Podcasts, Videos, and Blogs

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The Math of Logistics Marketing with Kara Brown

In this episode, host Blythe Brumleve invites Kara Brown, CEO of Lead Coverage - a marketing logistics agency - to dive deep into why it's important for marketers to know their math. Connect with Kara Brown on LinkedinCheck out Lead Coverage TIME STAMPS: 00:04:27 Use data to measure ROI.00:06:20 Invest in marketing technology.00:12:37 Track interested buyers quickly.00:19:26 Try new things to succeed.00:23:48 Post regularly and engage.00:32:29 Don't take cold calls lightly.00:39:03 Track funnel metrics closely.00:41:31 Marketing: Prove the Math.00:46:43 Outsource and strategize.-----------------------------------------------THANK YOU TO OUR SPONSORS!At SPI Logistics they have industry-leading technology, systems, and back-office support to help you succeed. Learn more about SPI’s freight agent program here. Make sure to let them know we sent you!Digital Dispatch helps you speak confidently about ROI with a website built for your customers, prospects, and employees. With plans starting as low as $90/month, learn how you can take your website from good to great by visiting Digital Dispatch. -----------------------------------------------ABOUT THE PODCAST: Everything is Logistics is a podcast for the thinkers in freight. Subscribe to our newsletter to never miss an episode. Follow EIL host Blythe Brumleve on social: Twitter | LinkedIn| Instagram| TikTok| YouTube...

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How to Become a Freight Agent with SPI Logistics

In this episode of Everything is Logistics, host Blythe Brumleve interviews Mike Mikulik, the vice president of sales and operations at SPI logistics. Mikulik talks about his experience in logistics over the past 20 years and how he moved from the international side of things to domestic transportation. He explains the difference between a freight agent and freight brokers, the unique opportunity to be your own boss while minimizing financial risks, and the questions you should be asking if you're ready to become a freight agent. Connect with Mike on LinkedinCheck out SPI's Freight Agent ProgramTime Stamps: 00:04:44 Start a freight agent business.00:09:07 Research potential partners.00:12:52 Take control of your future.00:16:05 Strong relationships key to success.00:24:45 Technology is key in freight.00:30:44 Bet on yourself.00:33:23 Believe in the entrepreneur.-----------------------------------------------THANK YOU TO OUR SPONSORS!At SPI Logistics they have industry-leading technology, systems, and back-office support to help you succeed. Learn more about SPI’s freight agent program here. Make sure to let them know we sent you!Digital Dispatch helps you speak confidently about ROI with a website built for your customers, prospects, and employees. With plans starting as low as $90/month, learn how you can take your website from good to great by visiting Digital Dispatch. -----------------------------------------------ABOUT THE PODCAST: Everything is Logistics is a podcast for the thinkers in freight. Subscribe to our newsletter to never miss an episode. Follow EIL host Blythe Brumleve on social: Twitter | LinkedIn| Instagram| TikTok| YouTube...

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Warm selling and quick wins missing from 90% of logistics websites

In today's show, we're diving into two big topics: the art of the warm sell and quick website wins. The art of the warm sell is pulled from our weekly appearance on Freightwaves Now and covers how social media can be a digital handshake that pays off at in-person events. Then we get into some quick website wins that I'd estimate 90% of the freight industry is missing from their respective sites. Freightwaves Now interview on YouTube-----------------------------------------------THANK YOU TO OUR SPONSORS!At SPI Logistics they have industry-leading technology, systems, and back-office support to help you succeed. Learn more about SPI’s freight agent program here. Make sure to let them know we sent you!Digital Dispatch helps you speak confidently about ROI with a website built for your customers, prospects, and employees. With plans starting as low as $90/month, learn how you can take your website from good to great by visiting Digital Dispatch. -----------------------------------------------ABOUT THE PODCAST: Everything is Logistics is a podcast for the thinkers in freight. Subscribe to our newsletter to never miss an episode. Follow EIL host Blythe Brumleve on social: Twitter | LinkedIn| Instagram| TikTok| YouTube...

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Connecting the world’s supply chain data with Brian Glick

One of the bigger issues in supply chain and logistics is that each sector tends to operate in a silo. And that's no different in the supply chain technology sphere, either. That's why Brian Glick set out to start Chain.io to help connect each part of the supply chain journey with integrations specifically built on established processes. In addition to integration talk, we also get into the overall freight tech landscape, it's strengths, weaknesses, and if someone like Elon Musk is setting the bar for how technology companies should operate. Links from the show: Brian Glick on LinkedInChain.io Chain.io on LinkedInChain.io on Twitter-----------------------------------------------THANK YOU TO OUR SPONSORS!At SPI Logistics they have industry-leading technology, systems, and back-office support to help you succeed. Learn more about SPI’s freight agent program here. Make sure to let them know we sent you!Digital Dispatch helps you speak confidently about ROI with a website built for your customers, prospects, and employees. With plans starting as low as $90/month, learn how you can take your website from good to great by visiting Digital Dispatch. -----------------------------------------------ABOUT THE PODCAST: Everything is Logistics is a podcast for the thinkers in freight. Subscribe to our newsletter to never miss an episode. Follow EIL host Blythe Brumleve on social: Twitter | LinkedIn| Instagram| TikTok| YouTube...

