In this episode, we’re covering a question submitted by a podcast listener who’s a freight broker seeking advice on how to create a marketing plan with two different websites and no social media presence. Host Blythe Brumleve suggests focusing both...
Content Marketing
How the Top 3PLs Treat Digital Marketing
On a previous show, we talked about the digital marketing strategies for the top carriers in the US–so this week we’re doing the same for 3PLs. By looking at their websites and social media, we can get a good idea of how these companies strategize their marketing...
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Super Bowl Marketing and Google Enters the AI Arms Race
The biggest marketing event of the year is here in Super Bowl 57. So we’re breaking down some fun stats and commercials surrounding the big game. In addition to Super Bowl marketing, we’re also diving into Google’s answer to the Microsoft + ChatGPT...
Creating a conference strategy with Grace Sharkey and Lars Ward
Jump to the 2:44 minute mark to skip the initial laughter that surrounds a conference conversation between myself and good friends Grace Sharkey of Freightwaves and Lars Ward of Freightvana. Once we get to the 3-minute ish mark of the show, we settle into a great...
What I’ve Learned After Hosting 30+ Websites
Are you looking for quality website hosting? You might think that it’s not worth the extra money, but there are actually many hidden benefits of investing in quality hosting. In this video, we’ll discuss why you can’t afford to skimp when it comes to...
The Math of Logistics Marketing with Kara Brown
In this episode, host Blythe Brumleve invites Kara Brown, CEO of Lead Coverage – a marketing logistics agency – to dive deep into why it’s important for marketers to know their math. Connect with Kara Brown on Linkedin Check out Lead Coverage ...
Warm selling and quick wins missing from 90% of logistics websites
In today’s show, we’re diving into two big topics: the art of the warm sell and quick website wins. The art of the warm sell is pulled from our weekly appearance on Freightwaves Now and covers how social media can be a digital handshake that pays off at...
Embracing the conductor mindset with marketing, ChatGPT, and takeaways from Freightwaves’ Sales and Marketing Summit
As the sales and marketing world continues to expand in freight, we’re going to make sure we cover a few different topics that can help you optimize your marketing plan. Today’s show topics include: Takeaways from the Freightwaves Sales and Marketing...
Three things to watch for in freight marketing in 2023
In the podcast “Everything is Logistics”, the host talks about three important things to keep an eye on in freight marketing in 2023: AI tools, content remixing, and influencer marketing. TAKEAWAYS: AI tools, such as ChatGPT, will significantly change the...
Content Marketing Ideas From These Top 3PLs [best of]
In today’s show, we’re doing something new where we pick the best interviews from the industry’s thought leaders and create a mashup of these episodes so you can listen over a period of time. That way if you want a crash course in say….autonomous trucks or what...
A Crash Course in Freight Marketing
In today’s show, we’re doing something new where we pick the best segments from the last year so you can get a crash course in freight marketing. These episodes are all from within the last year, so hopefully, the insights from these segments will help you map...
Trimming the Fat from Marketing Gluttony
Trying to schedule guests in December is a nightmare. So to avoid that headache and keep you up to date all the good things going on, we’re creating a best-of roundup from appearances on Freightwaves Now. In this episode, FW Now hosts Kaylee Nix and Anthony...