Analytics

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Making Marketing Analytics Actionable

Internet marketing as been around since…well….the internet. And for years we’ve been told to use certain tools because of the powerful data it provides. But too often we set these reports up, and have them sent to our inboxes, only to say to ourselves, “That’s great but what do I do now?” That’s what we’re diving into with today’s show by helping to make sense of the next steps after you look at your marketing analytics. Listen to these shows next: How freight companies should treat SEOHow to stop annoying your website visitorsDigital Dispatch helps the one-person marketing team flourish. Check out our top shows to fix your website and fix your marketing. Alternatively, you can search by topic and check out all our past episodes of the Digital Dispatch podcast—right on our website....

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Follow This 4-Part Simplified Marketing Plan

With no shortage of advice roaming around the internet, it can be challenging to sort through the pathway to start marketing your freight company online. So in this episode, we're breaking down a simplified approach to marketing your freight company online. Listen to these shows next: Google My Business’ Free Call TrackingAI Tools to Help the One-Person Marketing TeamArtificial Intelligence in MarketingHow to work with trucking influencersMaking trucking cool again with Adam WingfieldTrucking's training problem with Desiree WoodHidden opportunities with retention with Driver ReachGetting Driver Feedback with WorkhoundDrivers deserve more than a social media postSearch by topic and check out all our past episodes of the Digital Dispatch podcast—right on our website....

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Making Sense of Economics and Freight With Anthony Smith

If you've watched Freightwaves content for any length of time then you've probably seen host Anthony Smith speaking what at times can sound like a foreign language. You see, Anthony is usually one of the smartest guys in the room, and when he starts breaking down complex economic systems, how it ties into freight lanes and using acronyms I typically have to Google--I realized we gotta get him on the show to find out what all this shit means. Connect with Anthony Smith on LinkedinSearch by topic and check out all our past episodes of the Digital Dispatch podcast—right on our website....

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Annual 3PL Study reveals how brokers can differentiate from their competitors

We’ve talked about the importance of research and knowing your customer’s pain points. Yet some companies, especially 3PLs,  don’t see the value in marketing because they feel like “everyone is just selling the same thing we are.”Well in a new 3PL study just released, we’ve got some key findings that will help you to differentiate yourself from your competitors based on what shippers really want.Download 2022 Annual 3PL StudyCheck out these shows next: The Important Role of Marketing Operations How to Conduct Subject Matter InterviewsHow To Get Started with Customer Research:Customer Interviews Buyer PersonasSubject Matter InterviewsAudience Research...

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How Marketing Operations can point (and keep) you on the right path

Around this time of the year, most businesses are wondering, “Am I on the right track?” We’re planning our budgets and wondering where to invest and where to cut back. That’s where the power of marketing operations comes into play.Different from other marketing roles, the person in charge of ops should ideally be a dedicated position—but if you’re an entrepreneur or running a small team, it’s essential to know some key foundational skills that will help you invest in marketing where it makes the most sense for you.From the show:What if Performance Advertising is Just an Analytics Scam?Connect with Blythe via her website or on Linkedin, YouTube, and TikTokCheck out these episodes next: Google My Business UpdateHow To Conduct Audience Research with Amanda Natividad Artificial Intelligence in MarketingHow to Audit Your Website (free course)...

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The New Era of Digital Marketing

iOS15 is here and with that, we enter a new era of digital marketing. Why? Because the data companies will be able to collect will be severely limited. Which makes it more important than ever to focus on building your first-party data collection process. So that's what we're covering in today's episode to make sure you're prepared for what's to come.Show Links: Connect with Blythe via her website or on Linkedin, YouTube, and TikTokListen to these shows next: The Role of a Marketing Architect with Amanda Natividad How to Make Customer Interviews Your Secret Marketing Weapon...

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5 Steps to Embracing the Marketing Dark Side

A wise little green puppet once said, “the fear of loss is a path to the dark side.” But what if I told you embracing the marketing dark funnel is a pathway that leads to many abilities, none of which are unnatural?That’s our main topic for today as we dive into the world of how your audience ~really~ shares the content they enjoy. Whether it’s through screenshots, text messages, or a Slack channel--your audience is sharing content through what’s called the Marketing Dark Funnel. And we should embrace it. ~~~~~~~~~~~~~~~~~~~~~~~~~~~Where to Find Digital Dispatch & Blythe:  Blythe's LinkedinYouTubeInstagramTikTokDigital Dispatch websiteGot something to say?Have a topic you'd like to see covered? Or a guest you want to hear on the show? Fill out the tip submission form on the Digital Dispatch website....

