Much like blogging, podcasting can be the medium that connects you to your current and prospective customers. As a podcaster since 2014, I along with area colleagues in the North Florida market hold podcaster meetups each quarter to talk tips, industry trends and breaking down the perceived barrier of entry.
The biggest barrier of entry has usually been a lack of confidence and fear of not having the right equipment. But I’m here to squash those fears with a new video talking about the easy ways to get started with podcasting.
Hint: You can get started with as little as a quiet room and a $20 microphone off Amazon.
Check the video below along with some takeaway notes just below it:
The Biggest Takeaways:
- Video and podcasting do not have to be intimidating. Don’t let the fear of equipment paralyze you.
- The most powerful marketing and lead generation will use your own experience and customer stories to show potential leads how YOU can solve their problems.
- Video has a higher search priority than blogs do. You can still rank for a blog, but with YouTube being the second largest search engine, you’ll get there faster with video.
- Google said just this year that they will be including and prioritizing podcasts in their search engine results–creating more incentive to get into the audio game.
- Start with a content plan and a cell phone. Know that your first show will probably suck. But as with most things in life–you only get better by PRACTICING.
- Don’t let your content sit in a silo. Brainstorm common problems your customers and potential customers face and create content around those same problems. This is how you target for SEO. Once your content is published, the job isn’t done.
- Your distribution plan should be just as important as your content itself. Use tools like Facebook, Linkedin, Twitter, and email lists to send that content to your target audience.
- Use your podcast and video content to create a blog post for every show you release. Include show notes. Share that content to social media and email and TAG the companies you’re mentioning. They’re more likely to share your content with their audience if you do.
- Balance out your SEO topics with perspectives from your leadership team.
- Inbound marketing is an investment. Don’t expect overnight success unless you’re putting some ad dollars behind it.
Types of Video/Podcast Content You Can Produce:
- Customer interviews. Record it remotely or in person. Ask your audience to download a whitepaper for the full results by simply adding a link to the video description.
- Answering your customer’s FAQ’s
- Executive perspective on industry news.
- More strategic method: Since platforms like Facebook and YouTube want their audience to stay on their platform, you can use that to your advantage by directing traffic to another longer form webinar that explains your service offerings. YouTube will prioritize this video automatically as the “next watch” and you can use the high performing video to direct traffic to a landing page on your website.
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