Influencers & Creators

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The New Mainstream Media: Content Marketing Lessons from Mr. Beast

Best practices. We hear that phrase a lot and on the internet and there’s no shortage of advice on the topic… in any industry. But have you taken the time to study not just what people say about best practices but how they actually get it done?For today's episode, we're covering content marketing lessons from YouTuber, Mr. Beast. He was recently on an episode of the Joe Rogan podcast and it was a nearly 3-hour masterclass on content marketing, using your voice to help others and so many other tidbits of advice for the modern attention economy. I listened to the episode twice so here are my favorite moments that I think you all will find some value in as well. Show LinksMr. Beast Squid Game YouTube VideoMr. Beast on Joe RoganListen to these shows next: What Barstool Sports and Mr. Beast can teach us about content marketingFreight broker training that isn’t a scamMore articles about content marketing on our Digital Dispatch website...

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How to Save Old Trucks with Edison Motors

One of my favorite interviews to date is with today's guest Chace Barber of Edison Motors who’s creating an electric kit to help older logging/construction trucks convert to hybrid electric.These kits are cheaper for owner-operators and SMB carriers to save on diesel, get more mileage out of their current truck, and help Mother Nature—all at the same time.Chace's ideas and building in public on TikTok has helped him to amass more than 700 THOUSAND followers.Follow Chace Barber on TikTokCheck out Edison Motors websiteListen to these shows next: Targeting the Autonomous Middle Mile with GatikThe State of Autonomous Vehicles In Trucking...

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Freightvana's Sales and Marketing Tips for 3PLs

We know content marketing is an important part of the strategy of helping you stand out from your competitors. So when the newish company Freightvana came onto the scene they knew they wanted to hit the ground running with a social and branding strategy to help them raise brand awareness. And it’s worked like a charm. On today’s show is a lengthy conversation with Freightvana’s VP of Business Development Lars Ward. Having an extensive background in sales, Lars sheds some light on how quickly they’ve grown their presence online by leveraging social media. Follow Freightvana on Linkedin and check out their websiteConnect with Lars Ward on LinkedinSearch by topic and check out all our past episodes of the Digital Dispatch podcast—right on our website....

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Charting Your Own Sales Path with Trey Griggs

I've talked a lot about how the logistics community on Linkedin has really grown since COVID. Think about it: we were used to networking live at conferences and when that was taken away--the need to connect only grew stronger. That's why I was excited to finally meet sales one of those staples from that community live and in-person, Mr. Trey Griggs.In this episode, I've got Trey telling us all about how he got into the world of sales and as a former coach, what he hopes to bring to folks with all of the new content he'll be publishing to his platforms in the coming weeks and months. BONUS: Immediately after our interview at Manifest, Trey asked me to join the inaugural episode of his new daily podcast, Standing Out. You can hear that interview play right after our chat--which makes for a nice well-rounded sales and marketing conversation. Connect with Trey Griggs on LinkedinFollow Beta Consulting on Linkedin, YouTube, and the podcastSearch by topic and check out all our past episodes of the Digital Dispatch podcast—right on our website....

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How Rahmel Wattley Upgraded Truck N' Hustle's Content Game

There are few in trucking that create more high-quality and high-value content than Rahmel Wattley. He's the creator and host of Truck N' Hustle--a top-rated video podcast helping entrepreneurs get into the trucking industry and grow their operations. What I love about Rahmel is not only does he fly out to each of his interviews to conduct them in-person, with his own broadcasting equipment, but he covers all aspects of trucking in addition to semi-trucks, with every interview he conducts. So think last-mile vans, waste management, dump trucks, and more. In this episode, I'm chatting with Rahmel for the second time around to catch up on what he's learned from all the entrepreneurs he's met with since the last time we spoke--along with how he's continuing to grow his content team and raise the quality standards for content, not just for himself--but an entire industry. Listen to Rahmel's first appearance on the showFollow Truck N’ Hustle on YouTube, Instagram, Facebook, and TwitterVisit Truck N’ Hustle’s websiteListen to these shows next: Getting attention in 2022Website + Marketing Must-Haves for 2022The Most Important Thing You Can Add To Your Website TODAYHow to Make Customer Interviews Your Secret Marketing WeaponCreating Buyer Personas That Don’t SuckAnd the role of marketing operations that helps to tie ROI in with the creative experiments you want to run...

