Three things to watch for in freight marketing in 2023

In the podcast “Everything is Logistics”, the host talks about three important things to keep an eye on in freight marketing in 2023: AI tools, content remixing, and influencer marketing. 

TAKEAWAYS: 

  • AI tools, such as ChatGPT, will significantly change the role of marketers and it is important to learn and use these tools in order to stay competitive.
  • Content remixing involves creating shorter pieces of content from longer form content and sharing them on various social media channels to reach specific audiences.
  • Influencer marketing involves partnering with influencers in order to reach and engage with a larger audience. It is important to carefully select influencers who align with your brand values and target audience.

**ED NOTE: The podcast description, title, and takeaways were all created by ChatGPT. Most of it was spot on—except for the influencer marketing part. I made no mention of that in this episode, so it’s weird that the AI added it to the description and takeaways. Would love to know what y’all think about this and the accuracy behind it! Happy creating! 

Also mentioned during the episode was when I asked ChatGPT to create a 6-month marketing plan for 3PLs. Here is the generic marketing plan it spit out in seconds: 

  • Month 1:
    • Conduct market research to gather insights about industry trends and customer needs.
    • Identify key target audiences and develop customer personas.
    • Set marketing goals and objectives.
  • Month 2:
    • Develop a comprehensive content marketing strategy, including a content calendar and editorial calendar.
    • Launch a social media marketing campaign to increase brand awareness and engage with customers.
    • Implement email marketing campaigns to nurture leads and promote services.
  • Month 3:
    • Optimize the company’s website for search engines and improve search engine rankings.
    • Implement paid advertising campaigns to reach new audiences and drive traffic to the website.
    • Develop a referral program to encourage current customers to refer friends and colleagues.
  • Month 4:
    • Host a webinar or virtual event to educate potential customers about the company’s services.
    • Launch a customer loyalty program to reward and retain current customers.
    • Develop a case study or testimonial program to showcase the success of current customers.
  • Month 5:
    • Create a lead generation campaign to capture new leads and nurture them through the sales funnel.
    • Conduct market research to gather insights about industry trends and customer needs.
    • Develop a customer retention strategy to keep current customers engaged and loyal.
  • Month 6:
    • Analyze the results of marketing campaigns and adjust strategies as needed.
    • Develop a plan for ongoing content marketing and social media engagement.
    • Set goals for the next 6-month marketing period and develop a plan to achieve them.

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At SPI Logistics they have industry leading technology, systems, and back-office support to help you succeed. Learn more about SPI’s freight agent program here.

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About the Author

Blythe Brumleve
Blythe Brumleve
Creative entrepreneur in freight. Founder of Digital Dispatch and host of Everything is Logistics. Co-Founder at Jax Podcasters Unite. Board member of Transportation Marketing and Sales Association. Freightwaves on-air personality. Annoying Jaguars fan.

To read more about Blythe, check out her full bio here.