In this episode, Blythe Brumleve was invited on the show Joz Bytes. Hosted by Chris Joslyn of CJ Solutions Group and iLevel Logistics, we get into a great discussion on how similar sports marketing and logistics marketing have become and what ultimately led Blythe to leave the world of sports broadcasting and pursue logistics marketing and media.
How Blythe Started
Blythe started a blog about sports, entertainment, and the like focusing on women called GuysGirl.com. At the same time, she was hired as an executive assistant for a third-party logistics company. Up until this day, the blog was still functioning and operating. This allowed her to learn marketing, especially from B2B and B2C perspectives. This also led to her becoming her boss’s favorite employee and assistant.
Blythe has always been a one-person team where she does everything independently. She never thought that she would be focusing on marketing. As an entrepreneur, you are involved in a lot of tasks alone. When it comes to marketing, you must think of strategies to make people notice you online. Blythe is currently focusing on LinkedIn and TikTok. She mentioned that on LinkedIn, a good post will show up from time to time, while on Twitter, you have to think of another tweet if it doesn’t get attention for the first few minutes. Blythe was able to connect with many people in the logistics and supply chain industry through LinkedIn, which was particularly helpful during the pandemic.
You don’t have to be everything to your clients. Focus on a specific niche and enhance your skills and expertise in that field.
What Paved the Way
GuysGirl.com gave Blythe some opportunities for her career, but it didn’t encourage growth. It was FreightWaves that allowed her to grow her career and be successful.
It is vital to create awareness about your brand digitally as it may be able to allow you to be known by the people who will be helpful to you in the future. Blythe shared how, in the early to late 2000s, people wondered why it was essential to be on social media. It can be seen how crucial digital marketing is during the COVID-19 pandemic.
A video helps market your brand and can be turned into many things that will help promote you. The audio from the video can be made into a podcast, essential topics can be made into clips that can be posted on social media, the video itself can be uploaded to YouTube for full-watching, and all of these can be promoted through a blog post or email to the target audience.
LinkedIn and TikTok offer the opportunity to give you an organic growth strategy.
Creating content for promotion purposes is essential to creating awareness for your brand. You have to make it a goal to reach your audience and let them know what your message is. Because if you successfully reach your target audience, they may consider you once they need your product or services.
Some people tend to outsource the creation of their content. However, you shouldn’t outsource everything. You can outsource the editing and scheduling. You shouldn’t outsource responding to comments and feedback because you outsource your insights and interactions with prospective clients. Doing your own captions and interacting with the clients increases the chance of getting more leads.