Tools

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How To Spy On Your Competition

In a previous episode, we talked about economic espionage when the British found several ways to "take without asking" in China regarding their tea-making practices. But in this episode, we're bringing it to the modern day by telling you how to spy on your own competition using all of the digital media tools available at your disposal. Everything is Logistics is hosted by Blythe Brumleve, founder of Digital Dispatch where we help freight companies get online and grow. Check out our top shows to fix your website and fix your marketing. Alternatively, you can search by topic and check out all our past episodes of the podcast—right on our website.Connect with Blythe on Linkedin, YouTube, and TikTok...

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How to recession-proof your marketing

In this Freightwaves Now mashup, I'm sharing 4 different clips from previous appearances discussing how freight companies can prepare their marketing plans now should a recession hit our industry hard. It's not all doom and gloom but if the last two years have taught us anything, it's that we gotta be scrappy and prioritize what's going to move the needle. Everything is Logistics is hosted by Blythe Brumleve, founder of Digital Dispatch where we help freight companies get online and grow. Check out our top shows to fix your website and fix your marketing. Alternatively, you can search by topic and check out all our past episodes of the podcast—right on our website.Connect with Blythe on Linkedin, YouTube, and TikTok...

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6 Ways To Master Content Distribution

ready to upload. just need to find a good schedule date to publish6 Steps to Master Content Distribution in FreightWe all know content marketing is important, but if you’re kicking your feet up after you hit publish, then you’re doing it all wrong. In today’s show, we’re breaking down how to master the distribution side of content marketing to make sure all of your hard work doesn’t go unnoticed. Listen to these shows next: Content Marketing Strategy in Freight5 tips for building your in-house media programContent marketing lessons from Mr. BeastSearch by topic and check out all our past episodes of the Digital Dispatch podcast—right on our website....

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Branding Your Freight Company

Since tradeshows were put on hold in 2020, the majority of the logistics community was forced to network online. But over the last two years, we've been able to witness a rise in personal branding and freight marketing. Therefore it was rad to be invited back on Kinectic's The Logistics of Marketing webinar series to talk about branding and everything that goes into that part of your marketing strategy. Also on this episode is Paul-Bernard Jaroslawski, owner and creator of the popular Freight Caviar Instagram and podcast plus Nick and Zach from the Kinectic team. Follow Kinectic, the hosts of The Logistics of Marketing, on Linkedin to find out about future live events like this one. Listen to these shows next: Content marketing strategy in freightHow freight companies should treat SEOHow to stop annoying your website visitorsHow to get started on TikTokFreightvana’s Sales and Marketing Tips for 3PLsUsing social media to connect with carriers and shippersFreight broker sales training with Freight360Search by topic and check out all our past episodes of the Digital Dispatch podcast—right on our website....

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Starting a Company Linkedin Strategy

Little Finger from Game of Thrones famously said, “chaos is a ladder” and the last two years have felt like complete chaos.But through all that comes opportunity–and today we’re talking about where your company can seize opportunity through Linkedin and embracing the pivot.Search by topic and check out all our past episodes of the Digital Dispatch podcast—right on our website....

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NFT’s, Futurism, and Fascinating Start-Ups with Nasjaq

I love talking to brilliant people. And despite what you may have heard about nothing but dancing videos on TikTok, some of the most brilliant people I’ve stumbled upon on that app are educators talking about futuristic concepts. That’s today’s guest in a nutshell because we’ve got one of my favorite creators in Nasjac coming on the show.  It's one of those episodes where I feel like a 5th grader asking super basic questions but kudos to jack for making me not feel like an idiot while asking them. Should we use algae to reduce our carbon footprint? He talks about it. Should we go to Mars or Venus first? Nasdaq covers it. How can NFT’s be used in the business world? He talks about that too. It’s a fun conversation that covers a lot of ground so I hope you guys enjoy it as much as I did…Connect with Nasjaq on Twitter, YouTube, and Tiktok....

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Website and Marketing Must-Have’s for 2022

Planning for your business goals, especially the marketing of those goals, can become overwhelming really quickly. And with the pace that our digital world has rapidly changed--it can be tough to know which tactics and tools to invest in and more importantly, which ones to steer clear from. That’s why I’m bringing on one of my good friends, Kyle MacNaught, who's the director of marketing over at FreightPlus, to talk through our marketing and website must-haves for 2022. Connect with Kyle MacNaught on LinkedinFreight Plus website, Podcast, YouTube, and LinkedinCheck out these shows next: How did you hear about us?How freight companies can build in-house content teamsFixing your shady email list...

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The Most Important Thing You Can Add To Your Website TODAY

“How did you hear about us?”It’s a simple question but how many of us can answer what top two channels our customers heard about or follow us in? But what if I told you that adding a simple question to your website form or sales process will have the largest impact on how you’re choosing to spend your digital dollars?in this episode, I’m breaking down the single most important and cost-effective thing you can add to your marketing and sales mix TODAY. It costs less than $50 to add to your website and be done in as little as 10 minutes.I know it sounds too good to be true but it’s 100 percent factual. Listen to these shows next: Conducting Audience Research with Amanda Natividad How to Make Customer Interviews Your Secret Marketing WeaponCreating Buyer Personas That Don’t SuckAnd the role of marketing operations that helps to tie ROI in with the creative experiments you want to run...

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Making the Right Technology Choices with Mike Mulqueen

In this episode, we’re talking about the flood of technology that has hit the logistics market and how it can make or break a company should they choose the wrong provider. But how do you know what technology is right for your business? That’s what our guest Mike Mulqueen of JBF Consulting is breaking that all down today. Connect with Mike Mulqueen on LinkedinCheck out Mike’s website, JBF Consulting...

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The Power of Collaboration: Live From Ignite

We hear the phrase “collaboration” all the time but what does it really mean when it comes to complex supply chains? CEO of PCS Software Chris Poelma, President of Detmar Logistics Matt Detmar, and Director of Supply Chain for Bonnie Plants Gabriel Parades joins Cyberly live in San Antonio to talk about how they’ve enhanced collaboration and technology with the learning lessons of 2020. ...

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The Hidden Opportunities in Driver Retention

While attending a TSA event on driver retention, one of the common themes from the panel was how so many carriers are so focused on recruiting that they forget about retaining the good drivers they’ve already hired. So Danny Goff of Driver Reach joined the show to talk about where he sees opportunities for improvement from processes to relationship management. Connect with Danny Goff on LinkedinCheck out Driver Reach and their show, Taking the Hire Road ~~~~~~~~~~~~~~~~~~~~~~~~~~~Where to Find Digital Dispatch & Blythe:  Blythe's LinkedinYouTubeInstagramTikTokDigital Dispatch websiteGot something to say?Have a topic you'd like to see covered? Or a guest you want to hear on the show? Fill out the tip submission form on the Digital Dispatch website....

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Cybersecurity Basics Every Company Should Have

I shouldn’t have to tell you that cybersecurity is a growing concern in the logistics industry ~especially as veteran companies make the digital transition for most of their business processes~ but every day there seems to be a new cybersecurity issue affecting numerous parts of the supply chain. But since we do have to have this reminder, who better than Dan Foster of Stratus Grid to break it all down for us. Connect with Dan Foster on Linkedin and StratusGrid website Navy’s DV Embark Program~~~~~~~~~~~~~~~~~~~~~~~~~~~Where to Find Digital Dispatch & Blythe:  LinkedinYouTubeInstagramPinterestTikTokDigital Dispatch websiteGot something to say?Have a topic you'd like to see covered? Or a guest you want to hear on the show? Fill out the tip submission form on the Digital Dispatch website....

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