Marketing vs. Sales in Freight

It’s a common internal rivalry no matter the industry but the companies who are building for the long haul recognize these two super teams are much more powerful when they come together to tackle one thing: solve the problems of their audience. 

SONAR sales rep Kyle Taylor is back with me to discuss the perks and annoyances between each side in order to help the overall goals of the organization. 

What you’ll learn in this episode: 

  • Trusting the marketing department to be effective short term and long term
  • Why sales teams should get into the content game
  • Outdated strategies that gotta go
  • Favorite (and least favorite) marketing tactics
  • How Google gets more credit than it deserves

Links from the show: 

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About the Author

Blythe Brumleve
Blythe Brumleve
Creative entrepreneur in freight. Founder of Digital Dispatch and host of Everything is Logistics. Co-Founder at Jax Podcasters Unite. Board member of Transportation Marketing and Sales Association. Freightwaves on-air personality. Annoying Jaguars fan.

To read more about Blythe, check out her full bio here.