The average cost to onboard a new driver costs around $90,000. And that cost is before you even calculate what you spent on recruiting efforts!

In this video, we’re going to break down the ways you can measure your recruiting efforts using data from your own company website with marketing tips and tricks that I use for all of my enterprise-level clients.

RESOURCES/LINKS MENTIONED:

Freight School Playbook

How to set up Google Analytics

Setting up Google Filters

Oribi Analytics (for easier goal/event set up + advanced reporting)
*this is an affiliate link for the same product I use for my own marketing analysis—if you sign up for their services, I’d receive a small commission for referring you.

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About the Author

Blythe Brumleve
Blythe Brumleve
Creative entrepreneur in freight. Founder of Digital Dispatch and host of Everything is Logistics. Co-Founder at Jax Podcasters Unite. Board member of Transportation Marketing and Sales Association. Freightwaves on-air personality. Annoying Jaguars fan. test

To read more about Blythe, check out her full bio here.