Danny Catullo is a 3rd generation butcher in Cleveland Ohio who started selling his beef, poultry, and pork items online back in 2017. But after facing issues with high shipping prices and limited options, he got to work with Fedex where they developed a specialized box that allowed his products to be shipped all over the US. Just a few years later, Danny co-founded Perishable Shipping Solutions offering that same service to other business owners. And business is booming! We’re talking with Danny about his journey along with the NFL Draft festivities which is in his hometown this week.
That’s not the only sports item we’re talking about on today’s show. We’ve also got the Kentucky Derby–which I found out some interesting information about how racehorses are transported to and from the big events. All this plus some niche video marketing ideas that the B2B world can steal from B2C.