Vinny Licata of Fictiv discusses the state of manufacturing and how logistics teams can prepare for the market. He covers key findings from Fictiv’s 2023 State of Manufacturing Report including the engineer talent shortage, AI adoption, and companies...
Analytics
Shipper POV: Rethinking the Furniture Supply Chain with Fernish
While at Manifest: The Future of Logistics we were able to score some rad interviews and one of them we are bringing you today with a focus on the shipper point of view. Fernish lets you rent, rent-to-own and buy single pieces of furniture and decor to full-room...
How the Top 3PLs Treat Digital Marketing
On a previous show, we talked about the digital marketing strategies for the top carriers in the US–so this week we’re doing the same for 3PLs. By looking at their websites and social media, we can get a good idea of how these companies strategize their marketing...
Read MoreThe Math of Logistics Marketing with Kara Brown
In this episode, host Blythe Brumleve invites Kara Brown, CEO of Lead Coverage – a marketing logistics agency – to dive deep into why it’s important for marketers to know their math. Connect with Kara Brown on Linkedin Check out Lead Coverage ...
A Crash Course in Freight Marketing
In today’s show, we’re doing something new where we pick the best segments from the last year so you can get a crash course in freight marketing. These episodes are all from within the last year, so hopefully, the insights from these segments will help you map...
How Marketing Has Changed Since 2020
Trying to schedule guests in December is a nightmare. So to avoid that headache and keep you up to date all the good things going on, we’re creating a best-of roundup from appearances on Freightwaves Now. In this episode, FW Now hosts ask me about: Why Gen Z...
Must-Have Tools for One-Person Marketing Teams
As a one-person marketing team for more than a decade, I’ve tried a lot of software and tools that were supposed to change my life. But after a lot of time and money spent on tools that didn’t live up to their promise, I’m breaking down my tried and tested tools that...
Turning Your Content Marketing Into a Profit Center
The world is now run with content—whether it’s “meme warfare,” following the trends, or signing up the most famous celebrities, people consume content more than ever. That’s why brands have shifted their marketing strategies from bread-and-butter television...
Why the Smartest Companies Prioritize Marketing Operations
If you like revenue, you should be prioritizing marketing operations—aka MOPs. So let’s talk about what MOPs includes: At its core, it’s about helping the company scale efficiently using data, people, and processes. Skills that a great marketing ops person...
How To Spy On Your Competition
In a previous episode, we talked about economic espionage when the British found several ways to “take without asking” in China regarding their tea-making practices. But in this episode, we’re bringing it to the modern day by telling you how to spy...
Making Marketing Analytics Actionable
Internet marketing as been around since…well….the internet. And for years we’ve been told to use certain tools because of the powerful data it provides. But too often we set these reports up, and have them sent to our inboxes, only to say to ourselves, “That’s great...
Follow This 4-Part Simplified Marketing Plan
With no shortage of advice roaming around the internet, it can be challenging to sort through the pathway to start marketing your freight company online. So in this episode, we're breaking down a simplified approach to marketing your freight company...