In this episode of Everything is Logistics, host Blythe Brumleve welcomes Courtney Muller, the President at Manifest and Chief Corporate Development Officer at Connective, to talk about building the most badass event in logistics. In the conversation, we cover the strategy behind building not only knowledge-based discussions but also experiences that bring out the conversation naturally among strangers--which is a major key when networking with folks you might not see all that often. Have we mentioned Manifest has a puppy lounge? Because in case I haven't mentioned it enough, it's the best sponsorship dollars money can buy. And it's also experiences like this that help to give you a peopling break so you can get back to the networking like you never missed a beat. As someone who doesn't go to ALL conferences but still attends a half dozen or so throughout the year, Manifest is one I haven't and don't plan on ever missing in the future. It sounds like they're paying me to say this, but I mean it. This event is only going to get more popular and in demand, so with tickets on sale, better scoop them and get to work on the planning February 2024 ASAP (taking place the week before the Super Bowl--which is also in Vegas). LINKSConnect with Courtney Muller via LinkedinSave $200 with our link and get your early bird Manifest tickets locked inTIMESTAMPS: [00:01:37] Planning a successful logistics event.[00:04:21] Planning events for 30 years.[00:09:30] High-level event curation.[00:10:19] Being the biggest doesn't matter.[00:14:25] Creating valuable conference bags.[00:18:37] Pre-event speaker interviews.[00:21:04] Supporting Podcasters at Events.[00:25:16] Creative problem solving.[00:28:25] Women's lunch and gender diversity.[00:31:06] Diversity in leadership.[00:34:24] Stand up for yourself.[00:38:14] Expanding event space.[00:41:23] Building a better website.[00:44:59] Event planning and sponsorship opportunities.---------------------------------------------THANK YOU TO OUR SPONSORS!At SPI Logistics they have industry-leading technology, systems, and back-office support to help you succeed. Learn more about SPI’s freight agent program here. Make sure to let them know we sent you!Digital Dispatch helps you speak confidently about ROI with a website built for your customers, prospects, and employees. With plans starting as low as $90/month, learn how you can take your website from good to great by visiting Digital Dispatch. ---------------------------------------------ABOUT THE PODCAST: Everything is Logistics is a podcast for the thinkers in freight. Subscribe to our newsletter to never miss an episode. Follow EIL host Blythe Brumleve on social: Twitter | LinkedIn| Instagram| TikTok| YouTube...
Podcasts, Videos, and Blogs
Recruiting the Non-Conformists for Executive Supply-Chain Roles
In this episode of Everything is Logistics, host Blythe Brumleve speaks with Heidi Hoffman, partner at ON Partners, about their strategy of recruiting when it comes to procurement and sustainability in the supply chain industry. During the convo, they discuss the importance of nonconformity and how it can lead to innovative solutions. Hoffman explains her approach to recruitment and finding the best candidates, not just based on traditional qualifications but also considering strategic mindset and new industry developments.In addition, we also discuss ON Partners' new 2023 Executive Women Impact Report and the company's findings on the growing role of women in leadership positions. LINKS: Heidi's profile on the ON Partners websiteON Partner's 2023 Executive Women Impact ReportTIMESTAMPS:[00:02:33] Changing profile of supply chain.[00:06:13] Supply Chain's Evolution.[00:07:32] Procurement and sustainability.[00:11:01] Procurement's role in sustainability.[00:15:40] Importance of sustainability and ESG.[00:20:03] Exciting innovations in supply chain.[00:22:18] Women in supply chain.[00:26:03] Women's self-doubt in job applications.[00:32:52] Supply Chain Education.[00:36:27] Embracing diversity in supply chain.[00:37:42] Logistics and Supply Chain.---------------------------------------------THANK YOU TO OUR SPONSORS!At SPI Logistics they have industry-leading technology, systems, and back-office support to help you succeed. Learn more about SPI’s freight agent program here. Make sure to let them know we sent you!Digital Dispatch helps you speak confidently about ROI with a website built for your customers, prospects, and employees. With plans starting as low as $90/month, learn how you can take your website from good to great by visiting Digital Dispatch. ---------------------------------------------ABOUT THE PODCAST: Everything is Logistics is a podcast for the thinkers in freight. Subscribe to our newsletter to never miss an episode. Follow EIL host Blythe Brumleve on social: Twitter | LinkedIn| Instagram| TikTok| YouTube...
