Interviews

post-img

Leaving Sports for Logistics

In this episode,  Blythe Brumleve was invited on the show Joz Bytes. Hosted by Chris Joslyn of CJ Solutions Group and iLevel Logistics, we get into a great discussion on how similar sports marketing and logistics marketing have become and what ultimately led Blythe to leave the world of sports broadcasting and pursue logistics marketing and media. SHOW NOTES:How Blythe Started[3:56]Blythe started a blog about sports, entertainment, and the like focusing on women called GuysGirl.com. At the same time, she was hired as an executive assistant for a third-party logistics company. Up until this day, the blog was still functioning and operating. This allowed her to learn marketing, especially from B2B and B2C perspectives. This also led to her becoming her boss’s favorite employee and assistant.Marketing[7:57]Blythe has always been a one-person team where she does everything independently. She never thought that she would be focusing on marketing. As an entrepreneur, you are involved in a lot of tasks alone. When it comes to marketing, you must think of strategies to make people notice you online. Blythe is currently focusing on LinkedIn and TikTok. She mentioned that on LinkedIn, a good post will show up from time to time, while on Twitter, you have to think of another tweet if it doesn’t get attention for the first few minutes. Blythe was able to connect with many people in the logistics and supply chain industry through LinkedIn, which was particularly helpful during the pandemic.[12:06]You don’t have to be everything to your clients. Focus on a specific niche and enhance your skills and expertise in that field.What Paved the Way[16:38]GuysGirl.com gave Blythe some opportunities for her career, but it didn’t encourage growth. It was FreightWaves that allowed her to grow her career and be successful.Digital Handshake[20:56]It is vital to create awareness about your brand digitally as it may be able to allow you to be known by the people who will be helpful to you in the future. Blythe shared how, in the early to late 2000s, people wondered why it was essential to be on social media. It can be seen how crucial digital marketing is during the COVID-19 pandemic.Video[24:00]A video helps market your brand and can be turned into many things that will help promote you. The audio from the video can be made into a podcast, essential topics can be made into clips that can be posted on social media, the video itself can be uploaded to YouTube for full-watching, and all of these can be promoted through a blog post or email to the target audience.[26:09]LinkedIn and TikTok offer the opportunity to give you an organic growth strategy.Content Creation[29:03]Creating content for promotion purposes is essential to creating awareness for your brand. You have to make it a goal to reach your audience and let them know what your message is. Because if you successfully reach your target audience, they may consider you once they need your product or services.Outsourcing[34:36]Some people tend to outsource the creation of their content. However, you shouldn’t outsource everything. You can outsource the editing and scheduling. You shouldn’t outsource responding to comments and feedback because you outsource your insights and interactions with prospective clients. Doing your own captions and interacting with the clients increases the chance of getting more leads....

read more
post-img

Previewing Manifest: The Future of Logistics 2023

Manifest: The Future of Logistics was first held in January 2022 as one of the first big industry-wide events that made me go, "Wow, this industry actually feels like something modern and fresh." They had puppy lounges, autonomous trucks, rad conference swag, and even a concert by Ludacris. It created a major FOMO event across the logistics industry so when it came time to start mentally prepping for the fall and winter slate of conferences, the Manifest conference for 2023 was already penciled on my must-attend events. All that to say we're proud to welcome back conference chair Pam Simon to tell us what's all in store for the upcoming conference. Register for Manifest: The Future of LogisticsConnect with Pam Simon on LinkedinEverything is Logistics is hosted by Blythe Brumleve, founder of Digital Dispatch where we help freight companies get online and grow. Check out our top shows to fix your website and fix your marketing. Alternatively, you can search by topic and check out all our past episodes of the podcast—right on our website.Connect with Blythe on Linkedin, YouTube, and TikTok...

read more
post-img

Supply Chain Strategy for 2022 and Beyond

Everything is Logistics host Blythe Brumleve was invited on _________ to talk about the future of supply chain and logistics. Eric is the founder and CEO of Third Stage Consulting, a firm focused on helping clients define and implement their digital strategies and digital transformations. In this talk, you'll learn about Blythe's journey into the freight industry, the technological advances, and the rise in content creation for an industry that was largely an afterthought before 2020. Connect with Eric Kimberling on LinkedinEverything is Logistics is hosted by Blythe Brumleve, founder of Digital Dispatch where we help freight companies get online and grow. Check out our top shows to fix your website and fix your marketing. Alternatively, you can search by topic and check out all our past episodes of the podcast—right on our website.Connect with Blythe on Linkedin, YouTube, and TikTok...