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Embracing the conductor mindset with marketing, ChatGPT, and takeaways from Freightwaves’ Sales and Marketing Summit

As the sales and marketing world continues to expand in freight, we're going to make sure we cover a few different topics that can help you optimize your marketing plan. Today's show topics include: Takeaways from the Freightwaves Sales and Marketing SummitChatGPT and prompts to help you use that tool betterEmbracing the conductor mindset in marketingLinks mentioned during the show: Lars from Freightvana Digital Dispatch/Cyberly episodeWatch replays from Freightwaves Sales and Marketing SummitPrompt help with Lexica: https://lexica.art/-----------------------------------------------THANK YOU TO OUR SPONSORS!At SPI Logistics they have industry-leading technology, systems, and back-office support to help you succeed. Learn more about SPI’s freight agent program here. Make sure to let them know we sent you!Digital Dispatch helps you speak confidently about ROI with a website built for your customers, prospects, and employees. With plans starting as low as $90/month, learn how you can take your website from good to great by visiting Digital Dispatch. -----------------------------------------------ABOUT THE PODCAST: Everything is Logistics is a podcast for the thinkers in freight. Subscribe to our newsletter to never miss an episode. Follow EIL host Blythe Brumleve on social: Twitter | LinkedIn| Instagram| TikTok| YouTube...

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The Challenging Freight with SiLo Logistics

“The most fulfilling part of the job is taking the challenging freight that nobody else wants."That’s what Luke Hilko, Co-Founder of SiLo Logistics, said in the latest Everything is Logistics podcast. Tackling the challenges in logistics isn’t just what they do. It’s how the company was founded and continues to operate. Daring to launch in the early summer of 2020, Luke and the team bet big on in-person collaboration as a necessity for a modern brokerage to operate, and it’s worked—Quite well. Listen in on the convo with Luke as we talk about SiLo’s opinion on cold calls, their perfect 5-star Google rating, and why they are walking the walk regarding customer service. Connect with Luke and the SiLo Team: SiLo Logistics websiteSiLo's TikTok, Facebook, Linkedin, and Instagram-----------------------------------------------THANK YOU TO OUR SPONSORS!At SPI Logistics they have industry-leading technology, systems, and back-office support to help you succeed. Learn more about SPI’s freight agent program here. Make sure to let them know we sent you! -----------------------------------------------ABOUT THE PODCAST: Everything is Logistics is a podcast for the thinkers in freight. Subscribe to our newsletter to never miss an episode. Follow EIL host Blythe Brumleve on social: Twitter | LinkedIn| Instagram| TikTok| YouTube...

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Complete Guide To Launching Your Podcast in 2023

More than 90% of all podcasts never make it past 10 episodes. That's a scary stat but as podcasting continues to grow in listenership and adoption, I'm going to break down the key things you need to plan to make sure you get past that episode mark and more. In this episode, I'm going to break down the following steps:Determine the type of show you want to have: Consider the purpose of your podcast and the format that will best serve your audience.Consider the personal ROI of the podcast: Determine the goals you hope to achieve through your podcast, and consider how it will benefit your company and personal brand.Establish how you will be measuring success: Determine the metrics you will use to track the success of your podcast, such as number of listeners or engagement with your content.Identify the host, equipment, and talent needed: Determine who will host your podcast, and choose high-quality equipment, including a microphone, recording software, and headphones, to ensure that your podcast sounds professional.Plan the show itself: Consider the ads, products, or services you want to promote, as well as the music, intro, and outro you will use. Create show art and branding, and set up a landing page on your website.Map out your processes: From idea generation to recording, editing, organizing, uploading, and distribution, determine the steps you will take to produce each episode.Establish a set recording schedule: Determine a consistent schedule for recording and releasing new episodes, and make sure to honor it.Leave room to improve your processes: Continuously assess and refine your processes to ensure that you are using the most efficient and effective methods. Remember that what works for you or a client may not work for everyone, so be open to trying new approaches.Checkout our FREE course on how to start a video-first podcast-----------------------------------------------THANK YOU TO OUR SPONSORS!At SPI Logistics they have industry-leading technology, systems, and back-office support to help you succeed. Learn more about SPI’s freight agent program here. -----------------------------------------------Everything is Logistics is a podcast for the thinker's in freight. Subscribe to our newsletter to never miss an episode. Follow EIL host Blythe Brumleve on social: Twitter | LinkedIn| Instagram| TikTok| YouTube...

