In today’s episode, we’re focusing on content and how it’s been used in the freight industry to sell a variety of products and services. For years, content felt like an afterthought and not the primary communication it is today therefore the perfect guest to speak on...
Cyberly
The Bootstrapper’s Guide to Logistics Story
It takes a special kind of person to start a new venture. Whether it’s a podcast, new business, with VC funding or without, taking a leap of faith requires a certain amount of fearlessness that create some of the best stories. The Bootstrapper’s Guide to Logistics is...
Creating Sales-Driven Content in Freight
If you’ve watched any part of this show then you know content marketing is the sun and source of life in which we rotate around. With more and more podcasters starting their shows in freight, content marketing is only going to increase in necessity. This is why I’m...
Website Tips, Fine Art Shipping, and Return Logistics
Your website is the only thing that can sell for you 24/7. So in this episode, I’m highlighting the things I’ve learned after hosting and managing 30+ websites so you can have a better handle on your #1 sales tool. Also in this episode: →The logistics of fine art...
One-Person Marketing Tips, Transformer Shortage, and Logistics of the Internet
As a one-person marketing team for more than a decade, I’ve tried a lot of software and tools that were supposed to change my life. But after a lot of time and money spent on tools that didn’t live up to their promise, I’m breaking down my tried and tested tools that...
Profiting on Content, Supply Chain Strikes, and Disney Logistics
Most companies think about content marketing wrong. Some common misconceptions include: –“Too expensive”–“I don’t want to manage/invest in it”–“What’s the ROI of this one blog post? Or a podcast?”–“The barrier of entry is too difficult” We use these types of...
AI in White Collar Jobs, Manifest, Truck Driver Appreciation Week, and How Fantasy Football Saved Yahoo
For years we’ve been told about AI, robotics, and automation taking over blue-collar jobs. But with the latest advancements in AI software, it could be white-collar jobs that are replaced more quickly. What does this mean for creators and artists? We’re breaking it...
How to Use the Internet To Your Advantage
It feels as if we’re just inundated with everything we *should* be doing—and the internet plays a large role in that. So in today’s show, we’re breaking down how to filter through the noise and use the internet to your advantage. In this episode, we’re breaking...
Economic Espionage: How to spy on your competition
Economic Espionage has been going on for centuries. So in today’s episode, we’re talking about it in two ways: first, how to spy on your competition using digital tools, and second, how the British spied on China in the 17th Century helping them learn how to cultivate...
Legal stories and nerding out with Armchair Attorney
For as long as freight has been around, there have been legal issues needing to be rectified. And even if the story doesn’t directly impact our side of the business world, there are undoubtedly downstream effects that ultimately will affect how you do your job. That’s...
The Unsexy But Important Side of Running a Freight Company
If you’re like me, hearing the words “compliance” and “ accounting” is enough to make me go take a nap. But these two parts of running a freight company are vitally important to keeping your business open and running smoothly. On today’s show, we’re talking to the...
How JAXPORT and the Jaguars Shaped the City of Jacksonville
Have you ever wondered how a city gets a port? What about how a city gets an NFL team?In honor of the first Jaguars player to be inducted into the Hall of Fame, we’re covering the significance of how JAXPORT and the Jaguars have positively affected the Jacksonville...