Working Women

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Content for “Boring” Industries with Phoebe Noce of FlockFreight

We’ve been talking A LOT about getting back to basics. Talking to customers. Audience research. How to differentiate yourself from the competition. So it’s always really nice to talk to someone who just gets it--such as today’s guest Phoebe Noce who’s the director of marketing over at FreightFriend. Connect with Phoebe Noce on LinkedinFollow FreightFriend on LinkedinCheck out FreightFriend’s websiteCheck out these shows next: Google My Business UpdateHow To Conduct Audience Research with Amanda Natividad Artificial Intelligence in MarketingHow to Audit Your Website (free course)...

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Cargo Ship Life With Merchant Mariner Gabby Salazar

You’ve likely seen all the cargo ships waiting to unload off the Port of LA but have you wondered what life is like onboard those ships? Gabby Salazar has amassed thousands and thousands of followers on Tiktok simply by showing what her life has been like since becoming a merchant mariner onboard ships like Maersk. In our interview, she tells us all the little things that are done before, during, and after a ship has been unloaded, where some of the most beautiful ports she’s visited and that time her boss made her walk the plank. Follow Gabby on Tiktok and InstagramCheck out these shows next: A Decade of Supply Chain Content with Sarah Barnes-HumphreyFixing the Global Supply Chain Mess with Steve FerreiraThe Wild World of Succulent Smuggling The Logistics of Mother’s Day Flowers...

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Supply Chain Content Strategy with Sarah Barnes-Humphrey

Sarah Barnes-Humphrey has been covering the supply chain industry for the better part of the last decade by hosting Let’s Talk Supply Chain and several other shows She's also been working in the industry her entire life in addition to the content game so it was an honor to finally get her on the show. In this episode, she's giving her thoughts on the current state of the global supply chain as well as other topics such as strategic content marketing--something that she’s continuing to double down on in 2022. Connect with Sarah Barnes-Humphrey on LinkedIn and InstagramCheck out Sarah’s show, Let’s Talk Supply Chain, and her SaaS tool, ShipzCheck out these shows next: Fixing the Global Supply Chain Mess with Steve FerreiraThe Wild World of Succulent Smuggling The Logistics of Mother’s Day FlowersWhat Reality TV Can Teach Us About Brand Safety...

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Planning Manifest: The Future of Logistics conference with Pam Simon

When any new product or event hits the scene, you typically see content and ads centered around “register for my event” or “reasons to attend X event” but i’ve noticed a more creative approach to enticing users to your conference is by previewing the subject matter experts before visitors make that call to drop thousands of dollars and time away from the office for an event or conference. That’s what originally drew me into an upcoming event called Manifest: The Future of Logistics. They have a killer website and an even better email newsletter. It’s one of those newsletters that gives you a high-level snapshot of everything that happened in the logistics industry during the week and if I see something that catches my eye, I can choose to read more about it. I also get to bring you this conversation with Conference Chair for Manifest and EVP of programming for Connectiv, Pam Simon.  She’s the one heading up that good content marketing I spoke about earlier. It’s a fun conversation about what goes into planning an event at this scale, the different things they’re offering at the event, LIKE A PUPPY SECTION, and why she’s interviewing the same folks ahead of time that are also going to be speaking at the conference itself.Connect with Pam Simon on Linkedin, Facebook, and InstagramCheck out Manifest: The Future of Logistics conferenceSAVE $300 by registering for the event via my personalized link. If you purchase via this link, I don't get a cutback or anything. But I do get to prove the value of my content by sending qualified traffic there. So help a girl out!...

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Trucking’s Training Problem With Desiree Wood

In this episode, we’re talking with the founder of REAL Women in Trucking, Desiree Wood. She’s been a driver for years and is shining a light on where the industry needs to improve--and it’s not necessarily in recruiting--but in the retention and training portion of onboarding. She highlights A LOT of areas that most in the industry aren’t aware of--including myself. Follow Desiree on Twitter and LinkedinCheck out Real Women in Trucking websiteParadise Highway IMDB~~~~~~~~~~~~~~~~~~~~~~~~~~~Where to Find Digital Dispatch & Blythe:  Blythe's LinkedinYouTubeInstagramTikTokDigital Dispatch websiteGot something to say?Have a topic you'd like to see covered? Or a guest you want to hear on the show? Fill out the tip submission form on the Digital Dispatch website....

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The Role of a Marketing Architect with Amanda Natividad

The role of marketing within business continues to evolve and as we evolve, we need more and more expertise from the folks who have seen the process from all different angles.  That's why we have Sparktoro's Amanda Natividad joining the show to talk about her role as the company's Marketing Architect to take the experience she's learned throughout her career and apply it to a new company. Amanda is one of my favorite people to follow for her marketing perspective and in this episode, she's sharing tips on modern social media marketing, what B2B can learn from B2C, proving ROI, and so much more. Follow Amanda Natividad on TwitterCheck out SparkToro~~~~~~~~~~~~~~~~~~~~~~~~~~~Where to Find Digital Dispatch & Blythe:  Blythe's LinkedinYouTubeInstagramTikTokDigital Dispatch websiteGot something to say?Have a topic you'd like to see covered? Or a guest you want to hear on the show? Fill out the tip submission form on the Digital Dispatch website....

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Women and The Assertive Backlash

I first learned about Sue Reynolds as I was watching one of her TikTok's referring to common phrases women tend to use in emails that give the perception that she’s lacking confidence in her work, what she’s stating, or what she’s requesting. In fact when women over-apologize in an email or use the word “just”--it’s subconsciously signaling that she wants to avoid any possible tension--also known as the assertive backlash. In today's episode, Sue is breaking down all the faux pas so women can avoid giving off the perception that she's lacking in confidence. Sue Reynolds  website for Carmine Media plus her TikTok~~~~~~~~~~~~~~~~~~~~~~~~~~~Where to Find Digital Dispatch & Blythe:  Blythe's LinkedinYouTubeInstagramTikTokDigital Dispatch websiteGot something to say?Have a topic you'd like to see covered? Or a guest you want to hear on the show? Fill out the tip submission form on the Digital Dispatch website....

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Leading in Logistics with Kristy Knichel

Kristy Knichel, the powerhouse herself of Knichel Logistics is joining the show to talk about taking over the family business, the power of networking, and why mentoring matters so much. Knichel Logistics website and LinkedinConnect with Kristy Knichel on Linkedin~~~~~~~~~~~~~~~~~~~~~~~~~~~Where to Find Digital Dispatch & Blythe:  Blythe's LinkedinYouTubeInstagramTikTokDigital Dispatch websiteGot something to say?Have a topic you'd like to see covered? Or a guest you want to hear on the show? Fill out the tip submission form on the Digital Dispatch website....

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