Why the Smartest Companies Prioritize Marketing Operations

If you like revenue, you should be prioritizing marketing operations—aka MOPs.

 

So let’s talk about what MOPs includes: 

 

  • At its core, it’s about helping the company scale efficiently using data, people, and processes. 
  • Skills that a great marketing ops person has: 
    • Understanding people (and thus understanding the buyer’s journey)
      • What should (and more importantly, shouldn’t) be automated
      • What channels to be active on
    • Being able to look at the landscape of the business and its industry, what’s driving revenue, and how marketing plays a role in that environment. 

Marketing ops is a position that is typically hired too late in the process so in this episode, we’re breaking down how you can start prioritizing it before it’s too late. 

Everything is Logistics is hosted by Blythe Brumleve, founder of Digital Dispatch where we help freight companies get online and grow. Check out our top shows to fix your website and fix your marketing. Alternatively, you can search by topic and check out all our past episodes of the podcast—right on our website.

About the Author

Blythe Brumleve
Blythe Brumleve
Former editor in chief and broadcaster turned business owner helping companies with their web and marketing goals. Apathetic fan of the Jacksonville Jaguars and Game of Thrones supporter.

To read more about Blythe, check out her full bio here.