Advice

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Cybersecurity Basics Every Company Should Have

I shouldn’t have to tell you that cybersecurity is a growing concern in the logistics industry ~especially as veteran companies make the digital transition for most of their business processes~ but every day there seems to be a new cybersecurity issue affecting numerous parts of the supply chain. But since we do have to have this reminder, who better than Dan Foster of Stratus Grid to break it all down for us. Connect with Dan Foster on Linkedin and StratusGrid website Navy’s DV Embark Program~~~~~~~~~~~~~~~~~~~~~~~~~~~Where to Find Digital Dispatch & Blythe:  LinkedinYouTubeInstagramPinterestTikTokDigital Dispatch websiteGot something to say?Have a topic you'd like to see covered? Or a guest you want to hear on the show? Fill out the tip submission form on the Digital Dispatch website....

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Maximizing the One-Person Marketing Team

The freelance and remote employee pool have grown tremendously over the last year, and with many people looking for greater flexibility when it comes to work/life balance, the great resignation has been happening and one-person or small marketing teams have the most to gain from this shift. So as an experienced one-person marketing team for more than a decade, I’m showing you how I get it all done and how you can replicate this process. ~~~~~~~~~~~~~~~~~~~~~~~~~~~Where to Find Digital Dispatch & Blythe:  LinkedinYouTubeInstagramPinterestTikTokDigital Dispatch websiteGot something to say?Have a topic you'd like to see covered? Or a guest you want to hear on the show? Fill out the tip submission form on the Digital Dispatch website....

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Marketing Data That CEO’s Won’t Hate

We’ve all been there--we’ve generated a report from a martech tool that makes us look GOOD by showing how many likes and comments the latest Instagram or Linkedin post got. And for a while, the novelty did matter. But as marketing has evolved and buying habits have changed, our education of what modern marketing is should evolve with it. That’s our main topic for this week’s episode of Cyberly of creating a marketing report that CEO’s won’t  hate--but it’s the work you put in before generating the report that will drive the success or failure of that insight. Also on today’s show we got Danny Goff from DriverReach helping us to understand the tools we need in our arsenal to combat the recruiting and retention part of the driver shortage. Finally we got Anthony Vitiello from PCS Software breaking down how to use AI to help manage all of the data within a TMS platform to make it actionable along with hosting one of the industry’s first in-person conferences post lockdown world. Follow Cyberly on AppleFollow Cyberly on SpotifyConnect with Blythe on Linkedin Connect with Danny Goff on LinkedinCheck out Driver Reach and their show, Taking the Hire RoadConnect with Anthony Vitiello on LinkedinCheck out and register for the Ignite Conference...

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Getting Strategic With Your Sales Plan

If you’ve spent any time on Logistics Linkedin, you’ve probably seen Michael Neme giving out free sales game that’s must-see material. That’s because he thinks in the long haul--not in the short term when it comes to his sales approach. If you’re working in any kind of sales role, not just on the brokerage side of logistics,  Michael helps you to think outside the box to ensure longevity plus prosperity. Hope you all enjoy this episode and come away with some really insightful sales tactics and how marketing can help sales teams achieve those goals too….Connect with Michael Neme on Linkedin~~~~~~~~~~~~~~~~~~~~~~~~~~~Where to Find Digital Dispatch & Blythe:  LinkedinYouTubeInstagramPinterestTikTokDigital Dispatch websiteGot something to say?Have a topic you'd like to see covered? Or a guest you want to hear on the show? Fill out the tip submission form on the Digital Dispatch website. ...

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CEO Things with Melanie Patterson

If you’ve spent any time on trucking Instagram, you likely know who Melanie Patterson is. She’s got her Masters degree, she’s a former ER nurse, and CEO of several companies, so she’s got more than enough chops to now start another division to her trucking company, Integrity Transit, by launching a knowledge center to help clear the air about working in the logistics industry. It was so much fun to chat with Melanie and learn about her career and how she tackles so many different things--all with a giant smile on her face. Hope you all enjoy this chat as much as I did. Links from the show: Melanie Patterson on Instagram and LinkedinMelanie’s companies: Integrity Transit, Integrity Knowledge Center~~~~~~~~~~~~~~~~~~~~~~~~~~~Where to Find Digital Dispatch & Blythe:  LinkedinYouTubeInstagramPinterestTikTokDigital Dispatch websiteGot something to say?Have a topic you'd like to see covered? Or a guest you want to hear on the show? Fill out the tip submission form on the Digital Dispatch website. ...

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The Art and Science of Change with Meshach Weber

One of the pleasures of hosting this show is getting to talk to so many smart people. One of those folks is Meshach Weber of Loadsure. The way he tackles a marketing challenge from both an analytical and psychological perspective is fascinating to listen to. He’s also got one of the best Linkedin bios I’ve ever seen. Therefore I’m pumped for you guys to hear this interview with him from a recent Cyberly episode. Hope you all enjoy...Connect with him to instantly become smarter. Meshach Weber on LinkedinLoadsure’s website~~~~~~~~~~~~~~~~~~~~~~~~~~~Where to Find Digital Dispatch & Blythe:  LinkedinYouTubeInstagramPinterestTikTokDigital Dispatch websiteGot something to say?Have a topic you'd like to see covered? Or a guest you want to hear on the show? Fill out the tip submission form on the Digital Dispatch website. ...

