Driver Recruiting

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Importance of Entrepreneurship Skills in Trucking

In today’s episode, we’re playing an interview I did on Get a Load of This podcast from Valley Truck Insurance. Cameron and Thomas were great to talk with on all things trucking and entrepreneurship—so if that’s your thing, you should enjoy this...
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Retention Is The New Recruiting

There’s an awful lot of noise being made about the truck driver shortage. But like most things in life and politics–it’s usually much more nuanced than the surface-level discussions. This is what I discovered while in Texas giving a speech covering “Retention is...
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The Hidden Power of Subject Matter Interviews

When a business decides they need a new website or want to start a new marketing campaign, most marketers will suggest starting with gathering insight from the experts within the company–also known as subject matter experts. But how do you put these SME’s in a...
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Employees Hold All the Power

During our Great Resignation episode, I discussed new research indicating the non-monetary reasons employees were and still are redefining their work experience.  This shift in mindset towards a greater work/life balance is driving companies to finally become flexible...
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The Hidden Opportunities in Driver Retention

While attending a TSA event on driver retention, one of the common themes from the panel was how so many carriers are so focused on recruiting that they forget about retaining the good drivers they’ve already hired. So Danny Goff of Driver Reach joined the show to...
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Must-Haves for Measuring Your Recruiting Efforts

About a month ago, I pulled together two interviews about working with trucking influencers to help your recruiting efforts–one interview focused on the business side of things while the other focused on the trucking side of the coin. That show titled “Pitfalls...
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Marketing Analytics Nerds Rise Up

We’ve been talking about driver recruiting strategies, especially in the influencer space over the last few weeks so in this show, we’re going to break down some ways to measure your marketing efforts– with a strong focus in the recruiting realm. Joining us to...
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How To Work With Trucking Influencers

Since social media’s inception, drivers have had an incredibly strong presence across all channels. Whether it’s Facebook, YouTube, Instagram, and now Tiktok, truckers dominate the space. So with recruiting and retention of drivers within the industry being an issue...
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Pitfalls and Perks of Working With Trucking Influencers

Since social media’s inception, drivers have had an incredibly strong presence across all channels. Whether it’s Facebook, YouTube, Instagram, and now Tiktok, truckers dominate the space. So with recruiting and retention of drivers within the industry being an issue...