Being an entrepreneur is tough. But being an entrepreneur that supplies tools and knowledge to other entrepreneurs has its own set of unique challenges. That’s the common theme of today’s show as we talk with CEO of Cargologik Miles Varghese and Truck N’ Hustle’s host Rahmel Wattley. One side of the coin is providing a SaaS solution to the indie freight folks and the other helping new trucking companies avoid that common pitfall of going out of business within the first year. Miles and Rahmel will both be telling us why they’re so passionate about giving insight and tools to help folks get started in freight and manage the multiple hats they’ll have to eventually wear. Also on the show, we’re breaking down some of the latest social media news and how it’ll affect those marketing plans for the rest of 2021 and impact those 2022 budgets. Cyberly’s YouTube PlaylistFollow Cyberly’s podcast on Apple or SpotifyConnect with Blythe on Linkedin, YouTube, and TikTokFollow Truck N’ Hustle on YouTube, Instagram, Facebook, and TwitterVisit Truck N’ Hustle’s websiteFollow CargoLogik on Linkedin, Facebook, and TwitterVisit CargoLogik’s website...
Trucking
Must-Haves for Measuring Your Recruiting Efforts
About a month ago, I pulled together two interviews about working with trucking influencers to help your recruiting efforts--one interview focused on the business side of things while the other focused on the trucking side of the coin. That show titled “Pitfalls and Perks of Working With Trucking Influencers” is one episode you folks seemed to REALLY like so in today’s episode, we’re taking it one step further by looking at your marketing metrics, especially when it comes to driver recruiting strategies, so you can start to measure the success...or failure….of your efforts. By using Google Analytics, Google Search Console, and your own website, I’m showing you how to measure your online recruiting effectiveness so you can do less of what isn’t working and double down on what is. ~~~~~~~~~~~~~~~~~~~~~~~~~~~Where to Find Digital Dispatch & Blythe: LinkedinYouTubeInstagramPinterestTikTokDigital Dispatch websiteGot something to say?Have a topic you'd like to see covered? Or a guest you want to hear on the show? Fill out the tip submission form on the Digital Dispatch website....
CEO Things with Melanie Patterson
If you’ve spent any time on trucking Instagram, you likely know who Melanie Patterson is. She’s got her Masters degree, she’s a former ER nurse, and CEO of several companies, so she’s got more than enough chops to now start another division to her trucking company, Integrity Transit, by launching a knowledge center to help clear the air about working in the logistics industry. It was so much fun to chat with Melanie and learn about her career and how she tackles so many different things--all with a giant smile on her face. Hope you all enjoy this chat as much as I did. Links from the show: Melanie Patterson on Instagram and LinkedinMelanie’s companies: Integrity Transit, Integrity Knowledge Center~~~~~~~~~~~~~~~~~~~~~~~~~~~Where to Find Digital Dispatch & Blythe: LinkedinYouTubeInstagramPinterestTikTokDigital Dispatch websiteGot something to say?Have a topic you'd like to see covered? Or a guest you want to hear on the show? Fill out the tip submission form on the Digital Dispatch website. ...
Marketing Your Business in a Privacy-Focused World
Ad tech vendors and people who collect “leads” on Zoom Info are in for a real treat soon--and by treat I mean the loss of data that helps to prove your software is worth it. But for the marketers and sales teams actually in the trenches doing the hard work, I’m breaking down why these new privacy doom-and-gloomers are paranoid for nothing. Also on the show are two rockstars: Nicole Glenn of Candor Expedite and Melanie Patterson of Integrity Transit. Both are breaking down passion for connecting with their audience on a deeper level and just being overall business badasses. Follow Cyberly on AppleFollow Cyberly on SpotifyConnect with Blythe on Linkedin Melanie Patterson on Instagram and LinkedinMelanie’s companies: Integrity Transit, Integrity Knowledge CenterNicole Glenn on LinkedinNicole’s company: Candor ExpediteFollow the Ladies Leadership Coalition on Linkedin...
Marketing and Website Design for Small Fleets and Owner Operators
Fleet owners face the near-impossible task of starting a business while competing with behemoths. You’re wearing multiple hats, trying to run your business, get customers, learn all of the new tech coming into the space, and now you’ve gotta build a website and market yourself too? It can seem daunting. But in this segment, Blythe Brumleve of Digital Dispatch is going to break down the must-have website and marketing tactics every fleet owner needs in their digital survival kit.Follow Cyberly on AppleFollow Cyberly on SpotifyConnect with Blythe on Linkedin...
