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How do you prefer to do lead outreach?

Cold calling? Email? Linkedin?

On the recent Freightwaves ‘Put That Coffee Down’ Kevin Hill and I broke down a study from Logistics Marketing Advisors that surveyed 100 industry professionals on how they want to be contacted by the sales teams of 3PLs, carriers, and more.

Using this info would help sales and marketing teams better align their goals in how they plan to tackle lead generation and nurturing–which is super helpful around this time of the year.

Another option that would be super helpful to the marketing pros out there is auditing your website–which sounds super boring but it’s ESSENTIAL to accurately plan what upgrades or changes you plan to make in 2021. Which is why I’m giving this course away FOR FREE on Freight School Playbook.

This episode + this free course will help to kick off the first work week of 2021 and also aid in avoiding those costly mistakes when budgeting and planning.

Listen to Episode 16 covering these topics below:

For email subscribers, please click here to listen directly on the website or find it in your favorite podcast app.

 

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About The Author

Blythe Brumleve
Blythe Brumleve
Former editor in chief and broadcaster turned business owner helping companies with their web and marketing goals. Apathetic fan of the Jacksonville Jaguars and Game of Thrones supporter.

To read more about Blythe, check out her full bio here.

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