The average cost to onboard a new driver costs around $90,000. And that cost is before you even calculate what you spent on recruiting efforts!

In this video, we’re going to break down the ways you can measure your recruiting efforts using data from your own company website with marketing tips and tricks that I use for all of my enterprise-level clients.


Freight School Playbook

How to set up Google Analytics

Setting up Google Filters

Oribi Analytics (for easier goal/event set up + advanced reporting)
*this is an affiliate link for the same product I use for my own marketing analysis—if you sign up for their services, I’d receive a small commission for referring you.

Digital Dispatch Job Board Sample

About the Author

Blythe Brumleve
Blythe Brumleve
Former editor in chief and broadcaster turned business owner helping companies with their web and marketing goals. Apathetic fan of the Jacksonville Jaguars and Game of Thrones supporter.

To read more about Blythe, check out her full bio here.