In this episode of Everything is Logistics, we’re recapping takeaways from TMSA in New Orleans, held from June 5-7, 2024. Recorded live, this roundtable discussion features insights from an in-house marketer, a marketing agency leader, and a company founder,...
Podcasting
Using a Podcast to Create Relationships with Freight Agent Dave Gulas
In this episode of Everything is Logistics, Blythe speaks with Dave Gulas, a former pharmaceutical sales executive who co-founded EZDC 3PL, an e-commerce fulfillment company. Dave talks about pivoting to the logistics industry during the COVID-19 boom, partnering with...
Why I Separated Digital Dispatch and the Everything is Logistics Podcast
In this episode of Everything is Logistics, Blythe explains the reasons behind her decision to separate her podcast from her web design company, Digital Dispatch. She discusses the need for better communication with clients, upgrading her financial acumen, and...
Podcast Movement 2023: Key Takeaways for Growing Your Show
This episode recaps the key takeaways from Podcast Movement 2023, one of the world’s largest podcasting conferences. The hosts share actionable advice on growing your audience, building relationships, improving audio quality, leveraging video, and more. Listen...
Warehousing Trends and Podcast Marketing with Kevin Lawton
Kevin Lawton of The New Warehouse podcast shares his origin story from warehouse manager to podcaster. He discusses the growth of robotics in warehousing, overcoming employee skepticism, marketing tips like leveraging conferences, and building your personal brand...
Complete Guide To Launching Your Podcast in 2023
More than 90% of all podcasts never make it past 10 episodes. That’s a scary stat but as podcasting continues to grow in listenership and adoption, I’m going to break down the key things you need to plan to make sure you get past that episode mark and...
How Dooner Creates an Insane Amount of Content for Freightwaves
In today’s episode, we’re focusing on content and how it’s been used in the freight industry to sell a variety of products and services. For years, content felt like an afterthought and not the primary communication it is today therefore the perfect guest to speak on...
Cold Calls and Content with Cargo Margo
In this episode, Cargo Margo, the sales director at NFI Industries, talks about her reason for starting a show and its return on investment. As a sales director, she also talks about her typical day, the evolving relationship between marketing and sales, and the...
Content Marketing Strategy in Freight
In today's episode, I'm sharing a conversation with two of the best creators in freight–and also previous Digital Dispatch podcast guests, Chris Jolly and Nick Dangles. Jolly and I were asked by Nick to join his series on The Logistics of Marketing to...
How Podcasting Helps Valley Trucking Insurance Raise Brand Awareness
I’ve told you the story about Rick Larkin over at BCB Transport using safety content to help recruit drivers and lower his insurance premiums. But what about a trucking insurance firm using its podcast to tell stories and raise brand awareness? In this episode,...
Bing-Worthy Supply Chain Podcasts
There's no doubt that 2021 is the year that supply chain went mainstream. Juggernauts like the New York Times hired their first-ever beat reporter to cover the industry while Morgan Stanely just released their first supply chain-themed podcast. However, one...
Content Creation with The Freight Coach Chris Jolly
In this episode, we’re sitting down with one of the more prolific creators in freight–Chris Jolly. In early 2020, he started creating content and hasn’t looked back since. His podcast, Coffee with the Freight Coach, is considered one of the tops in the industry...