Email Marketing

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Marketing The Right Way with Flock Freight's Jeff Lerner

On a previous episode, I talked about how you fix that shady email list.Well on this episode we’re getting some extra insight from Flock Freight's VP of marketing Jeff Lerner on how he would tackle that same problem. We’re not only diving into how Jeff would handle an email list from questionable sources but also things like helping the sales and marketing department become more aligned, how Flock Freight is prioritizing people and the planet PLUS a good debate on if pineapple belongs on pizza. Connect with Jeff Lerner on LinkedinFollow Flock Freight on Twitter, Instagram, and Facebook.Check out these shows next: New study reveals how sales teams should contact logistics leadsAnnual 3PL Study reveals how brokers can differentiate themselves...

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How to fix your shady email list

Marketers and entrepreneurs have probably been faced with the temptation of obtaining emails and contact information for potential prospects. But what happens after you’ve pulled the trigger on that decision? How do you make sure that outreach doesn’t damage your brand but also gets your name in front of someone who may be interested in working with you? We’re breaking down how to fix that shady email list.Check out these shows next: New study reveals how sales teams should contact logistics leadsAnnual 3PL Study reveals how brokers can differentiate themselves...

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The Pros and Cons of Blitzkrieg Cold Emailing

Marketers and entrepreneurs have probably been faced with the temptation of obtaining emails and contact information for potential prospects. But what happens after you’ve pulled the trigger on that decision? How do you make sure that outreach doesn’t damage your brand but also gets your name in front of someone who may be interested in working with you? We’re breaking down how to fix that shady email list plus some fun insight on the logistics of Antarctica. Also on the show, Ilhan Kolco  of ProGlove is helping us dive into wearable industrial technology that makes you feel like Ironman and VP of Marketing Jeff Lerner is telling us about Flock Freight’s marketing strategy and plans for 2022.Show Links: Watch replays of Cyberly on Freightwaves TVFollow Cyberly’s podcast on Apple or SpotifyConnect with Blythe via her website or on Linkedin, YouTube, and TikTokConnect with IIhan Kolco on LinkedinVisit ProGlove’s websiteConnect with Jeff Lerner on LinkedinFollow Flock Freight on Twitter, Instagram, and Facebook.Check out these shows next: New study reveals how sales teams should contact logistics leadsAnnual 3PL Study reveals how brokers can differentiate themselves...

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Don’t Get Kicked Off Mailchimp: Email Marketing Tactics for 2021

Do you have email marketing on your to-do list? Or do you plan to set up some time to properly segment your emails knowing full-well you’ll never actually get to it? *feels seen* Yeah–I’m right there with you. But it’s that time of the year for prioritizing our new marketing efforts therefore consider this as […]...

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Study Reveals How Sales Teams Should Contact Logistics Leads

Logistics Marketing Advisors released a study highlighting how sales teams should reach out to leads at logistics companies. We break that down along with more insight into helping you craft that 2021 digital marketing plan. ...

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16 – Study Reveals How Sales Teams Should Contact Logistics Leads

How do you prefer to do lead outreach?Cold calling? Email? Linkedin?On the recent Freightwaves ‘Put That Coffee Down’ Kevin Hill and I broke down a study from Logistics Marketing Advisors that surveyed 100 industry professionals on how they want to be contacted by the sales teams of 3PLs, carriers, and more. Using this info would help sales and marketing teams better align their goals in how they plan to tackle lead generation and nurturing--which is super helpful around this time of the year. Another option that would be super helpful to the marketing pros out there is auditing your website--which sounds super boring but it’s ESSENTIAL to accurately plan what upgrades or changes you plan to make in 2021. This is why I’m giving this course away FOR FREE on FreightSchoolPlaybook.com. This episode + this free course will help to kick off the first work week of 2021 and also aid in avoiding those costly mistakes when budgeting and planning. Listen to the rest of this episode of 'Put That Coffee Down' here. And in case you missed the link above, you can snag that free course, How To Audit Your Website, via this link. Don't forget to go through the checkout process to get it. You won't have to enter any billing info--just go through the checkout process like any other internet purchase so you can get the login information needed to snag the course. Where to Find Digital Dispatch & Blythe:  LinkedinYouTubeInstagramPinterestTikTokDigital Dispatch websiteDigital marketing courses for the logistics industry:  Freight School Playbook Got something to say?Have a topic you'd like to see covered? Or a guest you want to hear on the show? Fill out the tip submission form on the Digital Dispatch website. ...

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8 – Freight Marketing Mistakes and How To Avoid Them

This was my first webinar attempt which occurred during the initial launch week of Freight School Playbook, which you may or may not have noticed, is the presenting sponsor for this show. It’s also my quarantine goal come to life. I’ve always wanted to help other businesses through digital courses and what a perfect opportunity to pivot during a time where I wasn’t sure what the future held in store for….all of us. This webinar covers the important topics of some of the biggest marketing mistakes I see all kinds of logistics companies making.  Where to Find Digital Dispatch & Blythe:  LinkedinYouTubeInstagramPinterestTikTokDigital Dispatch website Digital marketing courses for the logistics industry:  Freight School Playbook  Got something to say? Have a topic you'd like to see covered? Or a guest you want to hear on the show? Fill out the tip submission form on the Digital Dispatch website. ...

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Takeaways from Freightwaves Carrier Summit

Editor’s Note: The following is a blog post version of an email that is sent out every Monday morning and republished to the Digital Dispatch later in the week. If you want to be part of the cool kids club and get access to the email early, you can subscribe here.  Freightwaves held their first-ever Carrier Summit […]...

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Ideas For Truck Driver Appreciation Week

Editor’s Note: The following is a blog post version of an email that is sent out every Monday morning and republished to the Digital Dispatch later in the week. If you want to be part of the cool kids club and get access to the email early, you can subscribe here.    Since this is […]...

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Learn From This Company’s Big Email Marketing Mistake

You’d think a large company with access to a limitless marketing budget would know how to segment their emails properly. But one company didn’t and it ended up with them inviting me to an event and then uninviting me. Here’s how you can learn from their mistakes.  ...

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