How did you hear about us?
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It’s a simple question but how many of us can answer what the top two channels our customers heard about or follow us on?

What if I told you that adding a simple question to your website form or sales process will have the largest impact on how you’re choosing to spend your digital dollars? That’s our main topic for today’s episode along with Spire Maritime’s Head of Product Kevin Nakao dishing on why he hates MQLs.

Show Links: 

Watch replays of Cyberly on Freightwaves TV

Follow Cyberly’s podcast on Apple or Spotify

Connect with Blythe via her website or on Linkedin, YouTube, and TikTok

Connect with Kevin Nakao on Linkedin and Twitter

Spire’s YouTube Video

Katelyn Bourgoin’s Twitter Thread on Customer Trigger Techniques

Check out these shows next: 

How to Work With Trucking Influencers

The Hidden Power of Subject Matter Interviews

Conducting Audience Research with Amanda Natividad 

How to Make Customer Interviews Your Secret Marketing Weapon

Creating Buyer Personas That Don’t Suck

And the role of marketing operations that helps to tie ROI in with the creative experiments you want to run

About the Author

Blythe Brumleve
Blythe Brumleve
Creative entrepreneur in freight. Founder of Digital Dispatch and host of Everything is Logistics. Co-Founder at Jax Podcasters Unite. Board member of Transportation Marketing and Sales Association. Freightwaves on-air personality. Annoying Jaguars fan. test

To read more about Blythe, check out her full bio here.