Building a Marketplace for Rail Logistics with Martin Lew of Commtrex
On this episode of Everything is Logistics, host Blythe Brumlve welcomes Martin Lew, CEO of Commtrex, to discuss the future of rail logistics. Martin's background as a former commodity trader at JP Morgan gives insight into the relationship between logistics and finance due to his experience trading physical and financial coal and navigating cap and trade programs with clients. The conversation highlights the challenges and opportunities facing the rail industry, from infrastructure investments to technology advancements and the importance of collaboration between logistics and finance professionals.LINKS: Martin Lew on TwitterCommtrex websiteCommtrex educational hubTIMESTAMPS: [02:10] Inefficiency in railroad industry.[00:04:54] Rail Transportation Marketplace.[00:06:49] Largest shippers reject marketplace.[00:09:52] Future of rail freight.[00:13:25] Rail transportation and misconceptions.[00:17:05] Reducing carbon footprint through rail.[00:21:23] Volatility in ocean freight.[00:23:48] Starting a railroad company.[00:28:03] Shipping by rail basics.[00:30:18] Shipping in Mexico.[00:35:45] Translating in supply chain.[00:39:36] Future of rail logistics.[00:40:31] Railroads converting truck lanes.[00:44:26] Rail transportation evolving with data.[00:49:28] Autonomous rail technology.[00:53:06] Auto co-pilot for rail.[00:55:31] Rail industry sustainability efforts.[00:57:42] Sustainable locomotive technology.---------------------------------------------THANK YOU TO OUR SPONSORS!At SPI Logistics they have industry-leading technology, systems, and back-office support to help you succeed. Learn more about SPI’s freight agent program here. Make sure to let them know we sent you!Digital Dispatch helps you speak confidently about ROI with a website built for your customers, prospects, and employees. With plans starting as low as $90/month, learn how you can take your website from good to great by visiting Digital Dispatch. ---------------------------------------------ABOUT THE PODCAST: Everything is Logistics is a podcast for the thinkers in freight. Subscribe to our newsletter to never miss an episode. Follow EIL host Blythe Brumleve on social: Twitter | LinkedIn| Instagram| TikTok| YouTube...
OpenAI, Freight Layoffs, and TikTok Ban with Grace Sharkey
In this episode of "Everything is Logistics," host Blythe Brumleve and guest Grace Sharkey discuss various topics related to freight and technology. They cover AI's dominating presence in the news, recent layoffs in the freight industry, and the possibility of TikTok getting banned. LINKS: Connect with Grace and scope her workThomas' AI segmentTIME STAMPS: [00:01:42] AI advancements dominating industry.[00:03:54] The marketing strategy of AI.[00:07:25] AI and Data-driven decision making.[00:12:24] Repurposing old content.[00:18:31] Revolutionizing movie-making with AI.[00:19:37] AI in content creation.[00:26:36] Layoffs in the freight industry.[00:28:35] Over hiring and job economy.[00:33:13] Layoffs in the tech industry.[00:39:20] TikTok's Chinese spyware controversy.[00:41:23] TikTok's use in China.[00:44:33] The power of technology.[00:48:28] Mindless phone usage.---------------------------------------------THANK YOU TO OUR SPONSORS!At SPI Logistics they have industry-leading technology, systems, and back-office support to help you succeed. Learn more about SPI’s freight agent program here. Make sure to let them know we sent you!Digital Dispatch helps you speak confidently about ROI with a website built for your customers, prospects, and employees. With plans starting as low as $90/month, learn how you can take your website from good to great by visiting Digital Dispatch. ---------------------------------------------ABOUT THE PODCAST: Everything is Logistics is a podcast for the thinkers in freight. Subscribe to our newsletter to never miss an episode. Follow EIL host Blythe Brumleve on social: Twitter | LinkedIn| Instagram| TikTok| YouTube...
How to Measure Emissions in Transportation with Trax Technologies
On this episode of Everything Is Logistics, Blythe invites Josh Bouk, the president of TraxTech, to discuss emissions in the transportation industry and how companies can work towards making better buying decisions. TraxTech was founded in 1996 as a global freight auditor, managing transportation spend across all modes and regions. They currently manage approximately $24 billion in transportation spend. Along the way, the company discovered that the same data used for auditing expenses could be used to verify emissions. They discuss the importance of managing scope three emissions for organizations and how companies can go about doing it.LINKS: Connect with Josh Bouk on LinkedinCheck out Trax Tech websiteTIME STAMPS: [00:01:34] Managing Emissions with Data.[00:05:37] Transportation spend management platform.[00:09:29] ESG culture shift.[00:11:52] Carbon emissions and scopes.[00:17:42] SEC requires emissions reporting.[00:19:25] Carbon Emissions Manager.[00:23:32] Environmental impact of shipping.[00:26:24] Carbon accounting and emissions allocation.[00:30:24] Reducing emissions in transportation.[00:34:07] Measuring vehicle emissions.[00:38:00] Brands adopting transparency for ESG.[00:42:21] Green fuel technology and innovation.---------------------------------------------THANK YOU TO OUR SPONSORS!At SPI Logistics they have industry-leading technology, systems, and back-office support to help you succeed. Learn more about SPI’s freight agent program here. Make sure to let them know we sent you!Digital Dispatch helps you speak confidently about ROI with a website built for your customers, prospects, and employees. With plans starting as low as $90/month, learn how you can take your website from good to great by visiting Digital Dispatch. ---------------------------------------------ABOUT THE PODCAST: Everything is Logistics is a podcast for the thinkers in freight. Subscribe to our newsletter to never miss an episode. Follow EIL host Blythe Brumleve on social: Twitter | LinkedIn| Instagram| TikTok| YouTube...
