5 Steps to Embracing the Marketing Dark Side

A wise little green puppet once said, “the fear of loss is a path to the dark side.” 

But what if I told you embracing the marketing dark funnel is a pathway that leads to many abilities, none of which are unnatural?

That’s our main topic for today as we dive into the world of how your audience ~really~ shares the content they enjoy. 

Whether it’s through screenshots, text messages, or a Slack channel–your audience is sharing content through what’s called the Marketing Dark Funnel. 

And we should embrace it. 

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About the Author

Blythe Brumleve
Blythe Brumleve
Former editor in chief and broadcaster turned business owner helping companies with their web and marketing goals. Apathetic fan of the Jacksonville Jaguars and Game of Thrones supporter.

To read more about Blythe, check out her full bio here.

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