Analytics

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5 Steps to Embracing the Marketing Dark Side

A wise little green puppet once said, “the fear of loss is a path to the dark side.” But what if I told you embracing the marketing dark funnel is a pathway that leads to many abilities, none of which are unnatural?That’s our main topic for today as we dive into the world of how your audience ~really~ shares the content they enjoy. Whether it’s through screenshots, text messages, or a Slack channel--your audience is sharing content through what’s called the Marketing Dark Funnel. And we should embrace it. ~~~~~~~~~~~~~~~~~~~~~~~~~~~Where to Find Digital Dispatch & Blythe:  Blythe's LinkedinYouTubeInstagramTikTokDigital Dispatch websiteGot something to say?Have a topic you'd like to see covered? Or a guest you want to hear on the show? Fill out the tip submission form on the Digital Dispatch website....

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Marketing Reports The C-Suite Won’t Throw In the Trash

We’ve all been there--we’ve generated a report from a martech tool that makes us look GOOD by showing how many likes and comments the latest Instagram or Linkedin post got. And for a while, the novelty did matter. But as marketing has evolved and buying habits have changed, our education of what modern marketing is should evolve with it. Because with shrinking marketing budgets and the pressure from the C-suite, it’s never been more important for marketers to know what’s driving revenue but to also be able to explain efforts in a way the C-suite understands.~~~~~~~~~~~~~~~~~~~~~~~~~~~Where to Find Digital Dispatch & Blythe:  Blythe's LinkedinYouTubeInstagramTikTokDigital Dispatch websiteGot something to say?Have a topic you'd like to see covered? Or a guest you want to hear on the show? Fill out the tip submission form on the Digital Dispatch website....

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Come to the Marketing Dark Side

A wise little green puppet once said, “the fear of loss is a path to the dark side.” But what if I told you embracing the marketing dark funnel is a pathway that leads to many abilities, none of which are unnatural?That’s our main topic for today as we dive into the world of how your audience ~really~ shares the content they enjoy. Whether it’s through screenshots, text messages, or a Slack channel--your audience is sharing content through what’s called the Marketing Dark Funnel. Also on the show is marketing rockstar Amanda Natividad of SparkToro and Adweek along with how to be a good podcast guest and our favorite TikToks of the week! So why do marketers obsess over metrics that are shown in an attribution report instead of relying on conversations and gut instincts? Follow Cyberly’s podcast on Apple or SpotifyConnect with Blythe on Linkedin, YouTube, and TikTokFollow Amanda Natividad on TwitterCheck out SparkToro...

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Must-Haves for Measuring Your Recruiting Efforts

About a month ago, I pulled together two interviews about working with trucking influencers to help your recruiting efforts--one interview focused on the business side of things while the other focused on the trucking side of the coin. That show titled “Pitfalls and Perks of Working With Trucking Influencers” is one episode you folks seemed to REALLY like so in today’s episode, we’re taking it one step further by looking at your marketing metrics, especially when it comes to driver recruiting strategies, so you can start to measure the success...or failure….of your efforts. By using Google Analytics, Google Search Console, and your own website, I’m showing you how to measure your online recruiting effectiveness so you can do less of what isn’t working and double down on what is. ~~~~~~~~~~~~~~~~~~~~~~~~~~~Where to Find Digital Dispatch & Blythe:  LinkedinYouTubeInstagramPinterestTikTokDigital Dispatch websiteGot something to say?Have a topic you'd like to see covered? Or a guest you want to hear on the show? Fill out the tip submission form on the Digital Dispatch website....

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Marketing Data That CEO’s Won’t Hate

We’ve all been there--we’ve generated a report from a martech tool that makes us look GOOD by showing how many likes and comments the latest Instagram or Linkedin post got. And for a while, the novelty did matter. But as marketing has evolved and buying habits have changed, our education of what modern marketing is should evolve with it. That’s our main topic for this week’s episode of Cyberly of creating a marketing report that CEO’s won’t  hate--but it’s the work you put in before generating the report that will drive the success or failure of that insight. Also on today’s show we got Danny Goff from DriverReach helping us to understand the tools we need in our arsenal to combat the recruiting and retention part of the driver shortage. Finally we got Anthony Vitiello from PCS Software breaking down how to use AI to help manage all of the data within a TMS platform to make it actionable along with hosting one of the industry’s first in-person conferences post lockdown world. Follow Cyberly on AppleFollow Cyberly on SpotifyConnect with Blythe on Linkedin Connect with Danny Goff on LinkedinCheck out Driver Reach and their show, Taking the Hire RoadConnect with Anthony Vitiello on LinkedinCheck out and register for the Ignite Conference...

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Why the Good Marketers Will Thrive in the Post-Privacy World

Have you received the notification while on an iPhone that asks your permission to be tracked?Well, those privacy pushes are going to become a greater focus for SOME  tech giants, which might have some ad tech vendors worried. But I’ll tell ya why this shouldn’t matter much to the marketers and sales teams out here doing things the right way. ~~~~~~~~~~~~~~~~~~~~~~~~~~~Where to Find Digital Dispatch & Blythe:  LinkedinYouTubeInstagramPinterestTikTokDigital Dispatch websiteGot something to say?Have a topic you'd like to see covered? Or a guest you want to hear on the show? Fill out the tip submission form on the Digital Dispatch website. ...

