watt of ParadeA very beginner’s look into the MetaverseNFT’s, Futurism, and Fascinating Start-Ups with Nasjaq...

When the first quarter rolls around, folks start thinking about their health from both a personal and a financial standpoint. That’s why today’s show is going to be a fun one because we’re talking with Jonathan Rojas on how carriers can use Transfix software to stay loaded and avoid those soul-sucking spreadsheets. In this episode, Jonathan is breaking down ways for carriers to get their time back in the day so they can spend it on developing relationships and earning more business. Work-life balance is an age-old problem so it’s cool to see companies like Transfix trying to solve it at such a large scale.Check out the Transfix websiteFollow Jonathan Rojas on LinkedinSearch by topic and check out all our past episodes of the Digital Dispatch podcast—right on our website. ...

A couple of weeks ago I was on a call with a prospect who was looking for help with her marketing. She had paid for a freight broker training course where she would be able to work under the company’s MC # when the training was completed. Only when she was done with the training, the course owner ghosted her and she was left without a pathway forward. This was heartbreaking because very few people can afford to drop a couple grand on a training course that doesn’t lead to an actual job. So I posted about it to Linkedin and mannnnnnnn, the freight community really came through. Within a few hours, I had people from all over the US reaching out to help a woman they’ve never met but knew she genuinely wanted to get involved in the freight industry. The community came through by offering up contacts and resources to help her and it was also a reminder about my friends Ben and Nate over at Freight 360. You see, they’ve actually done the hard work of creating a legitimate freight broker course. It’s so good that they’ve secured training partnerships with the TIA and other industry leaders. Not only do they offer the course, but they consistently offer sales training to keep your educational journey moving in a good direction. All that to say, we’ve got Freight 360 co-host and co-founder Ben Kowalski on today’s show dropping a ton of gems on what prospective freight brokers need to know before they purchase a course, what sales strategies brokers should be implemented in 2022, what marketing can do to help sales teams, and so much more. It’s a valuable conversation for everyone just starting out to those looking to upgrade their game. Connect with Ben Kowalski on LinkedinCheck out Freight360’s website and freight broker courseCheck out these shows next: Annual 3PL Study reveals how brokers can differentiate from their competitorsHow Three Freight Agents Found Their Path to SuccessHow to fix your shady email listMarketing vs. Sales in Freight [rebroadcast]Content Creation with The Freight Coach Chris JollyA Freight Family Affair with Burns LogisticsHow AI Can Help Freight Brokers Manage Capacity with Lindsay Watt of Parade...

On a previous episode, I talked about how you fix that shady email list.Well on this episode we’re getting some extra insight from Flock Freight's VP of marketing Jeff Lerner on how he would tackle that same problem. We’re not only diving into how Jeff would handle an email list from questionable sources but also things like helping the sales and marketing department become more aligned, how Flock Freight is prioritizing people and the planet PLUS a good debate on if pineapple belongs on pizza. Connect with Jeff Lerner on LinkedinFollow Flock Freight on Twitter, Instagram, and Facebook.Check out these shows next: New study reveals how sales teams should contact logistics leadsAnnual 3PL Study reveals how brokers can differentiate themselves...

Marketers and entrepreneurs have probably been faced with the temptation of obtaining emails and contact information for potential prospects. But what happens after you’ve pulled the trigger on that decision? How do you make sure that outreach doesn’t damage your brand but also gets your name in front of someone who may be interested in working with you? We’re breaking down how to fix that shady email list.Check out these shows next: New study reveals how sales teams should contact logistics leadsAnnual 3PL Study reveals how brokers can differentiate themselves...

We’ve talked about the importance of research and knowing your customer’s pain points. Yet some companies, especially 3PLs,  don’t see the value in marketing because they feel like “everyone is just selling the same thing we are.”Well in a new 3PL study just released, we’ve got some key findings that will help you to differentiate yourself from your competitors based on what shippers really want.Download 2022 Annual 3PL StudyCheck out these shows next: The Important Role of Marketing Operations How to Conduct Subject Matter InterviewsHow To Get Started with Customer Research:Customer Interviews Buyer PersonasSubject Matter InterviewsAudience Research...

In a previous episode, I spent some time talking about the AI tools that are in marketing but what about AI in freight? If you’re been curious about a different kind of technology entering the freight space, then today’s guest, Lindsay Watt, is sure to pique your interest. He’s the head of product over at Parade dot AI and they’re trying to solve one of the biggest problems for freight brokers and that’s the hated check call.Connect with Lindsay Watt of Parade.ai on LinkedinFollow Parade.ai on Linkedin and check out their websiteConnect with Blythe via her website or on Linkedin, YouTube, and TikTok...

The last mile is a segment of shipping that has plagued many big logistics companies so as of late,  it’s often left to local shipping guys and gals to manage this aspect of delivery. One of those folks who’s managing it, and doing a damn good job of it, is Chris Bright. You might know him as Last Mile Legend on Instagram and he’s been so successful that he’s also now helping other folks get their own last-mile fleets started by following the moniker of “start small end big”Chris is a shining example of growing up here in Duval and ultimately becoming a leader that can not only run and grow his business effectively but also help others do the same. Follow Chris Bright on InstagramCheck out the Start Small End Big courseConnect with Blythe via her website or on Linkedin, YouTube, and TikTok...

In this episode, we’re talking about the flood of technology that has hit the logistics market and how it can make or break a company should they choose the wrong provider. But how do you know what technology is right for your business? That’s what our guest Mike Mulqueen of JBF Consulting is breaking that all down today. Connect with Mike Mulqueen on LinkedinCheck out Mike’s website, JBF Consulting...