Driver Recruiting

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The Hidden Power of Subject Matter Interviews

When a business decides they need a new website or want to start a new marketing campaign, most marketers will suggest starting with gathering insight from the experts within the company--also known as subject matter experts. But how do you put these SME’s in a position to give you the insight you need to do your job? That’s the main topic we’re diving into today as the insight you get from those interviews can help drive the rest of the marketing ship.Also part of the conversation is a buddy of mine for many years--Kyle MacNaught of Freight+. He’s helping us to break down his tactics used in real-world situations to help you get the information needed to make your company shine. Connect with Kyle MacNaught on LinkedinFreight+ website, YouTube, and Linkedin~~~~~~~~~~~~~~~~~~~~~~~~~~~Where to Find Digital Dispatch & Blythe:  Blythe's LinkedinYouTubeInstagramTikTokDigital Dispatch websiteGot something to say?Have a topic you'd like to see covered? Or a guest you want to hear on the show? Fill out the tip submission form on the Digital Dispatch website....

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Employees Hold All the Power

During our Great Resignation episode, I discussed new research indicating the non-monetary reasons employees were and still are redefining their work experience.  This shift in mindset towards a greater work/life balance is driving companies to finally become flexible with their employment requirements including where and how often to work. So who better to give us insight from inside the trenches of hiring than Charlie Saffro--owner of CS Recruiting. In this episode, we’re going to talk about those unique hiring challenges along with ways employers can stand out in order to attract their ideal employees--and how employees can leverage the power they currently hold. Follow Charlie Saffro on LinkedinCheck out CS Recruiting~~~~~~~~~~~~~~~~~~~~~~~~~~~Where to Find Digital Dispatch & Blythe:  Blythe's LinkedinYouTubeInstagramTikTokDigital Dispatch websiteGot something to say?Have a topic you'd like to see covered? Or a guest you want to hear on the show? Fill out the tip submission form on the Digital Dispatch website....

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The Hidden Opportunities in Driver Retention

While attending a TSA event on driver retention, one of the common themes from the panel was how so many carriers are so focused on recruiting that they forget about retaining the good drivers they’ve already hired. So Danny Goff of Driver Reach joined the show to talk about where he sees opportunities for improvement from processes to relationship management. Connect with Danny Goff on LinkedinCheck out Driver Reach and their show, Taking the Hire Road ~~~~~~~~~~~~~~~~~~~~~~~~~~~Where to Find Digital Dispatch & Blythe:  Blythe's LinkedinYouTubeInstagramTikTokDigital Dispatch websiteGot something to say?Have a topic you'd like to see covered? Or a guest you want to hear on the show? Fill out the tip submission form on the Digital Dispatch website....

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BCB Transport’s Rick Larkin Shows Trucking Industry the Power of Driver Communication

In this episode we’re chatting with Rick Larkin who’s emptied an office to convert it into studio space. Rick owns BCB Transport with more than 300 trucks and what started out as a way to communicate safety updates to their drivers, that new studio space is now broadcasting live every single day with even bigger […]...

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New Research Reveals What Workers Want in ‘The Great Resignation’

A big topic over the last few months has been the shift in power from companies doing the hiring to the workers having a renewed sense of achieving a better work/life balance. That’s the main topic for today’s show as we discuss the future of work by looking to our past, present, and future with numbers from a new report covering the State of Independence.Links from the show: The State of Independence report from Contra~~~~~~~~~~~~~~~~~~~~~~~~~~~Where to Find Digital Dispatch & Blythe:  Blythe's LinkedinYouTubeInstagramTikTokDigital Dispatch websiteGot something to say?Have a topic you'd like to see covered? Or a guest you want to hear on the show? Fill out the tip submission form on the Digital Dispatch website....

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Must-Haves for Measuring Your Recruiting Efforts

About a month ago, I pulled together two interviews about working with trucking influencers to help your recruiting efforts--one interview focused on the business side of things while the other focused on the trucking side of the coin. That show titled “Pitfalls and Perks of Working With Trucking Influencers” is one episode you folks seemed to REALLY like so in today’s episode, we’re taking it one step further by looking at your marketing metrics, especially when it comes to driver recruiting strategies, so you can start to measure the success...or failure….of your efforts. By using Google Analytics, Google Search Console, and your own website, I’m showing you how to measure your online recruiting effectiveness so you can do less of what isn’t working and double down on what is. ~~~~~~~~~~~~~~~~~~~~~~~~~~~Where to Find Digital Dispatch & Blythe:  LinkedinYouTubeInstagramPinterestTikTokDigital Dispatch websiteGot something to say?Have a topic you'd like to see covered? Or a guest you want to hear on the show? Fill out the tip submission form on the Digital Dispatch website....

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Marketing Analytics Nerds Rise Up

We’ve been talking about driver recruiting strategies, especially in the influencer space over the last few weeks so in this show, we’re going to break down some ways to measure your marketing efforts-- with a strong focus in the recruiting realm. Joining us to talk about her favorite companies killing it in the marketing space is FreightWaves staff writer Grace Sharkey. Also on the show is Dan Foster from StratusGrid telling us how to protect against those damn ransomware hackers.Follow Cyberly on AppleFollow Cyberly on SpotifyConnect with Blythe on LinkedInConnect with Grace Sharkey on LinkedInRead Grace’s Articles on FreightWavesConnect with Dan Foster on LinkedInVisit StatusGrid OnlineHow to setup Google Bot FiltersHow to setup Google Goals/EventsLearn More About Navy's DV Embark Program...