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Marketing Reports The C-Suite Won’t Throw In the Trash

We’ve all been there--we’ve generated a report from a martech tool that makes us look GOOD by showing how many likes and comments the latest Instagram or Linkedin post got. And for a while, the novelty did matter. But as marketing has evolved and buying habits have changed, our education of what modern marketing is should evolve with it. Because with shrinking marketing budgets and the pressure from the C-suite, it’s never been more important for marketers to know what’s driving revenue but to also be able to explain efforts in a way the C-suite understands.~~~~~~~~~~~~~~~~~~~~~~~~~~~Where to Find Digital Dispatch & Blythe:  Blythe's LinkedinYouTubeInstagramTikTokDigital Dispatch websiteGot something to say?Have a topic you'd like to see covered? Or a guest you want to hear on the show? Fill out the tip submission form on the Digital Dispatch website....

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Come to the Marketing Dark Side

A wise little green puppet once said, “the fear of loss is a path to the dark side.” But what if I told you embracing the marketing dark funnel is a pathway that leads to many abilities, none of which are unnatural?That’s our main topic for today as we dive into the world of how your audience ~really~ shares the content they enjoy. Whether it’s through screenshots, text messages, or a Slack channel--your audience is sharing content through what’s called the Marketing Dark Funnel. Also on the show is marketing rockstar Amanda Natividad of SparkToro and Adweek along with how to be a good podcast guest and our favorite TikToks of the week! So why do marketers obsess over metrics that are shown in an attribution report instead of relying on conversations and gut instincts? Follow Cyberly’s podcast on Apple or SpotifyConnect with Blythe on Linkedin, YouTube, and TikTokFollow Amanda Natividad on TwitterCheck out SparkToro...

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Must-Haves for Measuring Your Recruiting Efforts

About a month ago, I pulled together two interviews about working with trucking influencers to help your recruiting efforts--one interview focused on the business side of things while the other focused on the trucking side of the coin. That show titled “Pitfalls and Perks of Working With Trucking Influencers” is one episode you folks seemed to REALLY like so in today’s episode, we’re taking it one step further by looking at your marketing metrics, especially when it comes to driver recruiting strategies, so you can start to measure the success...or failure….of your efforts. By using Google Analytics, Google Search Console, and your own website, I’m showing you how to measure your online recruiting effectiveness so you can do less of what isn’t working and double down on what is. ~~~~~~~~~~~~~~~~~~~~~~~~~~~Where to Find Digital Dispatch & Blythe:  LinkedinYouTubeInstagramPinterestTikTokDigital Dispatch websiteGot something to say?Have a topic you'd like to see covered? Or a guest you want to hear on the show? Fill out the tip submission form on the Digital Dispatch website....

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Marketing Data That CEO’s Won’t Hate

We’ve all been there--we’ve generated a report from a martech tool that makes us look GOOD by showing how many likes and comments the latest Instagram or Linkedin post got. And for a while, the novelty did matter. But as marketing has evolved and buying habits have changed, our education of what modern marketing is should evolve with it. That’s our main topic for this week’s episode of Cyberly of creating a marketing report that CEO’s won’t  hate--but it’s the work you put in before generating the report that will drive the success or failure of that insight. Also on today’s show we got Danny Goff from DriverReach helping us to understand the tools we need in our arsenal to combat the recruiting and retention part of the driver shortage. Finally we got Anthony Vitiello from PCS Software breaking down how to use AI to help manage all of the data within a TMS platform to make it actionable along with hosting one of the industry’s first in-person conferences post lockdown world. Follow Cyberly on AppleFollow Cyberly on SpotifyConnect with Blythe on Linkedin Connect with Danny Goff on LinkedinCheck out Driver Reach and their show, Taking the Hire RoadConnect with Anthony Vitiello on LinkedinCheck out and register for the Ignite Conference...

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Why the Good Marketers Will Thrive in the Post-Privacy World

Have you received the notification while on an iPhone that asks your permission to be tracked?Well, those privacy pushes are going to become a greater focus for SOME  tech giants, which might have some ad tech vendors worried. But I’ll tell ya why this shouldn’t matter much to the marketers and sales teams out here doing things the right way. ~~~~~~~~~~~~~~~~~~~~~~~~~~~Where to Find Digital Dispatch & Blythe:  LinkedinYouTubeInstagramPinterestTikTokDigital Dispatch websiteGot something to say?Have a topic you'd like to see covered? Or a guest you want to hear on the show? Fill out the tip submission form on the Digital Dispatch website. ...

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