Influencers & Creators

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Supply Chain Strategy for 2022 and Beyond

Everything is Logistics host Blythe Brumleve was invited on _________ to talk about the future of supply chain and logistics. Eric is the founder and CEO of Third Stage Consulting, a firm focused on helping clients define and implement their digital strategies and digital transformations. In this talk, you'll learn about Blythe's journey into the freight industry, the technological advances, and the rise in content creation for an industry that was largely an afterthought before 2020. Connect with Eric Kimberling on LinkedinEverything is Logistics is hosted by Blythe Brumleve, founder of Digital Dispatch where we help freight companies get online and grow. Check out our top shows to fix your website and fix your marketing. Alternatively, you can search by topic and check out all our past episodes of the podcast—right on our website.Connect with Blythe on Linkedin, YouTube, and TikTok...

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Making the Switch from Trucker to Creator

When Freightwaves first launched 'Back the Truck Up' the main goal was to bring a central place of news and social media content directly onto one site. Powered by truckers and industry vets, Justin Martin was one of the first trucker→creators who jumped at the chance to stay home instead of being on the road for weeks, sometimes months, at a time. Justin joins the show to talk about his transition from trucker to creator, the dynamics of taking care of your drivers, and what companies can do to appreciate their drivers year-round for Truck Driver Appreciation Week. Connect with Justin Martin on TwitterFollow Back the Truck Up on Tiktok, Twitter, and their websiteListen to these shows next: Gift Ideas for Truck Driver Appreciation WeekHow Truckers Can Protect and Profit From Their ContentDrivers Deserve More Than a Social Media PostPitfalls and Perks of Working With Trucking InfluencersEverything is Logistics is hosted by Blythe Brumleve, founder of Digital Dispatch where we help freight companies get online and grow. Check out our top shows to fix your website and fix your marketing. Alternatively, you can search by topic and check out all our past episodes of the podcast—right on our website.Connect with Blythe on Linkedin, YouTube, and TikTok...

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How to Market Your Company Like a Sports Team

How to market your company like a sports teamMost of us think of B2B marketing as "boring." Especially in the world of logistics where many marketing campaigns are just copycats and snoozefest. Because I have a background in freight and sports, I'd like to share 4 tips from sports to spice up your bland marketing plans. Links from the show: Savannah Bananas customer researchBills Season Ticket Holder giftsRaiders Season Ticket Holder giftsShop Box FoxEverything is Logistics is hosted by Blythe Brumleve, founder of Digital Dispatch where we help freight companies get online and grow. Check out our top shows to fix your website and fix your marketing. Alternatively, you can search by topic and check out all our past episodes of the podcast—right on our website.Connect with Blythe on Linkedin, YouTube, and TikTok...

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BTS of the 'Everything is Logistics' podcast name change

Welcome to the new show name, Everything Is Logistics!In this episode, I'm breaking down the how's and the why's of this new name change so you know why the hell new podcast show art popped up without warning. So come take a peek behind the curtain of the rebranding of the Digital Dispatch podcast into Everything is Logistics. We're talking about all the reasonings behind the decision, how you can avoid some of these same mistakes, and what you can expect from the show in the future. Correction: I said during this episode that I started the Digital Dispatch podcast in November of 2019 and started Cyberly in 2020. It was actually Nov 2020 for the Digital Dispatch podcast launch and 2021 that Cyberly launched. Everything is Logistics is hosted by Blythe Brumleve, founder of Digital Dispatch where we help freight companies get online and grow. Check out our top shows to fix your website and fix your marketing. Alternatively, you can search by topic and check out all our past episodes of the podcast—right on our website.Connect with Blythe on Linkedin, YouTube, and TikTok...

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Grace Sharkey's One-Woman Content Marketing Strategy

I don't know how else to say it but Grace Sharkey is legitimately one of the most hard-working people in all of freight. She writes. She hosts shows. She also cohosts and does guest appearances on shows like Cyberly. And when she's not doing all of that, she's hosting a radio show 5 days a week. How does this former freight broker turned c-suite leader now creator do it all? Well, she breaks it down for us in this interview live from Freightwaves The Future of Supply Chain. Follow Grace Sharkey on Linkedin and her work on FreightwavesDigital Dispatch helps the one-person marketing team flourish. Check out our top shows to fix your website and fix your marketing. Alternatively, you can search by topic and check out all our past episodes of the Digital Dispatch podcast—right on our website.Connect with Blythe on Linkedin, YouTube, and TikTok...

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Shipping Brine Shrimp with Mary O'Connell

Shipping Brine Shrimp with Mary O'ConnellIn our ongoing road series, Blythe sits down with Freightwaves creator and host, Mary O'Connell at The Future of Supply Chain conference. Mary was a freight broker for years who joined Freightwaves and created the show and email newsletter, Check Call. In this episode, she shares her journey into freight, the wild 3PL stories she gets to share, and even how her sister is exploring the logistics of brine shrimp. It's a super fun conversation with one of the most interesting creators in freight. Connect with Mary on Twitter and LinkedInSubscribe to Mary's show and newsletter, Check CallDigital Dispatch helps the one-person marketing team flourish. Check out our top shows to fix your website and fix your marketing. Alternatively, you can search by topic and check out all our past episodes of the Digital Dispatch podcast—right on our website.Connect with Blythe via her website or on Linkedin, YouTube, and TikTok...

