Katelyn Bourgoin once said, “Don’t sell me a new bed. Sell me a good night’s sleep so I can finally be that person that quits hitting snooze and can make that morning workout on time.”  She’s on the show to today to talk about how she gets to where her customers *want* to become in life by conducting customer-centric interviews. Using her insight plus some truth behind some common digital media metrics like “what counts as a video view” can help you as you refine that on-going marketing strategy.Apple PodcastSpotifyMore FreightWaves Podcasts...

CEO of Vendorflow Eric Rodriguez chats about how their new Chrome extension helps to make spot market RFQ communication easier for shippers, brokers and carriers....

The Freightwaves Sales and Marketing Summit was held last week and for the folks that couldn't watch the entire day of content, I'm coming in with some of my biggest takeaways from the day and where you can watch some of my favorite interviews and fireside chats (including the one I cohosted!) which are all linked below in the show notes. Also in this week's show is a chat with Eric Rodriguez who's the CEO and co-founder of SaaS-based solution VendorFlow who helps streamline the RFQ process on the spot rate market between shippers, carriers, and brokers so you can quote, ship, and communicate value quickly.Where to find Vendorflow: WebsiteLinkedin (where they post those rad workplace confessionals)Links from the show: The Best Content In Logistics (for your own inspo)Freight Marketing FearsFigure out your marketing/sales process before you purchase that softwareCraig Fuller and Joe Pullizzi Hope White InterviewThe Importance of The Right LeadsTrey Griggs and George Abernathy~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~Where to Find Digital Dispatch & Blythe:  LinkedinYouTubeInstagramPinterestTikTokDigital Dispatch websiteFreight School Playbook Courses:Crafting Your Content Marketing PlanManaging Your Content Distribution PlanCreating an Internal Video or PodcastGot something to say?Have a topic you'd like to see covered? Or a guest you want to hear on the show? Fill out the tip submission form on the Digital Dispatch website. ...

In our Freight Marketing Mistakes webinar, I talked about how asking for testimonials is a crucial part of any business. But many carriers aren't proactive about requesting these so there are times when negative reviews seem to come more often than the positive counterpoints. Well, one company hopes to change all that with their new platform aiming to be the one-stop-shop for brokers and shippers to review carriers based on industry best practices. Carriers are able to create a profile page with their insurance and contact information as well as build out their service offerings, preferred lanes, equipment, and more. Using these reviews, brokers and shippers alike can save time sourcing more qualified companies while carriers can focus on creating long-term relationships with authentic feedback--good and bad.Learn how this startup came to life and where they plan to head in 2021 with host Blythe Brumleve as she interviews Rob Light, founder of Carrier Source.Where to find Carrier Source: WebsiteLinkedInWhere to Find Digital Dispatch & Blythe:  LinkedinYouTubeInstagramPinterestTikTokDigital Dispatch websiteDigital marketing courses for the logistics industry:  Freight School Playbook Got something to say?Have a topic you'd like to see covered? Or a guest you want to hear on the show? Fill out the tip submission form on the Digital Dispatch website. ...

Everyone wants ya to book a demo. But a good marketer gets a user to book a demo because they actually WANT to--not because a Facebook ad told them to. In this show, we're going to use real-world examples of some industry-specific "book a demo" options so you can get a feel of what's working in modern logistics marketing--and what isn't. Good Demo Examples:https://freightpath.io/ https://loadpilot.com/ https://www.shipstation.com/schedule-a-demo/ Where to Find Digital Dispatch & Blythe:  LinkedinYouTubeInstagramPinterestTikTokDigital Dispatch website Digital marketing courses for the logistics industry:  Freight School Playbook  Got something to say? Have a topic you'd like to see covered? Or a guest you want to hear on the show? Fill out the tip submission form on the Digital Dispatch website. ...

The holy grail of marketing and sales is getting someone to book a demo or ask for an RFQ. In this show, we’re breaking down some good examples of what you can implement on your website and where you can take advantage of industry misses. It’s something many logistics companies desperately need to take advantage […]...

If you wait until everything is perfect, you waited too long. That's the ethos I tried to follow when launching a new training and courses website, Freight School Playbook. A training site that offers educational courses in the marketing and sales space is long overdue for the logistics industry. So I'm recapping what I learned during the launch and the improvements we're making the platform in hopes it can help you during your next launch. Where to Find Digital Dispatch & Blythe:  LinkedinYouTubeInstagramPinterestTikTokDigital Dispatch website Digital marketing courses for the logistics industry:  Freight School Playbook  Got something to say? Have a topic you'd like to see covered? Or a guest you want to hear on the show? Fill out the tip submission form on the Digital Dispatch website. ...