If you like revenue, you should be prioritizing marketing operations—aka MOPs. So let’s talk about what MOPs includes: At its core, it’s about helping the company scale efficiently using data, people, and processes. Skills that a great marketing ops person has: Understanding people (and thus understanding the buyer’s journey)What should (and more importantly, shouldn’t) be automatedWhat channels to be active onBeing able to look at the landscape of the business and its industry, what’s driving revenue, and how marketing plays a role in that environment. Marketing ops is a position that is typically hired too late in the process so in this episode, we're breaking down how you can start prioritizing it before it's too late. Everything is Logistics is hosted by Blythe Brumleve, founder of Digital Dispatch where we help freight companies get online and grow. Check out our top shows to fix your website and fix your marketing. Alternatively, you can search by topic and check out all our past episodes of the podcast—right on our website.Connect with Blythe on Linkedin, YouTube, and TikTok...
Advice
How To Spy On Your Competition
In a previous episode, we talked about economic espionage when the British found several ways to "take without asking" in China regarding their tea-making practices. But in this episode, we're bringing it to the modern day by telling you how to spy on your own competition using all of the digital media tools available at your disposal. Everything is Logistics is hosted by Blythe Brumleve, founder of Digital Dispatch where we help freight companies get online and grow. Check out our top shows to fix your website and fix your marketing. Alternatively, you can search by topic and check out all our past episodes of the podcast—right on our website.Connect with Blythe on Linkedin, YouTube, and TikTok...
What To Consider Before Making a Career Change
The Great Resignation brought about the biggest employment movement since Henry Ford created the modern work day consisting of 8 hours at work, 8 hours at home, and 8 hours of sleep. So as we enter Q4 two years into this mad new world, CEO Wasim Munayyer is joining the show to talk about what's next for the hiring world, if now is the time to make a career change, and how work from home has changed employment forever. Connect with Wasim Munayyer on LinkedIn*Note: The Munayyer Group is a sponsor of Cyberly but our conversation is as genuine as they come. This is why I believe y'all will find value in this convo even if Digital Dispatch (my company) isn't involved in the terms of the Cyberly sponsorship. I am merely a facilitator of a good conversation with smart people 🙂Everything is Logistics is hosted by Blythe Brumleve, founder of Digital Dispatch where we help freight companies get online and grow. Check out our top shows to fix your website and fix your marketing. Alternatively, you can search by topic and check out all our past episodes of the podcast—right on our website.Connect with Blythe on Linkedin, YouTube, and TikTok...
Study Reveals Marketing Ideas That Shippers Won’t Hate
One of the top-three podcast episodes we've ever published was a 2020 study revealing the tactics sales teams need to adopt to approach shippers. The reason this episode was so popular is that it's one of the few resources carriers and brokers have with communication and marketing preferences straight from the mouths of 100 shippers. The study by Logistics Marketing Advisors is released every two years so in today's episode, we're reviewing allllllll the things brokers and carriers need to be aware of as they set up their sales and marketing initiatives. Logistics Marketing Advisors 2022 Report (pdf)Hubspot 2022 State of Marketing Trends (pdf)Everything is Logistics is hosted by Blythe Brumleve, founder of Digital Dispatch where we help freight companies get online and grow. Check out our top shows to fix your website and fix your marketing. Alternatively, you can search by topic and check out all our past episodes of the podcast—right on our website.Connect with Blythe on Linkedin, YouTube, and TikTok...
How to Market Your Company Like a Sports Team
How to market your company like a sports teamMost of us think of B2B marketing as "boring." Especially in the world of logistics where many marketing campaigns are just copycats and snoozefest. Because I have a background in freight and sports, I'd like to share 4 tips from sports to spice up your bland marketing plans. Links from the show: Savannah Bananas customer researchBills Season Ticket Holder giftsRaiders Season Ticket Holder giftsShop Box FoxEverything is Logistics is hosted by Blythe Brumleve, founder of Digital Dispatch where we help freight companies get online and grow. Check out our top shows to fix your website and fix your marketing. Alternatively, you can search by topic and check out all our past episodes of the podcast—right on our website.Connect with Blythe on Linkedin, YouTube, and TikTok...
