Influencers & Creators

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Started from the bottom now we’re here

Being an entrepreneur is tough. But being an entrepreneur that supplies tools and knowledge to other entrepreneurs has its own set of unique challenges. That’s the common theme of today’s show as we talk with CEO of Cargologik Miles Varghese and Truck N’ Hustle’s host Rahmel Wattley. One side of the coin is providing a SaaS solution to the indie freight folks and the other helping new trucking companies avoid that common pitfall of going out of business within the first year. Miles and Rahmel will both be telling us why they’re so passionate about giving insight and tools to help folks get started in freight and manage the multiple hats they’ll have to eventually wear. Also on the show, we’re breaking down some of the latest social media news and how it’ll affect those marketing plans for the rest of 2021 and impact those 2022 budgets. Cyberly’s YouTube PlaylistFollow Cyberly’s podcast on Apple or SpotifyConnect with Blythe on Linkedin, YouTube, and TikTokFollow Truck N’ Hustle on YouTube, Instagram, Facebook, and TwitterVisit Truck N’ Hustle’s websiteFollow CargoLogik on Linkedin, Facebook, and TwitterVisit CargoLogik’s website...

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A Different Way to Save the Planet

Carbon is often seen as a dirty word when it comes to the desire to save the planet but what if we could utilize that source to create a cohesive environment from the soil to the animals we eat and the air we breathe? That’s the concept around Regenerative Ranching and Doniga Markegard is hoping to bring awareness to the idea that carbon doesn’t have to be our enemy. In Netflix’s documentary Kiss the Ground, many viewers were given their first glimpse of how the human species can utilize regenerative farming practices that takes carbon from the air and replenishes to where it’s needed most: our soil. Creating an environment where the soil and animals are biologically conditioned to thrive, farmers like Doniga are using technology to create a cohesive ecosystem on their ranch to avoid the negative side effects factory farming has on our planet. In our chat with Doniga, she’s breaking down how she got started as a regenerative rancher and how cattle can be good for the environment by mimicking nature to restore carbon in the soils and promote biodiversity.Links from the show:Follow Doniga on InstagramFollow Markegard Family Grassfed on InstagramVisit the Markegard Family WebsiteWatch ‘Kiss the Ground’ on Netflix~~~~~~~~~~~~~~~~~~~~~~~~~~~Where to Find Digital Dispatch & Blythe:  LinkedinYouTubeInstagramPinterestTikTokDigital Dispatch websiteGot something to say?Have a topic you'd like to see covered? Or a guest you want to hear on the show? Fill out the tip submission form on the Digital Dispatch website. ...

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Ladies Leadership Coalition with Nicole Glenn

Ever since connecting with her about a year ago on Linkedin, Nicole Glenn has been a woman in logistics that I’ve looked up to--so it was wonderful to finally get her a recent episode of Cyberly where we got to dive into:How the trucking industry sucked her in when she was just 18 years old and hasn’t left sinceFounding her company Candor Expedite and ultimately thriving during COVID by shifting company gearsHer passion for marketing and working to build other women up by launching the group Ladies Leadership CoalitionLinks from the show: Nicole Glenn on LinkedinNicole’s company: Candor Expedite Follow the Ladies Leadership Coalition on Linkedin~~~~~~~~~~~~~~~~~~~~~~~~~~~Where to Find Digital Dispatch & Blythe:  LinkedinYouTubeInstagramPinterestTikTokDigital Dispatch websiteGot something to say?Have a topic you'd like to see covered? Or a guest you want to hear on the show? Fill out the tip submission form on the Digital Dispatch website. ...

