Being an entrepreneur is tough. But being an entrepreneur that supplies tools and knowledge to other entrepreneurs has its own set of unique challenges. That’s the common theme of today’s show as we talk with CEO of Cargologik Miles Varghese and Truck N’ Hustle’s host Rahmel Wattley. One side of the coin is providing a SaaS solution to the indie freight folks and the other helping new trucking companies avoid that common pitfall of going out of business within the first year. Miles and Rahmel will both be telling us why they’re so passionate about giving insight and tools to help folks get started in freight and manage the multiple hats they’ll have to eventually wear. Also on the show, we’re breaking down some of the latest social media news and how it’ll affect those marketing plans for the rest of 2021 and impact those 2022 budgets. Cyberly’s YouTube PlaylistFollow Cyberly’s podcast on Apple or SpotifyConnect with Blythe on Linkedin, YouTube, and TikTokFollow Truck N’ Hustle on YouTube, Instagram, Facebook, and TwitterVisit Truck N’ Hustle’s websiteFollow CargoLogik on Linkedin, Facebook, and TwitterVisit CargoLogik’s website

About a month ago, I pulled together two interviews about working with trucking influencers to help your recruiting efforts--one interview focused on the business side of things while the other focused on the trucking side of the coin. That show titled “Pitfalls and Perks of Working With Trucking Influencers” is one episode you folks seemed to REALLY like so in today’s episode, we’re taking it one step further by looking at your marketing metrics, especially when it comes to driver recruiting strategies, so you can start to measure the success...or failure….of your efforts. By using Google Analytics, Google Search Console, and your own website, I’m showing you how to measure your online recruiting effectiveness so you can do less of what isn’t working and double down on what is. ~~~~~~~~~~~~~~~~~~~~~~~~~~~Where to Find Digital Dispatch & Blythe:  LinkedinYouTubeInstagramPinterestTikTokDigital Dispatch websiteGot something to say?Have a topic you'd like to see covered? Or a guest you want to hear on the show? Fill out the tip submission form on the Digital Dispatch website.

If you’ve spent any time on trucking Instagram, you likely know who Melanie Patterson is. She’s got her Masters degree, she’s a former ER nurse, and CEO of several companies, so she’s got more than enough chops to now start another division to her trucking company, Integrity Transit, by launching a knowledge center to help clear the air about working in the logistics industry. It was so much fun to chat with Melanie and learn about her career and how she tackles so many different things--all with a giant smile on her face. Hope you all enjoy this chat as much as I did. Links from the show: Melanie Patterson on Instagram and LinkedinMelanie’s companies: Integrity Transit, Integrity Knowledge Center~~~~~~~~~~~~~~~~~~~~~~~~~~~Where to Find Digital Dispatch & Blythe:  LinkedinYouTubeInstagramPinterestTikTokDigital Dispatch websiteGot something to say?Have a topic you'd like to see covered? Or a guest you want to hear on the show? Fill out the tip submission form on the Digital Dispatch website. 

Ad tech vendors and people who collect “leads” on Zoom Info are in for a real treat soon--and by treat I mean the loss of data that helps to prove your software is worth it. But for the marketers and sales teams actually in the trenches doing the hard work, I’m breaking down why these new privacy doom-and-gloomers are paranoid for nothing. Also on the show are two rockstars: Nicole Glenn of Candor Expedite and Melanie Patterson of Integrity Transit. Both are breaking down passion for connecting with their audience on a deeper level and just being overall business badasses. Follow Cyberly on AppleFollow Cyberly on SpotifyConnect with Blythe on Linkedin Melanie Patterson on Instagram and LinkedinMelanie’s companies: Integrity Transit, Integrity Knowledge CenterNicole Glenn on LinkedinNicole’s company: Candor ExpediteFollow the Ladies Leadership Coalition on Linkedin

Fleet owners face the near-impossible task of starting a business while competing with behemoths. You’re wearing multiple hats, trying to run your business, get customers, learn all of the new tech coming into the space, and now you’ve gotta build a website and market yourself too? It can seem daunting. But in this segment, Blythe Brumleve of Digital Dispatch is going to break down the must-have website and marketing tactics every fleet owner needs in their digital survival kit.Follow Cyberly on AppleFollow Cyberly on SpotifyConnect with Blythe on Linkedin

Since social media’s inception, drivers have had an incredibly strong presence across all channels. Whether it’s Facebook, YouTube, Instagram, and now Tiktok, truckers dominate the space. So with recruiting and retention of drivers within the industry being an issue for a variety of factors, I always wondered why carriers and hiring firms don’t utilize influencers within the industry more.Now going back to the show topic….the phrase “influencer” might cause you to roll your eyes. But the quote/unquote word “influencer” has always been around and driven decisions we make. Therefore in this show, I’m pulling two interviews we recently conducted on Cyberly where I got to interview Tom Authenthaler of The Influence Marketer to discuss how businesses can start with influencer marketing. And then we’ve got Wanye Cragg who’s been sharing his experiences on the road as a trucking influencer for years. Show Links: Follow Cyberly on AppleFollow Cyberly on SpotifyTom’s LinkedinTom’s Website: The Influence MarketerWayne Cragg on Tiktok, LinkedinWayne's website: Wayne Cragg PhotographyTips for Measuring Truck Driver Recruiting~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~Where to Find Digital Dispatch & Blythe:  LinkedinYouTubeInstagramPinterestTikTokDigital Dispatch websiteGot something to say?Have a topic you'd like to see covered? Or a guest you want to hear on the show? Fill out the tip submission form on the Digital Dispatch website.