Content Marketing

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Follow This 4-Part Simplified Marketing Plan

With no shortage of advice roaming around the internet, it can be challenging to sort through the pathway to start marketing your freight company online. So in this episode, we're breaking down a simplified approach to marketing your freight company online. Listen to these shows next: Google My Business’ Free Call TrackingAI Tools to Help the One-Person Marketing TeamArtificial Intelligence in MarketingHow to work with trucking influencersMaking trucking cool again with Adam WingfieldTrucking's training problem with Desiree WoodHidden opportunities with retention with Driver ReachGetting Driver Feedback with WorkhoundDrivers deserve more than a social media postSearch by topic and check out all our past episodes of the Digital Dispatch podcast—right on our website....

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6 Ways To Master Content Distribution

ready to upload. just need to find a good schedule date to publish6 Steps to Master Content Distribution in FreightWe all know content marketing is important, but if you’re kicking your feet up after you hit publish, then you’re doing it all wrong. In today’s show, we’re breaking down how to master the distribution side of content marketing to make sure all of your hard work doesn’t go unnoticed. Listen to these shows next: Content Marketing Strategy in Freight5 tips for building your in-house media programContent marketing lessons from Mr. BeastSearch by topic and check out all our past episodes of the Digital Dispatch podcast—right on our website....

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Freight Photos That Don’t Suck

A powerful quote that’s always stood out to me in marketing is, “The creative is the variable to success.” So today I’m teaching freight companies how to stop using those terrible photoshop images and instead, give tips on how to hire a photographer and source stock images that don’t suck.Places to find free freight images and videos: Pixabay — Unsplash — Pexels — Photopin — CoverrListen to these shows next: How to stop annoying your website visitorsThe Most Important Thing You Can Add To Your Website TODAYWebsite and Marketing Must-Haves for 2022Marketing and Website Design for Small Fleets and Owner-OperatorsThe Costly Mistakes You’re Making With Your WebsiteWhat to know before you outsource your marketingSearch by topic and check out all our past episodes of the Digital Dispatch podcast—right on our website....

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Medical Shipping with Pearl Trans

Medical Shipping with Pearl TransWhen I first started looking for logistics companies on social media, one of the first ones that stood out was Pearl Trans. Their purple branding and the modern approach appealed to me so I gave them a follow. Fast forward a handful of years and I get the pleasure of interviewing the company's CEO and founder, Lorena Camargo. Lorena joins the show to talk about how she approached branding her company in logistics and the intricacies of medical shipments. Connect with Lorena Camargo on Linkedin, Twitter, and InstagramCheck out Pearl Trans website, Linkedin, and Instagram...

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Branding Your Freight Company

Since tradeshows were put on hold in 2020, the majority of the logistics community was forced to network online. But over the last two years, we've been able to witness a rise in personal branding and freight marketing. Therefore it was rad to be invited back on Kinectic's The Logistics of Marketing webinar series to talk about branding and everything that goes into that part of your marketing strategy. Also on this episode is Paul-Bernard Jaroslawski, owner and creator of the popular Freight Caviar Instagram and podcast plus Nick and Zach from the Kinectic team. Follow Kinectic, the hosts of The Logistics of Marketing, on Linkedin to find out about future live events like this one. Listen to these shows next: Content marketing strategy in freightHow freight companies should treat SEOHow to stop annoying your website visitorsHow to get started on TikTokFreightvana’s Sales and Marketing Tips for 3PLsUsing social media to connect with carriers and shippersFreight broker sales training with Freight360Search by topic and check out all our past episodes of the Digital Dispatch podcast—right on our website....

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Can Elon Musk Fix The Content Moderation Problem?

Free speech is an essential part of a functioning democracy and with billionaire Elon Musk's bid to purchase Twitter--the platform where that free speech should be taking place--we're exploring the little-known and difficult to deal with problem of content moderation.It’s never been easier to create content online. But with millions of uploads every second of the day, and an influx of spam and bot tactics on the rise, today's episode is diving into the difficulties of content moderation in order to prevent misinformation and hateful content from spreading throughout the internet. Listen to these shows next: AI Tools to Help the One-Person Marketing TeamArtificial Intelligence in MarketingSearch by topic and check out all our past episodes of the Digital Dispatch podcast—right on our website....

