Brokerage

A couple of weeks ago I was on a call with a prospect who was looking for help with her marketing. She had paid for a freight broker training course where she would be able to work under the company’s MC # when the training was completed. Only when she was done with the training, the course owner ghosted her and she was left without a pathway forward. This was heartbreaking because very few people can afford to drop a couple grand on a training course that doesn’t lead to an actual job. So I posted about it to Linkedin and mannnnnnnn, the freight community really came through. Within a few hours, I had people from all over the US reaching out to help a woman they’ve never met but knew she genuinely wanted to get involved in the freight industry. The community came through by offering up contacts and resources to help her and it was also a reminder about my friends Ben and Nate over at Freight 360. You see, they’ve actually done the hard work of creating a legitimate freight broker course. It’s so good that they’ve secured training partnerships with the TIA and other industry leaders. Not only do they offer the course, but they consistently offer sales training to keep your educational journey moving in a good direction. All that to say, we’ve got Freight 360 co-host and co-founder Ben Kowalski on today’s show dropping a ton of gems on what prospective freight brokers need to know before they purchase a course, what sales strategies brokers should be implemented in 2022, what marketing can do to help sales teams, and so much more. It’s a valuable conversation for everyone just starting out to those looking to upgrade their game. Connect with Ben Kowalski on LinkedinCheck out Freight360’s website and freight broker courseCheck out these shows next: Annual 3PL Study reveals how brokers can differentiate from their competitorsHow Three Freight Agents Found Their Path to SuccessHow to fix your shady email listMarketing vs. Sales in Freight [rebroadcast]Content Creation with The Freight Coach Chris JollyA Freight Family Affair with Burns LogisticsHow AI Can Help Freight Brokers Manage Capacity with Lindsay Watt of Parade...

On a previous episode, I talked about how you fix that shady email list.Well on this episode we’re getting some extra insight from Flock Freight's VP of marketing Jeff Lerner on how he would tackle that same problem. We’re not only diving into how Jeff would handle an email list from questionable sources but also things like helping the sales and marketing department become more aligned, how Flock Freight is prioritizing people and the planet PLUS a good debate on if pineapple belongs on pizza. Connect with Jeff Lerner on LinkedinFollow Flock Freight on Twitter, Instagram, and Facebook.Check out these shows next: New study reveals how sales teams should contact logistics leadsAnnual 3PL Study reveals how brokers can differentiate themselves...

Marketers and entrepreneurs have probably been faced with the temptation of obtaining emails and contact information for potential prospects. But what happens after you’ve pulled the trigger on that decision? How do you make sure that outreach doesn’t damage your brand but also gets your name in front of someone who may be interested in working with you? We’re breaking down how to fix that shady email list.Check out these shows next: New study reveals how sales teams should contact logistics leadsAnnual 3PL Study reveals how brokers can differentiate themselves...

We’ve talked about the importance of research and knowing your customer’s pain points. Yet some companies, especially 3PLs,  don’t see the value in marketing because they feel like “everyone is just selling the same thing we are.”Well in a new 3PL study just released, we’ve got some key findings that will help you to differentiate yourself from your competitors based on what shippers really want.Download 2022 Annual 3PL StudyCheck out these shows next: The Important Role of Marketing Operations How to Conduct Subject Matter InterviewsHow To Get Started with Customer Research:Customer Interviews Buyer PersonasSubject Matter InterviewsAudience Research...

In a previous episode, I spent some time talking about the AI tools that are in marketing but what about AI in freight? If you’re been curious about a different kind of technology entering the freight space, then today’s guest, Lindsay Watt, is sure to pique your interest. He’s the head of product over at Parade dot AI and they’re trying to solve one of the biggest problems for freight brokers and that’s the hated check call.Connect with Lindsay Watt of Parade.ai on LinkedinFollow Parade.ai on Linkedin and check out their websiteConnect with Blythe via her website or on Linkedin, YouTube, and TikTok...

