Podcasts, Videos, and Blogs

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Leaving Sports for Logistics

In this episode,  Blythe Brumleve was invited on the show Joz Bytes. Hosted by Chris Joslyn of CJ Solutions Group and iLevel Logistics, we get into a great discussion on how similar sports marketing and logistics marketing have become and what ultimately led Blythe to leave the world of sports broadcasting and pursue logistics marketing and media. SHOW NOTES:How Blythe Started[3:56]Blythe started a blog about sports, entertainment, and the like focusing on women called GuysGirl.com. At the same time, she was hired as an executive assistant for a third-party logistics company. Up until this day, the blog was still functioning and operating. This allowed her to learn marketing, especially from B2B and B2C perspectives. This also led to her becoming her boss’s favorite employee and assistant.Marketing[7:57]Blythe has always been a one-person team where she does everything independently. She never thought that she would be focusing on marketing. As an entrepreneur, you are involved in a lot of tasks alone. When it comes to marketing, you must think of strategies to make people notice you online. Blythe is currently focusing on LinkedIn and TikTok. She mentioned that on LinkedIn, a good post will show up from time to time, while on Twitter, you have to think of another tweet if it doesn’t get attention for the first few minutes. Blythe was able to connect with many people in the logistics and supply chain industry through LinkedIn, which was particularly helpful during the pandemic.[12:06]You don’t have to be everything to your clients. Focus on a specific niche and enhance your skills and expertise in that field.What Paved the Way[16:38]GuysGirl.com gave Blythe some opportunities for her career, but it didn’t encourage growth. It was FreightWaves that allowed her to grow her career and be successful.Digital Handshake[20:56]It is vital to create awareness about your brand digitally as it may be able to allow you to be known by the people who will be helpful to you in the future. Blythe shared how, in the early to late 2000s, people wondered why it was essential to be on social media. It can be seen how crucial digital marketing is during the COVID-19 pandemic.Video[24:00]A video helps market your brand and can be turned into many things that will help promote you. The audio from the video can be made into a podcast, essential topics can be made into clips that can be posted on social media, the video itself can be uploaded to YouTube for full-watching, and all of these can be promoted through a blog post or email to the target audience.[26:09]LinkedIn and TikTok offer the opportunity to give you an organic growth strategy.Content Creation[29:03]Creating content for promotion purposes is essential to creating awareness for your brand. You have to make it a goal to reach your audience and let them know what your message is. Because if you successfully reach your target audience, they may consider you once they need your product or services.Outsourcing[34:36]Some people tend to outsource the creation of their content. However, you shouldn’t outsource everything. You can outsource the editing and scheduling. You shouldn’t outsource responding to comments and feedback because you outsource your insights and interactions with prospective clients. Doing your own captions and interacting with the clients increases the chance of getting more leads....

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Will AI Replace White-Collar Workers?

For years we’ve been told about AI, robotics, and automation taking over blue-collar jobs. But with the latest advancements in AI software, it could be white-collar jobs that are replaced more quickly. What does this mean for creators and artists? We’re breaking it down in today’s episode. See more of our shows around the topic of artificial intelligence over on Digital DispatchEverything is Logistics is hosted by Blythe Brumleve, founder of Digital Dispatch where we help freight companies get online and grow. Check out our top shows to fix your website and fix your marketing. Alternatively, you can search by topic and check out all our past episodes of the podcast—right on our website.Connect with Blythe on Linkedin, YouTube, and TikTok...

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Previewing Manifest: The Future of Logistics 2023

Manifest: The Future of Logistics was first held in January 2022 as one of the first big industry-wide events that made me go, "Wow, this industry actually feels like something modern and fresh." They had puppy lounges, autonomous trucks, rad conference swag, and even a concert by Ludacris. It created a major FOMO event across the logistics industry so when it came time to start mentally prepping for the fall and winter slate of conferences, the Manifest conference for 2023 was already penciled on my must-attend events. All that to say we're proud to welcome back conference chair Pam Simon to tell us what's all in store for the upcoming conference. Register for Manifest: The Future of LogisticsConnect with Pam Simon on LinkedinEverything is Logistics is hosted by Blythe Brumleve, founder of Digital Dispatch where we help freight companies get online and grow. Check out our top shows to fix your website and fix your marketing. Alternatively, you can search by topic and check out all our past episodes of the podcast—right on our website.Connect with Blythe on Linkedin, YouTube, and TikTok...