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Marketing Your Business in a Privacy-Focused World

Ad tech vendors and people who collect “leads” on Zoom Info are in for a real treat soon--and by treat I mean the loss of data that helps to prove your software is worth it. But for the marketers and sales teams actually in the trenches doing the hard work, I’m breaking down why these new privacy doom-and-gloomers are paranoid for nothing. Also on the show are two rockstars: Nicole Glenn of Candor Expedite and Melanie Patterson of Integrity Transit. Both are breaking down passion for connecting with their audience on a deeper level and just being overall business badasses. Follow Cyberly on AppleFollow Cyberly on SpotifyConnect with Blythe on Linkedin Melanie Patterson on Instagram and LinkedinMelanie’s companies: Integrity Transit, Integrity Knowledge CenterNicole Glenn on LinkedinNicole’s company: Candor ExpediteFollow the Ladies Leadership Coalition on Linkedin...

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Facing the Fear of New Challenges

Jeremy Thone hosts a show for the company 3PL systems interviewing folks around the freight space and in this chat, he’s interviewing me where it feels like I’m having a beer with a buddy. We dive into A LOT. My start with Freightwaves, the political discourse on social media, the challenges of new platforms, and the evolution of communication. It was one of the best conversations I’ve had in a long time so I hope you enjoy it as much as I did…Links from the show:Connect with Jeremy Thone on LinkedinFollow 3PL Live~~~~~~~~~~~~~~~~~~~~~~~~~~~~~Where to Find Digital Dispatch & Blythe:  LinkedinYouTubeInstagramPinterestTikTokDigital Dispatch websiteGot something to say?Have a topic you'd like to see covered? Or a guest you want to hear on the show? Fill out the tip submission form on the Digital Dispatch website. ...

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Creating the Aha Moments In Your Marketing

CMO and CXO of Loadsure Meshach Weber is on today’s episode breaking down the psychological reasons behind our why in marketing. After spending more than a decade in freight tech, Meshach dives into how he started up the variety show ‘Third Thursday’ and why nurturing a community is so vital—all based on the science behind why we buy.I really enjoyed this convo with Meshach because he’s one of the rare brilliant minds in freight marketing and just listening to how tackles a challenge from an analytical and a creative perspective is fascinating to dive into. Links from the show: Meshach Weber on LinkedinLoadsure’s website~~~~~~~~~~~~~~~~~~~~~~~~~~~~~Where to Find Digital Dispatch & Blythe:  LinkedinYouTubeInstagramPinterestTikTokDigital Dispatch websiteGot something to say?Have a topic you'd like to see covered? Or a guest you want to hear on the show? Fill out the tip submission form on the Digital Dispatch website. ...

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Why Short Form Video Is Here To Stay

In this episode, I'm breaking down how drastically our attention spans have dropped and how your company can create short-form video to target this change without requiring a whole new content marketing strategy.~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~Where to Find Digital Dispatch & Blythe:  LinkedinYouTubeInstagramPinterestTikTokDigital Dispatch websiteGot something to say?Have a topic you'd like to see covered? Or a guest you want to hear on the show? Fill out the tip submission form on the Digital Dispatch website. ...

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Fix Your Business By Fixing Your Marketing

It’s no secret that marketing has evolved over the last couple of years but how can it play a bigger role on the revenue side of the business? We’re breaking down some of the Do’s and Don’ts of outsourcing your marketing to give your business the edge without the overhead.In addition to the hot topic, we’re chatting with sales leader Michael Neme on how marketing can better assist the sales department with leads that don’t suck. Along with Nick Dangles of Kinetic breaking down where most companies get their tech and go-to-market strategy wrong. Follow Cyberly on AppleFollow Cyberly on SpotifyConnect with Blythe on Linkedin Connect with Michael Neme on LinkedinConnect with Nick Dangles on LinkedinCheck out the Kinetic Website...

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From Butcher Shop Owner to FedEx Influencer with Danny Catullo

Danny Catullo is a 3rd generation butcher in Cleveland Ohio who started selling his beef, poultry, and pork items online back in 2017. But after facing issues with high shipping prices and limited options, he got to work with FedEx where they developed a specialized box that allowed his products to be shipped all over the US. Just a few years later, Danny co-founded Perishable Shipping Solutions offering that same service to other business owners. And business is booming! We’re talking with Danny about his journey along with the NFL Draft festivities which at the time of this recording, was happening in his hometown that very night. Links from the show: Danny’s Butcher Shop: Catullo Prime MeatsPerishable Shipping Solutions website~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~Where to Find Digital Dispatch & Blythe:  LinkedinYouTubeInstagramPinterestTikTokDigital Dispatch websiteGot something to say?Have a topic you'd like to see covered? Or a guest you want to hear on the show? Fill out the tip submission form on the Digital Dispatch website. ...

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