Podcasts, Videos, and Blogs

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The Logistics of Tequila

In honor of Cinco de Mayo, we took the time to dive into some fun facts about the logistics of tequila and are now giving it to you for summertime enjoyment. Learn where it came from, how the agave plant is harvested, how to pick out quality tequila and why you should be sipping, not shooting it. Listen to more of our "Logistics of" series: The wild story of Succulent SmugglingThe logistics of championship merchandiseThe logistics of the NFLThe logistics of Mother’s Day flowersThe logistics of racehorsesThe logistics of Calypso LemonadeDigital Dispatch helps the one-person marketing team flourish. Check out our top shows to fix your website and fix your marketing. Alternatively, you can search by topic and check out all our past episodes of the Digital Dispatch podcast—right on our website....

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3PL Stories with Mary O'Connell

In our ongoing road series, Blythe sits down with FreightWaves creator and host, Mary O'Connell at The Future of Supply Chain conference.Mary was a freight broker for years who joined FreightWaves and created the show and email newsletter, Check Call. In this episode, she shares her journey into freight, the wild 3PL stories she gets to share, and even how her sister is exploring the logistics of brine shrimp.It's a super fun conversation with one of the most interesting creators in freight.Connect with Mary on Twitter and LinkedInSubscribe to Mary's show and newsletter, Check CallCyberly is hosted by Blythe Brumleve and covers B2B marketing, the attention economy, and how it ties into the world of logistics. Airing every Thursday at 2pm ET, you can follow the podcast on Spotify and Apple while catching the video replays on FreightWaves TV.Connect with Blythe via her website or on Linkedin, YouTube, and TikTok...

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Farm to Table Delivery Software with GetSwift

It's no secret the pandemic changed a lot about our daily lives and that includes how and what products we purchase. Delivery apps have exploded but one area that was missing from those apps is a delivery solution for local farmers to sell direct to consumers utilizing the internet. Well, the platform GetSwift has changed all that and after using their platform for local produce and meat deliveries, I invited Tommy and Robert from Get Swift on the show to talk about their mission to solve the farm-to-table logistics problem. Check out Get Swift on YouTube, Linkedin, and their websiteListen to these shows next: Wearable tech inside the warehouse with ProgloveMaking sense of economics and freightBonnie Plants, PCS Software, and Detmar Logistics on the power of collaborationA different way to save the planet with regenerative ranchingDigital Dispatch helps the one-person marketing team flourish. Check out our top shows to fix your website and fix your marketing. Alternatively, you can search by topic and check out all our past episodes of the Digital Dispatch podcast—right on our website....

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How to Start Working with Freightfluencers

We talk about the power of content marketing on this show nonstop and a lot of that conversation centers around video. But what if you don’t like being on camera? That’s where the power of UGC and freightfluencers comes into play. So in this episode, I'm gonna tell ya how to start using influencers in the freight industry aka freightfluencers. Listen to these shows next: Retention is the new recruitingHow to work with Trucking InfluencersDigital Dispatch helps the one-person marketing team flourish. Check out our top shows to fix your website and fix your marketing. Alternatively, you can search by topic and check out all our past episodes of the Digital Dispatch podcast—right on our website....

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Follow This 4-Part Simplified Marketing Plan

With no shortage of advice roaming around the internet, it can be challenging to sort through the pathway to start marketing your freight company online. So in this episode, we're breaking down a simplified approach to marketing your freight company online. Listen to these shows next: Google My Business’ Free Call TrackingAI Tools to Help the One-Person Marketing TeamArtificial Intelligence in MarketingHow to work with trucking influencersMaking trucking cool again with Adam WingfieldTrucking's training problem with Desiree WoodHidden opportunities with retention with Driver ReachGetting Driver Feedback with WorkhoundDrivers deserve more than a social media postSearch by topic and check out all our past episodes of the Digital Dispatch podcast—right on our website....