Getting access to benefits packages in trucking
Offering benefits in the trucking industry is usually reserved for big companies. But Zach Swartzendruber is aiming to change that with his family-run operation, Benefits for Trucking. No matter if you're a single person LLC or a small fleet, Zach has spent the better part of his life making sure that you have access to health benefits. In this episode, Zach is breaking down all the things that businesses and self-employed folks need to know before they start exploring the world of health benefits. Connect with Zach Swartzendruber on LinkedinCheck out the Benefits for Trucking websiteEverything is Logistics is hosted by Blythe Brumleve, founder of Digital Dispatch where we help freight companies get online and grow. Check out our top shows to fix your website and fix your marketing. Alternatively, you can search by topic and check out all our past episodes of the podcast—right on our website.Connect with Blythe on Linkedin, YouTube, and TikTokzach@benefitsfortrucking.com I’d like to introduce you to Zach Swartzendruber, President at Benefits for Trucking: https://www.benefitsfortrucking.com/ They have some amazing offerings for owner operators and small fleets.https://hello.dubsado.com:443/public/form/view/62d87c8d6df5a93317e1c1dc...
The Biggest Marketing Challenges in Freight
Marketing and sales in freight are having a challenging time. Not only are we facing a recession and coming to grips with new B2B buying methods but these our roles are becoming more demanding with a limited budget. How are freight companies managing these challenges? That's why we have Sol de Naples founder Jill Schmieg on the show to break down how her clients are combatting the challenges every small marketing team is currently facing. From hiring to responsibility, Jill breaks down the things you need to keep on your radar to stay ahead of the game. Connect with Jill Schmieg on LinkedinCheck out the Sol de Naples Marketing websiteEverything is Logistics is hosted by Blythe Brumleve, founder of Digital Dispatch where we help freight companies get online and grow. Check out our top shows to fix your website and fix your marketing. Alternatively, you can search by topic and check out all our past episodes of the podcast—right on our website.Connect with Blythe on Linkedin, YouTube, and TikTok------------------------------------------------------------------Jill Schmieg | Founder & Chief Strategist | 954-806-4472 Cell | jill@soldenaples.comClient’s biggest challenges:Staffing, short on staff with too many company branding, strategy and communications needs to support; a-l-a one person marketing teams; very hard to replace talent that leaves. One client extended a job offer for a Marketing Manager position that’s open since February to three different people this week and didn’t get any of them; now it’s back to the drawing board for them.Same for sales; I have a client down two sales people for nearly a year now; they’ve experienced 20% growth in the last year with current customers, but not brought on a single new customer because of it. That’s a long-term problem and realityMarketing’s progressing faster than salesSales still wants to build their pipeline based on relationships and Marketing’s delivering more web and digital leads than ever that require sales activationcompanies who are growing the fastest are doing both Farmer and Hunter models! The Competitive Landscape is broader and wider than ever:Start-Ups and Private Equity have created a dynamic and fast shifting market landscapeThe lines are blurring between traditional 3PLs and new-to-the-scene Ecomm playersThere’s still so many huge public players – Ryder, CHR, JB Hunt, XPO but also so so so many small and niche players, and probably not enough differentiation ---- all claim distinction by relationship quality, customer service and technological capability. Where’s there opportunity? Get your brand right. Determine where you’ll play, what’s your lane, where you can make the most money and stay true to your strategy. This is a company decision, not just a marketing one, although it’s most often facilitated by marketing. Give mar...
How a Logistics Recruiting Agency Works with Munayyer Group
For two years we've heard about the evolution of work with workers largely dictating the new terms. But as the economy continues to evolve what does the current job landscape look like? Is now a good time to be looking for a job? How do you develop a relationship with a recruiter? All of these questions and more as we chat with Wasim Munayyer, CEO and owner of the Munayyer Group, who helps logistics and technology companies find talent. Connect with Wasim Munayyer on LinkedIn. Everything is Logistics is hosted by Blythe Brumleve, founder of Digital Dispatch where we help freight companies get online and grow. Check out our top shows to fix your website and fix your marketing. Alternatively, you can search by topic and check out all our past episodes of the podcast—right on our website.Connect with Blythe on Linkedin, YouTube, and TikTokDisclosure: The Munayyer Group is a sponsor of Cyberly--which is where this segment comes from. Go show them some love so we can keep bringing you these awesome conversations! assets: https://drive.google.com/drive/folders/1bj8JAkPD-RebT2KEudjsC1AhR4cx9d-7?usp=sharingad reads: https://docs.google.com/document/d/1qfLonVH4A488H5bcQHyPtVIxxFHVMS0EbT3mJq5f2ss/edit...