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CEO Things with Melanie Patterson

If you’ve spent any time on trucking Instagram, you likely know who Melanie Patterson is. She’s got her Masters degree, she’s a former ER nurse, and CEO of several companies, so she’s got more than enough chops to now start another division to her trucking company, Integrity Transit, by launching a knowledge center to help clear the air about working in the logistics industry. It was so much fun to chat with Melanie and learn about her career and how she tackles so many different things--all with a giant smile on her face. Hope you all enjoy this chat as much as I did. Links from the show: Melanie Patterson on Instagram and LinkedinMelanie’s companies: Integrity Transit, Integrity Knowledge Center~~~~~~~~~~~~~~~~~~~~~~~~~~~Where to Find Digital Dispatch & Blythe:  LinkedinYouTubeInstagramPinterestTikTokDigital Dispatch websiteGot something to say?Have a topic you'd like to see covered? Or a guest you want to hear on the show? Fill out the tip submission form on the Digital Dispatch website. ...

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Marketing Your Business in a Privacy-Focused World

Ad tech vendors and people who collect “leads” on Zoom Info are in for a real treat soon--and by treat I mean the loss of data that helps to prove your software is worth it. But for the marketers and sales teams actually in the trenches doing the hard work, I’m breaking down why these new privacy doom-and-gloomers are paranoid for nothing. Also on the show are two rockstars: Nicole Glenn of Candor Expedite and Melanie Patterson of Integrity Transit. Both are breaking down passion for connecting with their audience on a deeper level and just being overall business badasses. Follow Cyberly on AppleFollow Cyberly on SpotifyConnect with Blythe on Linkedin Melanie Patterson on Instagram and LinkedinMelanie’s companies: Integrity Transit, Integrity Knowledge CenterNicole Glenn on LinkedinNicole’s company: Candor ExpediteFollow the Ladies Leadership Coalition on Linkedin...

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Marketing Analytics Nerds Rise Up

We’ve been talking about driver recruiting strategies, especially in the influencer space over the last few weeks so in this show, we’re going to break down some ways to measure your marketing efforts-- with a strong focus in the recruiting realm. Joining us to talk about her favorite companies killing it in the marketing space is FreightWaves staff writer Grace Sharkey. Also on the show is Dan Foster from StratusGrid telling us how to protect against those damn ransomware hackers.Follow Cyberly on AppleFollow Cyberly on SpotifyConnect with Blythe on LinkedInConnect with Grace Sharkey on LinkedInRead Grace’s Articles on FreightWavesConnect with Dan Foster on LinkedInVisit StatusGrid OnlineHow to setup Google Bot FiltersHow to setup Google Goals/EventsLearn More About Navy's DV Embark Program...

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Why You Should Stop Worrying About Vanity Marketing Numbers

Did you know that you could be scrolling through Facebook, see a video for a few seconds, never turn the sound on, and Facebook still counts that as a view in the video’s marketing metrics?This along with other common misinterpretations of data is what we’re diving into with today’s episode because I feel like we need to put some context around some marketing metrics--and why we should care about the right numbers, not the vanity ones. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~Where to Find Digital Dispatch & Blythe:  LinkedinYouTubeInstagramPinterestTikTokDigital Dispatch websiteGot something to say?Have a topic you'd like to see covered? Or a guest you want to hear on the show? Fill out the tip submission form on the Digital Dispatch website. ...

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How To Work With Trucking Influencers

Since social media’s inception, drivers have had an incredibly strong presence across all channels. Whether it’s Facebook, YouTube, Instagram, and now Tiktok, truckers dominate the space. So with recruiting and retention of drivers within the industry being an issue for a variety of factors, I always wondered why carriers and hiring firms don’t utilize influencers within the industry more.Now going back to the show topic….the phrase “influencer” might cause you to roll your eyes. But the quote/unquote word “influencer” has always been around and driven decisions we make. Therefore in this show, I’m pulling two interviews we recently conducted on Cyberly where I got to interview Tom Authenthaler of The Influence Marketer to discuss how businesses can start with influencer marketing. And then we’ve got Wanye Cragg who’s been sharing his experiences on the road as a trucking influencer for years. Show Links: Follow Cyberly on AppleFollow Cyberly on SpotifyTom’s LinkedinTom’s Website: The Influence MarketerWayne Cragg on Tiktok, LinkedinWayne's website: Wayne Cragg PhotographyTips for Measuring Truck Driver Recruiting~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~Where to Find Digital Dispatch & Blythe:  LinkedinYouTubeInstagramPinterestTikTokDigital Dispatch websiteGot something to say?Have a topic you'd like to see covered? Or a guest you want to hear on the show? Fill out the tip submission form on the Digital Dispatch website. ...

