You’d think a large company with access to a limitless marketing budget would know how to segment their emails properly. But one company didn’t and it ended up with them inviting me to an event and then uninviting me THE NEXT DAY.

Annoying.

But here’s how you can learn from their mistakes.

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ABOUT THE AUTHOR

Blythe Brumleve
Blythe Brumleve
Former editor in chief and broadcaster turned business owner helping companies with their web and marketing goals. Apathetic fan of the Jacksonville Jaguars and Game of Thrones supporter.

To read more about Blythe, check out her full bio here.