read more
post-img

Making the Switch from Trucker to Creator

When Freightwaves first launched 'Back the Truck Up' the main goal was to bring a central place of news and social media content directly onto one site. Powered by truckers and industry vets, Justin Martin was one of the first trucker→creators who jumped at the chance to stay home instead of being on the road for weeks, sometimes months, at a time. Justin joins the show to talk about his transition from trucker to creator, the dynamics of taking care of your drivers, and what companies can do to appreciate their drivers year-round for Truck Driver Appreciation Week. Connect with Justin Martin on TwitterFollow Back the Truck Up on Tiktok, Twitter, and their websiteListen to these shows next: Gift Ideas for Truck Driver Appreciation WeekHow Truckers Can Protect and Profit From Their ContentDrivers Deserve More Than a Social Media PostPitfalls and Perks of Working With Trucking InfluencersEverything is Logistics is hosted by Blythe Brumleve, founder of Digital Dispatch where we help freight companies get online and grow. Check out our top shows to fix your website and fix your marketing. Alternatively, you can search by topic and check out all our past episodes of the podcast—right on our website.Connect with Blythe on Linkedin, YouTube, and TikTok...

read more
post-img

Great 8 Pillars of ROI-Driven Marketing with SyncShow

I first met Nadine Nocero from Sync Show while at the TMSA conference in Orlando, Florida at the Gaylor Resort's "lazy" river that seemed to go 30mph. But it was that conversation about digital marketing that told me I needed to get her on the show and she's coming in sharing her Great 8 Pillars of ROI-Driven Marketing. Connect with Nadine Nocero on Linkedin and her company Sync ShowEverything is Logistics is hosted by Blythe Brumleve, founder of Digital Dispatch where we help freight companies get online and grow. Check out our top shows to fix your website and fix your marketing. Alternatively, you can search by topic and check out all our past episodes of the podcast—right on our website.Connect with Blythe on Linkedin, YouTube, and TikTok...

read more
post-img

What To Consider Before Making a Career Change

The Great Resignation brought about the biggest employment movement since Henry Ford created the modern work day consisting of 8 hours at work, 8 hours at home, and 8 hours of sleep. So as we enter Q4 two years into this mad new world, CEO Wasim Munayyer is joining the show to talk about what's next for the hiring world, if now is the time to make a career change, and how work from home has changed employment forever. Connect with Wasim Munayyer on LinkedIn*Note: The Munayyer Group is a sponsor of Cyberly but our conversation is as genuine as they come. This is why I believe y'all will find value in this convo even if Digital Dispatch (my company) isn't involved in the terms of the Cyberly sponsorship. I am merely a facilitator of a good conversation with smart people 🙂Everything is Logistics is hosted by Blythe Brumleve, founder of Digital Dispatch where we help freight companies get online and grow. Check out our top shows to fix your website and fix your marketing. Alternatively, you can search by topic and check out all our past episodes of the podcast—right on our website.Connect with Blythe on Linkedin, YouTube, and TikTok...

read more
post-img

How $5 Per Month Can Keep Your Trucking Company Thriving

When you first start running a trucking company, handling the business and admin side of things is relatively simple. But when you start growing and adding more trucks to your fleet, it becomes extremely challenging to manage the necessary paperwork the government requires to keep you operating in good standing. In today's show, we're talking to FleetDrive360's COO Nic Sallis about how his company helps your company stay compliant and running for as little as $5 per month. Everything is Logistics is hosted by Blythe Brumleve, founder of Digital Dispatch where we help freight companies get online and grow. Check out our top shows to fix your website and fix your marketing. Alternatively, you can search by topic and check out all our past episodes of the podcast—right on our website.Connect with Blythe on Linkedin, YouTube, and TikTok...

read more
post-img

Lord of the Rings Logistics with Matthew Leffler Armchair Attorney

For as long as freight has been around, there have been legal issues needing to be rectified. And even if the story doesn’t directly impact our side of the business world, there are undoubtedly downstream effects that ultimately will affect how you do your job. That’s why we have Matthew Leffler joining the show to break down the biggest legal issues in freight. Plus we’re going to nerd out on the logistics of The Lord of the Rings. Connect with Mathew Leffler of Armchair Attorney on Linkedin, Twitter, and YouTubeEverything is Logistics is hosted by Blythe Brumleve, founder of Digital Dispatch where we help freight companies get online and grow. Check out our top shows to fix your website and fix your marketing. Alternatively, you can search by topic and check out all our past episodes of the podcast—right on our website.Connect with Blythe on Linkedin, YouTube, and TikTok...

