Content marketing has EXPLODED in the freight space therefore I’m breaking down some of my favorite examples of both in-house content teams and individual creators. If you’re thinking about starting or expanding your own content game, these are the first...
In our Freight Marketing Mistakes webinar, I talked about how asking for testimonials is a crucial part of any business. But many carriers aren’t proactive about requesting these so there are times when negative reviews seem to come more often than the positive...
Getting good graphics and video for your brand is tough work–especially in the trucking industry when a lot of the marketing follows the same copy-cat model. But the managing partner of Texas Media Foundry James Crowley is hoping to change that. He knows a...
Located just outside of Dallas, Texas, Rick Larkin is the CEO of BCB Transport. With near-perfect ratings on sites like Google and Facebook, BCB is known for how well they treat their drivers, promote safety, and reward performance. He was kind enough to join me along...
by Blythe Brumleve | Sep 1, 2020 |
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Video The average cost to onboard a new driver costs around $90,000. And that cost is before you even calculate what you spent on recruiting efforts! In this video, we’re going to break down the ways you can measure your recruiting efforts using data from your own...
Digital Dispatch owner Blythe Brumleve joined Freighwaves’ What The Truck to talk Disney, TQL, and our newest project, Freight School Playbook! Check out the new platform designed to help overwhelmed executives, marketing, and sales departments with their online...