Eric over at Specialized Logistics is like a lot of 3PLs–they launched a website within the last few years, shot a few videos, and even tried their hand at some social media advertising. But after spending more than $5,000, they honestly didn’t see much...
by Blythe Brumleve | Jan 27, 2021 |
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Content marketing has EXPLODED in the freight space therefore I’m breaking down some of my favorite examples of both in-house content teams and individual creators. If you’re thinking about starting or expanding your own content game, these are the first...
Do you have email marketing on your to-do list? Or do you plan to set up some time to properly segment your emails knowing full-well you’ll never actually get to it? *feels seen* Yeah–I’m right there with you. But it’s that time of the year for...
Content marketing is always teaching us new tricks. This is why I wanted to share with you two segments from my recent co-hosting duties on Freightwaves’ Put That Coffee Down. We talk about the Barstool Fund that’s raising millions of dollars for small...
How do you prefer to do lead outreach? Cold calling? Email? Linkedin? On the recent Freightwaves ‘Put That Coffee Down’ Kevin Hill and I broke down a study from Logistics Marketing Advisors that surveyed 100 industry professionals on how they want to be contacted by...
