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Do you have email marketing on your to-do list? Or do you plan to set up some time to properly segment your emails knowing full-well you’ll never actually get to it?

*feels seen*

Yeah–I’m right there with you. But it’s that time of the year for prioritizing our new marketing efforts therefore consider this as your sign that email NEEDS to be at the top of that list.

Your website and email list are the only two pieces of digital real estate that you’ll ever own so in this episode, let’s break down some mistakes made by some of the bigger companies along with a funny story of how Kevin Hill got kicked off Mailchimp for some sneaky sending techniques. Hey, remember, as a digital marketer, if you’re not experimenting, you’re not trying.

Also listed in the show is a big request for the folks using the marketing and sales tools inside of a TMS. I’m looking for users who have tested out their TMS digital marketing and sales tools so if you fit that bill, fill out the podcast contact form on the website to tell me about your experience along with any tips (or cautions) you use the audience deserves to know.

Listen to the latest podcast covering logistics email marketing tactics for 2021:

For email subscribers, please be sure to click this link to listen on our website or by searching “Digital Dispatch Podcast” in your favorite app.

 

 


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Digital marketing courses for the logistics industry:  Freight School Playbook 

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About The Author

Blythe Brumleve
Blythe Brumleve
Former editor in chief and broadcaster turned business owner helping companies with their web and marketing goals. Apathetic fan of the Jacksonville Jaguars and Game of Thrones supporter.

To read more about Blythe, check out her full bio here.

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