Freight Marketing Questions: How to Put it All Together
In this episode, we're covering a question submitted by a podcast listener who's a freight broker seeking advice on how to create a marketing plan with two different websites and no social media presence. Host Blythe Brumleve suggests focusing both websites on a specific niche and using cold emailing to reach potential customers. She also recommends verifying email lists to ensure they are legitimate before using them for marketing purposes, plus the reasoning behind each of these strategies. TIME STAMPS: 0:05 How to put it all together when it comes to your marketing plan.1:45 Why there are more than one website?4:08 Where do you get your cold emails? Are they purchase lists? Are they ones that you can get from an advertising campaign?6:07 The same can be said for Hubspot. You likely have to commit to a very long-term plan with Hubspot if you have that many.10:17 How to use Fiverr Freelancers to classify your emails into different groups.12:35 If you have no social media presence, get started on one platform at a time.14:07 Other marketing integrations that I would think about for your website.---------------------------------------------THANK YOU TO OUR SPONSORS!At SPI Logistics they have industry-leading technology, systems, and back-office support to help you succeed. Learn more about SPI’s freight agent program here. Make sure to let them know we sent you!Digital Dispatch helps you speak confidently about ROI with a website built for your customers, prospects, and employees. With plans starting as low as $90/month, learn how you can take your website from good to great by visiting Digital Dispatch. ---------------------------------------------ABOUT THE PODCAST: Everything is Logistics is a podcast for the thinkers in freight. Subscribe to our newsletter to never miss an episode. Follow EIL host Blythe Brumleve on social: Twitter | LinkedIn| Instagram| TikTok| YouTube...
Top Freight Broker Training: Free and Paid Programs To Kickstart Your Brokerage Career
To become the best freight broker in the United States, it’s essential to learn from reputable sources and industry experts. Here are some of the top freight broker training programs and instructors to consider: Freight Broker Boot Camp: This comprehensive online course, created by Dennis Brown, covers everything you need to know about starting a […]...
Master the Freight Broker Game Without Any Experience [Comprehensive Free Guide]
Are you prepared to embark on an exciting journey into the thriving world of freight brokering? The time to act is now, as the demand for freight brokers continues to surge with the rise of the US economy. It’s time to get serious and set yourself on the path to success in the freight brokering […]...
Breaking Down the Freight Brokerage Industry: Can You Own Your Own Trucks?
Are you considering getting your freight brokerage license? Do you wonder whether you can own your own fleet of carrier trucks? Well, the answer is a resounding yes! In fact, many freight carriers are now taking on a brokerage license as a secondary source of revenue, and freight brokers can also act as carriers as […]...
Building Internet Connections in Extreme Environments
Ever looked at a tunnel, construction site, or warehouse and wondered how bad the internet signal must be? Well, if you want a good one, it's probably going to be powered by the folks over at Rajant who specialize in setting all that up. Rajant's Director of Sales Todd Rigby joined the show to talk about how to build internet and communication networks in some of the toughest environments using wireless mesh systems. If you're used to working outside, this is a good conversation on how that becoming more digitized to make your communications easier and smoother. LINKS: Rajant websiteRajant's YouTubeTIMESTAMPS: How do you build a wireless network in the toughest environments?0:05People come to Rajant when they have their most difficult and challenging communication problems.3:19Wi-Fi has a unique issue where the farther you get away from an access point, the weaker your signal is.8:22The importance of having a robust communications network at the port.19:02What is the cybersecurity angle to all of these different connection points?26:19The importance of having a split judging panel at events.29:55What is a Rajant network?35:26How Rajant has transformed the IT department of a company and how it’s changed the way they work.41:09---------------------------------------------THANK YOU TO OUR SPONSORS!At SPI Logistics they have industry-leading technology, systems, and back-office support to help you succeed. Learn more about SPI’s freight agent program here. Make sure to let them know we sent you!Digital Dispatch helps you speak confidently about ROI with a website built for your customers, prospects, and employees. With plans starting as low as $90/month, learn how you can take your website from good to great by visiting Digital Dispatch. ---------------------------------------------ABOUT THE PODCAST: Everything is Logistics is a podcast for the thinkers in freight. Subscribe to our newsletter to never miss an episode. Follow EIL host Blythe Brumleve on social: Twitter | LinkedIn| Instagram| TikTok| YouTube...