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Craig Fuller On Why Twitter > LinkedIn

Cyberly has seen a lot of roadshows but none quite like the episode we have for you today…We were honored to host a live show on Day 2 of Freightwaves’ Future of Supply Chain conference located in Rogers, Arkansas.As if hosting a live show isn’t nerve-racking enough, host Blythe Brumleve invited Freightwaves CEO Craig Fuller on the show and he did not disappoint.Included in the global supply chain conversation, we discuss the evolving geopolitical struggles that will lead to a surge in US-based manufacturing. While that’s interesting by itself, the real star conversation of the show is Craig’s disdain for LinkedIn and praise for Twitter as a tool to connect and network with other folks within the industry.Follow Craig Fuller on TwitterConnect with Craig on LinkedIn–but don’t you dare DM him with a lame pitchCyberly is hosted by Blythe Brumleve and covers B2B marketing, the attention economy, and how it ties into the world of logistics. Airing every Thursday at 2pm ET, you can follow the podcast on Spotify and Apple while catching the video replays on Freightwaves TV.Connect with Blythe via her website or on Linkedin, YouTube, and TikTok...

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Creating an Ethical Company Culture

Emily Miner is a senior advisor for LRN Corporation, an E&C advisory and education company -- 50% of their clients are in the manufacturing space. They focus on ethics and compliance but have broadened to do fascinating research on how manufacturers can create more sustainable cultures that build employee loyalty and entice people to choose to work in the industrial space.According to the National Association of Manufacturers, 2.1 million jobs in the industry could go unfilled by 2030. This underscores a stark reality: There’s a growing labor shortage that extends well beyond the pains of the pandemic. A few takeaways from their research:There's a big disconnect between management and production employees: The biggest area of concern is that production employees feel more pressure to achieve short-term objectives, even if it means acting unethically One in three employees surveyed observed misconduct in manufacturing, which is actually slightly less than the overall average across other industriesCorporate employees and production team members differ greatly on their comfort level in speaking up on misconduct: 74% of corporate employees in the manufacturing space would be comfortable reporting unethical behavior to a manager while only 57% of production employeesA Pandemic Paradox exists. While management heralds frontline employees as heroes, line workers aren’t feeling the love In this episode, Emily is helping to break all these data points down in hopes that more businesses, enterprise and SMB's, can learn how to start and monitor the happiness level of their employees to help retain them longer and avoid continuous hiring issues. Connect with Emily Miner on LinkedinLRN's Benchmark Guide to Ethical Company CultureListen to these shows next: Women and the assertive backlashTrucking's training problem with Desiree WoodGrowing a freight brokerage with Liz Wayne...

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Synergy Diesel Efficiency with Exxon Mobil

Have you ever wondered how a fuel company gets the word out about a new offering? Well, Austin Johansen, Fleet Sales and Marketing Manager for ExxonMobil joins the show to tell us how they got (and continue) to get the word out to carriers and fleet owners about their new Synergy Diesel Efficient program--and the big cost savings the program provides.Connect with Austin Johansen on LinkedinVisit the ExxonMobil websiteCheck out these shows next: How to save old trucks with Edison MotorsTargeting the Autonomous Middle Mile with GatikThe State of Autonomous Vehicles In TruckingLocomation explains how lidar works in truckingSearch by topic and check out all our past episodes of the Digital Dispatch podcast—right on our website....

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Synergy Diesel Efficiency with ExxonMobil

Have you ever wondered how a fuel company gets the word out about a new offering? Well, Austin Johansen, Fleet Sales and Marketing Manager for ExxonMobil joins the show to tell us how they got (and continue) to get the word out to carriers and fleet owners about their new Synergy Diesel Efficient program--and the big cost savings the program provides.Connect with Austin Johansen on LinkedinVisit the ExxonMobil websiteCheck out these shows next: How to save old trucks with Edison MotorsTargeting the Autonomous Middle Mile with GatikThe State of Autonomous Vehicles In TruckingLocomation explains how lidar works in truckingSearch by topic and check out all our past episodes of the Digital Dispatch podcast—right on our website....

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Transportation Marketing and Sales Association

The Transportation Marketing and Sales Association has been around for nearly 100-years and it's safe to see they've seen a lot of evolution over that time. How does an association continue to evolve especially in the world of digital marketing and sales? TMSA's Executive Director Jennifer Karpus-Romain joins the show to tell us how she’s revamping a nearly century-old association to bring it into the modern age. Check out TMSA Level Up ConferenceFollow the TMSA on Linkedin, Facebook, and TwitterConnect with Jennifer Karpus-Romain on Linkedin and TwitterListen to these shows next: Content Marketing Strategy in Freight5 tips for building your in-house media programContent marketing lessons from Mr. BeastSearch by topic and check out all our past episodes of the Digital Dispatch podcast—right on our website....

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