Website Design

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Website and Marketing Must-Have’s for 2022

Planning for your business goals, especially the marketing of those goals, can become overwhelming really quickly. And with the pace that our digital world has rapidly changed--it can be tough to know which tactics and tools to invest in and more importantly, which ones to steer clear from. That’s why I’m bringing on one of my good friends, Kyle MacNaught, who's the director of marketing over at FreightPlus, to talk through our marketing and website must-haves for 2022. Connect with Kyle MacNaught on LinkedinFreight Plus website, Podcast, YouTube, and LinkedinCheck out these shows next: How did you hear about us?How freight companies can build in-house content teamsFixing your shady email list...

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The Most Important Thing You Can Add To Your Website TODAY

“How did you hear about us?”It’s a simple question but how many of us can answer what top two channels our customers heard about or follow us in? But what if I told you that adding a simple question to your website form or sales process will have the largest impact on how you’re choosing to spend your digital dollars?in this episode, I’m breaking down the single most important and cost-effective thing you can add to your marketing and sales mix TODAY. It costs less than $50 to add to your website and be done in as little as 10 minutes.I know it sounds too good to be true but it’s 100 percent factual. Listen to these shows next: Conducting Audience Research with Amanda Natividad How to Make Customer Interviews Your Secret Marketing WeaponCreating Buyer Personas That Don’t SuckAnd the role of marketing operations that helps to tie ROI in with the creative experiments you want to run...

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How did you hear about us?

It’s a simple question but how many of us can answer what the top two channels our customers heard about or follow us on?What if I told you that adding a simple question to your website form or sales process will have the largest impact on how you’re choosing to spend your digital dollars? That’s our main topic for today’s episode along with Spire Maritime’s Head of Product Kevin Nakao dishing on why he hates MQLs.Show Links: Watch replays of Cyberly on Freightwaves TVFollow Cyberly’s podcast on Apple or SpotifyConnect with Blythe via her website or on Linkedin, YouTube, and TikTokConnect with Kevin Nakao on Linkedin and TwitterSpire’s YouTube VideoKatelyn Bourgoin’s Twitter Thread on Customer Trigger TechniquesCheck out these shows next: How to Work With Trucking InfluencersThe Hidden Power of Subject Matter InterviewsConducting Audience Research with Amanda Natividad How to Make Customer Interviews Your Secret Marketing WeaponCreating Buyer Personas That Don’t SuckAnd the role of marketing operations that helps to tie ROI in with the creative experiments you want to run...

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Marketing and Website Design for Small Fleets and Owner Operators

Fleet owners face the near-impossible task of starting a business while competing with behemoths. You’re wearing multiple hats, trying to run your business, get customers, learn all of the new tech coming into the space, and now you’ve gotta build a website and market yourself too? It can seem daunting. But in this segment, Blythe Brumleve of Digital Dispatch is going to break down the must-have website and marketing tactics every fleet owner needs in their digital survival kit.Follow Cyberly on AppleFollow Cyberly on SpotifyConnect with Blythe on Linkedin...

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The Costly Mistakes You’re Making With Your Website

One of the cool things about launching a podcast is you get connected with other podcasters fairly quickly---especially those who are in the same industry as you. That’s what happened when I joined Adrian Chapman, host of the Recruiting Stories Podcast, and we got to dive into how I got started in the logistics industry, the mistakes most companies make with their website, and the lessons I’ve learned the hard way in my marketing career. This was a great convo with Adrian and if you like this interview, be sure to check out his other episodes which I linked to in the show notes. Part of his show’s bio is At some point, we were all just undiscovered, but recruiting creates a fork in the road. This really resonated with me as I think we can all connect with the origin stories. Adrian also runs Cover 3 Recruiting which helps you build championship teams for a greater purpose.Show Links: Follow Adrian’s podcast Recruiting StoriesCheck out Adrian’s company Cover 3 RecruitingConnect with Adrian on Linkedin~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~Where to Find Digital Dispatch & Blythe:  LinkedinYouTubeInstagramPinterestTikTokDigital Dispatch websiteGot something to say?Have a topic you'd like to see covered? Or a guest you want to hear on the show? Fill out the tip submission form on the Digital Dispatch website. ...

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13 – Stop posting boring truck photos with James Crowley

Getting good graphics and video for your brand is tough work--especially in the trucking industry when a lot of the marketing follows the same copy-cat model. But the managing partner of Texas Media Foundry James Crowley is hoping to change that. He knows a little something about this line of work as trucking videography and photography is what his company specializes in. In this interview, we’re talking with James about the power of captivating graphics, the challenges of growing on social media, and how to actually take a good picture of a truck that stands out from the rest. All this plus more on the latest episode of The Digital Dispatch podcast presented by Freight School Playbook. Where to Find Digital Dispatch & Blythe:  LinkedinYouTubeInstagramPinterestTikTokDigital Dispatch websiteDigital marketing courses for the logistics industry:  Freight School Playbook Got something to say?Have a topic you'd like to see covered? Or a guest you want to hear on the show? Fill out the tip submission form on the Digital Dispatch website. ...

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9 – What I Learned After Launching Freight School Playbook

If you wait until everything is perfect, you waited too long. That's the ethos I tried to follow when launching a new training and courses website, Freight School Playbook. A training site that offers educational courses in the marketing and sales space is long overdue for the logistics industry. So I'm recapping what I learned during the launch and the improvements we're making the platform in hopes it can help you during your next launch. Where to Find Digital Dispatch & Blythe:  LinkedinYouTubeInstagramPinterestTikTokDigital Dispatch website Digital marketing courses for the logistics industry:  Freight School Playbook  Got something to say? Have a topic you'd like to see covered? Or a guest you want to hear on the show? Fill out the tip submission form on the Digital Dispatch website. ...

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