Pitfalls and Perks of Working With Trucking Influencers
Since social media’s inception, drivers have had an incredibly strong presence across all channels. Whether it’s Facebook, YouTube, Instagram, and now Tiktok, truckers dominate the space. So with recruiting and retention of drivers within the industry being an issue for a variety of factors, I always wondered why carriers and hiring firms don’t utilize influencers within the industry more.Now going back to the show topic….the phrase “influencer” might cause you to roll your eyes. But the quote/unquote word “influencer” has always been around and driven decisions we make. Therefore in this show, I’m pulling two interviews we recently conducted on Cyberly where I got to interview Tom Authenthaler of The Influence Marketer to discuss how businesses can start with influencer marketing. And then we’ve got Wanye Cragg who’s been sharing his experiences on the road as a trucking influencer for years. Show Links: Follow Cyberly on AppleFollow Cyberly on SpotifyTom’s LinkedinTom’s Website: The Influence MarketerWayne Cragg on Tiktok, LinkedinWayne's website: Wayne Cragg PhotographyTips for Measuring Truck Driver Recruiting~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~Where to Find Digital Dispatch & Blythe: LinkedinYouTubeInstagramPinterestTikTokDigital Dispatch websiteGot something to say?Have a topic you'd like to see covered? Or a guest you want to hear on the show? Fill out the tip submission form on the Digital Dispatch website. ...
How Truckers Can Protect and Profit From Their Content
Truckers easily have the best social media game in the industry. But how can they protect themselves and the content they create from being exploited? Wayne Cragg is giving us his perspective on past deals gone wrong and how other drivers can protect and possibly profit from the content they create for the masses. Also on the show is Meshach Weber of Loadsure who has been a pioneer in freight tech marketing, is breaking down where most companies get it wrong (and who gets it right) with their marketing. This plus Google My Business getting a HUGE upgrade that all businesses need to be aware of. Show Links: Follow Cyberly on AppleFollow Cyberly on SpotifyConnect with Blythe on Linkedin Wayne Cragg on Tiktok, LinkedinMeshach Weber on LinkedinGoogle My Business...
Creating Content For Your Drivers: A Masterclass From Rick Larkin
In this best-of clip from Cyberly, we're chatting with Rick Larkin who’s emptied an office to convert it into studio space. Rick owns BCB Transport with more than 300 trucks and what started out as a way to communicate safety updates to their drivers, that new studio space is now broadcasting live every single day with even bigger plans coming soon. Show Links: Check out the full show: YouTubePodcastBCB Live’s Programming ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~Where to Find Digital Dispatch & Blythe: LinkedinYouTubeInstagramPinterestTikTokDigital Dispatch websiteGot something to say?Have a topic you'd like to see covered? Or a guest you want to hear on the show? Fill out the tip submission form on the Digital Dispatch website. ...
How to Work With Trucking Influencers
Recruiting drivers is a problem and at the same time, marketers are planning to spend MORE on channels like social media and email. So why hasn’t the trucking industry started harnessing the power of their own driver’s social media presence? We’re talking with Tom Augenthaler of The Influence Marketer about how trucking companies can start working with influencers to help solve a recruiting problem that isn't going away anytime soon. This plus the logistics of flowers on Mother’s day--how giving flowers got started and how they arrive on your doorstep. Show Links: Follow Cyberly on AppleFollow Cyberly on SpotifyConnect with Blythe on Linkedin Tom’s LinkedinTom’s Website: The Influence MarketerTips for Measuring Truck Driver Recruiting ...
Plant Therapy and Better Video Communication
COVID has impacted damn near every part of our lives but one side effect (besides the extra pounds) is we’re buying a lot of plants. Like, a lot A LOT. So let’s break down the plant supply chain while also chatting with Rick Larkin who’s emptied an office to convert it into studio space. Rick owns BCB Transport with more than 300 trucks and what started out as a way to communicate safety updates to their drivers, that new studio space is now broadcasting live every single day with even bigger plans coming soon. Cyberly on AppleCyberly on SpotifyConnect with Blythe on Linkedin BCB Live’s ProgrammingMore FreightWaves Podcasts...
Aaron Dunn On The Real ROI of Podcasting in Trucking
Aaron Dunn is the sales and marketing director for PDQ America and cohost for their popular 'Trucking for Millennials' podcast. As a former outsider turned insider, Aaron's journey into the trucking industry has been built on gathering a deep understanding of the audience he's trying to reach without attempting to sell them to death....
