The Hirschbach tagline is “not your typical trucking company” and when you see one of their trucks driving down the road, you know exactly what I’m talking about. From their trucks to the company building, Hirschbach uses graffiti-style branding that draws attention in all the right ways but it’s how they value their drivers that keeps that attention from wandering elsewhere.
Established in 1935 with more than 85 years in the industry, they know a thing or two about running a recruiting department. Which is why I was stoked to sit down with marketing and social media manager Bianca Sanchez at the beautiful Gaylord Resort in Orlando, Florida. In this interview, we talk about Bianca’s struggles and successes with driver recruiting along with using their website and social media content as a recruiting tool.
Cyberly is hosted by Blythe Brumleve and covers B2B marketing, the attention economy, and how it ties into the world of logistics. Airing every Thursday at 2pm ET, you can follow the podcast on Spotify and Apple while catching the video replays on FreightWaves TV.