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How To Work With Trucking Influencers

Since social media’s inception, drivers have had an incredibly strong presence across all channels. Whether it’s Facebook, YouTube, Instagram, and now Tiktok, truckers dominate the space. So with recruiting and retention of drivers within the industry being an issue for a variety of factors, I always wondered why carriers and hiring firms don’t utilize influencers within the industry more.Now going back to the show topic….the phrase “influencer” might cause you to roll your eyes. But the quote/unquote word “influencer” has always been around and driven decisions we make. Therefore in this show, I’m pulling two interviews we recently conducted on Cyberly where I got to interview Tom Authenthaler of The Influence Marketer to discuss how businesses can start with influencer marketing. And then we’ve got Wanye Cragg who’s been sharing his experiences on the road as a trucking influencer for years. Show Links: Follow Cyberly on AppleFollow Cyberly on SpotifyTom’s LinkedinTom’s Website: The Influence MarketerWayne Cragg on Tiktok, LinkedinWayne's website: Wayne Cragg PhotographyTips for Measuring Truck Driver Recruiting~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~Where to Find Digital Dispatch & Blythe:  LinkedinYouTubeInstagramPinterestTikTokDigital Dispatch websiteGot something to say?Have a topic you'd like to see covered? Or a guest you want to hear on the show? Fill out the tip submission form on the Digital Dispatch website. ...

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Pitfalls and Perks of Working With Trucking Influencers

Since social media’s inception, drivers have had an incredibly strong presence across all channels. Whether it’s Facebook, YouTube, Instagram, and now Tiktok, truckers dominate the space. So with recruiting and retention of drivers within the industry being an issue for a variety of factors, I always wondered why carriers and hiring firms don’t utilize influencers within the industry more.Now going back to the show topic….the phrase “influencer” might cause you to roll your eyes. But the quote/unquote word “influencer” has always been around and driven decisions we make. Therefore in this show, I’m pulling two interviews we recently conducted on Cyberly where I got to interview Tom Authenthaler of The Influence Marketer to discuss how businesses can start with influencer marketing. And then we’ve got Wanye Cragg who’s been sharing his experiences on the road as a trucking influencer for years. Show Links: Follow Cyberly on AppleFollow Cyberly on SpotifyTom’s LinkedinTom’s Website: The Influence MarketerWayne Cragg on Tiktok, LinkedinWayne's website: Wayne Cragg PhotographyTips for Measuring Truck Driver Recruiting~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~Where to Find Digital Dispatch & Blythe:  LinkedinYouTubeInstagramPinterestTikTokDigital Dispatch websiteGot something to say?Have a topic you'd like to see covered? Or a guest you want to hear on the show? Fill out the tip submission form on the Digital Dispatch website. ...

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How Truckers Can Protect and Profit From Their Content

Truckers easily have the best social media game in the industry. But how can they protect themselves and the content they create from being exploited? Wayne Cragg is giving us his perspective on past deals gone wrong and how other drivers can protect and possibly profit from the content they create for the masses. Also on the show is Meshach Weber of Loadsure who has been a pioneer in freight tech marketing, is breaking down where most companies get it wrong (and who gets it right) with their marketing. This plus Google My Business getting a HUGE upgrade that all businesses need to be aware of. Show Links: Follow Cyberly on AppleFollow Cyberly on SpotifyConnect with Blythe on Linkedin Wayne Cragg on Tiktok, LinkedinMeshach Weber on LinkedinGoogle My Business...

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Creating Content For Your Drivers: A Masterclass From Rick Larkin

In this best-of clip from Cyberly, we're chatting with Rick Larkin who’s emptied an office to convert it into studio space. Rick owns BCB Transport with more than 300 trucks and what started out as a way to communicate safety updates to their drivers, that new studio space is now broadcasting live every single day with even bigger plans coming soon. Show Links: Check out the full show: YouTubePodcastBCB Live’s Programming ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~Where to Find Digital Dispatch & Blythe:  LinkedinYouTubeInstagramPinterestTikTokDigital Dispatch websiteGot something to say?Have a topic you'd like to see covered? Or a guest you want to hear on the show? Fill out the tip submission form on the Digital Dispatch website. ...

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How to Work With Trucking Influencers

Recruiting drivers is a problem and at the same time, marketers are planning to spend MORE on channels like social media and email. So why hasn’t the trucking industry started harnessing the power of their own driver’s social media presence? We’re talking with Tom Augenthaler of The Influence Marketer about how trucking companies can start working with influencers to help solve a recruiting problem that isn't going away anytime soon. This plus the logistics of flowers on Mother’s day--how giving flowers got started and how they arrive on your doorstep. Show Links: Follow Cyberly on AppleFollow Cyberly on SpotifyConnect with Blythe on Linkedin Tom’s LinkedinTom’s Website: The Influence MarketerTips for Measuring Truck Driver Recruiting ...

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