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Why the Smartest Companies Prioritize Marketing Operations

If you like revenue, you should be prioritizing marketing operations—aka MOPs. So let’s talk about what MOPs includes:  At its core, it’s about helping the company scale efficiently using data, people, and processes. Skills that a great marketing ops person has: Understanding people (and thus understanding the buyer’s journey)What should (and more importantly, shouldn’t) be automatedWhat channels to be active onBeing able to look at the landscape of the business and its industry, what’s driving revenue, and how marketing plays a role in that environment. Marketing ops is a position that is typically hired too late in the process so in this episode, we're breaking down how you can start prioritizing it before it's too late. Everything is Logistics is hosted by Blythe Brumleve, founder of Digital Dispatch where we help freight companies get online and grow. Check out our top shows to fix your website and fix your marketing. Alternatively, you can search by topic and check out all our past episodes of the podcast—right on our website.Connect with Blythe on Linkedin, YouTube, and TikTok...

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One-Person Marketing Tips, Transformer Shortage, and Logistics of the Internet

As a one-person marketing team for more than a decade, I’ve tried a lot of software and tools that were supposed to change my life. But after a lot of time and money spent on tools that didn’t live up to their promise, I’m breaking down my tried and tested tools that could hopefully save you from that time and money wasted. Also in today’s show: →Michelle LeBlanc is highlighting the good marketing strategies she sees freight companies creating→Nick Klein on the supply chain challenges of shipping transformers that power our electrical grid→The logistics of the internet (which involves some of the same methods used hundreds of years ago!)Show Links:Connect with Michelle LeBlanc on Linkedin and TwitterFollow Drop and Hook on Facebook, Instagram, and their websiteConnect with Nick Klein on LinkedinCyberly is hosted by Blythe Brumleve and covers B2B marketing, the attention economy, and how it ties into the world of logistics. Airing every Thursday at 2pm ET, you can follow the podcast on Spotify and Apple while catching the video replays on FreightWaves TV.Connect with Blythe via her website or on Linkedin, YouTube, and TikTok...

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Supply Chain Strategy for 2022 and Beyond

Everything is Logistics host Blythe Brumleve was invited on _________ to talk about the future of supply chain and logistics. Eric is the founder and CEO of Third Stage Consulting, a firm focused on helping clients define and implement their digital strategies and digital transformations. In this talk, you'll learn about Blythe's journey into the freight industry, the technological advances, and the rise in content creation for an industry that was largely an afterthought before 2020. Connect with Eric Kimberling on LinkedinEverything is Logistics is hosted by Blythe Brumleve, founder of Digital Dispatch where we help freight companies get online and grow. Check out our top shows to fix your website and fix your marketing. Alternatively, you can search by topic and check out all our past episodes of the podcast—right on our website.Connect with Blythe on Linkedin, YouTube, and TikTok...

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Profiting on Content, Supply Chain Strikes, and Disney Logistics

Most companies think about content marketing wrong. Some common misconceptions include: –“Too expensive”–“I don’t want to manage/invest in it”–“What's the ROI of this one blog post? Or a podcast?”–“The barrier of entry is too difficult” We use these types of misconceptions to talk ourselves out of attempting a bold content marketing strategy to begin with. But what if we shifted our mindset into thinking content marketing is a cost center and instead, turned content marketing into a profit center?Also in today’s show: →Disney Logistics→Freightwaves host Thomas Wasson breaks down the labor strikes in supply chain and the most interesting tech in freightShow Links:Connect with Thomas Wasson on LinkedinFollow Thomas’ show, Loaded and RollingFreightwaves Top 100 Companies in FreighttechMoving the Liberty TreeCyberly is hosted by Blythe Brumleve and covers B2B marketing, the attention economy, and how it ties into the world of logistics. Airing every Thursday at 2pm ET, you can follow the podcast on Spotify and Apple while catching the video replays on FreightWaves TV.Connect with Blythe via her website or on Linkedin, YouTube, and TikTok...