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Pitfalls and Perks of Working With Trucking Influencers

Since social media’s inception, drivers have had an incredibly strong presence across all channels. Whether it’s Facebook, YouTube, Instagram, and now Tiktok, truckers dominate the space. So with recruiting and retention of drivers within the industry being an issue for a variety of factors, I always wondered why carriers and hiring firms don’t utilize influencers within the industry more.Now going back to the show topic….the phrase “influencer” might cause you to roll your eyes. But the quote/unquote word “influencer” has always been around and driven decisions we make. Therefore in this show, I’m pulling two interviews we recently conducted on Cyberly where I got to interview Tom Authenthaler of The Influence Marketer to discuss how businesses can start with influencer marketing. And then we’ve got Wanye Cragg who’s been sharing his experiences on the road as a trucking influencer for years. Show Links: Follow Cyberly on AppleFollow Cyberly on SpotifyTom’s LinkedinTom’s Website: The Influence MarketerWayne Cragg on Tiktok, LinkedinWayne's website: Wayne Cragg PhotographyTips for Measuring Truck Driver Recruiting~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~Where to Find Digital Dispatch & Blythe:  LinkedinYouTubeInstagramPinterestTikTokDigital Dispatch websiteGot something to say?Have a topic you'd like to see covered? Or a guest you want to hear on the show? Fill out the tip submission form on the Digital Dispatch website. ...

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How Truckers Can Protect and Profit From Their Content

Truckers easily have the best social media game in the industry. But how can they protect themselves and the content they create from being exploited? Wayne Cragg is giving us his perspective on past deals gone wrong and how other drivers can protect and possibly profit from the content they create for the masses. Also on the show is Meshach Weber of Loadsure who has been a pioneer in freight tech marketing, is breaking down where most companies get it wrong (and who gets it right) with their marketing. This plus Google My Business getting a HUGE upgrade that all businesses need to be aware of. Show Links: Follow Cyberly on AppleFollow Cyberly on SpotifyConnect with Blythe on Linkedin Wayne Cragg on Tiktok, LinkedinMeshach Weber on LinkedinGoogle My Business...

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How to Work With Trucking Influencers

Recruiting drivers is a problem and at the same time, marketers are planning to spend MORE on channels like social media and email. So why hasn’t the trucking industry started harnessing the power of their own driver’s social media presence? We’re talking with Tom Augenthaler of The Influence Marketer about how trucking companies can start working with influencers to help solve a recruiting problem that isn't going away anytime soon. This plus the logistics of flowers on Mother’s day--how giving flowers got started and how they arrive on your doorstep. Show Links: Follow Cyberly on AppleFollow Cyberly on SpotifyConnect with Blythe on Linkedin Tom’s LinkedinTom’s Website: The Influence MarketerTips for Measuring Truck Driver Recruiting ...

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Beefing Up the Cold Chain

Danny Catullo is a 3rd generation butcher in Cleveland Ohio who started selling his beef, poultry, and pork items online back in 2017. But after facing issues with high shipping prices and limited options, he got to work with Fedex where they developed a specialized box that allowed his products to be shipped all over the US. Just a few years later, Danny co-founded Perishable Shipping Solutions offering that same service to other business owners. And business is booming! We’re talking with Danny about his journey along with the NFL Draft festivities which is in his hometown this week.That’s not the only sports item we’re talking about on today’s show. We’ve also got the Kentucky Derby--which I found out some interesting information about how racehorses are transported to and from the big events. All this plus some niche video marketing ideas that the B2B world can steal from B2C. Show Links: Follow Cyberly on AppleFollow Cyberly on SpotifyConnect with Blythe on Linkedin Danny’s Butcher Shop: Catullo Prime MeatsPerishable Shipping Solutions websiteWhy the Kentucky Derby is so important to my familyTrucker and Creator Ry Shorosky with some of the best-looking content in the game...

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