Making Your Customer the Super Hero

Katelyn Bourgoin once said, “Don’t sell me a new bed. Sell me a good night’s sleep so I can finally be that person that quits hitting snooze and can make that morning workout on time.”  She’s on the show to today to talk about how she gets to where her customers *want* to become in life by conducting customer-centric interviews.

Using her insight plus some truth behind some common digital media metrics like “what counts as a video view” can help you as you refine that on-going marketing strategy.

 

Apple Podcast

Spotify

More FreightWaves Podcasts

About the Author

Blythe Brumleve
Blythe Brumleve
Former editor in chief and broadcaster turned business owner helping companies with their web and marketing goals. Apathetic fan of the Jacksonville Jaguars and Game of Thrones supporter.

To read more about Blythe, check out her full bio here.

Level-Up Your Digital Game
Become an insider

Sending you the latest videos, podcasts, and courses to help grow your brand.