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Why You Should Stop Worrying About Vanity Marketing Numbers

Did you know that you could be scrolling through Facebook, see a video for a few seconds, never turn the sound on, and Facebook still counts that as a view in the video’s marketing metrics?This along with other common misinterpretations of data is what we’re diving into with today’s episode because I feel like we need to put some context around some marketing metrics--and why we should care about the right numbers, not the vanity ones. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~Where to Find Digital Dispatch & Blythe:  LinkedinYouTubeInstagramPinterestTikTokDigital Dispatch websiteGot something to say?Have a topic you'd like to see covered? Or a guest you want to hear on the show? Fill out the tip submission form on the Digital Dispatch website. ...

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The Costly Mistakes You’re Making With Your Website

One of the cool things about launching a podcast is you get connected with other podcasters fairly quickly---especially those who are in the same industry as you. That’s what happened when I joined Adrian Chapman, host of the Recruiting Stories Podcast, and we got to dive into how I got started in the logistics industry, the mistakes most companies make with their website, and the lessons I’ve learned the hard way in my marketing career. This was a great convo with Adrian and if you like this interview, be sure to check out his other episodes which I linked to in the show notes. Part of his show’s bio is At some point, we were all just undiscovered, but recruiting creates a fork in the road. This really resonated with me as I think we can all connect with the origin stories. Adrian also runs Cover 3 Recruiting which helps you build championship teams for a greater purpose.Show Links: Follow Adrian’s podcast Recruiting StoriesCheck out Adrian’s company Cover 3 RecruitingConnect with Adrian on Linkedin~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~Where to Find Digital Dispatch & Blythe:  LinkedinYouTubeInstagramPinterestTikTokDigital Dispatch websiteGot something to say?Have a topic you'd like to see covered? Or a guest you want to hear on the show? Fill out the tip submission form on the Digital Dispatch website. ...

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The State of Podcasting and How You Can Prepare For The Changes

The Jacksonville Podcasters Unite is a group that (pre-COVID) used to hold quarterly meetups in the North Florida area to talk about podcasting strategies for everyone from newbies to veterans. Since we haven’t been able to meet up in a while, my co-founder and I, Badr Milligan of The Shortbox Podcast, held our first virtual meetup to talk about the current state of podcasting. Whether it’s the types of formats that make successful podcasts shine or how Spotify, Apple, and Facebook are releasing new features that may change the audio game, we’re breaking it down so all podcasters, whether you’re Florida based or not, can get a good grasp on everything going on. Panelists include: Alban Brooke: Head of Marketing over at BuzzsproutGary Spurgeon: Owner at Studio Podcast SuitesBlythe Brumleve: JPU co-founder, Digital Dispatch owner and Cyberly hostBadr Milligan: JPU co-founder and host at The Shortbox PodcastJoin the Jax Podcasters Unite Facebook Group...

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Marketing vs. Sales in Freight

It’s a common internal rivalry no matter the industry but the companies who are building for the long haul recognize these two super teams are much more powerful when they come together to tackle one thing: solve the problems of their audience. SONAR sales rep Kyle Taylor is back with me to discuss the perks and annoyances between each side in order to help the overall goals of the organization. What you’ll learn in this episode: Trusting the marketing department to be effective short term and long termWhy sales teams should get into the content gameOutdated strategies that gotta goFavorite (and least favorite) marketing tacticsHow Google gets more credit than it deservesLinks from the show: Kyle’s previous appearance on the pod plus a link to his own podcast, Real Sales. The Ladies Leadership Coalition has launched~read all about my involvement and what we hope to achieve here.  Be sure to also follow the group on Linkedin!The Digital Dispatch pod was recently ranked #11 out of FeedSpot’s Top 30 Freight Podcasts. Host Blythe Brumleve was named as “Top 7 Inspiring B2B Women to Follow on LinkedIn”Watch the first Cyberly episode on YouTube~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~Where to Find Digital Dispatch & Blythe:  LinkedinYouTubeInstagramPinterestTikTokDigital Dispatch websiteGot something to say?Have a topic you'd like to see covered? Or a guest you want to hear on the show? Fill out the tip submission form on the Digital Dispatch website. ...

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How The Attention Economy Is Evolving

The Attention Economy has always been powered by influencers but with new social media platforms giving the older ones a run for their money, we can start to see how that attention is evolving. In this show, I’m breaking down the latest storylines from the major players, which new sites you should be paying attention to, and how to leverage these moves in your business and marketing plans. All this plus Linkedin’s new Marketplaces platform, Google’s penalty to non-mobile websites, and a marketing tip from Chippendales dancers!Links From The Show: Linkedin’s Marketplaces to compete with Fiverr/UpworkGoogle Penalties Coming In May (from Transport Topics)Google’s 3rd Party Cookies Going Away Snapchat Earnings ReportDispo: Instagram’s Newest Competitor Gimlet’s new show: Welcome To Your Fantasy: Chippendales Story~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~Where to Find Digital Dispatch & Blythe:  LinkedinYouTubeInstagramPinterestTikTokDigital Dispatch websiteDigital marketing courses for the logistics industry:  Freight School Playbook Got something to say?Have a topic you'd like to see covered? Or a guest you want to hear on the show? Fill out the tip submission form on the Digital Dispatch website. ...

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