The Power of Educating a Niche Audience

A big theme of today’s show is about education. Firstly we have a brand new 3PL Study to break down that reveals what shippers want out of their 3PL partnerships–which is a good way for companies to differentiate themselves against their competitors using educational content. Then we have two creators, Gabby Salazar who’s a merchant mariner, and Cory Connors, a sustainable packaging expert, who both have amassed thousands of followers with their TikTok content by simply educating their audience on their careers.  

Watch replays of Cyberly on Freightwaves TV

Follow Cyberly’s podcast on Apple or Spotify

Connect with Blythe via her website or on Linkedin, YouTube, and TikTok

Download 2022 Annual 3PL Study

Follow Gabby on Tiktok and Instagram

Connect with Corey on Tiktok, YouTube, and Linkedin

Visit Cory’s website and follow his podcast

How To Get Started with Customer Research:

Customer Interviews 

Buyer Personas

Subject Matter Interviews

Audience Research

About the Author

Blythe Brumleve
Blythe Brumleve
Former editor in chief and broadcaster turned business owner helping companies with their web and marketing goals. Apathetic fan of the Jacksonville Jaguars and Game of Thrones supporter.

To read more about Blythe, check out her full bio here.

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