read more
post-img

Accounting Tips For Your Trucking Company

If you’re like me, hearing the word "accounting” is enough to make you want to take a nap. But this aspect of running a freight company is vitally important to keeping your business open and running smoothly. In today's show, we’re talking to the folks who help us optimize the unsexy parts of running a freight company with DeNisha Gray from TranspoCFO to talk about accounting best practices for your trucking company.Connect with DeNisha Gray on LinkedinCheck out TranspoCFO on Instagram, Facebook, Linkedin, and their websiteEverything is Logistics is hosted by Blythe Brumleve, founder of Digital Dispatch where we help freight companies get online and grow. Check out our top shows to fix your website and fix your marketing. Alternatively, you can search by topic and check out all our past episodes of the podcast—right on our website.Connect with Blythe on Linkedin, YouTube, and TikTok...

read more
post-img

The Story of JAXPORT

The story of JAXPORTHave you ever wondered how a city gets a port? Who maintains it? What happens after a port is constructed? We're answering all of those questions on today's episode with Chelsea Kavanagh, Senior Director of Communications at JAXPORT where they handle an impressive amount of freight spanning across several terminals. Show Links: Connect with JAXPORT’s Chelsea Kavanagh on LinkedInCheck out JAXPORT on Instagram, Linkedin and their websiteEverything is Logistics is hosted by Blythe Brumleve, founder of Digital Dispatch where we help freight companies get online and grow. Check out our top shows to fix your website and fix your marketing. Alternatively, you can search by topic and check out all our past episodes of the podcast—right on our website.Connect with Blythe on Linkedin, YouTube, and TikTok...

read more
post-img

Getting access to benefits packages in trucking

Offering benefits in the trucking industry is usually reserved for big companies. But Zach Swartzendruber is aiming to change that with his family-run operation, Benefits for Trucking. No matter if you're a single person LLC or a small fleet, Zach has spent the better part of his life making sure that you have access to health benefits. In this episode, Zach is breaking down all the things that businesses and self-employed folks need to know before they start exploring the world of health benefits. Connect with Zach Swartzendruber on LinkedinCheck out the Benefits for Trucking websiteEverything is Logistics is hosted by Blythe Brumleve, founder of Digital Dispatch where we help freight companies get online and grow. Check out our top shows to fix your website and fix your marketing. Alternatively, you can search by topic and check out all our past episodes of the podcast—right on our website.Connect with Blythe on Linkedin, YouTube, and TikTokzach@benefitsfortrucking.com I’d like to introduce you to Zach Swartzendruber, President at Benefits for Trucking: https://www.benefitsfortrucking.com/ They have some amazing offerings for owner operators and small fleets.https://hello.dubsado.com:443/public/form/view/62d87c8d6df5a93317e1c1dc...

read more
post-img

The Biggest Marketing Challenges in Freight

Marketing and sales in freight are having a challenging time. Not only are we facing a recession and coming to grips with new B2B buying methods but these our roles are becoming more demanding with a limited budget. How are freight companies managing these challenges? That's why we have Sol de Naples founder Jill Schmieg on the show to break down how her clients are combatting the challenges every small marketing team is currently facing. From hiring to responsibility, Jill breaks down the things you need to keep on your radar to stay ahead of the game. Connect with Jill Schmieg on LinkedinCheck out the Sol de Naples Marketing websiteEverything is Logistics is hosted by Blythe Brumleve, founder of Digital Dispatch where we help freight companies get online and grow. Check out our top shows to fix your website and fix your marketing. Alternatively, you can search by topic and check out all our past episodes of the podcast—right on our website.Connect with Blythe on Linkedin, YouTube, and TikTok------------------------------------------------------------------Jill Schmieg   |   Founder & Chief Strategist   |   954-806-4472  Cell   |   jill@soldenaples.comClient’s biggest challenges:Staffing, short on staff with too many company branding, strategy and communications needs to support; a-l-a one person marketing teams; very hard to replace talent that leaves. One client extended a job offer for a Marketing Manager position that’s open since February to three different people this week and didn’t get any of them; now it’s back to the drawing board for them.Same for sales; I have a client down two sales people for nearly a year now; they’ve experienced 20% growth in the last year with current customers, but not brought on a single new customer because of it.  That’s a long-term problem and realityMarketing’s progressing faster than salesSales still wants to build their pipeline based on relationships and Marketing’s delivering more web and digital leads than ever that require sales activationcompanies who are growing the fastest are doing both Farmer and Hunter models! The Competitive Landscape is broader and wider than ever:Start-Ups and Private Equity have created a dynamic and fast shifting market landscapeThe lines are blurring between traditional 3PLs and new-to-the-scene Ecomm playersThere’s still so many huge public players – Ryder, CHR, JB Hunt, XPO but also so so so many small and niche players, and probably not enough differentiation ---- all claim distinction by relationship quality, customer service and technological capability.  Where’s there opportunity? Get your brand right.  Determine where you’ll play, what’s your lane, where you can make the most money and stay true to your strategy.  This is a company decision, not just a marketing one, although it’s most often facilitated by marketing.  Give mar...

read more