Content Marketing

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Three things to watch for in freight marketing in 2023

In the podcast “Everything is Logistics”, the host talks about three important things to keep an eye on in freight marketing in 2023: AI tools, content remixing, and influencer marketing. TAKEAWAYS: AI tools, such as ChatGPT, will significantly change the...
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Content Marketing Ideas From These Top 3PLs [best of]

In today’s show, we’re doing something new where we pick the best interviews from the industry’s thought leaders and create a mashup of these episodes so you can listen over a period of time. That way if you want a crash course in say….autonomous trucks or what...
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A Crash Course in Freight Marketing

In today’s show, we’re doing something new where we pick the best segments from the last year so you can get a crash course in freight marketing. These episodes are all from within the last year, so hopefully, the insights from these segments will help you map...
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Trimming the Fat from Marketing Gluttony

Trying to schedule guests in December is a nightmare. So to avoid that headache and keep you up to date all the good things going on, we’re creating a best-of roundup from appearances on Freightwaves Now. In this episode, FW Now hosts Kaylee Nix and Anthony...
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Cold Emailing and Spotting Scams Online

Trying to schedule guests in December is a nightmare. So to avoid that headache and keep you up to date all the good things going on, we’re creating a best-of roundup from appearances on Freightwaves Now. In this episode, FW Now hosts Kaylee Nix and Anthony...
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How Marketing Has Changed Since 2020

Trying to schedule guests in December is a nightmare. So to avoid that headache and keep you up to date all the good things going on, we’re creating a best-of roundup from appearances on Freightwaves Now. In this episode, FW Now hosts ask me about: Why Gen Z...
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Content is for Closers Interview

Adam Vazquez is the host of the popular marketing show, Content is For Closers. A little while back he was kind enough to invite me on his show to talk about my journey into logistics and how I’ve used content marketing throughout my career. Content is something...
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How Dooner Creates an Insane Amount of Content for Freightwaves

In today’s episode, we’re focusing on content and how it’s been used in the freight industry to sell a variety of products and services. For years, content felt like an afterthought and not the primary communication it is today therefore the perfect guest to speak on...
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Must-Have Tools for One-Person Marketing Teams

As a one-person marketing team for more than a decade, I’ve tried a lot of software and tools that were supposed to change my life. But after a lot of time and money spent on tools that didn’t live up to their promise, I’m breaking down my tried and tested tools that...
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What I’ve Learned After Hosting 30+ Websites

Your website is the only thing that can sell for you 24/7. So in this episode, I’m highlighting the things I’ve learned after hosting and managing 30+ websites so you can have a better handle on your #1 sales tool. Episode Timestamps:00:39 – Hosting 02:50 – Content...
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Starting a Freight Marketing Agency with Michelle LeBlanc

The marketing industry has changed over the years as everyone has to pivot and adapt as technology advances. They went from advertisements and promotions in newspapers or flyers to promotions through the internet, especially social media. It doesn’t stop there. The...