Podcasting

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Content Marketing Strategy in Freight

In today's episode, I'm sharing a conversation with two of the best creators in freight--and also previous Digital Dispatch podcast guests, Chris Jolly and Nick Dangles. Jolly and I were asked by Nick to join his series on The Logistics of Marketing to talk about what goes into our content process. It's a candid discussion on how we started, how we reinvest and continue to evolve---plus how we think about content marketing in the world of freight. Follow Kinectic, the hosts of The Logistics of Marketing, on Linkedin to find out about future live events like this one. ...

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How Podcasting Helps Valley Trucking Insurance Raise Brand Awareness

I’ve told you the story about Rick Larkin over at BCB Transport using safety content to help recruit drivers and lower his insurance premiums. But what about a trucking insurance firm using its podcast to tell stories and raise brand awareness? In this episode, Cameron Pechia, owner of Valley Trucking Insurance and co-host of Get a Load of This podcast. He’s sharing how starting the podcast has led to a greater effort in community building for his company which not only helps folks find out about his company in an organic way but also how it helps keep the customers he worked hard to get.  Check out Valley Trucking Insurance and Get a Load of This podcastConnect with Cameron Pechia on Linkedin Search by topic and check out all our past episodes of the Digital Dispatch podcast—right on our website....

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Bing-Worthy Supply Chain Podcasts

There's no doubt that 2021 is the year that supply chain went mainstream. Juggernauts like the New York Times hired their first-ever beat reporter to cover the industry while Morgan Stanely just released their first supply chain-themed podcast. However, one podcast that hasn’t been afraid to dive into the global supply chain is Bloomberg’s Odd Lots podcast. For the last year and a half, hosts Joe Weisenthal and Tracy Alloway have been exploring and deepening their knowledge on everything from containers to trucking, rail, and of course, the ports. It’s really helped someone like myself who comes from the trucking side of things to get a macro perspective on what makes the rest of the industry move and how the pandemic has affected a particular mode of transportation. Whether you're a veteran of the industry or a newbie, I’ve gathered up ALLLLLLLL of the supply chain Odd Lots episodes that you can binge over the holiday break–and I guarantee you’re bound to learn something new. Plus it’s pretty fascinating to dive into the other aspects of the global supply chain and how each silo is handling its unique modern-day challenges.  So if you wanna catch up on some supply chain podcasts that you might have missed, I’ve put together some of my favorite clips from a handful of episodes, and then in the show notes, I’ve linked to the shows where the clips came from along with plenty more so you can listen in the order in which they were released. Binge-Worthy Shows: All links are iTunes so if you want another version, simply copy the episode title and search for it in your fav podcast player. Why Tracy Can’t Ship a Teddy Bear from Hong Kong to the U.S. Right NowHow the World’s Companies Wound Up in a Deepening Supply Chain NightmareThe Trucking Episode: Why The Industry Is Such a MessGXO’s CIO on the Past, Present, and Future of WarehousesWhat the Pandemic Did to the U.S. Rail SystemCraig Fuller on the Huge Challenge of Getting the Ports to Operate 24/7The White House’s Envoy on What They’re Doing to Fix the PortsGene Seroka on the Logistical Logjam at the Port of LARyan Peterson on How Global Supply Chains Have Gotten Even WorseWhy the Price of Wooden Shipping Pallets Has Soared...

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Content Creation with The Freight Coach Chris Jolly

In this episode, we’re sitting down with one of the more prolific creators in freight--Chris Jolly. In early 2020, he started creating content and hasn’t looked back since. His podcast, Coffee with the Freight Coach, is considered one of the tops in the industry and after this interview, it’s clear as day as to why. Follow Chris Jolly on Linkedin and InstagramSubscribe to Coffee with The Freight Coach podcast on Apple or Spotify.~~~~~~~~~~~~~~~~~~~~~~~~~~~Where to Find Digital Dispatch & Blythe:  Blythe's LinkedinYouTubeInstagramTikTokDigital Dispatch websiteGot something to say?Have a topic you'd like to see covered? Or a guest you want to hear on the show? Fill out the tip submission form on the Digital Dispatch website....

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Why Now Is the Time To Start a Podcast

Podcasting has been trending towards a dominant medium for a few years now--which may make those who are on the fence about starting a show a tad bit nervous to take the plunge. But on today’s episode, I’m giving you some perspective and context around the latest podcasting stats to hopefully see the value in your own company show and encourage you to get started.Links from this show:Alban Brooke of Buzzsprout tweeting about his experience in the Facebook podcast additionBuzzsprout’s Latest StatsMy free course on How To Start Your Own Videocast (basically a podcast with video as a bonus)~~~~~~~~~~~~~~~~~~~~~~~~~~~Where to Find Digital Dispatch & Blythe:  LinkedinYouTubeInstagramPinterestTikTokDigital Dispatch websiteGot something to say?Have a topic you'd like to see covered? Or a guest you want to hear on the show? Fill out the tip submission form on the Digital Dispatch website....