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Mark Zuckerberg’s Metaverse Plans

Meta founder and CEO Mark Zuckerberg joined Joe Rogan's podcast for a 3-hour conversation and it was fascinating.You might be asking yourself: Who cares?He’s one of the most powerful people on the planetWho also controls a platform used by billions of people(1.9 billion daily active users) And at the flip of a switch can control the flow of information………..and he *never* does interviews like this and never for this long.On a FW Now appearance, I talked about how Zuck thinks about content moderation. TLDW: Facebook is built for the community firstHe thinks you should be able to post anything that isn’t pornographic or incites violence/illegal activityBut if you believe in the flat earth theory, then you’re free to do soThe angry emoji is actually used as a signal to Facebook that a piece of news shouldn’t be shared to a wider audienceBut what I want to talk about is another product Zuck is working on because it gives us insight into how this powerful person thinks about the future and how we’ll communicate with each other in his ideal future. Everything is Logistics is hosted by Blythe Brumleve, founder of Digital Dispatch where we help freight companies get online and grow. Check out our top shows to fix your website and fix your marketing. Alternatively, you can search by topic and check out all our past episodes of the podcast—right on our website.Connect with Blythe on Linkedin, YouTube, and TikTok...

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How Fantasy Football Saved Yahoo

Fantasy football has been around since the early 60’s when initial rules were invented by Oakland Raiders staffers and a reporter. By 1989, over a million people took up the hobby. Hell, even when I first started playing in our decade-old fantasy league, we calculated our scores by hand using the Monday morning sports page.But did you know that it’s because of fantasy football that has made Yahoo stay relevant far past its prime?A quick recap of the company which is essentially all you need to know: In the late 1990s, Yahoo was poised to become the biggest name in techThey had a chance to buy Google twice–and didn’t make it happenAlso had a chance to purchase Facebook!Their revenue peaked in 2007, shrinking each year ever sinceBut to their credit, they were very early to the portal scene–which is similar to what AOL offered as a “gateway to the internet”But the company is still around to this day and a big reason for that is fantasy football. In this quick episode, we're breaking down how that all came to life. See more shows from our historical series over on the Digital Dispatch websiteEverything is Logistics is hosted by Blythe Brumleve, founder of Digital Dispatch where we help freight companies get online and grow. Check out our top shows to fix your website and fix your marketing. Alternatively, you can search by topic and check out all our past episodes of the podcast—right on our website.Connect with Blythe on Linkedin, YouTube, and TikTok...

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Making the Switch from Trucker to Creator

When Freightwaves first launched 'Back the Truck Up' the main goal was to bring a central place of news and social media content directly onto one site. Powered by truckers and industry vets, Justin Martin was one of the first trucker→creators who jumped at the chance to stay home instead of being on the road for weeks, sometimes months, at a time. Justin joins the show to talk about his transition from trucker to creator, the dynamics of taking care of your drivers, and what companies can do to appreciate their drivers year-round for Truck Driver Appreciation Week. Connect with Justin Martin on TwitterFollow Back the Truck Up on Tiktok, Twitter, and their websiteListen to these shows next: Gift Ideas for Truck Driver Appreciation WeekHow Truckers Can Protect and Profit From Their ContentDrivers Deserve More Than a Social Media PostPitfalls and Perks of Working With Trucking InfluencersEverything is Logistics is hosted by Blythe Brumleve, founder of Digital Dispatch where we help freight companies get online and grow. Check out our top shows to fix your website and fix your marketing. Alternatively, you can search by topic and check out all our past episodes of the podcast—right on our website.Connect with Blythe on Linkedin, YouTube, and TikTok...

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