Influencers & Creators

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Telling Founder Stories in Freight with Nate Shutes

It takes a special kind of person to start a new venture. Whether it’s a podcast, new business, with VC funding, or without, taking a leap of faith requires a certain amount of fearlessness that create some of the best stories. The Bootstrapper’s Guide to Logistics is...
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How Dooner Creates an Insane Amount of Content for Freightwaves

In today’s episode, we’re focusing on content and how it’s been used in the freight industry to sell a variety of products and services. For years, content felt like an afterthought and not the primary communication it is today therefore the perfect guest to speak on...
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Cold Calls and Content with Cargo Margo

In this episode, Cargo Margo, the sales director at NFI Industries, talks about her reason for starting a show and its return on investment. As a sales director, she also talks about her typical day, the evolving relationship between marketing and sales, and the...
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Starting a Freight Marketing Agency with Michelle LeBlanc

The marketing industry has changed over the years as everyone has to pivot and adapt as technology advances. They went from advertisements and promotions in newspapers or flyers to promotions through the internet, especially social media. It doesn’t stop there. The...
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Biggest Stories in Freight with Thomas Wasson

Since the beginning of industrialization, logistics have played a crucial role in the rapid development of every industry. Its importance lies in that logistics increase efficiency and productivity among businesses that aspire to be at the top of their turf. Thus,...
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Leaving Sports for Logistics

In this episode,  Blythe Brumleve was invited on the show Joz Bytes. Hosted by Chris Joslyn of CJ Solutions Group and iLevel Logistics, we get into a great discussion on how similar sports marketing and logistics marketing have become and what ultimately led Blythe to...
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Supply Chain Strategy for 2022 and Beyond

Everything is Logistics host Blythe Brumleve was invited on a podcast to talk about the future of supply chain and logistics. Eric is the founder and CEO of Third Stage Consulting, a firm focused on helping clients define and implement their digital strategies and...
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Making the Switch from Trucker to Creator

When Freightwaves first launched ‘Back the Truck Up’ the main goal was to bring a central place of news and social media content directly onto one site. Powered by truckers and industry vets, Justin Martin was one of the first trucker→creators who jumped...
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How to Market Your Company Like a Sports Team

How to market your company like a sports teamMost of us think of B2B marketing as "boring." Especially in the world of logistics where many marketing campaigns are just copycats and snoozefest. Because I have a background in freight and sports, I'd like...
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BTS of the 'Everything is Logistics' podcast name change

Welcome to the new show name, Everything Is Logistics!In this episode, I'm breaking down the how's and the why's of this new name change so you know why the hell new podcast show art popped up without warning. So come take a peek behind the curtain of...
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Grace Sharkey's One-Woman Content Marketing Strategy

I don't know how else to say it but Grace Sharkey is legitimately one of the most hard-working people in all of freight. She writes. She hosts shows. She also cohosts and does guest appearances on shows like Cyberly. And when she's not doing all of that,...