In today’s episode, we’re playing an interview I did on Get a Load of This podcast from Valley Truck Insurance. Cameron and Thomas were great to talk with on all things trucking and entrepreneurship—so if that’s your thing, you should enjoy this...
Driver Recruiting
Retention Is The New Recruiting
There’s an awful lot of noise being made about the truck driver shortage. But like most things in life and politics–it’s usually much more nuanced than the surface-level discussions. This is what I discovered while in Texas giving a speech covering “Retention is...
Why You Need a Driver Feedback Loop with Workhound CEO Max Farrell
We’ve been talking a lot about Truck Driver Appreciation but what we haven’t been talking about is the importance of a feedback loop from your actual drivers. We typically do feedback surveys for customers and leads. But most companies as a whole don’t do it for their...
The Hidden Power of Subject Matter Interviews
When a business decides they need a new website or want to start a new marketing campaign, most marketers will suggest starting with gathering insight from the experts within the company–also known as subject matter experts. But how do you put these SME’s in a...
Employees Hold All the Power
During our Great Resignation episode, I discussed new research indicating the non-monetary reasons employees were and still are redefining their work experience. This shift in mindset towards a greater work/life balance is driving companies to finally become flexible...
The Hidden Opportunities in Driver Retention
While attending a TSA event on driver retention, one of the common themes from the panel was how so many carriers are so focused on recruiting that they forget about retaining the good drivers they’ve already hired. So Danny Goff of Driver Reach joined the show to...
BCB Transport’s Rick Larkin Shows Trucking Industry the Power of Driver Communication
In this episode we’re chatting with Rick Larkin who’s emptied an office to convert it into studio space. Rick owns BCB Transport with more than 300 trucks and what started out as a way to communicate safety updates to their drivers, that new studio space is now...
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New Research Reveals What Workers Want in ‘The Great Resignation’
A big topic over the last few months has been the shift in power from companies doing the hiring to the workers having a renewed sense of achieving a better work/life balance. That’s the main topic for today’s show as we discuss the future of work by looking to our...
Must-Haves for Measuring Your Recruiting Efforts
About a month ago, I pulled together two interviews about working with trucking influencers to help your recruiting efforts–one interview focused on the business side of things while the other focused on the trucking side of the coin. That show titled “Pitfalls...
Marketing Analytics Nerds Rise Up
We’ve been talking about driver recruiting strategies, especially in the influencer space over the last few weeks so in this show, we’re going to break down some ways to measure your marketing efforts– with a strong focus in the recruiting realm. Joining us to...
How To Work With Trucking Influencers
Since social media’s inception, drivers have had an incredibly strong presence across all channels. Whether it’s Facebook, YouTube, Instagram, and now Tiktok, truckers dominate the space. So with recruiting and retention of drivers within the industry being an issue...
Pitfalls and Perks of Working With Trucking Influencers
Since social media’s inception, drivers have had an incredibly strong presence across all channels. Whether it’s Facebook, YouTube, Instagram, and now Tiktok, truckers dominate the space. So with recruiting and retention of drivers within the industry being an issue...