Truckers

Have you ever wondered how a fuel company gets the word out about a new offering? Well, Austin Johansen, Fleet Sales and Marketing Manager for ExxonMobil joins the show to tell us how they got (and continue) to get the word out to carriers and fleet owners about their new Synergy Diesel Efficient program--and the big cost savings the program provides.Connect with Austin Johansen on LinkedinVisit the ExxonMobil websiteCheck out these shows next: How to save old trucks with Edison MotorsTargeting the Autonomous Middle Mile with GatikThe State of Autonomous Vehicles In TruckingLocomation explains how lidar works in truckingSearch by topic and check out all our past episodes of the Digital Dispatch podcast—right on our website....

This is our 4th episode talking about all of the new technology in trucking--especially when it comes to autonomous vehicles. But what's the story behind what's powering the ability to use these trucks on highways without sacrificing safety? A key aspect to getting more autonomous vehicles on the road to help with supply chain challenges is a technology called Lidar--which I've known about for a while because of the possibilities and discoveries made while using Lidar in archeology. So I was really pumped to see it being used in trucking. Locomation’s COO Glynn Spangenberg was kind enough to join me live while at the Manifest conference and gave us a breakdown of how lidar systems are being used on their autonomous truck--which the company says can dramatically increase capacity, improve asset utilization, and lower costs for the supply chain overall. Links from the showFollow Glynn Spangenberg on LinkedinCheck out Locomation’s websiteLocomation Explainer VideoCheck out these shows next: How to save old trucks with Edison MotorsTargeting the Autonomous Middle Mile with GatikThe State of Autonomous Vehicles In Trucking...

One of my favorite interviews to date is with today's guest Chace Barber of Edison Motors who’s creating an electric kit to help older logging/construction trucks convert to hybrid electric.These kits are cheaper for owner-operators and SMB carriers to save on diesel, get more mileage out of their current truck, and help Mother Nature—all at the same time.Chace's ideas and building in public on TikTok has helped him to amass more than 700 THOUSAND followers.Follow Chace Barber on TikTokCheck out Edison Motors websiteListen to these shows next: Targeting the Autonomous Middle Mile with GatikThe State of Autonomous Vehicles In Trucking...

There are few in trucking that create more high-quality and high-value content than Rahmel Wattley. He's the creator and host of Truck N' Hustle--a top-rated video podcast helping entrepreneurs get into the trucking industry and grow their operations. What I love about Rahmel is not only does he fly out to each of his interviews to conduct them in-person, with his own broadcasting equipment, but he covers all aspects of trucking in addition to semi-trucks, with every interview he conducts. So think last-mile vans, waste management, dump trucks, and more. In this episode, I'm chatting with Rahmel for the second time around to catch up on what he's learned from all the entrepreneurs he's met with since the last time we spoke--along with how he's continuing to grow his content team and raise the quality standards for content, not just for himself--but an entire industry. Listen to Rahmel's first appearance on the showFollow Truck N’ Hustle on YouTube, Instagram, Facebook, and TwitterVisit Truck N’ Hustle’s websiteListen to these shows next: Getting attention in 2022Website + Marketing Must-Haves for 2022The Most Important Thing You Can Add To Your Website TODAYHow to Make Customer Interviews Your Secret Marketing WeaponCreating Buyer Personas That Don’t SuckAnd the role of marketing operations that helps to tie ROI in with the creative experiments you want to run...

I don’t think I have to tell y’all that trying to eat healthy on the road is a challenge. Now imagine your job is to be on the road. All. The. Time. You have little body movement and when you do have to move around, the work is strenuous. That’s what our nation’s truck drivers are facing on a daily basis and it’s time we start addressing it. In this episode, we’re breaking down a new focus for our nation’s truck drivers–diet and exercise on the road. That’s why I invited Dr. Mark Manera on the show. Having spent extensive time in health and wellness, he switched his focus to truck drivers by offering solutions to eat healthier and get workouts in while in your truck or standing outside of it. Drivers are able to access an app that tracks their goals and companies are incentivized to offer it as an overall benefit to joining their company. It’s a great discussion on something that has a direct impact on our nation’s drivers that also has a direct correlation to keeping them on the road and our stores stocked with merchandise. Check out The Trucking Fitness Company websiteFollow Mark Manera on Instagram, TikTok, Linkedin, and his podcast. Search by topic and check out all our past episodes of the Digital Dispatch podcast—right on our website. ...

