It’s that time of the year when the days between Thanksgiving and the New Year feel like one giant blur. But it’s also a time to think about the things you want to get done in 2024. So what better way to get a handle on what to be thinking about than a...
Social Media
Twitter vs. LinkedIn with Freightwaves CEO Craig Fuller
In a year of creating roadshows, we but none quite like the episode we have for you today… While recording live at Freightwaves’ Future of Supply Chain, we invited Freightwaves CEO Craig Fuller on the show, and he did not disappoint. Included in the global supply...
Two AI Tools That Save Me Hours Every Week
Our latest episode explores how AI tools like Otter.ai and Opus Clips can transform workflows and marketing for bootstrapped businesses. Learn how I use these tools daily to optimize content creation, transcription, and more – saving time and money while gaining...
Using Social Media to Grow Your Brokerage Business and Personal Brand
In this episode of “Everything is Logistics host Blythe Brumleve welcomes CEO of Scale Logistics, Shay Lynn Dixon, to discuss using social media to grow your brokerage business and personal media brand. They chat about their personal histories in the logistics...
Creating a conference strategy with Grace Sharkey and Lars Ward
Jump to the 2:44 minute mark to skip the initial laughter that surrounds a conference conversation between myself and good friends Grace Sharkey of Freightwaves and Lars Ward of Freightvana. Once we get to the 3-minute ish mark of the show, we settle into a great...
The Math of Logistics Marketing with Kara Brown
In this episode, host Blythe Brumleve invites Kara Brown, CEO of Lead Coverage – a marketing logistics agency – to dive deep into why it’s important for marketers to know their math. Connect with Kara Brown on Linkedin Check out Lead Coverage ...
How the Best Trucking Companies Treat Digital Marketing
There are plenty of logistics data points that industry folks love to analyze but why are there so few data points when it comes to freight marketing? Well, in today’s show we’re changing that with a first look into how 20 of the top trucking companies treat their...
Three things to watch for in freight marketing in 2023
In the podcast “Everything is Logistics”, the host talks about three important things to keep an eye on in freight marketing in 2023: AI tools, content remixing, and influencer marketing. TAKEAWAYS: AI tools, such as ChatGPT, will significantly change the...
Content Marketing Ideas From These Top 3PLs [best of]
In today’s show, we’re doing something new where we pick the best interviews from the industry’s thought leaders and create a mashup of these episodes so you can listen over a period of time. That way if you want a crash course in say….autonomous trucks or what...
The Little Known Parts of Marketing
Trying to schedule guests in December is a nightmare. So to avoid that headache and keep you up to date all the good things going on, we’re creating a best-of roundup from appearances on Freightwaves Now. In this episode, FW Now hosts Kaylee Nix and Anthony...
How Dooner Creates an Insane Amount of Content for Freightwaves
In today’s episode, we’re focusing on content and how it’s been used in the freight industry to sell a variety of products and services. For years, content felt like an afterthought and not the primary communication it is today therefore the perfect guest to speak on...
Must-Have Tools for One-Person Marketing Teams
As a one-person marketing team for more than a decade, I’ve tried a lot of software and tools that were supposed to change my life. But after a lot of time and money spent on tools that didn’t live up to their promise, I’m breaking down my tried and tested tools that...