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Four-time CMO Rachel Meranus talks Transfix’s 2022 rebrand and building a high-performance marketing team

Rachel Meranus started out in public relations but found her way into marketing during the course of her career. She has held the position of chief marketing officer (CMO) four times and is now the chief revenue and marketing officer at Transfix. During this discussion, she covers her time as Chief Marketing Officer, the rebranding of Transfix 2022, as well as the process of constructing a high-performance marketing team.Shippers and carriers are able to interact with one another and have their truckload transportation optimized with the assistance of Transfix, a software-first logistics firm. Transfix has been in business for ten years, and its technology matches shippers and carriers on specific loads and lanes through the use of automation and data modeling. In addition to the brokerage platform they provide, Transfix also provides software solutions that aid shippers and carriers with the execution, optimization, and management of truckload transportation. These solutions are available for both shippers and carriers.Timestamps0:00:05 Four-Time CMO Rachel Moranis on Building a High-Performance Marketing Team0:02:15 Transfix: A Digital Freight Brokerage Platform0:04:10 Transfix Rebrands to Intelligent Freight Platform0:05:50 Transfix Rebrands to Create a More Tangible, Inclusive Company0:07:26 Transfix's Approach to Marketing in the Transportation and Logistics Industry0:10:31 Rebranding Process for Transfix0:13:58 CMO of a Logistics Company Rebrands the Business0:15:27 Transfix Rebrands and Builds an Integrated Marketing and Sales Team0:20:00 The Most Important Metrics for Measuring Marketing Success0:24:07 The Benefits and Challenges of Being a 3PL0:26:17 The Future of the Shipping Industry: Transfix is Flipping the Script0:27:52 Transfix's Marketing Strategy: SEO, Podcasting, and Social Media0:32:52 The Power of Podcasting in Marketing and Branding0:34:25 The Benefits and Risks of AI-Driven Content0:37:35 The Benefits of Investing in Marketing that May Not Be MeasurableConnect with Transfix: Follow the Transfix Take podcastCheck out the Transfix websiteConnect with Transfix on Linkedin, Instagram, and Twitter----------------------------------------------------------------At SPI Logistics they have industry leading technology, systems, and back-office support to help you succeed. Learn more about SPI’s freight agent program here. Everything is Logistics is a podcast for the thinker's in freight. Subscribe to our newsletter to never miss an episode. Follow Blythe on social media: Twitter | LinkedIn| Instagram| TikTok| YouTube...

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Three things to watch for in freight marketing in 2023

In the podcast "Everything is Logistics", the host talks about three important things to keep an eye on in freight marketing in 2023: AI tools, content remixing, and influencer marketing. TAKEAWAYS: AI tools, such as ChatGPT, will significantly change the role of marketers and it is important to learn and use these tools in order to stay competitive.Content remixing involves creating shorter pieces of content from longer form content and sharing them on various social media channels to reach specific audiences.Influencer marketing involves partnering with influencers in order to reach and engage with a larger audience. It is important to carefully select influencers who align with your brand values and target audience.**ED NOTE: The podcast description, title, and takeaways were all created by ChatGPT. Most of it was spot on---except for the influencer marketing part. I made no mention of that in this episode, so it's weird that the AI added it to the description and takeaways. Would love to know what y'all think about this and the accuracy behind it! Happy creating! Also mentioned during the episode was when I asked ChatGPT to create a 6-month marketing plan for 3PLs. Here is the generic marketing plan it spit out in seconds: Month 1:Conduct market research to gather insights about industry trends and customer needs.Identify key target audiences and develop customer personas.Set marketing goals and objectives.Month 2:Develop a comprehensive content marketing strategy, including a content calendar and editorial calendar.Launch a social media marketing campaign to increase brand awareness and engage with customers.Implement email marketing campaigns to nurture leads and promote services.Month 3:Optimize the company's website for search engines and improve search engine rankings.Implement paid advertising campaigns to reach new audiences and drive traffic to the website.Develop a referral program to encourage current customers to refer friends and colleagues.Month 4:Host a webinar or virtual event to educate potential customers about the company's services.Launch a customer loyalty program to reward and retain current customers.Develop a case study or testimonial program to showcase the success of current customers.Month 5:Create a lead generation campaign to capture new leads and nurture them through the sales funnel.Conduct market research to gather insights about industry trends and customer needs.Develop a customer retention strategy to keep current customers engaged and loyal.Month 6:Analyze the results of marketing campaigns and adjust strategies as needed.Develop a plan for ongoing content marketing and social media engagement.Set goals for the next 6-month marketing period and develop a plan to achieve them.----------------------------------------------------------------At SPI Logistics they have industry leading technology, systems, and back-office support to help you succeed. Learn more about SPI’s freight agent program here. Everything is Logistics is a podcast for the thinker's in freight. Subscribe to our newsletter to never miss an episode. Follow Blythe on social media: Twitter | LinkedIn| Instagram| TikTok| YouTube...

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How To Stop Annoying Your Website Visitors

When we build online, the last thing we want to do is annoy the very people we’re trying to attract. So in today’s show, we’re talking about the ways you’re annoying your website visitors so you can create a pathway to conversion. Listen to these shows next: The Most Important Thing You Can Add To Your Website TODAYWebsite and Marketing Must-Haves for 2022Marketing and Website Design for Small Fleets and Owner-OperatorsThe Costly Mistakes You’re Making With Your WebsiteSearch by topic and check out all our past episodes of the Digital Dispatch podcast—right on our website....

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