In this episode, host Blythe Brumleve invites Kara Brown, CEO of Lead Coverage – a marketing logistics agency – to dive deep into why it’s important for marketers to know their math. Connect with Kara Brown on Linkedin Check out Lead Coverage ...
Email Marketing
Freight Broker Training and Marketing To Use in 2023 [best of]
In today’s show, we’re doing something new where we pick the best interviews from the industry’s thought leaders and create a mashup of these episodes so you can listen over a period of time. That way if you want a crash course in say….autonomous trucks or what...
Cold Emailing and Spotting Scams Online
Trying to schedule guests in December is a nightmare. So to avoid that headache and keep you up to date all the good things going on, we’re creating a best-of roundup from appearances on Freightwaves Now. In this episode, FW Now hosts Kaylee Nix and Anthony...
Email Marketing Lessons from Shipstarter
Ken Kowal of Shipstarter has been creating content for freight companies for more than 10 years. One of his strongest offerings is email marketing so he's joining the show to list the ways you can improve your email marketing and overall content marketing...
Follow This 4-Part Simplified Marketing Plan
With no shortage of advice roaming around the internet, it can be challenging to sort through the pathway to start marketing your freight company online. So in this episode, we're breaking down a simplified approach to marketing your freight company...
Transportation Marketing and Sales Association
The Transportation Marketing and Sales Association has been around for nearly 100-years and it’s safe to see they’ve seen a lot of evolution over that time. How does an association continue to evolve especially in the world of digital marketing and sales?...
6 Ways To Master Content Distribution
ready to upload. just need to find a good schedule date to publish6 Steps to Master Content Distribution in FreightWe all know content marketing is important, but if you’re kicking your feet up after you hit publish, then you’re doing it all wrong. In today’s show,...
Marketing The Right Way with Flock Freight's Jeff Lerner
On a previous episode, I talked about how you fix that shady email list.Well on this episode we’re getting some extra insight from Flock Freight's VP of marketing Jeff Lerner on how he would tackle that same problem. We’re not only diving into how Jeff would...
How to fix your shady email list
Marketers and entrepreneurs have probably been faced with the temptation of obtaining emails and contact information for potential prospects. But what happens after you’ve pulled the trigger on that decision? How do you make sure that outreach doesn’t damage your...
The Pros and Cons of Blitzkrieg Cold Emailing
Marketers and entrepreneurs have probably been faced with the temptation of obtaining emails and contact information for potential prospects. But what happens after you’ve pulled the trigger on that decision? How do you make sure that outreach doesn’t damage your...
Don’t Get Kicked Off Mailchimp: Email Marketing Tactics for 2021
Do you have email marketing on your to-do list? Or do you plan to set up some time to properly segment your emails knowing full-well you’ll never actually get to it? *feels seen* Yeah–I’m right there with you. But it’s that time of the year for...
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Study Reveals How Sales Teams Should Contact Logistics Leads
How do you prefer to do lead outreach? Cold calling? Email? Linkedin? On the recent Freightwaves ‘Put That Coffee Down’ Kevin Hill and I broke down a study from Logistics Marketing Advisors that surveyed 100 industry professionals on how they want to be contacted by...
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