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The Holistic Value for Marketing Operations

Around this time of the year, most businesses are wondering, “Am I on the right track?” We’re planning our budgets and wondering where to invest and where to cut back. That’s where the power of marketing operations comes into play. Different from other marketing roles, the person in charge of ops can ideally be a dedicated position but if you’re an entrepreneur or running a small team, it’s essential to know some key foundational skills that will help you invest in marketing where it makes the most sense for you. Also on the show, FreightFriend’s Director of Marketing Phoebe Noce is telling us about her content marketing strategy. Plus with Facebook reportedly changing their name to focus more on the Metaverse--we dive into just what the hell that is and what it could mean for your business. Watch replays of Cyberly on Freightwaves TVFollow Cyberly’s podcast on Apple or SpotifyConnect with Blythe via her website or on Linkedin, YouTube, and TikTokConnect with Phoebe Noce on LinkedinFollow FreightFriend on LinkedinCheck out FreightFriend’s websiteWhat if Performance Advertising is Just an Analytics Scam?Check out these shows next: Google My Business UpdateHow To Conduct Audience Research with Amanda Natividad Artificial Intelligence in MarketingHow to Audit Your Website (free course)...

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Using Cloud Computing to Solve Supply Chain Problems with Microsoft's Ayman Hussain

In previous episodes, we’ve talked about AI in marketing and AI in the freight broker world but what about on the cloud computing side?That’s what today’s guest, Ayman Husain is here to talk about. He’s the director of intelligent cloud over at Microsoft and because of his experience in the consulting world, he’s bringing that deep level of problem-solving to customers in supply chain by helping them manage technology in a way that makes data actionable. Because we all know collecting data is just one hurdle--but making it actionable is where the magic (and profitability) happens. Connect with Ayman Husain of Microsoft on Linkedin and TwitterConnect with Blythe via her website or on Linkedin, YouTube, and TikTok...

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How AI Can Help Freight Brokers Manage Capacity with Lindsay Watt of Parade

In a previous episode, I spent some time talking about the AI tools that are in marketing but what about AI in freight? If you’re been curious about a different kind of technology entering the freight space, then today’s guest, Lindsay Watt, is sure to pique your interest. He’s the head of product over at Parade dot AI and they’re trying to solve one of the biggest problems for freight brokers and that’s the hated check call.Connect with Lindsay Watt of Parade.ai on LinkedinFollow Parade.ai on Linkedin and check out their websiteConnect with Blythe via her website or on Linkedin, YouTube, and TikTok...

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The Logistics of the NFL

As a former sports broadcaster, one thing has always rung true for me; I love game day. LOVE IT. It’s a chance to see my football family. Dress up in my team’s gear. Tailgate with my dad and best friends, and then hope by a 1 pm kickoff that God doesn’t hate my team today. And it turns out, the intricacies of game day, aka the logistics of it all, is a fascinating deep dive. Not just for games stateside but what it takes to have a whole ass team travel to London every year. Connect with Blythe via her website or on Linkedin, YouTube, and TikTokWhat Goes Into Preparing an NFL Stadium for Game Day...

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Why the Global Supply Chain is a Mess

If 2020 was the year people became aware of the toilet paper supply chain, 2021's Christmas is when folks are going to be HIGHLY upset when the gifts they order won’t arrive on time. Why is this all happening and what can be done to fix the global supply chain mess? today's episode features best-selling author and host of Navigate B2B, Steve Ferreira. He’s breaking it all down for us so we as consumers can be better aware of what to expect this holiday season and leading into 2022. Connect with Steve Ferreira on LinkedIn Check out Steve’s website, Ocean Audit, his show Navigate B2B, and his book, Navigating B2B.Connect with Blythe via her website or on Linkedin, YouTube, and TikTok...