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What to Know Before You Outsource Your Marketing with Hawke Media

We speak a lot on this show about helping the one-person marketing teams. But I believe it's important to also learn from the other big marketing agencies, too. In this episode, we're joined by Hawke Media founder and author Erik Huberman. His agency helps companies outsource their marketing--and it's working like crazy. With locations all over the globe, they've been able to help more than 3,000 companies establish and exceed their marketing goals. Erik joins the show to talk all about it plus tell us about his new book, The Hawke Method, to help SMBs with the most important marketing strategies. Connect with Erik Huberman on LinkedinCheck out the Hawke Media website and book, The Hawke MethodListen to these shows next: The Most Important Thing You Can Add To Your Website TODAYWebsite and Marketing Must-Haves for 2022Marketing and Website Design for Small Fleets and Owner-OperatorsThe Costly Mistakes You’re Making With Your Website...

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The New Mainstream Media: Content Marketing Lessons from Mr. Beast

Best practices. We hear that phrase a lot and on the internet and there’s no shortage of advice on the topic… in any industry. But have you taken the time to study not just what people say about best practices but how they actually get it done?For today's episode, we're covering content marketing lessons from YouTuber, Mr. Beast. He was recently on an episode of the Joe Rogan podcast and it was a nearly 3-hour masterclass on content marketing, using your voice to help others and so many other tidbits of advice for the modern attention economy. I listened to the episode twice so here are my favorite moments that I think you all will find some value in as well. Show LinksMr. Beast Squid Game YouTube VideoMr. Beast on Joe RoganListen to these shows next: What Barstool Sports and Mr. Beast can teach us about content marketingFreight broker training that isn’t a scamMore articles about content marketing on our Digital Dispatch website...

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Shipper Explains What He Wished He Knew Before Working With a 3PL

In this episode, we're breaking down a tweet thread posted by a popcorn shipper revealing what he wished he knew about working with a 3PL before he started working with them. Which is great insight for any brokers out there looking to ease concerns for a prospect before, during, and after the sale. I've got the Twitter thread linked below along with a few other episodes I think y'all would find beneficial. Since this is a quick episode today, feel free to check out the other shows for a deeper dive into similar topics. The Twitter thread referenced during this episodeListen to these shows next: How Freight Companies Should Treat SEO in 2022Getting attention in 2022Power of Marketing Operations...

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Freightvana's Sales and Marketing Tips for 3PLs

We know content marketing is an important part of the strategy of helping you stand out from your competitors. So when the newish company Freightvana came onto the scene they knew they wanted to hit the ground running with a social and branding strategy to help them raise brand awareness. And it’s worked like a charm. On today’s show is a lengthy conversation with Freightvana’s VP of Business Development Lars Ward. Having an extensive background in sales, Lars sheds some light on how quickly they’ve grown their presence online by leveraging social media. Follow Freightvana on Linkedin and check out their websiteConnect with Lars Ward on LinkedinSearch by topic and check out all our past episodes of the Digital Dispatch podcast—right on our website....

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Content Marketing Strategy in Freight

In today's episode, I'm sharing a conversation with two of the best creators in freight--and also previous Digital Dispatch podcast guests, Chris Jolly and Nick Dangles. Jolly and I were asked by Nick to join his series on The Logistics of Marketing to talk about what goes into our content process. It's a candid discussion on how we started, how we reinvest and continue to evolve---plus how we think about content marketing in the world of freight. Follow Kinectic, the hosts of The Logistics of Marketing, on Linkedin to find out about future live events like this one. ...

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How Rahmel Wattley Upgraded Truck N' Hustle's Content Game

There are few in trucking that create more high-quality and high-value content than Rahmel Wattley. He's the creator and host of Truck N' Hustle--a top-rated video podcast helping entrepreneurs get into the trucking industry and grow their operations. What I love about Rahmel is not only does he fly out to each of his interviews to conduct them in-person, with his own broadcasting equipment, but he covers all aspects of trucking in addition to semi-trucks, with every interview he conducts. So think last-mile vans, waste management, dump trucks, and more. In this episode, I'm chatting with Rahmel for the second time around to catch up on what he's learned from all the entrepreneurs he's met with since the last time we spoke--along with how he's continuing to grow his content team and raise the quality standards for content, not just for himself--but an entire industry. Listen to Rahmel's first appearance on the showFollow Truck N’ Hustle on YouTube, Instagram, Facebook, and TwitterVisit Truck N’ Hustle’s websiteListen to these shows next: Getting attention in 2022Website + Marketing Must-Haves for 2022The Most Important Thing You Can Add To Your Website TODAYHow to Make Customer Interviews Your Secret Marketing WeaponCreating Buyer Personas That Don’t SuckAnd the role of marketing operations that helps to tie ROI in with the creative experiments you want to run...

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