More than 90% of all podcasts never make it past 10 episodes. That’s a scary stat but as podcasting continues to grow in listenership and adoption, I’m going to break down the key things you need to plan to make sure you get past that episode mark and...
Podcasting
How Dooner Creates an Insane Amount of Content for Freightwaves
In today’s episode, we’re focusing on content and how it’s been used in the freight industry to sell a variety of products and services. For years, content felt like an afterthought and not the primary communication it is today therefore the perfect guest to speak on...
Cold Calls and Content with Cargo Margo
In this episode, Cargo Margo, the sales director at NFI Industries, talks about her reason for starting a show and its return on investment. As a sales director, she also talks about her typical day, the evolving relationship between marketing and sales, and the...
Content Marketing Strategy in Freight
In today's episode, I'm sharing a conversation with two of the best creators in freight–and also previous Digital Dispatch podcast guests, Chris Jolly and Nick Dangles. Jolly and I were asked by Nick to join his series on The Logistics of Marketing to...
How Podcasting Helps Valley Trucking Insurance Raise Brand Awareness
I’ve told you the story about Rick Larkin over at BCB Transport using safety content to help recruit drivers and lower his insurance premiums. But what about a trucking insurance firm using its podcast to tell stories and raise brand awareness? In this episode,...
Bing-Worthy Supply Chain Podcasts
There's no doubt that 2021 is the year that supply chain went mainstream. Juggernauts like the New York Times hired their first-ever beat reporter to cover the industry while Morgan Stanely just released their first supply chain-themed podcast. However, one...
Content Creation with The Freight Coach Chris Jolly
In this episode, we’re sitting down with one of the more prolific creators in freight–Chris Jolly. In early 2020, he started creating content and hasn’t looked back since. His podcast, Coffee with the Freight Coach, is considered one of the tops in the industry...
Why Now Is the Time To Start a Podcast
Podcasting has been trending towards a dominant medium for a few years now–which may make those who are on the fence about starting a show a tad bit nervous to take the plunge. But on today’s episode, I’m giving you some perspective and context around the latest...
Let’s Put Podcasting Stats Into Perspective
Podcasting has been trending towards a dominant medium for a few years now–which may make those who are on the fence about starting a show a tad bit nervous to take the plunge. But on today’s show, I’m giving you some perspective and context around those...
Understanding The Power of Podcasting with Buzzsprout’s Alban Brooke
Alban Brooke is the head of marketing over at Buzzsprout–which is one of the top podcast hosting companies in the world. They're also a fantastic resource for helpful content for any level podcaster–whether you're thinking about starting up your...
The Costly Mistakes You’re Making With Your Website
One of the cool things about launching a podcast is you get connected with other podcasters fairly quickly—especially those who are in the same industry as you. That’s what happened when I joined Adrian Chapman, host of the Recruiting Stories Podcast, and we got...
Creating Content For Your Drivers: A Masterclass From Rick Larkin
In this best-of clip from Cyberly, we're chatting with Rick Larkin who’s emptied an office to convert it into studio space. Rick owns BCB Transport with more than 300 trucks and what started out as a way to communicate safety updates to their drivers, that new...