What a Shipper Wants with The Produce Industry Podcast
What a Shipper Wants with The Produce Industry PodcastMost of us in shipping know how complex the busy produce season can be. Which is why many freight brokers go above and beyond to try to reach those shippers. In this episode, we're talking with citrus farm owner turned shipper turned podcaster on the complexities of shipping produce, what brokers need to know before reaching out to customers. and how The Produce Industry Podcast is making moves throughout the industry. Connect with host Patrick Kelley on LinkedinFollow The Produce Industry Podcast on LinkedinSubscribe to the show on iTunes or SpotifyEverything is Logistics is hosted by Blythe Brumleve, founder of Digital Dispatch where we help freight companies get online and grow. Check out our top shows to fix your website and fix your marketing. Alternatively, you can search by topic and check out all our past episodes of the podcast—right on our website.Connect with Blythe on Linkedin, YouTube, and TikTok...
How to recession-proof your marketing
In this Freightwaves Now mashup, I'm sharing 4 different clips from previous appearances discussing how freight companies can prepare their marketing plans now should a recession hit our industry hard. It's not all doom and gloom but if the last two years have taught us anything, it's that we gotta be scrappy and prioritize what's going to move the needle. Everything is Logistics is hosted by Blythe Brumleve, founder of Digital Dispatch where we help freight companies get online and grow. Check out our top shows to fix your website and fix your marketing. Alternatively, you can search by topic and check out all our past episodes of the podcast—right on our website.Connect with Blythe on Linkedin, YouTube, and TikTok...
Where is the logistics industry headed?
There's a lot of doubt running rampant in the markets but as logistics professionals--staying on top of those moments that can shift consumer behavior can mean the survival of your company. And what better way to stay on top of those shifts than to hear insight from some of the top companies like Loadsmart, Drive My Way, Transfix, and Knichel Logistics. The executives in this episode include: Kathleen Kaag, VP Marketing, LoadSmartBeth Potratz, CEO, and Co-founder, DriveMyWayKristy Knichel, CEO, and Owner, Knichel Logistics Jennifer Mosso, VP Shipper Growth, TransfixThis conversation was recorded live at the Transportation Marketing and Sales Association in Orlando, Florida in June of 2022 with insights around: How each company is approaching recruiting and retaining top talent within the companyHow to maintain processes and vision when everyone is shifting how and where they workGetting more budget and resources by building a business case for the CEO to investHow sales and marketing roles within each company are evolving and becoming more strategicIt's a great panel so S/O to the TMSA for letting me moderate and allowing me to share that insight with you today. You can learn more about the TMSA by visiting: https://www.tmsatoday.org/Everything is Logistics is hosted by Blythe Brumleve, founder of Digital Dispatch where we help freight companies get online and grow. Check out our top shows to fix your website and fix your marketing. Alternatively, you can search by topic and check out all our past episodes of the podcast—right on our website.Connect with Blythe on Linkedin, YouTube, and TikTok...
6 Logistics Marketing Trends After TMSA’s Annual Conference
The Transportation Marketing and Sales Association held its annual conference in early June so after attending, I thought I'd share some of my top takeaways from talking to everyone from CMO's to the front-line marketers. In fairness, this was my first TMSA event and I had no idea what to expect. But everything from the location to the conversations blew me away. I don't feel like I'm so alone as a freight marketer anymore and that is exactly what the TMSA provides--a community to build your personal brand and learn what works for other companies in hopes it might work for yours, too. Digital Dispatch helps the one-person marketing team flourish. Check out our top shows to fix your website and fix your marketing. Alternatively, you can search by topic and check out all our past episodes of the Digital Dispatch podcast—right on our website....