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Let’s Put Podcasting Stats Into Perspective

Say that show title three times fast. Podcasting has been trending towards a dominant medium for a few years now--which may make those who are on the fence about starting a show a tad bit nervous to take the plunge. But on today’s show, I’m giving you some perspective and context around those podcasting stats to hopefully encourage you to start and see the value in your own company-branded show. Speaking of company shows, we’ve got the experts and hosts from Trucking for Millennials, Aaron and Michael, to talk about hitting 100 episodes for their own podcast and how it’s helped them in other areas of their business, PDQ America. And last but certainly not least, Kristy Knichel, the powerhouse herself of Knichel Logistics is joining the show to talk about taking over the family business, the power of networking, and why mentoring matters so much. Follow Cyberly on AppleFollow Cyberly on SpotifyConnect with Blythe on Linkedin Buzzsprout’s May StatsSubscribe/Follow Trucking for Millennials PodcastPDQ America’s website, Linkedin, YouTube, and InstagramConnect with Aaron and Michael on LinkedinKnichel Logistics website and LinkedinConnect with Kristy Knichel on Linkedin...

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Understanding The Power of Podcasting with Buzzsprout’s Alban Brooke

Alban Brooke is the head of marketing over at Buzzsprout--which is one of the top podcast hosting companies in the world. They're also a fantastic resource for helpful content for any level podcaster--whether you're thinking about starting up your own or you have veteran experience. Super pumped to have Alban on a recent episode of Cyberly where he's breaking down all the important stats podcasters and creators should be made aware of. Including my favorite stat: that if your podcast gets 37 plays within the first 90 days that you are already in the top percentage of ALL podcasters--an encouraging stat for anyone just getting started. Links from the show: Buzzsprout’s Podcasting Stats Spotify’s growth in market shareAlban’s tweet about Joe Rogan~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~Where to Find Digital Dispatch & Blythe:  LinkedinYouTubeInstagramPinterestTikTokDigital Dispatch websiteGot something to say?Have a topic you'd like to see covered? Or a guest you want to hear on the show? Fill out the tip submission form on the Digital Dispatch website. ...

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The Costly Mistakes You’re Making With Your Website

One of the cool things about launching a podcast is you get connected with other podcasters fairly quickly---especially those who are in the same industry as you. That’s what happened when I joined Adrian Chapman, host of the Recruiting Stories Podcast, and we got to dive into how I got started in the logistics industry, the mistakes most companies make with their website, and the lessons I’ve learned the hard way in my marketing career. This was a great convo with Adrian and if you like this interview, be sure to check out his other episodes which I linked to in the show notes. Part of his show’s bio is At some point, we were all just undiscovered, but recruiting creates a fork in the road. This really resonated with me as I think we can all connect with the origin stories. Adrian also runs Cover 3 Recruiting which helps you build championship teams for a greater purpose.Show Links: Follow Adrian’s podcast Recruiting StoriesCheck out Adrian’s company Cover 3 RecruitingConnect with Adrian on Linkedin~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~Where to Find Digital Dispatch & Blythe:  LinkedinYouTubeInstagramPinterestTikTokDigital Dispatch websiteGot something to say?Have a topic you'd like to see covered? Or a guest you want to hear on the show? Fill out the tip submission form on the Digital Dispatch website. ...

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Creating Content For Your Drivers: A Masterclass From Rick Larkin

In this best-of clip from Cyberly, we're chatting with Rick Larkin who’s emptied an office to convert it into studio space. Rick owns BCB Transport with more than 300 trucks and what started out as a way to communicate safety updates to their drivers, that new studio space is now broadcasting live every single day with even bigger plans coming soon. Show Links: Check out the full show: YouTubePodcastBCB Live’s Programming ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~Where to Find Digital Dispatch & Blythe:  LinkedinYouTubeInstagramPinterestTikTokDigital Dispatch websiteGot something to say?Have a topic you'd like to see covered? Or a guest you want to hear on the show? Fill out the tip submission form on the Digital Dispatch website. ...

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The State of Podcasting and How You Can Prepare For The Changes

The Jacksonville Podcasters Unite is a group that (pre-COVID) used to hold quarterly meetups in the North Florida area to talk about podcasting strategies for everyone from newbies to veterans. Since we haven’t been able to meet up in a while, my co-founder and I, Badr Milligan of The Shortbox Podcast, held our first virtual meetup to talk about the current state of podcasting. Whether it’s the types of formats that make successful podcasts shine or how Spotify, Apple, and Facebook are releasing new features that may change the audio game, we’re breaking it down so all podcasters, whether you’re Florida based or not, can get a good grasp on everything going on. Panelists include: Alban Brooke: Head of Marketing over at BuzzsproutGary Spurgeon: Owner at Studio Podcast SuitesBlythe Brumleve: JPU co-founder, Digital Dispatch owner and Cyberly hostBadr Milligan: JPU co-founder and host at The Shortbox PodcastJoin the Jax Podcasters Unite Facebook Group...

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What is Cyberly?

When you’re given a new opportunity, you should give yourself permission to adjust to that new opportunity without being too hard on yourself. That’s what I’ve been struggling with ever since I started as a brand new host on Freightwaves TV with a live show called Cyberly. But after a few weeks in and trying to combat my perfectionist nature, I feel like I’m starting to hit a good groove. So in this show, I’m breaking down what you can expect on this podcast moving forward plus an interview on What the Truck?!? breaking down what the new show is all about. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~Where to Find Digital Dispatch & Blythe:  LinkedinYouTubeInstagramPinterestTikTokDigital Dispatch websiteGot something to say?Have a topic you'd like to see covered? Or a guest you want to hear on the show? Fill out the tip submission form on the Digital Dispatch website. ...

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