Katelyn Bourgoin once said, “Don’t sell me a new bed. Sell me a good night’s sleep so I can finally be that person that quits hitting snooze and can make that morning workout on time.”
That quote has stuck with me ever since and is a driving force in how I create copy for websites, video ideas, product copy, and more. Because understanding your customer at a deeper level is what drives the buying decisions of today and tomorrow.
I got a chance to talk to Katelyn, owner of CustomerCamp.co about how she gets to where her customers *want* to become in life by conducting buyer-centric interviews.
Using her insight, all of us can start to gain more clarity on what our customers truly want.