Advice

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Follow This 4-Part Simplified Marketing Plan

With no shortage of advice roaming around the internet, it can be challenging to sort through the pathway to start marketing your freight company online. So in this episode, we're breaking down a simplified approach to marketing your freight company online. Listen to these shows next: Google My Business’ Free Call TrackingAI Tools to Help the One-Person Marketing TeamArtificial Intelligence in MarketingHow to work with trucking influencersMaking trucking cool again with Adam WingfieldTrucking's training problem with Desiree WoodHidden opportunities with retention with Driver ReachGetting Driver Feedback with WorkhoundDrivers deserve more than a social media postSearch by topic and check out all our past episodes of the Digital Dispatch podcast—right on our website....

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Creating an Ethical Company Culture

Emily Miner is a senior advisor for LRN Corporation, an E&C advisory and education company -- 50% of their clients are in the manufacturing space. They focus on ethics and compliance but have broadened to do fascinating research on how manufacturers can create more sustainable cultures that build employee loyalty and entice people to choose to work in the industrial space.According to the National Association of Manufacturers, 2.1 million jobs in the industry could go unfilled by 2030. This underscores a stark reality: There’s a growing labor shortage that extends well beyond the pains of the pandemic. A few takeaways from their research:There's a big disconnect between management and production employees: The biggest area of concern is that production employees feel more pressure to achieve short-term objectives, even if it means acting unethically One in three employees surveyed observed misconduct in manufacturing, which is actually slightly less than the overall average across other industriesCorporate employees and production team members differ greatly on their comfort level in speaking up on misconduct: 74% of corporate employees in the manufacturing space would be comfortable reporting unethical behavior to a manager while only 57% of production employeesA Pandemic Paradox exists. While management heralds frontline employees as heroes, line workers aren’t feeling the love In this episode, Emily is helping to break all these data points down in hopes that more businesses, enterprise and SMB's, can learn how to start and monitor the happiness level of their employees to help retain them longer and avoid continuous hiring issues. Connect with Emily Miner on LinkedinLRN's Benchmark Guide to Ethical Company CultureListen to these shows next: Women and the assertive backlashTrucking's training problem with Desiree WoodGrowing a freight brokerage with Liz Wayne...

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Freight Photos That Don’t Suck

A powerful quote that’s always stood out to me in marketing is, “The creative is the variable to success.” So today I’m teaching freight companies how to stop using those terrible photoshop images and instead, give tips on how to hire a photographer and source stock images that don’t suck.Places to find free freight images and videos: Pixabay — Unsplash — Pexels — Photopin — CoverrListen to these shows next: How to stop annoying your website visitorsThe Most Important Thing You Can Add To Your Website TODAYWebsite and Marketing Must-Haves for 2022Marketing and Website Design for Small Fleets and Owner-OperatorsThe Costly Mistakes You’re Making With Your WebsiteWhat to know before you outsource your marketingSearch by topic and check out all our past episodes of the Digital Dispatch podcast—right on our website....

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Branding Your Freight Company

Since tradeshows were put on hold in 2020, the majority of the logistics community was forced to network online. But over the last two years, we've been able to witness a rise in personal branding and freight marketing. Therefore it was rad to be invited back on Kinectic's The Logistics of Marketing webinar series to talk about branding and everything that goes into that part of your marketing strategy. Also on this episode is Paul-Bernard Jaroslawski, owner and creator of the popular Freight Caviar Instagram and podcast plus Nick and Zach from the Kinectic team. Follow Kinectic, the hosts of The Logistics of Marketing, on Linkedin to find out about future live events like this one. Listen to these shows next: Content marketing strategy in freightHow freight companies should treat SEOHow to stop annoying your website visitorsHow to get started on TikTokFreightvana’s Sales and Marketing Tips for 3PLsUsing social media to connect with carriers and shippersFreight broker sales training with Freight360Search by topic and check out all our past episodes of the Digital Dispatch podcast—right on our website....

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How To Stop Annoying Your Website Visitors

When we build online, the last thing we want to do is annoy the very people we’re trying to attract. So in today’s show, we’re talking about the ways you’re annoying your website visitors so you can create a pathway to conversion. Listen to these shows next: The Most Important Thing You Can Add To Your Website TODAYWebsite and Marketing Must-Haves for 2022Marketing and Website Design for Small Fleets and Owner-OperatorsThe Costly Mistakes You’re Making With Your WebsiteSearch by topic and check out all our past episodes of the Digital Dispatch podcast—right on our website....