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Twitter vs. LinkedIn with Freightwaves CEO Craig Fuller

In a year of creating roadshows, we but none quite like the episode we have for you today… While recording live at Freightwaves’ Future of Supply Chain, we invited Freightewaves CEO Craig Fuller on the show and he did not disappoint. Included in the global supply chain conversation, we discuss the evolving geopolitical struggles that will lead to a surge in US-based manufacturing. While that’s interesting by itself, the real star conversation of the show is Craig’s disdain for LinkedIn and praise for Twitter as a tool to connect and network with other folks within the industry. The conversation was so fascinating that a crowd formed around the TV stage to include laughing and clapping. It really was a fun show to be a part of--especially surrounded by folks who you've networked with using these very same platforms in question; LinkedIn and Twitter.Follow Craig Fuller on TwitterConnect with Craig on LinkedIn–but don’t you dare DM him with a lame pitchDigital Dispatch helps the one-person marketing team flourish. Check out our top shows to fix your website and fix your marketing. Alternatively, you can search by topic and check out all our past episodes of the Digital Dispatch podcast—right on our website....

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TikTok for 3PLs with Logistoks

TikTok for 3PLs with LogistoksSara Graham started her TikTok on a whim and has amassed more than 13k followers sharing industry news and 3PL market conditions.She joins the show today to talk about how other brokers can get started on Tiktok with tips and strategies to hit the ground running. Connect with Sara Graham on TikTok and LinkedInCheck out NFI Industries websiteListen to these shows next: How to get started on TikTokFreightvana’s Sales and Marketing Tips for 3PLsUsing social media to connect with carriers and shippersFreight broker sales training with Freight360Digital Dispatch helps the one-person marketing team flourish. Check out our top shows to fix your website and fix your marketing. Alternatively, you can search by topic and check out all our past episodes of the Digital Dispatch podcast—right on our website.-------------------------------------------------------------------------------https://www.linkedin.com/in/saracatherinegraham/View leadName: Sara GrahamEmail: saragraham7@gmail.comPhone: 6106085510Company Name: NFI IndustriesPhonetically spell your full name (this helps me pronounce your name correctly!) 6106085510Website URL: https://www.nfiindustries.com/What's your job title? Dir of OperationsList the links to your social media accounts:: (one URL per line) https://www.linkedin.com/in/saracatherinegraham/ https://www.tiktok.com/@logistoksWhat are 2-3 topics/questions you think the audience should know about? 3-5 things you think a new freight broker should learn aboutFiles: SaraGraham.jpg, unnamed (1).png...

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How to Start Working with Freightfluencers

We talk about the power of content marketing on this show nonstop and a lot of that conversation centers around video. But what if you don’t like being on camera? That’s where the power of UGC and freightfluencers comes into play. So in this episode, I'm gonna tell ya how to start using influencers in the freight industry aka freightfluencers. Listen to these shows next: Retention is the new recruitingHow to work with Trucking InfluencersDigital Dispatch helps the one-person marketing team flourish. Check out our top shows to fix your website and fix your marketing. Alternatively, you can search by topic and check out all our past episodes of the Digital Dispatch podcast—right on our website....

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The New Mainstream Media: Content Marketing Lessons from Mr. Beast

Best practices. We hear that phrase a lot and on the internet and there’s no shortage of advice on the topic… in any industry. But have you taken the time to study not just what people say about best practices but how they actually get it done?For today's episode, we're covering content marketing lessons from YouTuber, Mr. Beast. He was recently on an episode of the Joe Rogan podcast and it was a nearly 3-hour masterclass on content marketing, using your voice to help others and so many other tidbits of advice for the modern attention economy. I listened to the episode twice so here are my favorite moments that I think you all will find some value in as well. Show LinksMr. Beast Squid Game YouTube VideoMr. Beast on Joe RoganListen to these shows next: What Barstool Sports and Mr. Beast can teach us about content marketingFreight broker training that isn’t a scamMore articles about content marketing on our Digital Dispatch website...

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How to Save Old Trucks with Edison Motors

One of my favorite interviews to date is with today's guest Chace Barber of Edison Motors who’s creating an electric kit to help older logging/construction trucks convert to hybrid electric.These kits are cheaper for owner-operators and SMB carriers to save on diesel, get more mileage out of their current truck, and help Mother Nature—all at the same time.Chace's ideas and building in public on TikTok has helped him to amass more than 700 THOUSAND followers.Follow Chace Barber on TikTokCheck out Edison Motors websiteListen to these shows next: Targeting the Autonomous Middle Mile with GatikThe State of Autonomous Vehicles In Trucking...

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Freightvana's Sales and Marketing Tips for 3PLs

We know content marketing is an important part of the strategy of helping you stand out from your competitors. So when the newish company Freightvana came onto the scene they knew they wanted to hit the ground running with a social and branding strategy to help them raise brand awareness. And it’s worked like a charm. On today’s show is a lengthy conversation with Freightvana’s VP of Business Development Lars Ward. Having an extensive background in sales, Lars sheds some light on how quickly they’ve grown their presence online by leveraging social media. Follow Freightvana on Linkedin and check out their websiteConnect with Lars Ward on LinkedinSearch by topic and check out all our past episodes of the Digital Dispatch podcast—right on our website....

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