SEO

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The Problem with SEO Strategy in Freight

Most SEO strategy in freight stinks. So in this episode, we're going to break down why the current system isn't working, what to do if you've already invested in organic SEO, and what strategies you should implement instead to get the leads your sales team really wants. Flexport’s top supply chain influencersEverything is Logistics is hosted by Blythe Brumleve, founder of Digital Dispatch where we help freight companies get online and grow. Check out our top shows to fix your website and fix your marketing. Alternatively, you can search by topic and check out all our past episodes of the podcast—right on our website.Connect with Blythe on Linkedin, YouTube, and TikTok...

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How Freight Companies Should Treat SEO in 2022

The holidays are a time where most office work slows down–rightfully so. But it’s also an opportunity to catch up on some content and strategies when you have the extra bandwidth. One of those strategies is SEO—also known as search engine optimization. It’s been around since the inception of the internet but like most marketing tactics in freight, it took a long time to find adoption. The problem with this is what I’m seeing now are companies that are deploying tactics that are past their prime and will likely get them nowhere except for a wasted budget. In this episode, I’m going to break down how freight companies should be using SEO in 2022 and beyond. Because while SEO shouldn’t be your ONLY strategy. It can have a lot of upside for years to come—as long as you’re not letting any of those gurus fill your head with empty promises of tactics that worked a decade ago. Links from the show: SEO misconceptions from Ahrefs CMO Twitter Thread...

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