Recruiting drivers is a problem and at the same time, marketers are planning to spend MORE on channels like social media and email.
So why hasn’t the trucking industry started harnessing the power of their own driver’s social media presence?
We’re talking with Tom Augenthaler of The Influence Marketer about how trucking companies can start working with influencers to help solve a recruiting problem that isn’t going away anytime soon.
This plus the logistics of flowers on Mother’s day–how giving flowers got started and how they arrive on your doorstep.
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