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What to Know Before You Outsource Your Marketing with Hawke Media

We speak a lot on this show about helping the one-person marketing teams. But I believe it's important to also learn from the other big marketing agencies, too. In this episode, we're joined by Hawke Media founder and author Erik Huberman. His agency helps companies outsource their marketing--and it's working like crazy. With locations all over the globe, they've been able to help more than 3,000 companies establish and exceed their marketing goals. Erik joins the show to talk all about it plus tell us about his new book, The Hawke Method, to help SMBs with the most important marketing strategies. Connect with Erik Huberman on LinkedinCheck out the Hawke Media website and book, The Hawke MethodListen to these shows next: The Most Important Thing You Can Add To Your Website TODAYWebsite and Marketing Must-Haves for 2022Marketing and Website Design for Small Fleets and Owner-OperatorsThe Costly Mistakes You’re Making With Your Website...

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Shipper Explains What He Wished He Knew Before Working With a 3PL

In this episode, we're breaking down a tweet thread posted by a popcorn shipper revealing what he wished he knew about working with a 3PL before he started working with them. Which is great insight for any brokers out there looking to ease concerns for a prospect before, during, and after the sale. I've got the Twitter thread linked below along with a few other episodes I think y'all would find beneficial. Since this is a quick episode today, feel free to check out the other shows for a deeper dive into similar topics. The Twitter thread referenced during this episodeListen to these shows next: How Freight Companies Should Treat SEO in 2022Getting attention in 2022Power of Marketing Operations...

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Freightvana's Sales and Marketing Tips for 3PLs

We know content marketing is an important part of the strategy of helping you stand out from your competitors. So when the newish company Freightvana came onto the scene they knew they wanted to hit the ground running with a social and branding strategy to help them raise brand awareness. And it’s worked like a charm. On today’s show is a lengthy conversation with Freightvana’s VP of Business Development Lars Ward. Having an extensive background in sales, Lars sheds some light on how quickly they’ve grown their presence online by leveraging social media. Follow Freightvana on Linkedin and check out their websiteConnect with Lars Ward on LinkedinSearch by topic and check out all our past episodes of the Digital Dispatch podcast—right on our website....

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Charting Your Own Sales Path with Trey Griggs

I've talked a lot about how the logistics community on Linkedin has really grown since COVID. Think about it: we were used to networking live at conferences and when that was taken away--the need to connect only grew stronger. That's why I was excited to finally meet sales one of those staples from that community live and in-person, Mr. Trey Griggs.In this episode, I've got Trey telling us all about how he got into the world of sales and as a former coach, what he hopes to bring to folks with all of the new content he'll be publishing to his platforms in the coming weeks and months. BONUS: Immediately after our interview at Manifest, Trey asked me to join the inaugural episode of his new daily podcast, Standing Out. You can hear that interview play right after our chat--which makes for a nice well-rounded sales and marketing conversation. Connect with Trey Griggs on LinkedinFollow Beta Consulting on Linkedin, YouTube, and the podcastSearch by topic and check out all our past episodes of the Digital Dispatch podcast—right on our website....

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Content Marketing Strategy in Freight

In today's episode, I'm sharing a conversation with two of the best creators in freight--and also previous Digital Dispatch podcast guests, Chris Jolly and Nick Dangles. Jolly and I were asked by Nick to join his series on The Logistics of Marketing to talk about what goes into our content process. It's a candid discussion on how we started, how we reinvest and continue to evolve---plus how we think about content marketing in the world of freight. Follow Kinectic, the hosts of The Logistics of Marketing, on Linkedin to find out about future live events like this one. ...

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How Podcasting Helps Valley Trucking Insurance Raise Brand Awareness

I’ve told you the story about Rick Larkin over at BCB Transport using safety content to help recruit drivers and lower his insurance premiums. But what about a trucking insurance firm using its podcast to tell stories and raise brand awareness? In this episode, Cameron Pechia, owner of Valley Trucking Insurance and co-host of Get a Load of This podcast. He’s sharing how starting the podcast has led to a greater effort in community building for his company which not only helps folks find out about his company in an organic way but also how it helps keep the customers he worked hard to get.  Check out Valley Trucking Insurance and Get a Load of This podcastConnect with Cameron Pechia on Linkedin Search by topic and check out all our past episodes of the Digital Dispatch podcast—right on our website....

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Getting Started on Tiktok with AdLeaks’ Luke Kostka

There are so many things to be aware of when it comes to social media that jumping in can feel like a part-time job. That's why creators like Luke Kostka and Blythe Brumleve are chatting about the steps to take to get started on platforms like TikTok, rev things up, and finally, keep it from becoming overwhelming. Follow Luke from AdLeaks on TiktokCheck out the AdLeaks websiteSearch by topic and check out all our past episodes of the Digital Dispatch podcast—right on our website....

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