Little Finger from Game of Thrones famously said, “chaos is a ladder” and the last two years have felt like complete chaos.But through all that comes opportunity–and today we’re talking about where your company can seize opportunity through Linkedin and embracing the...
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Why Short Form Video Is Here To Stay
In this episode, I'm breaking down how drastically our attention spans have dropped and how your company can create short-form video to target this change without requiring a whole new content marketing strategy.~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~Where to Find...
How Freight Companies Can Build Their Own In-House Content Teams
Hiring a marketing agency is a large expense most companies can’t afford to pay. I know this because I used to work at an agency, I operate one now, and I also know it was an uphill battle to get a large marketing budget buy-in from my exec team at a 3PL or...
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FREE Course: Plan for 2021 with ‘How To Audit Your Website’
Kicking 2021 off right–I’m offering one of the most important courses you can take during this time of the year: How To Audit Your Website. Before you invest thousands of dollars into your next website project, we’re gonna go through the auditing process...
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Freight School Playbook Launch Week, Marketing Examples, and more
Editor’s Note: The following is a blog post version of an email that is sent out every Monday morning and republished to the Digital Dispatch later in the week. If you want to be part of the cool kids club and get access to the email early, you can subscribe here. ...
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Freight School Playbook: How it helps your sales and marketing goals
There are close to one million people working in the logistics field as an entrepreneur or in marketing and sales. Sometimes all three—all at the same time. Like many others, these professionals have had to adjust to working from home, managing a remote team, and...
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Takeaways from Freightwaves Carrier Summit
Editor’s Note: The following is a blog post version of an email that is sent out every Monday morning and republished to the Digital Dispatch later in the week. If you want to be part of the cool kids club and get access to the email early, you can subscribe here. ...
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Tips On Making Your Virtual Event Not Suck
If you’re in business or sales, you’ve likely experienced an event/conference being outright canceled or turned into a virtual event. And while many of us roll our eyes at the mere thought of attending another Zoom call–the truth is virtual events...
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How To Change Your Trucking Company Name: A Simple Guide
Think back to the AOL handle you used when you were younger (SlimShady4Eva sound familiar)? It was funny then, but that’s probably not you want your customers to see you now. The same thing is true of your trucking company name. Maybe what you started with just isn’t...
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Some essential tips on making the ‘work from home’ adjustment
Next to October, March is considered the best sports month on the calendar. It’s also a collective reason to get together at the local bar and talk trash about your friend’s favorite team. So when sports are canceled for a global health crisis like...
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