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Rethinking Supply Chains with Brian Aoaeh

If you spend any time on Twitter, especially on the VC or supply chain side of things, you’ve likely seen the insights of Brian Aoaeh. He coined the term, “The World is a Supply Chain” and he doesn’t just coin terms, he invests them too. With a large portion of their portfolio focusing on female and POC founder-led businesses, his company Refashioned, champions companies refashioning supply chains. Brian joins the show to talk about these companies, his passions, and how he’s investing in a better world for supply chain. Connect with Brian Aoaeh on Twitter and LinkedinCheck out the Refashioned websiteLocated in New York? Follow the NYSCM group. Search by topic and check out all our past episodes of the Digital Dispatch podcast—right on our website....

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Conference Swag That Doesn’t Suck

If you've followed the Cyberly content or my social feeds, you know I won't shut up about Manifest: The Future of Logistics conference that was held in Vegas back at the end of January. Well, I got news for you because I still have a shit load of content to publish from that event--but until then I wanted to share with you all the cool swag I saw at the first big conference since COVID originally hit. Which side note: Did you ever think you'd miss conference swag? I actually did. A lot. So much so that I ended up having to spend a pretty penny to ship it back to my house instead of risking a luggage overage fee. In this episode, I'm sharing some of my favorites that may give you some ideas of what to order (or snag!) at future conferences. WATCH THE VIDEO FROM THIS EPISODESearch by topic and check out all our past episodes of the Digital Dispatch podcast—right on our website....

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Making Sense of Economics and Freight With Anthony Smith

If you've watched Freightwaves content for any length of time then you've probably seen host Anthony Smith speaking what at times can sound like a foreign language. You see, Anthony is usually one of the smartest guys in the room, and when he starts breaking down complex economic systems, how it ties into freight lanes and using acronyms I typically have to Google--I realized we gotta get him on the show to find out what all this shit means. Connect with Anthony Smith on LinkedinSearch by topic and check out all our past episodes of the Digital Dispatch podcast—right on our website....

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Getting Started on Tiktok with AdLeaks’ Luke Kostka

There are so many things to be aware of when it comes to social media that jumping in can feel like a part-time job. That's why creators like Luke Kostka and Blythe Brumleve are chatting about the steps to take to get started on platforms like TikTok, rev things up, and finally, keep it from becoming overwhelming. Follow Luke from AdLeaks on TiktokCheck out the AdLeaks websiteSearch by topic and check out all our past episodes of the Digital Dispatch podcast—right on our website....

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The World is a Supply Chain with Brian Aoaeh

If you spend any time on Twitter, especially on the VC or supply chain side of things, you’ve likely seen the insights of Brian Aoaeh. He coined the term, “The World is a Supply Chain” and he doesn’t just coin terms, he invests them too. With a large portion of their portfolio focusing on female and POC founder-led businesses, his company Refashioned, champions companies refashioning supply chains.Follow Cyberly on Apple PodcastsFollow Cyberly on SpotifyMore FreightWaves Podcasts...

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Healthier Choices for Truckers with Mark Manera

I don’t think I have to tell y’all that trying to eat healthy on the road is a challenge. Now imagine your job is to be on the road. All. The. Time. You have little body movement and when you do have to move around, the work is strenuous. That’s what our nation’s truck drivers are facing on a daily basis and it’s time we start addressing it. In this episode, we’re breaking down a new focus for our nation’s truck drivers–diet and exercise on the road. That’s why I invited Dr. Mark Manera on the show. Having spent extensive time in health and wellness, he switched his focus to truck drivers by offering solutions to eat healthier and get workouts in while in your truck or standing outside of it. Drivers are able to access an app that tracks their goals and companies are incentivized to offer it as an overall benefit to joining their company. It’s a great discussion on something that has a direct impact on our nation’s drivers that also has a direct correlation to keeping them on the road and our stores stocked with merchandise. Check out The Trucking Fitness Company websiteFollow Mark Manera on Instagram, TikTok, Linkedin, and his podcast. Search by topic and check out all our past episodes of the Digital Dispatch podcast—right on our website. ...

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The History of Shipping with Sal Mercogliano

You’ve likely heard the phrase “if you don’t study history, you’re doomed to repeat it.” So why has much of the shipping world operated in a silo, where we’re just chugging along, making the same mistakes, and not learning from each other? That’s what we’re diving into today with maritime history professor Sal Mercogliano as well as where we stand in the marketing world. After all, the history of shipping is the history of the world and a good marketer needs to know this historical perspective compared to the present-day if they’re going to be good at storytelling. Follow Sal Mercogliano on TwitterCheck out Sal’s show “What’s Going On With Shipping” on YouTubeConnect with Blythe via her website or on Linkedin, YouTube, and TikTok...

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