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The Power of Educating a Niche Audience

A big theme of today’s show is about education. Firstly we have a brand new 3PL Study to break down that reveals what shippers want out of their 3PL partnerships--which is a good way for companies to differentiate themselves against their competitors using educational content. Then we have two creators, Gabby Salazar who’s a merchant mariner, and Cory Connors, a sustainable packaging expert, who both have amassed thousands of followers with their TikTok content by simply educating their audience on their careers.  Watch replays of Cyberly on Freightwaves TVFollow Cyberly’s podcast on Apple or SpotifyConnect with Blythe via her website or on Linkedin, YouTube, and TikTokDownload 2022 Annual 3PL StudyFollow Gabby on Tiktok and InstagramConnect with Corey on Tiktok, YouTube, and LinkedinVisit Cory’s website and follow his podcastHow To Get Started with Customer Research:Customer Interviews Buyer PersonasSubject Matter InterviewsAudience Research...

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Deep Fakes, Copy Bots, and How Artificial Intelligence Will Affect Creators

Many creatives have felt rather safe from the robot apocalypse that has already affected so many other industries. But with new artificial intelligence tools creeping their way into the creative arts market, soon it may be difficult to tell the difference between humans and robots when it comes to audio, video, or writing.Connect with Blythe via her website or on Linkedin, YouTube, and TikTok...

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6 Core Sales Principals with Forrest Dombrow

Today’s guest is Forrest Dumbrow—he’s the founder over at Solve Sales and has been in digital marketing for *17 years* With that many years of experience, you can bet he has some “learn from my mistakes” energy. Especially when it comes to a step that’s often overlooked like establishing a proper process for your sales and marketing. It's a friendly reminder that you may need to revisit if you hope to hit those 2021 sales goals. Show Links: Follow Forrest Dombrow on Linkedin along with his company, Solve SalesCheck out Forrest’s Solve Sales website...

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Creating Buyer Personas That Don't Suck With Adrienne Barnes

How do we start with great marketing? That’s a question that plagues businesses and entrepreneurs all over the world at various stages of their life. But the consistent way to get to that answer lies with our customers and by having a deep understanding of who we’re targeting and why.Which is why bringing in our next guest is so timely….If you haven't started thinking about some loose plans for 2022, I’d suggest starting with this episode because Adrienne Barnes, founder of Best Buyer Perosnas, is gonna help us understand the customer a hell of a lot betterShe’s teaching us about the mistakes folks like you and I make when it comes to this important part of our research process---and will absolutely help to shape those 2022 marketing plans. Show Links: Follow Adrienne Barnes on Twitter and LinkedinCheck out Adrienne’s Best Buyer Personas’ websiteListen to these shows next: The Role of a Marketing Architect with Amanda Natividad How to Make Customer Interviews Your Secret Marketing WeaponLet's connect:Connect with Blythe via her website or on Linkedin, YouTube, and TikTok...

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Planning Manifest: The Future of Logistics conference with Pam Simon

When any new product or event hits the scene, you typically see content and ads centered around “register for my event” or “reasons to attend X event” but i’ve noticed a more creative approach to enticing users to your conference is by previewing the subject matter experts before visitors make that call to drop thousands of dollars and time away from the office for an event or conference. That’s what originally drew me into an upcoming event called Manifest: The Future of Logistics. They have a killer website and an even better email newsletter. It’s one of those newsletters that gives you a high-level snapshot of everything that happened in the logistics industry during the week and if I see something that catches my eye, I can choose to read more about it. I also get to bring you this conversation with Conference Chair for Manifest and EVP of programming for Connectiv, Pam Simon.  She’s the one heading up that good content marketing I spoke about earlier. It’s a fun conversation about what goes into planning an event at this scale, the different things they’re offering at the event, LIKE A PUPPY SECTION, and why she’s interviewing the same folks ahead of time that are also going to be speaking at the conference itself.Connect with Pam Simon on Linkedin, Facebook, and InstagramCheck out Manifest: The Future of Logistics conferenceSAVE $300 by registering for the event via my personalized link. If you purchase via this link, I don't get a cutback or anything. But I do get to prove the value of my content by sending qualified traffic there. So help a girl out!...

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