The last mile is a segment of shipping that has plagued many big logistics companies so as of late,  it’s often left to local shipping guys and gals to manage this aspect of delivery. One of those folks who’s managing it, and doing a damn good job of it, is Chris Bright. You might know him as Last Mile Legend on Instagram and he’s been so successful that he’s also now helping other folks get their own last-mile fleets started by following the moniker of “start small end big”Chris is a shining example of growing up here in Duval and ultimately becoming a leader that can not only run and grow his business effectively but also help others do the same. Follow Chris Bright on InstagramCheck out the Start Small End Big courseConnect with Blythe via her website or on Linkedin, YouTube, and TikTok...

In this episode, we’re talking about the flood of technology that has hit the logistics market and how it can make or break a company should they choose the wrong provider. But how do you know what technology is right for your business? That’s what our guest Mike Mulqueen of JBF Consulting is breaking that all down today. Connect with Mike Mulqueen on LinkedinCheck out Mike’s website, JBF Consulting...

In this episode, we’re talking about the introduction of technology to the freight industry and how making those choices can strengthen, or harm,  your overall business. Guiding us through this tech transition is Sandy Vosk of Advanced Technology Solutions to share his lengthy experience with how businesses can set themselves up for successConnect with Sandy Vosk on LinkedinCheck out Sandy’s website, Advanced Technology Solutions...

In this episode, we’re sitting down with one of the more prolific creators in freight--Chris Jolly. In early 2020, he started creating content and hasn’t looked back since. His podcast, Coffee with the Freight Coach, is considered one of the tops in the industry and after this interview, it’s clear as day as to why. Follow Chris Jolly on Linkedin and InstagramSubscribe to Coffee with The Freight Coach podcast on Apple or Spotify.~~~~~~~~~~~~~~~~~~~~~~~~~~~Where to Find Digital Dispatch & Blythe:  Blythe's LinkedinYouTubeInstagramTikTokDigital Dispatch websiteGot something to say?Have a topic you'd like to see covered? Or a guest you want to hear on the show? Fill out the tip submission form on the Digital Dispatch website....

In this episode, I’m chatting with a former colleague of mine--Brian Mann. He and I were working together at a 3PL here in Jacksonville before they suddenly shut down. That experience was traumatic for both of us--but it ultimately led to bigger and better things for us both. It was a nice full-circle experience for me to see how far both of us have come and he shares those lessons he learned the hard way and how they ultimately shape how he runs his company today. Follow Brian Mann on LinkedinCheckout Armstrong Transport Group’s website and follow them on LinkedinIf you liked the production quality of this episode, be sure to check out Round 7 Productions. They were my lifesaver at this event!~~~~~~~~~~~~~~~~~~~~~~~~~~~Where to Find Digital Dispatch & Blythe:  Blythe's LinkedinYouTubeInstagramTikTokDigital Dispatch websiteGot something to say?Have a topic you'd like to see covered? Or a guest you want to hear on the show? Fill out the tip submission form on the Digital Dispatch website....

In this episode, we’ve got a panel discussion on what makes for a successful freight agent. This conversation was recorded while up in Charlotte attending the annual agent conference hosted by Armstrong Transport Group. Three agents, Tony Orton, Pamela Mitchell, and Rod Clark all join the show to talk about what they looked for in an agent partner, where they struggle the most, and how future freight agents can vet their next partner. Checkout Armstrong Transport Group’s website and follow them on LinkedinIf you liked the production quality of this episode, be sure to check out Round 7 Productions. They were my lifesaver at this event!~~~~~~~~~~~~~~~~~~~~~~~~~~~Where to Find Digital Dispatch & Blythe:  Blythe's LinkedinYouTubeInstagramTikTokDigital Dispatch websiteGot something to say?Have a topic you'd like to see covered? Or a guest you want to hear on the show? Fill out the tip submission form on the Digital Dispatch website....

In this episode of Cyberly, we’re in Charlotte, North Carolina at Armstrong Transport Group’s annual agent conference. It’s an event filled with educational and community building activities among all freight agents with the program. I was invited up to Charlotte to speak on building your business in a digital world and got the chance to chat with three of their all-star agents (aka the top performers) along with Armstrong’s CEO, Brian Mann. It’s a fascinating discussion into what questions a freight agent should be asking before deciding to join a program in order to set themselves up for success. Follow Brian Mann on LinkedinCheckout Armstrong Transport Group’s website and follow them on LinkedinIf you liked the production quality of this episode, be sure to check out Round 7 Productions. They were my lifesaver at this event!...