You’d think a large company with access to a limitless marketing budget would know how to segment their emails properly.

But one company didn’t and it ended up with them inviting me to an event and then uninviting me.

Here’s how you can learn from their mistakes.

About the Author

Blythe Brumleve
Blythe Brumleve
Creative entrepreneur in freight. Founder of Digital Dispatch and host of Everything is Logistics. Co-Founder at Jax Podcasters Unite. Board member of Transportation Marketing and Sales Association. Freightwaves on-air personality. Annoying Jaguars fan. test

To read more about Blythe, check out her full bio here.