One of the top-three podcast episodes we’ve ever published was a 2020 study revealing the tactics sales teams need to adopt to approach shippers.
The reason this episode was so popular is that it’s one of the few resources carriers and brokers have with communication and marketing preferences straight from the mouths of 100 shippers.
The study by Logistics Marketing Advisors is released every two years so in today’s episode, we’re reviewing allllllll the things brokers and carriers need to be aware of as they set up their sales and marketing initiatives.
Everything is Logistics is hosted by Blythe Brumleve, founder of Digital Dispatch where we help freight companies get online and grow. Check out our top shows to fix your website and fix your marketing. Alternatively, you can search by topic and check out all our past episodes of the podcast—right on our website.