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The average cost to onboard a new driver costs around $90,000. And that cost is before you even calculate what you spent on recruiting efforts! In this video, we’re going to break down the ways you can measure your recruiting efforts using data from your own company website with marketing tips and tricks that I use for all of my enterprise-level clients.

 

RESOURCES/LINKS MENTIONED:

Freight School Playbook

How to set up Google Analytics

Setting up Google Filters

Oribi Analytics (for easier goal/event set up + advanced reporting)
*this is an affiliate link; meaning if you sign up for their services, I’d receive a small commission for referring you.

Digital Dispatch Job Board Sample

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About The Author

Blythe Brumleve
Blythe Brumleve
Former editor in chief and broadcaster turned business owner helping companies with their web and marketing goals. Apathetic fan of the Jacksonville Jaguars and Game of Thrones supporter.

To read more about Blythe, check out her full bio here.

Digital Media Playbooks for the logistics industry.

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Freight School Playbook is an affordable membership site with unlimited access to courses covering content marketing, podcasting, in-house video, auditing/analytics of your digital media efforts, lead generation and more.

Save thousands on your next digital project by giving your team (or yourself) a leg up on the latest online trends—built for the logistics industry