In today's episode, we're playing an interview I did on Get a Load of This podcast from Valley Truck Insurance. Cameron and Thomas were great to talk with on all things trucking and entrepreneurship—so if that's your thing, you should enjoy this episode as we break down those subjects plus a little background on how I got into the industry to begin with. Links from the show: Get a Load of This on Apple PodcastsValley Truck: Website | Facebook...

There’s an awful lot of noise being made about the truck driver shortage. But like most things in life and politics--it’s usually much more nuanced than the surface-level discussions. This is what I discovered while in Texas giving a speech covering “Retention is the New Recruiting” which helps trucking companies use content marketing to ease their hiring woes. I’m breaking down multiple ways to use driver interviews to find any pain points you might be missing so you can stop those pain points right in their tracks and also highlight the drivers who want to share their stories. Links from the show: Watch the speech to see the slidesSlides and bonus material from the speechListen to these shows next: Making trucking cool again with Adam WingfieldTrucking's training problem with Desiree WoodHidden opportunities with retention with Driver ReachGetting Driver Feedback with WorkhoundWorking with truck driver influencersDrivers deserve more than a social media post...

Hiring a marketing agency is a large expense most companies can't afford to pay. I know this because I used to work at an agency, I operate one now, and I also know it was an uphill battle to get a large marketing budget buy-in from my exec team at a 3PL or carrier.So what are the options where you can still have content on your website and social channels that talk about all the cool things your company is doing that is also cost-effective? I'm about to break it down for you in this show of the tips I've used over the years and still do to this day. Not only for clients but for content like what you find on this podcast.Also in the show is an interview with Kyle MacNaught, Director of Marketing at Freight Plus, with how he's building and managing his own internal content team using an iPhone and a cheap mic.Links from the show: The Best Content In Logistics (for your own inspo)Freight+ Director of Marketing, Kyle MacNaughtFreightwaves Sales and Marketing Virtual Conference Courses Mentioned During the Show: Crafting Your Content Marketing PlanManaging Your Content Distribution PlanCreating a Company Video or Podcast How To Audit Your WebsiteFYI: Freight School Playbook is now wrapped into the Digital Dispatch experience. So you can now get all FSP courses for FREE over in the Shop section of DigitalDispatch.io...

The last mile is a segment of shipping that has plagued many big logistics companies so as of late,  it’s often left to local shipping guys and gals to manage this aspect of delivery. One of those folks who’s managing it, and doing a damn good job of it, is Chris Bright. You might know him as Last Mile Legend on Instagram and he’s been so successful that he’s also now helping other folks get their own last-mile fleets started by following the moniker of “start small end big”Chris is a shining example of growing up here in Duval and ultimately becoming a leader that can not only run and grow his business effectively but also help others do the same. Follow Chris Bright on InstagramCheck out the Start Small End Big courseConnect with Blythe via her website or on Linkedin, YouTube, and TikTok...

September has Truck Driver Appreciation Week and that means you’ve likely seen several posts on your social media feeds “Thanking a Trucker.”  But what are some ways you can do more than a social media post? We’re breaking down some campaigns being run by some of the bigger companies but also revealing exactly what truckers have previously said they want during this week and year-round. Show Links: Connect with Blythe via her website or on Linkedin, YouTube, and TikTok...

In this episode, we’re talking with the founder of REAL Women in Trucking, Desiree Wood. She’s been a driver for years and is shining a light on where the industry needs to improve--and it’s not necessarily in recruiting--but in the retention and training portion of onboarding. She highlights A LOT of areas that most in the industry aren’t aware of--including myself. Follow Desiree on Twitter and LinkedinCheck out Real Women in Trucking websiteParadise Highway IMDB~~~~~~~~~~~~~~~~~~~~~~~~~~~Where to Find Digital Dispatch & Blythe:  Blythe's LinkedinYouTubeInstagramTikTokDigital Dispatch websiteGot something to say?Have a topic you'd like to see covered? Or a guest you want to hear on the show? Fill out the tip submission form on the Digital Dispatch website....

In this episode, we’re chatting with former driver and now owner of Innovative Logistics Group Adam Wingfield on the challenges of the perceived “driver shortage”. Adam breaks down how trucking has an image problem and the coolest aspects of the job aren’t being talked about enough. He drops a lot of gems in this convo so I hope you all enjoy it as much as I did. Follow Adam Wingfield on Instagram and LinkedinCheck out Innovative Logistics Group website~~~~~~~~~~~~~~~~~~~~~~~~~~~Where to Find Digital Dispatch & Blythe:  Blythe's LinkedinYouTubeInstagramTikTokDigital Dispatch websiteGot something to say?Have a topic you'd like to see covered? Or a guest you want to hear on the show? Fill out the tip submission form on the Digital Dispatch website....