The question I was asked the most while on the road was, "How do I start?"
This question was asked mostly by folks who know marketing is important but don't have a dedicated employee to handle the tasks.
And if they try to tackle it, it's usually the thing that's put on the back burner first.
Couple this with marketing agencies as a whole struggling with hiring as folks try to avoid agency burnout by going in-house.
So if you're too busy to handle it yourself and marketing agencies as a business structure are struggling to retain talent, how do you start?
That's what we're covering in today's episode.