We’ve all been there–we’ve generated a report from a martech tool that makes us look GOOD by showing how many likes and comments the latest Instagram or Linkedin post got.
And for a while, the novelty did matter. But as marketing has evolved and buying habits have changed, our education of what modern marketing is should evolve with it.
Because with shrinking marketing budgets and the pressure from the C-suite, it’s never been more important for marketers to know what’s driving revenue but to also be able to explain efforts in a way the C-suite understands.
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